Pragmatic Process

Our name says it all. The Pragmatic Marketing Framework defines the roles and responsibilities for technology product management and product marketing teams at thousands of companies worldwide.

Global Experience

Since 1993, our team has trained over 60,000 product management and marketing professionals at 4,500 companies in the United States, Australia, Belgium, Canada, Denmark, England, Finland, France, Germany, Hungary, Hong Kong, India, Ireland, Israel, Japan, Netherlands, Portugal, Scotland, Singapore, South Africa and Sweden.

Satisfied Customers

Over the years, we’ve perfected what it takes to produce the highest-quality experience, continually reviewing and revising material to provide the greatest impact in the shortest possible time. Today, our greatest promotional vehicle are alumni from the seminars. Attendees tell us the training is the best they’ve ever received from the best instructors. It's why over 90% rate the seminars as essential or very useful to their careers, leaving the training with unbridled enthusiasm about their jobs and the impact they can have on their companies. And why over 80% of our new business comes from word-of-mouth referral.

Thought Leadership

Pragmatic Marketing has been writing about technology product management and product marketing since 2001 when Steve Johnson published the first newsletter and began the ProductMarketing.com blog. Today we present at many industry events around the world and our published material includes:

• The Pragmatic Marketer magazine, the only publication written specifically for technology product managers and marketers. It was named an American Business Award Finalist in 2008 for Best House Publication.
  
• Tuned In: Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs, the best-selling book describing six, simple yet powerful steps for creating ‘resonators’ - great products or services that people buy without hesitation.
• The Strategic Role of Product Management, an e-book describing why product management is a critical, strategic role in a technology company. One which guides products to be created based on a market need, not because someone thinks it's a good idea.
• Living in an Agile World, an e-book about how companies will never build a successful product, no matter how agile Development is, if the work being done isn’t aligned to company strategy and market needs.
• Effective Product Managers Know Their Market, an e-book describing why product managers must be experts on the market in order to serve a strategic role in an organization.
  
• The Secrets of Tuned In Leaders, an e-book explaining why some products and companies fail, where others succeed. It describes seven consistent success factors related to company culture, management style, and product & marketing strategies that propel winners. And seven fatal flaws that derail market laggards.

Company Recognition

Pragmatic Marketing has been honored three times by Inc. magazine as one of the fastest growing private companies in America (2000, 2007, 2008), and named a Comerica Bank Arizona Company to Watch in 2008.