Pragmatic Marketing, Inc. Named One of the Year's Fastest-Growing Companies by Inc. Magazine

SCOTTSDALE, Ariz., November 8, 2000–Pragmatic Marketing, Inc., based in Scottsdale, AZ, has been named one of the fastest-growing companies in the country by Inc. Magazine, which just released its annual ranking of the Inc. 500, the comprehensive guide to America's fastest-growing private companies. Pragmatic Marketing, Inc., is one of five firms in the state of Arizona to have made this year's list.

Pragmatic Marketing, listed #404 on the Inc. 500 list, was founded in 1993 in order to provide product marketing training and consulting to high-tech firms. Over the past seven years, Pragmatic Marketing has trained nearly 10,000 high-tech marketing professionals in both the United States and abroad. At its inception, Pragmatic Marketing focused on helping Product Managers become more effective through its Practical Product Management seminar. The company now offers five seminars that cover all aspects of Product Marketing in the high-tech marketplace.

"Most of today's attendees represent companies that have made a major commitment to standardizing on the Pragmatic process. Many of these companies mandate that all newly-hired marketing employees attend our seminars. The results speak for themselves. Companies successfully implementing this market-driven process cite faster market penetration, quicker time to market, and higher product profitability," says Craig W. Stull, President & CEO of Pragmatic Marketing.

The ranking is based on the percentage increase in sales from 1995 through 1999. Pragmatic Marketing grew 662% during this period finishing 1999 at nearly $2.7 million and is expected to reach $4 million during 2000 with just seven employees.

About Pragmatic Marketing, Inc.
Pragmatic Marketing, Inc. was founded in 1993 and has become the authority on technology product management and marketing. The company’s courses, taught by instructors with real-world experience in leading successful high-tech teams, are based on a proven framework for creating market-driven products people want to buy. Pragmatic Marketing has trained more than 85,000 product management and marketing professionals, with more than 20,000 becoming Pragmatic Marketing Certified. For more information on public or on-site training, please visit www.PragmaticMarketing.com or call (480) 515-1411.

Media Contact:
Linda Zid

480-563-9287