Pragmatic Marketing Surpasses 50,000 Seminar Attendees

SCOTTSDALE, Ariz., November 14, 2008–Pragmatic Marketing reached a milestone this month when Susan Little, Vice President of Marketing at Columbia Ultimate, became the 50,000th person to attend one of Pragmatic Marketing’s product management and marketing seminars.

At Columbia Ultimate, a leading provider of services and solutions for the collection industry, Susan leads a team responsible for market positioning, product strategy and revenue growth. Attending the Practical Product Management seminar in San Francisco, CA, Susan said, “I was looking for a strategic framework to align my team around, with clearly defined roles & responsibilities. The Pragmatic Marketing Framework provides a great foundation for us to create the future success of our products and services. I am definitely looking forward to implementing the principles I learned here this week."

Pragmatic Marketing training is recognized around the world as the standard for the technology industry. More than 4,000 organizations have been trained and often align their entire product management and marketing programs with the Pragmatic Marketing Framework, the technology industry's recognized standard for successful product management and marketing. As such, it is regularly seen as a requirement for hiring in product management and marketing positions at many of today's leading companies.

Craig Stull, Founder and CEO of Pragmatic Marketing said "2008 has been a milestone year for us. Surpassing 50,000 attendees at our seminars is a great way to end the year after writing the best-selling book Tuned In: Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs, being included on Inc. Magazine's fastest growing private companies list for the third time, and recognized as a Comerica Bank Arizona company to watch."

As the 50,000th attendee, Susan was presented with a portable GPS unit by the seminar instructor, Barbara Nelson.

About Pragmatic Marketing, Inc.
Pragmatic Marketing, Inc. was founded in 1993 and has become the authority on technology product management and marketing. The company’s courses, taught by instructors with real-world experience in leading successful high-tech teams, are based on a proven framework for creating market-driven products people want to buy. Pragmatic Marketing has trained more than 85,000 product management and marketing professionals, with more than 20,000 becoming Pragmatic Marketing Certified. For more information on public or on-site training, please visit or call (480) 515-1411.

Media Contact:
Linda Zid