SCOTTSDALE, Ariz., August 4, 2008–Pragmatic Marketing’s first book, Tuned In: Uncover the Extraordinary
Opportunities That Lead to Business Breakthroughs by Craig Stull, Phil
Myers, and David Meerman Scott became a #1 best-seller on Amazon.com.
The book, which has been featured on ABC News Now, FOX Business and NPR,
has also struck a favorable chord with reviewers at Inc. Magazine, US
News & World Report.
So what’s all the buzz about? According to Publishers Weekly, “Tuned
In is for anyone who wants to shake the sleep out of an organization
and renew a focus on creating the kind of value that customers are
willing to pay for.”
“The book shows how to stop guessing what customers need and stop
wasting time and money building, marketing, and selling solutions their
market doesn't value,” according to co-author Craig Stull, Founder &
CEO of Pragmatic Marketing. “Tuned In describes a simple, six-step
process for discovering insight into any market: finding unsolved
problems, understanding buyer personas, quantifying impact, creating
breakthrough experiences, articulating powerful ideas, and establishing
sustainable connections. Any organization – companies large and small,
nonprofits, government agencies, entrepreneurs and independent
professionals, even churches, authors, and rock bands– can benefit from
getting tuned in, because they’ll start to create the products and
services people want to buy.”
Tuned In became a bestseller at
and in the Nielsen BookScan retail sales report during its first month of publication. It was also recognized by as “Our-Picks-This-Week”. Notable comments about the book can also be found in blogs from David Spark, Mike Moran, Louis Columbus and Susan Cartier Leibel.
About Pragmatic Marketing, Inc.
Pragmatic Marketing, Inc. was founded in 1993 and has become the authority on technology product management and marketing. The company’s courses, taught by instructors with real-world experience in leading successful high-tech teams, are based on a proven framework for creating market-driven products people want to buy. Pragmatic Marketing has trained more than 85,000 product management and marketing professionals, with more than 20,000 becoming Pragmatic Marketing Certified. For more information on public or on-site training, please visit www.PragmaticMarketing.com or call (480) 515-1411.