Surpassing 10,000 Pragmatic Marketing Certified Product Managers and Marketers, World's Largest Product Management Certification Program Sets Another Milestone

SCOTTSDALE, Ariz., October 7, 2008–In a year of milestones for Pragmatic Marketing, including writing the best-selling book, Tuned In: Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs, receiving recognition by Inc magazine as one of America's fastest growing private companies for the third time, and being named a Comerica Bank Arizona Company to Watch, another milestone occurred this month with news the company has certified its 10,000th Pragmatic Marketing Certified product manager and marketer.

Having created the industry-standard model for technology product management with the Pragmatic Marketing Framework in 1993, the Pragmatic Marketing Certified program was introduced in 2005 as a way for Practical Product Management seminar (now called Foundations and Focus) attendees to demonstrate their knowledge of this Framework and the principles of market-driven product management.

"Pragmatic Marketing Certification is clearly enhancing many product managers and marketers employment value in these challenging economic times" says Steve Johnson, instructor at Pragmatic Marketing. "It seems that every day there are new job opportunities for those with this industry-leading certification."

About Pragmatic Marketing, Inc.
Pragmatic Marketing, Inc. was founded in 1993 and has become the authority on technology product management and marketing. The company’s courses, taught by instructors with real-world experience in leading successful high-tech teams, are based on a proven framework for creating market-driven products people want to buy. Pragmatic Marketing has trained more than 85,000 product management and marketing professionals, with more than 20,000 becoming Pragmatic Marketing Certified. For more information on public or on-site training, please visit or call (480) 515-1411.

Media Contact:
Linda Zid