Pragmatic Marketing Releases 16th Annual Product Management and Marketing Survey Results
SCOTTSDALE, Ariz.(Feb. 16, 2016) – Pragmatic Marketing, a leading authority on technology product management and marketing, has released the results of its 16th annual Product Management and Marketing Survey, revealing some interesting shifts amongst how product teams from around the globe operate, and the challenges they face in today’s landscape.
Results from the comprehensive survey indicate the role of big data, the customer, and the need for technical capabilities playing an increasingly bigger role in product management and marketing.
“Technology has accelerated the pace of nearly every industry, and product management and marketing is no exception,” said Rebecca Kalogeris, vice president of Pragmatic Marketing. “Our respondents clearly stated that being agile enough to keep up with the speed of development and the changing market is one of the biggest challenges they face over the next year. The survey also revealed the impact, both good and bad, that big data was having on these roles.”
More than 2,500 respondents from 57 countries participated in this year's survey. Key findings included:
Pragmatic Marketing’s annual survey provides a benchmark for the industry and helps professionals, analysts and executives keep a finger on the pulse of a rapidly evolving area of technology companies. The survey was conducted between Nov. 19 and Dec. 19, 2015 and can be downloaded here: 2016 Annual Product Management and Marketing Survey (pdf)
About Pragmatic Marketing, Inc.
Pragmatic Marketing, Inc. was founded in 1993 and has become the authority on technology product management and marketing. The company has trained more than 100,000 product management and marketing professionals, with more than 25,000 becoming Pragmatic Marketing Certified. Pragmatic Marketing’s team of thought leaders produce blogs, webinars, podcasts and publications that product professionals around the world turn to for industry insight.