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Pragmatic Marketing News
Pragmatic Marketing Again Named One of Americas Fastest-Growing Companies by Inc. Magazine
Company Receives Honor for Third Time
Pragmatic Marketing has again been named one of the fastest-growing private companies in America by Inc. Magazine, which just released its 2008 annual ranking. This is the third time Pragmatic Marketing has received this honor.
Pragmatic Marketing and Enthiosys Partner to Create Agile Product Management Curriculum (August 5, 2008)
Product management thought leaders will jointly develop agile product management training and professional services
Pragmatic Marketing, the leader in product management training and education, and Enthiosys, the Agile product management consulting company, announced a partnership to create a training curriculum to educate the emerging wave of Agile product managers.
Tuned In® Resonates With Readers at Thousands of Organizations (August 4, 2008)
New Business Book from Pragmatic Marketing Tops Amazon.com Bestseller List at #1
Pragmatic Marketing’s first book, Tuned In: Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs by Craig Stull, Phil Myers, and David Meerman Scott became a #1 best-seller on Amazon.com. The book, which has been featured on ABC News Now, FOX Business and NPR, has also struck a favorable chord with reviewers at Inc. Magazine, US News & World Report.
Beware: Vision Statements and Mission Statements Suck as Communications Tools (July 29, 2008)
Articulating powerful ideas that resonate with your buyers is a natural step in the process of getting tuned in, say the authors of Tuned In the new book about uncovering the extraordinary opportunities that lead to business breakthroughs. The powerful ideas, concepts, and phrases naturally flow from your understanding of buyers and their problems.
“Unfortunately, what we frequently see are egotistical mission statements and corporate vision messages developed in a vacuum,” says David Meerman Scott, developer of the New Rules of Marketing seminar at Pragmatic Marketing and co-author of Tuned In. “These documents are developed based on what’s important to the company, not what’s important for buyers and therefore they are terrible for external communications. Companies that dream up this committee-created junk are doing their buyers a great disservice.”
Experts Reveal How to Create Products and Services So Powerful They Sell Themselves (July 22, 2008)
The most successful business leaders develop breakthrough product experiences by meeting and understanding people in the marketplace, say the authors of Tuned In the new book about uncovering the extraordinary opportunities that lead to business breakthroughs.
These findings result from the authors’ research (including over 3,500 survey responses received in 2007 plus interviews with nearly 50 company CEOs) to understand the professional life of product managers and marketers, and the pervasiveness of major product and strategy challenges.
Successful Business Leadership Requires Being Tuned In to Your Market (July 15, 2008)
The most successful business leaders develop breakthrough product experiences by
meeting and understanding people in the marketplace, say the authors of Tuned In the new book about uncovering the
extraordinary opportunities that lead to business breakthroughs.
These findings
result from the authors’ research (including over 3,500 survey responses
received in 2007 plus interviews with nearly 50 company CEOs) to understand the
professional life of product managers and marketers, and the pervasiveness of
major product and strategy challenges.
Read more...
A Focus on Revenue and Sales Does Not Lead to Business Breakthroughs (July 8, 2008)
The revenue-driven organization worries about individual sales opportunities one at a time, rather than what resonates with a large marketplace, say the authors of a new book. These sales- and revenue-focused companies rarely create a breakthrough product that the market is eager to buy.
A culture and strategy founded on the belief that revenue and sales are
always the most important goals rarely produces hit products, say the
authors of Tuned In the hot new book about uncovering the extraordinary opportunities that lead to business breakthroughs.
Read more...
Business Breakthroughs Sparked by Discovering Unresolved Market Problems (July 1, 2008)
The critical first step to creating a business breakthrough is to understand, in great detail, what existing market problems your organization could solve, according to experts at Pragmatic Marketing. Leading companies interview potential customers and study how they live and work. They understand exactly what people need by digging deep into their lives.
The most effective business leaders understand the complete picture of market
problems before developing any products, say the authors of Tuned In the new book about uncovering the
extraordinary opportunities that lead to business breakthroughs.
Read more...
How Tuned In Companies Uncover the Extraordinary Opportunities that Lead to Business Breakthroughs (June 24, 2008)
Real success in the marketplace is not based on creativity or clever marketing. Anyone can create products and services that resonate. All you need to do is stop guessing what people need and start spending your time building real and deep connections to what your market values most.
The Tuned In Process is a six-step method for creating a ‘resonator,’ a
product or service that so perfectly solves problems for buyers that it
sells itself. The process is the focus of Tuned In the new book about uncovering the extraordinary opportunities that lead to business breakthroughs.
Read more...
Experts Debunk the Myth that Innovation Drives Business Breakthroughs (June 17, 2008)
These days, “innovation” as a business driver is hot. This has led many organizations (start-ups in particular) to focus exclusively on their ability to innovate and to create a disruptive breakthrough that will make them famous. But directionless innovation is a common road to the business scrap heap, say authors of Tuned In, the hot new business book.
All of the magazine articles, business school courses, and books on the subject of innovation are misleading, because innovation alone rarely creates breakthrough products, say the authors of Tuned In the new book about uncovering the extraordinary opportunities that lead to business breakthroughs. In fact, the culture of “Innovation Is Everything” breeds tuned out behaviors and typically leads to business failure say the authors.
Read more...
Want to Create Hit Products and Services? You Must Focus On Your Distinctive Competence (June 10, 2008)
Hit products and services like the iPod, Starbucks and FedEx were seemingly embraced by the market overnight. But it wasn't luck, creativity or clever marketing that led to their success according to the authors of a new book from Wiley. Tuned In companies know their distinctive competence.
Anyone can create hits that resonate if they stop guessing what people need and
start building deep connections to what their buyers value most, say the authors
of Tuned In the new book about uncovering the
extraordinary opportunities that lead to business breakthroughs.
Read more...
Customers Don’t Know Best, When it Comes to Creating Breakthrough Products and Services (June 3, 2008)
Many companies create new products and services based on what their existing customers request. In fact, “customer focused” is a strategy that many business schools teach. However this strategy narrows a market needlessly say the authors of Tuned In, the new book from Pragmatic Marketing.
There is a fundamental flaw with being a customer-driven organization, say the authors of Tuned In the new book about uncovering the extraordinary opportunities that lead to business breakthroughs. This remarkable insight is contrary to what many business leaders believe and is taught at some business schools.
Experts Reveal Three Common Mistakes Causing Products and Services to Fail (May 27, 2008)
Most products and services fail because organizations make the same common mistakes again and again. The authors of Tuned In, the new Wiley published book from Pragmatic Marketing, helps people recognize and overcome common mistakes.
The most common mistake that causes products and services to fail is the logical, but incorrect assumption, because you’re an expert in a market or industry, you know more than your buyers about how your product can solve their problems, say the authors of Tuned In, their new book about uncovering the extraordinary opportunities that lead to business breakthroughs. Read more...
8,000 Product Management and Marketing Professionals are now Pragmatic Marketing Certified (April 25, 2008)
Latest milestone reflects increasing trend of hiring managers and job candidates to use the industry's leading product management certification program as a differentiator in hiring decisions
If you are an individual hoping to shore up your resume with a designation, or if you are a manager who seeks consistency and standardization in your team, look for a certification program that is respected, accessible, and creates real world value. Read more...
Use “Big M” Marketing to Win Markets and Create Products People Want to Buy
(February 13, 2008)
Rubicon Consulting and Pragmatic Marketing form strategic alliance to enhance Bay Area technology companies’ success
The marketing value chain is broken in today’s technology companies. Strategic components, including corporate strategy, product management, product marketing and marketing communications often report into different functional areas, creating silos that require strong management to coordinate campaigns. Read more...
Pragmatic Marketing Surpasses 45,000 Seminar Attendees Trained (February 11, 2008)
Following another record year, industry leader continues strong growth in attendance at product management and marketing training seminars
Pragmatic Marketing reached a milestone this month when Brian Saltzman, Senior Manager for a Seattle-based technology company became the 45,000th person to attend one of Pragmatic Marketing’s product management and marketing seminars. Read more...
Average Technology Product Management Salary Exceeds $100,000 (December 14, 2007)
Pragmatic Marketing's Annual Product Management and Marketing Survey profiles product managers and marketers in technology companies
For the first time in the 8 year history of Pragmatic Marketing's Annual Product Management and Marketing Survey, the average annual salary for product managers exceeds $100,000. Read more...
Steve Johnson Wins 2007 Software Idol Contest (November 30, 2007)
Inaugural Business of Software event provides venue for presentation success
Steve Johnson, Pragmatic Marketing Instructor and product management thought-leader, has been named the 2007 Software Idol. This prestigious award was presented at the recent Business of Software event in San Jose, CA. Read more...
Pragmatic Marketing Named One of The Year's Fastest Growing Companies by Inc. Magazine (August 26, 2007)
2007 ranking is second time company has received this honor
Pragmatic Marketing has again been named one of the fastest-growing companies in the country by Inc. Magazine, which just released its annual ranking of the fastest-growing private companies in America. Read more...
Product Management in an Agile World (August 12, 2007)
Attend the next Pragmatic Marketing webinar and learn how product managers and marketers can be market-driven in a world of rapid development
Is your development organization moving to an agile or iterative form of developing products? Are Requirements Documents declared "old-fashioned"? In today's fast-paced technical environment, it is even more crucial to define which market segments to target, identifying what problems are worth solving, and bringing the resulting products and services to market. Read more...
New Webinar Series Continues Pragmatic Marketing's Online Community Expansion (August 3, 2007)
Resource center is the first-choice destination for market-driven technology product managers and marketers
With timely and relevant topics from today's industry experts and thought-leaders, Pragmatic Marketing's new product management and marketing webinar series offers an opportunity to learn the latest techniques, market research and insight into the state of technology product management and marketing today. Read more...
New Rules of Marketing Seminar Now Available from Pragmatic Marketing (August 1, 2007)
Learn strategies to use news releases, blogs, podcasts, viral marketing and online media to reach your buyers directly
If you are using the old rules of marketing, it's likely that no one is listening. To get results in today's overcrowded marketplace, interruption marketing doesn't work. There are new rules for online marketing that need to be implemented to get new results. Read more...
'The
Secrets of Market-Driven Leaders,' the New Free E-Book from Pragmatic Marketing,
Now Available (May 17, 2007)
Practical guide shows how technology company CEOs create success (and why most fail)
A new e-book The Secrets of Market-Driven Leaders: How technology company CEOs create success (and why most fail) is now available for free download from Pragmatic Marketing, the standard for technology product management and marketing. Read more...
Pragmatic Marketing Announces Launch of Consulting Services Team (April 4, 2007)
Growing demand for faster, market-driven success at technology companies drives expansion of service offerings
Pragmatic Marketing, the standard for technology product management and marketing, is pleased to announce the creation of the Pragmatic Marketing Consulting Services team. Led by industry veteran Jim Foxworthy, the group will provide technology companies implementation support and custom services to enhance the training received at Pragmatic Marketing’s public and on-site seminars. Read more…
5,000th Person Becomes Pragmatic Marketing Certified (March 29, 2007)
Industry leader sets milestone with its certification for technology Product Management and Marketing Professionals
Pragmatic Marketing, the standard for technology product management and marketing, reached a landmark this month when Tim Smith, a Product Manager for NetQoS® Inc., became the 5,000th person to pass the Pragmatic Marketing Certified test. Read more…
Pragmatic Marketing Surpasses 40,000 Attendees Trained (March 20, 2007)
Industry leader sets new milestone with its training program for technology product management and marketing professionals
Pragmatic Marketing, the standard for technology product management and marketing, reached a milestone this month when Michelle Wilkie, a product manager at SAS® in Cary, NC, became the 40,000th person to attend one of Pragmatic Marketing’s product management and marketing seminars. Read more…
Pragmatic Marketing Names Phil Myers President (January 8, 2007)
Following a record year in 2006, company moves to extend leadership position with its market-driven framework for technology companies
Pragmatic Marketing, the standard for technology product management and marketing, has named Phil Myers as its new President. In this position, Phil will lead the launch of two new business units designed to extend Pragmatic Marketing’s lead in providing technology companies with the market-driven training and services they need to compete in the 21st century. Read more…
Pragmatic Marketing Surpasses the 30,000-Student Mark (March 1, 2005)
Major milestone in seminar attendance
As we closed out 2004, we also marked another important milestone for Pragmatic Marketing: In December, our 30,000th student—Noriaki Ikeda, a Research Analyst for Marketing Strategy with SPSS Inc. in Cambridge, Massachusetts—attended our Practical Product Management seminar in Boston. Read more…
Pragmatic Marketing Hits a Major Milestone (March 1, 2004)
25,000 students take the product management plunge
In late January, 2004, at our Practical Product Management seminar in Austin, Texas, Pragmatic Marketing reached an important landmark. That was the point at which our 25,000th student completed one of our high-tech product management courses. But rather than blowing our own horn, we asked our 25,000th attendee, Tim Johnson, product manager at RightNow Technologies, Inc., an on-demand CRM software vendor in Bozeman, Montana, to tell us why he came to the course and what he took away from it. Read more…
Women Leaving IT Product Management Over Past Five Years, Annual Survey Indicates (December 20, 2004)
2004 annual survey results
According to the 2004 Annual Product Management Salary Survey from Pragmatic Marketing Inc., an international training company specializing in IT product management, women have steadily exited the product management job function since 2000. Read more…
Pragmatic Marketing, Inc. Named One of The Year's Fastest-Growing Companies by Inc. Magazine (November 8, 2000)
2000 annual ranking
Pragmatic Marketing, Inc., based in Scottsdale, AZ, has been named one of the fastest-growing companies in the country by Inc. Magazine, which just released its annual ranking of the Inc. 500, the comprehensive guide to America's fastest-growing private companies. Pragmatic Marketing, Inc., is one of five firms in the state of Arizona to have made this year's list. Read more…
