With more than 20 years of experience in the software industry, and having launched several products following the Pragmatic Marketing Framework, Barbara Nelson is an evangelist of market-driven products. As an instructor for more than 7 years, Barbara teaches many of Pragmatic Marketing's top-rated seminars.

Prior to joining Pragmatic Marketing, Barbara served in several product management and marketing positions for enterprise accounting and finance software. As vice president of product marketing, she worked closely with product managers, marketers and developers, showing the value of using market facts over opinions. Barbara helped the company become a more market-driven organization instead of a development-driven organization by applying the principles she learned from Pragmatic Marketing. She attributes her success of building products people want to buy by actively listening to the market.

“Outstanding”, “awesome”, “incredibly effective” and “kept your attention” are just some of the words seminar attendees use to describe Barbara, who does a great job of introducing real-life examples people can relate to during her seminars and many industry presentations.

You can see Barbara featured in Pragmatic Marketing’s online community with many written articles and webinars.

Insider Tip: Ask Barbara about James.

Connect with Barbara

Twitter: twitter.com/barbaragnelson

LinkedIn: linkedin.com/pub/0/117/855

E-Mail: bnelson@pragmaticmarketing.com