Course FAQs

I am not working at a software company, can I still benefit from attending the courses? How much of the course discusses software and how much other technology products?
Our courses focus on the need to truly understand the market and the problems it faces in order to create products people want to buy. These products can be any combination of hardware, software and services, because it is not about the technology you use, but the problems you solve.

I am an executive. Should I attend with my staff?
It is strongly recommended. By attending with your staff, you're showing support for this market-driven methodology and will help build a stronger team.

Do you conduct international courses?
We conduct private courses around the world. We also conduct public courses in North America, Europe and Asia Pacific. Please contact us or call (480) 515-1411 for more information.

Do you provide consulting services?
Pragmatic Marketing's training is designed to offer you the tools and techniques you need to go back to the office and start making an impact immediately. But, we also offer post-training coaching services for companies looking for help during the implementation process.

Which is the right course for me to attend?
Everybody starts by attending Foundations. Which courses you should take with Foundations depends on your individual area of responsibility, the deliverables you are accountable for and the challenges you face today. Click here for help determining which courses are right for you.

Should I attend Foundations prior to attending Focus, Build, Market, Launch or Price?
Foundations is a prerequisite for all other courses. Focus, Build, Market, Launch and Price were developed to build on the concepts covered in Foundations. If you do not have an understanding of those core concepts, you will not receive the full benefit of the other courses.

If I took Practical Product Management before, should I take Foundations?
Foundations is designed to cover many of the core principles of Pragmatic Marketing that were previously taught in Practical Product Management, but in a way that is not focused on a specific job title. Therefore, if you’ve previously attended Practical Product Management, much of what you’ll see will be familiar to you. However, we regularly have clients tell us that they benefit from multiple viewings of the content. Also, a refresher might be helpful if it's been a while, since Foundations serves as a prerequisite for all other courses and its concepts are built upon in these courses.

Someone recommended a course to me but I don’t see it on your list? Where is Practical Product Management/Effective Product Marketing/Requirements That Work/Product Launch Essentials?

In 2013, Pragmatic Marketing went through a reorganization of our curriculum to help make it easier for people to find and attend the courses that would be the most relevant and helpful to them. This change included renaming the courses themselves. To find the courses that best correlate to the ones you’re looking for, click here. To find out more about why we changed our curriculum, click here.

Why is the combination of courses I want to take not offered in a public setting?

Our public events were organized to deliver the most common and popular combinations of our courses in the most locations each year. Unfortunately, that means we don’t offer all combinations in a public setting. You might want to consider having us onsite, where you can pick and choose exactly the right courses for your team. Or you can come visit us a couple of times this year. We’re always happy to see you!

How do the courses I already took translate into this new curriculum?

Excellent question, click here for a handy-dandy tool that helps you translate the previous courses into the new curriculum.

Can I access the tools and templates covered in the courses I attended?

Absolutely, we firmly believe in delivering actionable training, which includes providing the tools and templates you need to implement what you learn. Alumni are able to access all of these tools in the Pragmatic Marketing Alumni Resource Center (

Is there any reading or preparatory work required before attending the courses?
No preparation is needed prior to attending the courses. Just come ready to learn.

How do I register for a course?
Simply go to and select the course you want. If you are looking to host a private training at your company, contact your salesperson.

Is there a registration cut-off date?
We recommend registering as soon as possible; our courses fill up quickly. We can accommodate last minute registrations, if seats are available, but recommend you wait for your confirmation email before making travel arrangements in case a course has sold out.

Can I be wait-listed for a sold-out course?
Yes, we wait-list attendees for sold-out courses. Please contact our registrar or call 480.515.1411.

I am not ready to register, yet. Can you reserve a seat for me?
Seats cannot be reserved. We encourage early registration as our courses frequently sell out.

How much do the public courses cost? (Pricing shown in US Dollars)
All individual public courses are $1195, except in the United Kingdom where they are $1495. North America and the U.K. offer second- and third-day discounts when you select multiple courses during the same public training event.

North American training discounts:

  • One public training course - $1195
  • Two courses during the same public event - $1990
  • Three courses during the same public event - $2785

U.K. training discounts:

  • One public training course - $1495
  • Two courses during the same public event - $2295
  • Three courses during the same public event - $3295

For onsite course pricing and availability, please contact us or call 480-515-1411.

Is the course tuition in US Dollars?
Yes, course tuition is in US Dollars and includes course materials, certification exam, breakfast, buffet lunch and refreshment breaks.

If I send multiple people from my company to a public, will they get a discount?
We do not currently offer group discounts for our public courses. We do offer discounts based on total number of attendee days for our onsite clients. Click here to learn about the advantages of a private training at your company.

Is there a minimum number of attendees for an onsite course?
Pragmatic Marketing allows clients to combine our single-day courses to create multi-day onsite training events. These onsite events must have an average of 15 or more attendees per course. For example, that could be 15 students in every course of a three-day event, or 35 in the first day and 5 in each of the others. We’re flexible. Please contact a sales representative for more information about our onsite training.

Is there a minimum number of days for an onsite course?
Pragmatic Marketing onsite training events are a minimum of two days in length. Exceptions may be made for single-day events with 30 or more attendees. Please contact a sales representative for more information about our onsite training.

Can I earn college credit for attending Pragmatic Marketing courses?
You can, thanks to our partnership with University of California at Irvine, and the process couldn't be simpler. Here's all you do:

  1. Register with Pragmatic Marketing for your desired courses at
  2. Go to the Course Offerings page located on this website ( and select which course(s) you’ll be attending
  3. Pay the $100 enrollment fee for each course you selected using your MasterCard, VISA or American Express card
  4. If you pass the certification exam for your course, you will automatically receive the credit

Interested in earning credit for a course attended previously, contact UC Irvine directly to verify eligibility.

What is your cancellation policy for public courses?
Full refunds (minus a $25 registration fee) will be provided to customers who cancel 8 calendar days or more prior to the course date. Customers cancelling or transferring to another course between 1 to 7 calendar days prior to course date will not be eligible for a refund. These customers will, however, be given an opportunity to attend another course within 12 months of the original course date for a rescheduling fee of $150 per course. Customers who fail to attend without providing notice will be charged the total fee of all course days for which they have registered. Substitutes are permitted. A substitute is defined as one individual attending the entire duration of the consecutive course days in lieu of the original customer.

What time do the courses begin and end?
Registration begins at 8:30 a.m. with the course starting at 9:00 a.m. each day and ending at 4:30 p.m.

Do I need to bring anything to the course?
You do not need to bring anything to the course. However, should you wish to take the certification exam, you will need to bring a Wi-Fi capable laptop or tablet.

The room block at the hotel has been released or sold out. What are my options?
Please call us at 480.515.1411. Contractually, there is no guarantee the hotel can accommodate your request, but we are happy to ask the hotel for the lower rate or to add more guest rooms to the room block.

Does Pragmatic Marketing make my hotel reservations?
No, each attendee makes their own hotel reservations. Complete hotel information is included in the email confirmation.

What about CEP credits?
We currently do not offer CEP credit for our courses. We can provide a letter verifying your attendance, which includes a detailed course description and the number of hours attended, printed on our corporate letterhead. You can also earn credit from University of California, Irvine for attending our courses and successfully passing our certification. For more information on this program, please visit

Can I purchase course materials without attending?
Our course materials are only available to attendees and are not for sale.