Volume 7 Issue 3

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• Industry Immersion
• I Heard What You Said. Now What Did You Mean?
• Ask the Expert
  
• Alignment—A Little-Understood Aspect of Product Management
  
  

Volume 7 Issue 2

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• End Boring Marketing Now
• Book Review: World Wide Rave by David Meerman Scott
  
• How to Turn Sales Engineers into Your Biggest Fans
• Goals, Readiness and Constraints: The Three Dimensions of Product Launch
• I Know Nothing About Product Naming (but that Doesn't Stop Me from Doing It!)

Volume 7 Issue 1
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• Pragmatic Marketing's 2008 Annual Product Management and Marketing Survey
• Book Review: The Art of Product Management
  
• Career Growth and the Product Manager
• Practical Rules for Product Management: Some Rules Just Aren't Meant to be Broken (Part 4)
• Winning in a Down Economy: Are You Tuned In?
• Changing Jobs in Product Management: Evaluating, Farming, Interviewing and Negotiating
  

Volume 6 Issue 5
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• Living in an Agile World: Strategic Role of Product Management When Development Goes Agile
  

• Practical Rules for Product Management: Some Rules Just Aren’t Meant to be Broken (Part 3)
  

• When Creative is the Wrong Tool! The Ideative Process: A Better Tool for Our Constrained World
  

• The Economics of Software as a Service vs. Software as a Product
  

Volume 6 Issue 4
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• You Can't Innovate Like Apple
  

• Practical Rules for Product Management: Some Rules Just Aren’t Meant to be Broken (Part 2)
  

• Change is Pulling Us into the Cloud
  

• Maybe Your Opinion IS Relevant
  

• Beyond SEO: Driving Customer Attraction, Retention, and Top-Line Growth

Volume 6 Issue 3
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• Chasing Outcomes: You Can’t Get There From Here
  

• Three Tips at the Tip of the Iceberg: How to Ensure the Success of Your IT Project
  

• Practical Rules for Product Management: Some Rules Just Aren’t Meant to be Broken (Part 1)
  

• Maximize Your Word-of-Mouth Marketing: Turning Users into Fans
  

Volume 6 Issue 2
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• Why Didn't We Think of That?
  

• To Startup or Not to Startup?
  

• The New Leader Development Dilemma and How to Fix It
  
• Utilizing Co-Design to Create Market-Driven Products
  

Volume 6 Issue 1
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• Pragmatic Marketing’s 2007 Annual Product Management and Marketing Survey
  

• Lead on Purpose: How Product Managers Lead Teams to Success
  

• What are Patents?
  
• Patents and the Product Manager
  
• Agile Market Requirements
  
• Problem Solving: It’s All About Smart(er) Questions

Volume 5 Issue 5
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• Viral Marketing: Let the world tell your story for free
  
• Avoiding the "Netscape Moment"
  
• Your Prospects Love White Papers: Are you giving them what they want?
  
• Seven Ways to Acquire and Retain Customer References
  
• Add "Quick Hits" and (Finally) Address Those Priority 3 Enhancements

Volume 5 Issue 4
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• Stop Perfuming the Pig: Why “real” marketing is done before the product is created
  

• The Online Media Room: A terrific place to market directly to buyers (yes, buyers!)
  
• The Power of the Persona
  
• Customer Affinity: How to get it, what to do with it
  

Volume 5 Issue 3
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• The ROI of Being Market-Driven
  
• Five Slices of Segmentation
  
• Easy to Use for Whom: Defining the Customer and User Experience for Enterprise Software
  
• Product Management Axioms
  
• Navigating Uncharted Territory: How We Developed a Strategic Product Marketing Role (part 2)
  

Volume 5 Issue 2
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• Software Development's Evolution Toward Product Design
  

• The Art of Panels
  

• Online Thought-Leadership: Transform Your Company into a Trusted Resource for Your Buyers
  

• Are you Decent? The Naked Truth About Product Management Performance
  

Volume 5 Issue 1
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• Pragmatic Marketing's 2006 Annual Product Management and Marketing Survey
  

• Technology Assessment for a Better Strategy
  

• Product Managers are Really Super Heroes in Disguise
  
• Navigating Uncharted Territory: How We Developed a Strategic Product Marketing Role (part 1)
  
• Product Design: Bridging the Gap Between Product Management and Development

Volume 4 Issue 5
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• Understanding Market Needs Through Customer Visits
  
• What's the Difference Between Product Management and Product Marketing?
  
• How to Fit Your Product Strategy to Small & Medium-Sized Businesses
  
• Top Ten Tips for Briefing Industry Analysts
  
• Usability—the Key to a Product's Success
  
• How to Use Timeboxes for Scheduling Software Delivery
  
• Case Studies: Top Eight Ways to Get them Done
  

Volume 4 Issue 4
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• Extreme Product Management: How to Deliver Products People Want to Buy in an Agile Development Environment
  
• Fresh Or From The Can? Why The Better Product Still Struggles In The Marketplace
  
• Book Reviews: Death by Meeting and The Five Dysfunctions of a Team
  
• A Framework for Creating Effective Product Presentations
  
• Investment in Customer Advisory Programs Helps Build Business
  

Volume 4 Issue 3
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• The New Rules of PR for Technology & Software Businesses
  
• Building a Better Beta
  
• Prioritizing Software Requirements with Kano Analysis
  
• Case Study: Thomson Medstat

Volume 4 Issue 2
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• A Fact-Based Approach to Outsourcing for Product Managers
  
• Surviving Product Management
  
• The Content-Free Buzzword-Compliant Vocabulary List
  
• Book Review: Cashing In with Content
  
• Degrees of Ability: Hiring Into Product Management
  
• Case Study: Quest Software
  

Volume 4 Issue 1
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• Annual Product Management Salary Survey 2005
  
• Corporate Blogs for Technology Businesses: Authentic Marketing at Work
  
• Managing Product Requirements: Where did all my customer insights go?
  
• On Demand Enterprise Software Demos
  
• Case Study: NetContinuum

Volume 3 Issue 5
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• Where Does Product Management Belong in the Organization?
  
• A Better Reference Process Means Better Launches
  
• Effective Sales Presentations: Advancing the Sales Cycle
  
• Pricing for Software Product Managers
  

Volume 3 Issue 4
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• The Higher They Go, The Stupider They Get
  
• Don't Confuse Sales Support with Marketing: A case for buyer persona profiling
  
• Product Management: For Adults Only
  
• Product Strategy Doesn't Just Happen
  
• You Want to Start a Company. Where Do You Begin?
  
• The Egoless Company
  

Volume 3 Issue 3
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• End of Life: Retiring a Product
  
• A Model for Metrics-Driven Feature Prioritization
  
• Building Demos that Drive Sales
  
• Exploiting the Full Potential of After-Sales Market
  

Volume 3 Issue 2
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• Faster! Gaining Product Momentum
  

• The Exceptional Product Manager: What is the "Right Stuff"?
  

• Who Needs Product Management?
  
• Due Diligence for New Product Ideas
  

• Seven Things You Can Do to Improve Your Credibility on the Web
  

• Case Study: Metavante

Volume 3 Issue 1
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• 2004 Annual Product Management Salary Survey
  

• Clean, Cutting-Edge UI Design Cuts McAfee's Support Calls by 90%
  

• Product Managers and Marketers: Who Does What?
  

• Migrating from a Product Manager to an Entrepreneur
  

• Case Study: TCI Solutions

Volume 2 Issue 5
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• Remote Demos: Choosing the Approach That's Right for Your Business
  

• Getting Management to Buy-In on Positioning
  

• Tips & Tools: How to Run Customer Focus Groups Successfully
  
• Two to Tango: The Art of Crafting,
  Building, and Maintaining Business Partnerships
  
• The Role of Sales Engineer in Technical Sales
  
• Case Study: Nielsen Media

Volume 2 Issue 4
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• Rethinking the Way You Do Business
  
• Navigating Pathways to the Future: Product Roadmaps Lead Their Readers in Multiple Directions
  
• Software Product Management: If You Can't Define It, You're Doing a Bad Job of It
  
• Knowledge Transfer: Start It Out Right
  
• Put Your Money Where the Value Is
  
• A Look at Clarity in Positioning
  
• Case Study: Kronos

Volume 2 Issue 3
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• Measuring Marketing
  
• Multiple Products, Multiple Product Managers
  
• Competitive Information and Sales Guides: What Sales Forces Need to Win
  
• Ten Things Product Managers Should Know About Sales
  
• Using Force Field Analysis to Listen to Customers
  
• How to Make Selling Complex Solutions Simple
  
• Case Study: Micro Focus

Volume 2 Issue 2
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• Whose Problems Are We Going to Solve?
  
• A Market Intelligence Primer
  
• Win/Loss Analysis Checklist for Product Managers
  
• Product Management and RFPs
  
• Who's Driving Your Company?
  
• Collateral is No Way to Support the Sales Force
  
• Product Roadmaps
  
• Link Up and Learn: A Conversation with Five Industry Gurus about Product Management Associations.

Volume 2 Issue 1
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• Annual Product Management Roles & Salary Survey 2003
  
• Monitoring Metrics Puts You In The Drivers Seat
  
• High Impact Product Management: Creating and Measuring Product Management Success
  
• Debugging the User Code: Part II, Integrating Users into Product Development
  
• Technical Sales vs. Marketing
  

• The Pragmatic Marketing Framework
  
• Case Study: Kinderstreet

Volume 1 Issue 4
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• Updating the Pragmatic Marketing Framework
  
• Buyer and User Personas
  
• Think You Know How to Meet Customer Needs? You May Need to Think Again
  
• Debugging the User Code: The Business Case for User Oriented Product Development
  
• Keeping Close to Customers
  
• No One to Blame: The Perfect Crime
  
• Case Study: CCC Information Services
  

Volume 1 Issue 3
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• How to Make Less of a Mess in Software Product Management
  
• Why Are We Winning and Why Are We Losing?
  
• Change Now, Change Later
  
• The Pragmatic Marketing Framework: Distinctive Competence
• How to Conduct a Successful Webinar
• Case Study: F5 Networks
  

Volume 1 Issue 2
[view issue]

• How to Interview your Customers
  
• There's a Reason No One is Listening
  
• Role of Product Management
  
• The Product Management Triad
  
• I Am Customer, Hear Me Roar
  
• Building Tomorrow's Products Requires Listening to the Market
  
• Case Study: RYMA Technology
  

Volume 1 Issue 1
[view issue]

• Annual Product Management Roles & Salary Survey Results
  
• Ten Marketing Challenges that Can Make or Break Your Business
  
• Case Study: Datatel