Stop the Guesswork! A Pragmatic Approach to Pricing

By Mark Stiving
April 24, 2014
Learn best practices for the most powerful and often least understood marketing lever you have.
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Pricing is the most powerful marketing lever you have, but it's also the least understood. This webinar will share the inside workings of pricing like you've never seen it before. It will provide actionable insights and address many of the questions that face those involved in pricing strategies:

Value-based pricing. What is it? How do we know how much value we offer?  How can we create more value so our customers will pay us more?  

Price segmentation. How do we charge different customers different prices? 

Portfolio pricing. How does pricing relate to versions and complements?  What can we do with our portfolios to make more money?

Join Pragmatic Marketing Instructor Mark Stiving as he delves into this often intimidating topic with information to help you succeed.

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About the Authors

  • Mark Stiving

    Mark Stiving is an instructor at Pragmatic Marketing with more than 20 years of experience in business startup, development, management, turnaround and sales and design engineering. He has helped companies create and implement new pricing strategies to capture more from the value they create, and has consulted with Cisco, Procter & Gamble, Grimes Aerospace, Rogers Corporation and many small businesses and entrepreneurial ventures. He has led pricing initiatives as director of pricing at Maxim Integrated and as a member of technical staff at National Semiconductor. Mark also has served as president of both Home Director Inc. and Destiny Networks Inc. and as an assistant professor of marketing at The Ohio State University. Mark also is the author of “Impact Pricing: Your Blueprint to Driving Profits” (Entrepreneur Press, 2011). He can be reached at mstiving@pragmaticmarketing.com.


Categories:  Pricing Go-to-Market Strategy


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