Mine is a common story, but you don’t hear it told very often. My startup failed.
Successful innovations must solve market problems and to do that you must understand your customer need.
To have a strong understanding of your personas, you must talk to your customers.
User experience (UX) design has become a strategic and competitive imperative for any modern…
When I watch the TV show Bob the Builder with my kids, the product manager in me always takes…
There are plenty of discussions in the agile community about how agile teams work and develop over…
Distinguish your product from the competition to secure a loyal customer base.
Here are a few easy steps to help you create a brilliant visual roadmap.
The old adage “you can’t improve what you can’t measure” indicates the need to know how you know. In traditional projects, milestones and key performance indicators (KPIs) measure project progress and individual contributions to that project.
Each strategy results in a different prioritization of projects and a different allocation of resources.
© 2017 Pragmatic Marketing. All rights reserved.