It seems there is a never-ending competition for customer mindshare. We all want prospective…
The old adage that good marketing can’t sell a bad product is true. I’ve seen brands…
How do you manage the tension between strategy and execution in product management?
A few years ago, a handful of coworkers and I represented our company at a tech job fair. The company made sure we were a diverse crew of developers, recruiters, designers and me—the product manager—so that we would look like a strong, growing company.
An effective product launch is important to product success, but equally important is having a solid product roadmap that lays the groundwork for your team and the future of your product.
Does this scene sound familiar? A product gets the green light, management pins high hopes on it, the CEO talks to the media and sales starts taking orders. Then suddenly, your boss wakes up and realizes that the ROI calculation hasn’t been updated—or worse, it is non-existent.
Look around: It’s a desolate wasteland. Zombies walk the earth, slowly, relentlessly. They are hungry and they don’t discriminate. Before they turn on you and eat you alive, it’s time to blow them away and send them to their final rest.