Ask the Experts: Who is accountable for product defects?

By Rich Nutinsky
November 04, 2015

In my experience, “defects” actually fall into two categories. The first group…

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In my experience, “defects” actually fall into two categories. The first group represents things that work exactly as we designed them to work, but that people feel don’t work correctly. In other words, they aren’t broken, they just aren’t very good. These actually aren’t defects at all; they are poorly designed features. They should be captured and added to the list of things we need to do. Whoever owns the “to-do” lists (enhancements, new ideas, product roadmap) should add these improvements to the list. Generally, that’s product management. Those items need to be analyzed, reviewed and prioritized along with everything else on the list.

The second kind of defect is one where the product doesn’t work as designed. In other words, it is broken. If it adds a column of numbers and gets the wrong result, that is a defect. In those cases, these items shouldn’t have to get in line or be analyzed or prioritized. They should be fixed. Development should own these, assess how the defect happened and fix it as soon as possible. Once that’s completed, product management should be involved in deciding when to deliver a fix to the market.

One more comment: If the second type of defect is a common occurrence, it could be a quality issue. Usually, quality is a policy issue, a function of management policy and standards. Some companies have a zero defect policy, resulting in high-cost—and sometimes much slower—development processes. Others choose lower costs or quicker delivery as a policy objective, sometimes resulting in quality issues. Should you start to see a growing number of defects, it may be time to look more closely at your policies.

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About the Authors

  • Rich Nutinsky

    Rich Nutinsky is an instructor at Pragmatic Marketing, with more than 20 years of experience in the software industry. He has launched several successful software products using the Pragmatic Marketing Framework. Prior to joining Pragmatic Marketing, Rich served in various product management positions for companies including Arasys Technologies, where he was vice president of product management and development. He has provided consulting services to market leaders such as Microsoft, AT&T, DuPont, NEC, GE and Siemens, working with senior-level executives to improve their product strategy, product management, and marketing processes. He may be reached at rnutinsky@pragmaticmarketing.com.




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