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Articles on Market Analysis
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Validating a Market Problem
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Our team is struggling with a question internally: How many potential end points (prospects/customers) does a enterprise- level, B2B, market-driven product m... |
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Building Tomorrow's Products Requires Listening to the Market
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Becoming a market expert can be the most valuable of all activities you can do as a product manager. By Barbara Nelson. |
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How to interview your Customers
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Your personal success depends on talking to your customers. Here are ten points to help you do just that. By Kristin Zhivago. |
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Why Are We Winning and Why Are We Losing?
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Exploring how we listen to the market to become experts in what they need. By Barbara Nelson. |
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Keeping Close to Customers
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How we listen to the market to become experts in what they need. By Barbara Nelson. |
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Using Force Field Analysis to Listen to Customers
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Force field analysis is a technique that elevates a painful exercise into powerful feedback. Learn to use this simple tool to quickly brainstorm and prioritize ... |
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You Want to Start a Company. Where Do You Begin?
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Find a problem, solve the problem, tell the world you solved the problem, and sell it--take these four key tips from Intuit and learn how to be market-driven. B... |
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Investment in Customer Advisory Programs Helps Build Business
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Read how three customer-focused companies have been listening and collaborating with their customers to keep up with evolving needs and staying one step ahead o... |
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Online Customer Forums
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This article describes the advantages of an online customer forum and offers tips on how to set up and manage one. By Daniel Shefer |
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Using Research in Defining New Products
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Every company can benefit from understanding the new product development processes that are used by brand leaders that manage to thrive during tough and uncerta... |
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The Dumbest People in the World
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Research can have great value if the right questions are presented in the right way. By Naseem Javed |
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Holding A Successful Customer Conference
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Ideas about holding a successful customer conference that enhances the reputation and success of your product. By Jacques Murphy |
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Research for B2C Product
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I am currently a Product Manager in a start-up company. My experience before this has been in B2B software. I am now faced with a B2C product, brand new from... |
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Finding Potentials
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I've been spending much more time with customers of late and have been gathering lots of valuable information. I'm now interested in expanding my market focus t... |
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Surveying Pilot Test Customers
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I am just baffled by a response I received from a co-worker regarding surveying the customers on a product. "In my opinion, way too many questions are being ask... |
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Overcoming Resistance to Prospect/Customer Visits
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When approaching a prospect or customer for a "visit the market" activity, what's a good way to respond to their question, "How does this benefit my company?" I... |
