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Jobs to be Done vs. Market Problems

February, 16 2017

In this episode, we’re doing something a little different. We’re going to listen in on a conversation between Neil Baron of Barron Strategic Partners and Bob Moesta co-creator of the jobs-to-be-done theory. They chat about what “jobs-to-be-done” means and how it relates to “market problems” that we talk so much about here at Pragmatic Marketing. And since together they’ve literally worked on thousands of products, they are going to share some tips and best practices along the way. Listen in.

And as always, if you have a topic you’d like to hear us tackle in an episode of Pragmatic Live, send us a note at experts@pragmaticmarketing.com.

2017 Product Management & Marketing Survey Unplugged

February, 09 2017

The tables are turned in this podcast as our host Rebecca Kalogeris becomes the guest and answers all kinds of questions about this year’s survey from Mark Stiving, Pragmatic Marketing instructor and data geek. Take a listen now and be sure to download the full survey report at pragmaticmarketing.com/survey

You’re Product Strategy

February, 02 2017

At Pragmatic Marketing, we teach the Pragmatic Marketing framework, those 37 key activities needed to build and market winning products. But in this episode, Kirsten Butzow, Pragmatic Marketing instructor extraordinaire, is going to talk through how you can use those same activities and strategies to improve a product closer to home, yourself. So, to find out how to use product management and marketing strategies on your own personal brand and change the trajectory of your career, listen now!

Building Strategic Product Roadmaps Q&A

January, 26 2017

In December, Jim Semick, founder and chief strategist at ProductPlan, was our guest for a webinar on 5 Ways to Nail Your Strategic Product Roadmap. In this follow up discussion, Jim tackles questions from the over 700 attendees of that webinar on topics ranging from hot to prioritize, share and update your roadmap, to the relationship between your roadmap and your backlog. Listen now and be sure to download their free book on planning and selling your strategy through roadmaps.

Have an idea for a future episode? Send us an email at experts@pragmaticmarketing.com.

Changing Your Culture with Market Facts

January, 19 2017

At the core of the Pragmatic Marketing philosophy is the importance of market data, of spending time to understand the people in your market and the problems they face. But once you do that, how do you use those facts to create real change in your organization’s culture? That’s the topic of this week’s podcast with instructor extraordinaire, Stacey Weber. Listen now!