The product management at Ariba, an SAP company, has come a long way. In 2008, it was what Joe Fox, now vice president of marketing and strategy at Ariba, called a “tribal organization.” The differing methodologies and approaches of the product managers meant the company struggled with silos.
Fox brought in Pragmatic Institute to teach his company to become more market-focused. Within a short time, the team’s focus went from what it got to build or what its architecture was to “trying to win in the market.”
Find out about how the team’s efforts—including implementing market-requirements documents, an “adopt-a-box” program, and an annual life cycle plan—turned it into what Fox now calls a “world-class product organization.” Click here for a 25-minute podcast.
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The Pragmatic Editorial Team comprises a diverse team of writers, researchers, and subject matter experts. We are trained to share Pragmatic Institute’s insights and useful information to guide product, data, and design professionals on their career development journeys. Pragmatic Institute is the global leader in Product, Data, and Design training and certification programs for working professionals. Since 1993, we’ve issued over 250,000 product management and product marketing certifications to professionals at companies around the globe. For questions or inquiries, please contact [email protected].