Through a 25+ year career in technology marketing, Mark Yeager has performed over 500 buyer persona interviews. In this podcast, he shares his top 9 hints for performing successful persona interviews, quick, easy changes that you can make today to start getting more value from your market interactions. Listen now!
Want more tips for successful interviews? Download this cheat sheet from Yeager Marketing.
Imagine this: you are arrested by the police for robbing a bank. You, of course, are innocent. They also arrest another person for the same crime. In the interrogation room, the police say, “We’ve caught your accomplice. You guys are in trouble. You should confess now to make your sentence easier.” Then they explain the possible sentences:
• If both you and the other person confess, you each get three years in prison
• If neither of you confesses, you each get one year in prison
• If you confess and the other person doesn’t, you go free and he spends five years in prison
• If the other person confesses and you don’t, he goes free and you spend five years in prison
What should you do? And what can this scenario teach you about pricing in a competitive landscape? Find out as pricing expert and Pragmatic Marketing instructor Mark Stiving walks you through the scenarios and provides real world examples of this pricing concept in the market [...]
Pragmatic Marketing instructor Mark Stiving is joined by world-renowned pricing expert Ron Baker. The founder of VeraSage Institute, a think-tank for professional-knowledge firms, Ron has been helping professionals learn how to create and capture more value. Mark and Ron discuss a range of pricing topics, including how to price professional services (hint: it’s NOT by the hour).
So how does the company that taught the world what it means to be market-driven put it to work in their own company? In this podcast, Pragmatic Marketing instructor Mark Stiving interviews our own VP of Marketing, Rebecca Kalogeris, on how they’ve implemented the Pragmatic Marketing concepts over the years and what they’ve learned from their successes (and failures) along the way. Listen now.
Find this interesting and want to hear more about how we practice what we preach at Pragmatic Marketing? Or maybe you want to share your implementation story—the good and the bad—with Mark and Rebecca? Contact us at email@example.com. We’d love to hear from you.
In this week’s podcast, Rod Griffith, president of B2B marketing firm Market Reach, shares his tips, tools (and personal war stories) for reaching and resonating with c-suite buyers. Learn how he got Steve Jobs attention and what you can do to reach the true decision makers for your products. Listen now!
Got an idea or a topic for a future podcast? Send your ideas to firstname.lastname@example.org.