Good product marketing people are hard to find. Great ones are rarer still. So what traits separate the good from the great? In this podcast, Andy Reid, product marketing specialist and thought leader, shares the five key skills shared by awesome product marketers. Listen now!
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Despite our titles, many of us don’t actually manage any people. But we need to influence a lot. And how well we speak directly affects how well we can influence people. In this podcast, Mark Stiving, proud toastmaster and Pragmatic Marketing instructor, offers some really good, simple tips you can implement to improve your speaking and ultimately your ability to influence the rest of your organization to make the right strategic decisions when it comes to your product. Listen now.
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The alignment between sales and marketing is one of the most critical components of successful revenue growth. But far too often, the relationship more closely resembles Athens and Sparta than a happy marriage. In this podcast, Bertrand Hazard, vice president of marketing for TrustRadius, shares his insights into why alignment is critical, how to tell if you’re out of synch and what you can do to get the relationship back on track and delivering more revenue. Along the way he shares some great tips and case studies. Listen now!
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Our Pragmatic Marketing training courses are chock full of tips, tools and best practices you can start to implement immediately. It’s actionable and it’s inspiring, but it can also be a little overwhelming deciding where to start. But not anymore. In this podcast, our very own Stacey Weber⎯long time Pragmatic Marketing instructor and practitioner⎯is going to breakdown what you should do first into three simple steps and walk you through how to master each. Don’t wait, listen today and find out how you can jump start your market-driven journey and start having an immediate impact on your product, your company and your career.
Knowing what your market is willing to pay is only part of the equation; you also have to know how they want to pay (annual fee, subscription, based on usage, etc.) so you can determine how best to package your product. Join Mark Stiving, Pragmatic Marketing instructor and pricing expert, and David Rowley, Chief Revenue Officer from Nalpeiron as they dig into this topic and more on this edition of Pragmatic Live.
Got a topic you want to hear covered in a future episode of Pragmatic Live? Shoot us a note at firstname.lastname@example.org.