Join Pragmatic Marketing instructor Kirsten Butzow as she explores the three main traps that keep companies from delivering truly innovative products: culture, focus and discipline. Find out what many of today’s companies are doing wrong, and what you can do to enable innovation within your organization.
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A good content marketing strategy should reinforce what your company does. And when your company sells its thoughts and expertise, content marketing becomes even more critical. Join Rebecca Kalogeris, vice president of marketing at Pragmatic Marketing, as she discusses how to get the most out of each piece of content, reach the largest audience and why the best content marketing is often the least obvious.
We welcome Gavin Nathan, senior consultant and partner of Ignite Advisory Group, to answer the top 10 follow-up questions posed by listeners of our recent webinar, Creating and Managing a Successful Customer Advisory Board Program.
If you would like to learn more about customer advisory boards, read the article by Gavin’s colleague, Rob Jensen: Why Advisory Boards Matter, featured in Pragmatic Marketer. And for more information on CABs, email Ignite at firstname.lastname@example.org.
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