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Articles on Product Strategy

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Page Six Suggestions for Shaping Your Strategy Program A rigorous approach to strategy keeps an organization healthy. By Art Petty.
Page Utilizing Co-Design to Create Market-Driven Products Designers are not typically users of a product, yet they often engineer a product with little or no end user involvement—and without understanding in advance ...
Page Building Effective Product Roadmaps Webinar with Rich Nutinsky
Page Ten Marketing Challenges that Can Make or Break Your Business Identify and assess your company's current marketing efforts. Rate your company with our survey and target problem areas by understanding challenges, issues and...
Page Monitoring Metrics Puts You in the Drivers Seat Learn to focus on key performance indicators to find what is on track and what needs to be changed before it is too late. By Barbara Nelson.
Page Ask the Expert: Are There Best Practices for Business Cases? Are there best practices for business cases? Is there a standard way to develop a business case for my products?
Page Product Strategy Doesn't Just Happen Discover the need for developing a process to drive the development of your product strategy in order to achieve sustained growth. Explore both the key aspects ...
Page Pricing for Software Product Manager Pricing has far reaching effects beyond the cost of the product. Pricing is just as much a positioning statement as a definition of the cost to buy. By Daniel S...
Page Get Results? or Get Approved? Marketing is about listening to our customers; we cannot assume that we represent them, that our personal experience is the same as theirs. By Steve Johnson
Page Distinctive Competence or nothing Developers, executives, managers, sales people and others are all in high demand in our industry. Our time is precious. (And money is not.) By Steve Johnson
Page Product and Pricing Strategies Pricing has far reaching effects beyond the cost of the product. By Daniel Shefer
Page Managing Complex Competitive Environments Foremost in the minds of product managers is determining the best way in which to position their products against competitors. The decisions made have huge impl...
Page Competitive Analysis: Ready When They Are Competitive analysis is a vital function at a company, especially in the fast changing software industry. Yet it is an activity that is often neglected or hapha...
Page Competitive Analysis: Digging for Info Pointing you in the right direction when you are called upon to analyze the competition. By Jacques Murphy
Page OEM'ing Software for Product Managers The "ins and outs" of identifying OEM'ing opportunities, successfully negotiating OEM agreements and bringing the deals to fruition. By Daniel Shefer
Page Is Your Product A Missionary Or A Savior? Is your product a Missionary or a Savior, and what does that mean for your business model? Is one easier than the other? How does this change the role of the Pr...
Page Can Customers Doom Your Software? How the act of gathering and implementing the wrong requirements can cause your product to lose its competitive edge, and what a Product Manager can do to preve...
Page Customers: Love Them As You Would Yourself How the Product Management function can help build an enduring connection with your customer base. By Jacques Murphy
Page Working With Partners Ideas on how to develop a good marriage with the right partner company for your product, and how Product Managers can play a key role in forming a long lasting ...
Page Marrying Up: Partnering with Big Companies Learn the basics on what a small company needs to know in order to make its alliance or partnership with a big company work out for the best. By Jacques Murphy
Page The Trophy Spouse: Partnering with a Startup Tips for large companies facing the challenge of partnering with a startup. By Jacques Murphy
Page The Real Ideal: Strategy to Tactics and Back The invaluable contribution Product Managers can make to helping the company apply its strategies tactically, and draw from tactics to make solid strategies. By...
Page The Fundamentals of Revenue Forecasting It is nearly impossible to predict annual revenues precisely, particularly for new products or businesses, but it is critically important for companies to creat...
Page When TV Surrenders to Web As long as the flow of information shifts from the old model of "from one to many" to "from many to one, " the current TV and print model will crumble. By Nasee...
Page Big Talk And Small Steps: Implementing Strategy Inventing new strategies, and then implementing them successfully, is a requirement, not an option, to keep a company viable. If you're not moving ahead, you wi...
Page Tips For Delivering Consistent Services Software plus services plus customer effort equals success. It's critical to take steps to make each service you deliver predictable, complete, and consistent a...
Page When Will Google Become Generic? Today, there are hundreds of once highly protected famous name brands, which were backed by multi-million dollar promotional budgets, now commonly used in daily...
Page Product Pricing and The Socratic Method Product pricing, how to structure and set the price of the software product. By Jacques Murphy
Page Performance Anxiety: Improving Product Performance A user's impression of how fast your product moves from screen to screen, how quickly it calls up lists of records, how seamlessly it performs tasks when you cl...
Page Ask the Expert Is your company working on several different platforms? Here are some insights if you are tossed between merging platforms or picking the best in breed to elimi...
Page 2 Parts Enlightenment, 1 Part Truth, and a Smidge of Creation Building a really strong defense strategy means building a common, clear vision of what is, then creating alternative scenarios for what could be, then developi...