The ProductCamp phenomenon is taking the world by storm. If you haven’t participated in a ProductCamp, you might wonder what all the fuss is about. If you have participated in one, you already know!
It’s always fun to bring everyone together at the end of the day for a quick summary and to award prizes for best sessions. By this time, the group is comfortable and can get rather lively celebrating the hard work and start planning the next ProductCamp.
Don't over-plan! Think of it as a fun way to get together and meet others to learn and network - not like a typical conference where events are pre-planned and controlled. Structure is good, but too much defeats the purpose.
Make registration very easy. People won't register if they have to jump through hoops – e-mail address is the only personal information really needed at this stage.
If you have trouble getting sponsors, sacrifice the t-shirts and breakfast.
Assign a "go-to" person who is very organized and able to delegate - not do all the work. The time commitment varies (more time is needed closer to the event).
If you need help in organizing one, just let us know. Pragmatic Marketing has been involved with every ProductCamp and can provide sponsorship, promotion and get involved with the planning teams as a resource for questions and guidance.
Paul Young has more than a decade of experience in hardware, software, and services product management and marketing. During his career, Paul has launched and managed dozens of products, started his own business, and successfully implemented the Pragmatic Marketing Framework at several companies. He is now a full-time instructor for Pragmatic Marketing, teaching our courses around the world. You can reach Paul at firstname.lastname@example.org
John Milburn is a Pragmatic Marketing instructor who has “walked the walk” in technology product management. Throughout his 20-plus-year career, he has managed or delivered more than 40 hardware and software products and implemented the Pragmatic Marketing Framework at many companies. A CSPO, his perspective and experiences from companies such as Lane 15 Software, Dell, IBM, Texas Instruments, Exxon, and Vtel add insight and real-world examples to his teaching. This perspective allows John to connect with product managers and executives from companies of all sizes in a broad range of markets. Contact him at email@example.com.