In the last two years, business technology buyers have increasingly adopted consumer-like behavior to evaluate your products and those of your competitors.
Two-thirds of these buyers are searching online for peer reviews. And they value authentic peer insights above vendor-produced content across the entire buying cycle.
In this month’s Pragmatic Institute webinar, TrustRadius CEO Vinay Bhagat will share examples of how B2B marketers at high-growth software companies are using reviews to meet their buyers where they are, accelerate sales and improve products and customer service. You’ll also learn:
- How to leverage review sites to get more brands on the record
- Best practices to capitalize on social proof in your go-to-market
- Tools to syndicate your reviews on your site to lift conversion
- Tips on how to accelerate deal cycles using peer insights
