What is the role of product management in an agile environment? Is the role of product owner something different?
What is the role of product management in an agile environment? Is the role of product owner something different? Developers often see product managers as technical resources. Agile seems to have made this orientation worse, with product managers getting pulled into deeper, tactical activities. But spending so much time with internal teams means less time spent in the market as a resource for strategy and business thinking at the product level.
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Rich Mironov is a seasoned software executive and serial entrepreneur. He has been the "product guy" at six tech startups including as CEO and vice president of marketing/products. He has also consulted to dozens of technology companies.
Rich founded the first ProductCamp and chaired the first product manager/product owner tracks at the Agile Alliance’s annual conference. He is the author of "The Art of Product Management" (BookSurge Publishing, 2008), which collects the best of his long-running Product Bytes blog about software, start-ups, product strategies and Silicon Valley product management. Rich has a bachelor’s degree in physics from Yale (with a thesis on dinosaur extinction theories), an MBA from Stanford, and provides guest lectures at various business schools about the business of software. He can be reached at