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Articles on Roles & Activities
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Building Product Management Credibility
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How does one build strong credibility around the Product Management team in an environment where there is subtle tension between Product Management and Engineer... |
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Built To Order: Making Product Management Fit
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Each new company, product, or team may require customizing the way you conduct Product Management in order for it to take hold and succeed. By Jacques Murphy |
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Creating Product Management at a Startup
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the pitfalls involved in creating a Product Management function at a company, along with guidance that will help you be successful in such a vital component. By... |
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Degrees of Ability: Hiring Into Product Management
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What do you look for when you want to hire an ace product manager to champion your product and move forward relative to the competition? By Jacques Murphy. |
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Desktop vs. Enterprise Applications: The impact on Product Management
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There are many differences between managing a desktop tool or application and managing an enterprise-ready software package. By Daniel Shefer |
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Everyone needs to know what we do here
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Technology marketing and product management requires domain expertise. People who tell you otherwise probably aren't very effective in working with technical pr... |
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Make Your Product Succeed: What Will It Take?
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As a Product Manager, your scope of responsibilities calls upon you to get involved across the board in all aspects of the product. By Jacques Murphy |
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Marketing is Work
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"We need to make marketing more FUN!" By Mark Rossnick |
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Multiple Products, Multiple Product Managers
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When a company expands to multiple products and product families, firms must integrate a broad set of skills among multiple product management professionals. Re... |
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No Job Too Big: Cutting Your Job Down To Size
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How can anybody possibly cover all the ground that needs to be covered? - from PRODUCT MANAGEMENT CHALLENGES A Newsletter of Tips For Companies that Develop ... |
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Pretty Please: A Product Manager's Wish List
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Requirements from the Product Manager are the fuel that powers the product development engine at your organization. - from PRODUCT MANAGEMENT CHALLENGES A Ne... |
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Product Management and Services
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Professional services is the next challenge for product management. In many companies, definition of services is an ad hoc affair, nothing more than a rough gue... |
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Product Management as a Counterbalance
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The ideal company grows in such a way that it contains a balance of all the various strengths it needs: marketing, sales, technical knowledge, customer service,... |
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Product management bonus programs
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The typical product manager gets a cash bonus each year, yet most do not find their bonus particularly motivating. By Steve Johnson |
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Product Management Job Titles
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Titles really are a mess in our business. What one company calls a product manager, another calls a product marketing manager. By Steve Johnson |
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Product Management Tips & Essential Product Manager Tools, Where to Begin in Product Management
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So you're in a new role as product manager. Where do you begin? By Brandon Whichard |
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Product Management to CEO
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What is the typical career path for someone starting out as product manager? Associate PM, PM, Sr. PM, Dir of PM, VP of PM, President, CEO? What other pathways... |
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Product Manager vs Business Analyst
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How would you define the functional difference between a Product Manager and a Business Analyst (where the PM sits in the business and the BA sits in the De... |
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Product Managers and Marketers: Who Does What?
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Recently a reader asked for a definition of the product manager's role in an organization, and explain how the role relates to marketing. Here is the answer. By... |
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Role and Responsibilities for Research Specialist
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I want to fill the role of "research specialist" to assist with market research, making outbound calls, doing win/loss interviews, etc. I'm the sole product ma... |
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Role of Product Management
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An effective product manager is not just support, they are the critical link to the customer. By Steve Johnson. |
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Sample Product Manager Job Description
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Hiring managers should be clear about the job responsibilities before hiring a product manager. This job description details the skills to look for in technolog... |
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Sample Sales Engineer Job Description
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The Sales Engineer must be able to articulate technology and product positioning to both business and technical users. |
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Sample Software Product Architect Job Description
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As Product Architect, you will lead the design effort on a variety of projects in a highly collaborative, fast-paced environment. Your role is to design innovat... |
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Setting the Product Direction
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In a world where there is never enough time to implement all the ideas that come along for great new features, you need to choose the right ones to put your dev... |
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Software Product Management: If You Can't Define It, You're Doing a Bad Job at It
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Learn about the importance of product managers and how software companies are screwing up by not capitalizing on their value and talents. By Bob Weinstein. |
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Staffing: Role of Product/Business Analyst
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1) How is a typical product management organization set up? I have product managers and I need to put together a job description for a junior product managemen... |
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The Higher They Go, the Stupider They Get
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Working on things that don't make sense is the single biggest source of job dissatisfaction. So why do intelligent, well-meaning managers make stupid decisions?... |
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The New Leader Development Dilemma
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And How to Fix It By Art Petty and Rich Petro |
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The Product Management Triad
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Defining product management can be a complicated issue for many companies, the "triad" may be an ideal solution. By Steve Johnson. |
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The Sport of Support
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Of the many activities at a software company, customer support or customer care is one of the toughest to provide. By Jacques Murphy |
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Time for product management
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Are you pulled from one issue to another? Do you feel pressured into helping development, marketing communications, and the sales channel? Would you like some t... |
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Where do I begin? A Product Triage
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There's so much to do! In every situation, there are more things to do than can be done, so a new product manager has to determine the best use of time. By Stev... |
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Where should product management be in the company?
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It seems that many corporations try to solve internal process problems by moving people around. But where should they put product management? Is there one perfe... |
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Where Should Product Management Report?
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Companies are all over the map when it comes to which part of the organization is in charge of Product Management. By Jacques Murphy |
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Where Should Product Marketing Report?
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Where should the Product Marketing Manager role report to in an organization - to the Product Management department or the Marketing department? What are the ad... |
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Where should vertical or market segment managers report?
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Should they be under Product Marketing or Program Marketing? Are there any best practices in this area? |
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Who Needs Product Management?
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Product management is a well-understood role in virtually every industry except technology. In the last ten years, the product management role has expanded its ... |
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Worry: A Product Manager's Best Friend
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Worry is the habit that kept us paranoid enough to be ready to run in case we found a bear or wolf or wildcat around the next bend. By Jacques Murphy |
