Running Customer Advisory Boards

By Pragmatic Marketing
August 09, 2007
A Customer Advisory Board (CAB) is a representative group of customers that meets periodically to offer advice on the product and company direction. 

A customer advisory session is a great method of getting real customers to validate your ideas before the company is totally committed. You can test assumptions. You will learn what they truly value in your product.

Using a customer council is one way of listening to the market and keeping your product focused on solving real problems.

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