Hiring managers should be clear about the job responsibilities before hiring a product marketing manager. This job description details the skills to look for in technology product marketing managers.
As a Product Marketing Manager, you will be responsible for the outbound marketing activities for your products. You will craft the messaging and positioning for products. You'll conceive and develop innovative marketing programs that drive demand. Attention to detail and an eye for quality, along with the ability to grasp and translate technical capabilities into benefits is crucial. In your role as a Product Marketing Manager you will be the expert in buyers, how they buy and their buying criteria and will transfer that knowledge to the sales channel.
Dave Daniels believes that the best product in the market is the one selling the most. He helps hundreds of companies market and launch just such products by teaching Pragmatic Marketing’s courses around the world. For more insights from Dave, visit his blog at www.LaunchClinic.com or follow him at www.twitter.com/launchclinic.