A rigorous approach to strategy keeps an organization healthy.
The benefits of a rigorous strategy program to an organization are like the benefits of a good exercise program to your body. You might sweat and groan a bit, but if you stick with it, your health and vitality improve tremendously.
Unfortunately, like fitness initiatives in January, most organizations have good intentions about strategy, but as soon as the budgeting is done, the interest fades. If this sounds like your organization, you are not alone.
Many organizations fail to recognize that strategy is a process not an event, and that an effective strategy program is motivating and galvanizing for employees, not distracting.
Relegating strategy planning to the once-a-year off-site.
These common misfires give strategy a bad name, and completely miss the reason why an organization should invest the time and energy in creating an effective and on-going program to define, shape, reflect upon and change strategy.
Managing an effective, on-going strategy program takes commitment, just like a fitness program. The benefits that accrue from ensuring that everyone in your organization has a common vocabulary about the business and its direction, and that they are involved in developing, implementing or refreshing the strategy, are tremendous. Managed properly, an effective strategy program can be a culture-altering event, and like the clothes that fit better as a result of your regular exercise program, the benefits from this alteration are palpable.
Art Petty is a leader, strategist, and team-builder with more than 22 years of experience directing the growth, global expansion, and rise to market leadership of global organizations in technology, services, and manufacturing. Art is the founder and principal at Strategy & Management-Innovations, LLC, a leadership development and strategy consulting practice, as well as the co-author of the 2007 book, Practical Lessons in Leadership—A Guidebook for Aspiring and Experienced Leaders.
Art writes the popular management blog, Management Excellence at www.artpetty.com and serves as an adjunct faculty member teaching management, quality, and project management in the MBA program at DePaul University’s Kellstadt Graduate School of Business. Contact Art at firstname.lastname@example.org