Upcoming Webinars
A free series with industry experts and thought-leaders on the latest techniques, market research and insight into the state of technology product management and marketing today.
All webinars are conducted at:
10:00 AM - 11:00 AM Pacific Daylight Time
1:00 PM - 2:00 PM Eastern Daylight Time
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Product Innovation: When Constraints Are Your Friend
with Robert Siegel
Innovation – It is the most urgent need of most businesses today.
Every person and every business is searching for innovations to
products, services, methods, and procedures. Yet with all of this
desire for innovation we constrain ourselves with systems limitations,
internal bureaucracy, politics, and policies, and that’s before we
layer on the multitude of government rules and regulations. People
bemoan these constraints on innovation calling them barriers to
creativity and new ideas. Too bad. They’re missing great opportunities.
You see, constraints are your friends.
Register for this
event
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The Eight Rules of Successful Win/Loss Analysis
with Roger Allison
CEO at Sales Cycle Analytics
Few organizations fulfill the potential that win/loss analysis
delivers. Whether the reason is lack of resources, commitment or
process fewer than 20% of organizations conduct a win/loss analysis
with any regularity or discipline. This discipline is non-discretionary
and must be learned to fulfill the promise of a “tuned in”
organization. Learn how to successfully conduct these post-decision
interviews while extracting market perception to diagnose sales cycle
performance, verify competitive differentiation and to align your sales
process with that of your buyer.
Register for this
event
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Go-To-Market Readiness: Planning for Sales Velocity
with David Daniels
Instructor at Pragmatic Marketing
Lack of organizational readiness is
the #1 killer of successful product launches. You’ve identified a market
problem that is pervasive, urgent and the market is willing to buy.
You’ve developed a great product that satisfies the need. You are ready
to go to market, but are you confident that the rest of your organization ready
to sell and support your new offering? You could easily lose an entire
quarter or more while the rest of the organization catches up. Learn some of
key secrets to a successful product launch that can set the stage for sales
velocity.
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Product Launch as a Key Business Process
with Catherine Kitcho
Launch Consultant at Launch Doctor
Launching a product is a critical business process. In
today's dynamic economy companies must launch products effectively, every time.
It takes an understanding of launch practices, the right skills and the
commitment to process to be successful. In this webinar, you'll learn the 3
phases of the launch process, the sequence of tasks involved in each phase, the
cross-functional resources needed, and how to use marketing and launch plans to
keep the whole process on track.
Register for this event
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Guiding Your Product Launch with Buyer Personas
with Adele Revella
Instructor at Pragmatic Marketing
Are your launch
plans focused on a product? Attend this session to see why companies
use buyer personas to guide their launch team’s strategic and tactical
efforts. This webinar shows you that personas -- an “example” that
represents each of the people who will influence the buying decision –
can deliver the insight that drives three of the most critical success
factors for any launch
• Sales people will actively and accurately promote the new solution .
• Marketing messages will be well differentiated and resonate with the target buyers.
• Product management will not be overwhelmed by sales support requests.
Register for this event
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10 Lessons to Improve B2B Launch Success
with Joan Schneider
Founder and President of Schneider Associates
Schneider Associates collaborated with the Center for Business Innovation at Babson College on a new survey studying an important, but rarely discussed business activity: B2B launches. The survey polled sales and marketing executives involved in B2B launches to determine best practices and success factors for launching new products and services. In this webinar, Joan will explain how to categorize new products to determine launch campaign strategy. In addition, you’ll learn the top 10 tactics companies can use to improve launch success in the highly competitive B2B market.
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Do you have a great webinar topic to present?
As part of our ongoing commitment to delivering timely and relevant information to the product management and marketing community, we are always looking for topics of interest to market-driven leaders, product managers and marketers. If you have something to tell Pragmatic Marketing's community, please contact us with your ideas.
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