Product management, product marketing and executive seminars specifically designed for technology companies. Over 4,500 organizations worldwide have attended Pragmatic Marketing training.

Register before August 31, 2009 and
  save $100 US per person per day

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Living in an Agile World

Living in an Agile World teaches the strategic role of product management when Development goes Agile.

• What role does a product manager play in an Agile environment?
• How can you ensure Agile development remains aligned to company strategy and market needs?
  

Practical Product Management

Practical Product Management teaches the Pragmatic Marketing Framework, the industry standard for managing and marketing technology products.

• Are you new to product management and don't know where to start?
  
• Do you find yourself buried in tactical activities with no time for strategic planning?
  
• Does your product management function need more structure?
  

Pragmatic Roadmapping

Pragmatic Roadmapping teaches techniques for planning, consolidating and communicating product strategy to multiple audiences.

• Do you need a way to communicate product plans and strategy to multiple audiences?
  
• How do you deliver the right products, not just the most features?

Requirements That Work

Requirements That Work teaches a straightforward method for creating product plans that product managers can write and developers can embrace.

• Do you have an effective methodology for defining products?
• Are project dates slipping?
  

Effective Product Marketing

Effective Product Marketing teaches a repeatable, go-to-market process for designing, executing, and measuring high-impact marketing programs.

• Is your marketing plan just a list of tactical activities?
  
• Are your priorities always changing?
  
• Do you know how to measure ROI for your programs?
  

New Rules of Marketing

New Rules of Marketing teaches how to reach your buyers directly with information they want to read and search engines reward with high rankings.

• Are you leveraging the full potential web-based communication offers your business?
• Do you continue to rely on "old school" advertising that fails to deliver?
• Are you speaking to your customers with words they use or
  your own meaningless gobbledygook?
  

Product Launch Essentials

Product Launch Essentials teaches what are their responsibilites and who should be involved in a product launch, and how to assess organizational readiness.

• Do you focus product launch efforts on deliverables rather than results?
• Are all your launches exactly the same? With the same goals and outcome?

Executive Briefing

Executive Briefings, designed specifically for busy executive teams, teaches how to organize Product Management and Marketing departments for optimal effectiveness and accountability.

• Are you unclear about the strategic role product management and marketing can provide for your company?
• Do your product management and marketing teams need structure around their roles and responsibilities?
  

Onsite Training

Bring a seminar to your office

Onsite Training gives your entire team the ability to discuss the challenges and opportunities the organization faces. Review how industry best practice should be implemented in your specific environment. Please contact us or call (800) 816-7861 for more information.