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Certification

Pragmatic Marketing Certified (PMC)

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The Pragmatic Marketing Certified (PMC) program was introduced in 2005 as a way for Practical Product Management seminar attendees to demonstrate their knowledge of the Pragmatic Marketing Framework and the principles of market-driven product management.

Today, more than 8,000 individuals have become Pragmatic Marketing Certified and it has become the standard for those in Product Management. A search of job websites like Monster® or CareerBuilder® and Pragmatic Marketing Certified routinely shows Pragmatic Marketing Certified as desired at many of today's leading technology companies.

Certification Details

Tests are administered at the conclusion of the 2-day Practical Product Management seminar (from 4:00 pm - 5:00 pm) and conducted in the same location as the seminar.

You must attend or have attended the Practical Product Management seminar in order to take the certification test.

Those registering for the 2- or 3-day Practical Product Management seminar will be prompted to register for the certification test at the time of seminar registration.

Alumni who wish to take the certification test may register here.

Pragmatic Marketing Certification FAQ

Pragmatic Marketing Certification Agreement (.pdf)

Testimonials

"The Practical Product Management with Requirements seminar is the most useful training that I have ever had the pleasure to attend. I feel that I will be more effective as a product marketing manager and work in a more market-facing manner."

Paul Young, Product Marketing Manager, Cisco Systems, Inc.

"At the Practical Product Management with Requirements seminar, I learned some new things -- but found the seminar most useful in building confidence and filling my quiver with sharper arrows."

David Kidd, Sr. Product Manager, VERIO