Is your go-to-market plan just a list of tactical activities with questionable strategic value?

Where our Practical Product Management seminar teaches you how to build products your market wants to buy, the Effective Product Marketing seminar teaches you how to market and successfully sell what you built.

The seminar delivers a strategic approach to your go-to-market efforts and shows you how to anchor everything you do to goals of your business. You will learn how to gain a deeper understanding of your buyers and learn how they buy – which translates into better marketing efficiencies across your organization.

• Anticipate the needs of your sales team – you know what they want, but what do they need to be successful?
• Align marketing efforts with the goals of your organization – build credibility by aligning marketing resources with what really matters to your executive team
• Focus on buyers rather than features – learn the importance of the Buyer Personas, how to build them, and how to leverage them as a powerful tool to help market your products and services
• Build sales tools and marketing collateral that help buyers – document the steps your buyers take to make a purchasing decision, the different buying roles involved, and how that knowledge helps you prioritize the most impactful sales tools and marketing collateral

“Most relevant training to my job I have ever had.” 

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Product marketing is all about a focus on how customers buy, becoming intimately familiar with the personas involved in a purchasing decision, and then aligning the entire organization around a strategy to achieve goals for customer acquisition and customer retention.

You have plenty of experts on your products, but who is the expert on your buyers?

Effective Product Marketing is filled with case studies and tools that can immediately impact results back in the office.

Click here for more information.

Save $395 US off list price of $2,590 when you purchase
Effective Product Marketing with Product Launch Essentials

• Create buyer persona profiles that identify points of resistance to your products and the criteria buyers use to make decisions. Use this information to develop competitive messages and strategies. 

  
  

• Assess marketing assets and liabilities to evaluate the resources which have the most influence on the sales channel and potential buyers.

  
  

• Measure the ROI for your go-to-market strategy with meaningful metrics.

Who should attend?

Product managers, product marketing managers and directors, industry marketing managers, segment managers, anyone working in field marketing and marketing communications.

Seminar fees

$1,595 US for the 2-day Effective Product Marketing seminar.

Need help obtaining management approval to attend a seminar?

• Download the agenda
   
  

• View the calendar for upcoming dates and locations
  
  

• Contact Pragmatic Marketing to conduct this seminar at your office
  
  

• Read Strategic Marketing: Your Untapped Source of Competitive Advantage