As a senior executive, are you unclear about the strategic role of marketing in your technology company? Do you want to learn how you can support the strategic activities of your product management department? Designed specifically for busy executives, this three-hour session introduces the industry standard for technology product management and marketing, the Pragmatic Marketing Framework.

Refined over ten years and implemented by thousands of technology companies, this process enables product management and marketing to move from tactical activities to quantifiable, strategies that deliver tremendous corporate value. A subset of our two-day Practical Product Management seminar, the session explores how to organize Product Management and Marketing as well as how to hold them accountable and identify areas for improvement.

This seminar is held on-site at your company.