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Pragmatic Roadmapping

Align your product strategy with the market

Pragmatic Roadmapping™ is a one-day, facilitated session offering techniques for developing, consolidating and communicating product and portfolio strategies. Using practical, real-world examples and best-practice techniques, attendees will enjoy a fast-paced, content-rich curriculum combined with practical hands-on application.

Those tasked with product strategy need a practical and repeatable way to communicate product plans, strategy, and vision to multiple audiences – both inside and outside the company. Market Requirements Documents (MRD) and Product Requirements Documents (PRD) offer too much detail for external audiences; traditional “marketing” roadmaps offer too little. How do you communicate your plans to Development, Marketing, Sales and executives in a meaningful way?


Who should attend?

Members of the product management, marketing and development teams tasked with planning product direction and communicating product strategy. Attendees should have some experience or knowledge or their product lifecycle.


Seminar fees

$995 US per person for the 1-day Pragmatic Roadmapping seminar. Tuition is due prior to the seminar and includes a complete set of training materials, continental breakfast and lunch.


Seminar agenda

I. Align Your Strategy with the Market
When there is more to do than can be done, how do you direct where resources should be expended? Learn how to use the Pragmatic Marketing Strategy Matrix™ to align and focus the organization around the market, not just your products. Put your products and services in context with market needs and evaluate which projects provide sustaining revenues and which provide incremental growth.

Topics Covered:

  • Allocation of resources

  • Strategy Matrix

  • Align your strategy

II. Product Roadmap
How much detail should be in a roadmap? What goes into an internal vs. external roadmap? How can multiple product plans be consolidated into a single integrated view? Learn how roadmap detail varies by audience. See examples of roadmaps to understand the pitfalls to avoid and ramifications of including or excluding certain information.

Topics Covered:

  • Why build a roadmap?
  • What to include in a roadmap?

III. From Strategy Matrix to Roadmap
Is your strategy aligned with available resources? Are all stakeholders in agreement? Timelines can be impacted by many internal and external factors, so it is critical that all are assessed, and appropriate action or planning is done before communicating the roadmap to others.

Topics Covered:

  • Align timeframes
  • Connect strategy goals to roadmap
  • Action plan


Included templates & checklists

  • Strategy Matrix
  • Roadmap Guidelines
  • Audience Guidelines
  • Internal and External Roadmap Templates

View seminar dates and locations

Testimonials

“The Practical Product Management class was really helpful in providing a framework for me to prioritize. I work for a small company and I have a lot of responsibilities. This should help me provide relevant leadership on my product.”
About the instructor: “Barbara is an excellent speaker! I love that her real-world experience comes through. She’s not an academic living in theories.”

Kirstin McGuire, Application Services Manager, Leopard

“Personally, I wish I would have attended the Practical Product Management seminar after 2-4 months as a product manager at my company instead of waiting for 1 year. But, I’m re-energized to go back, to FOCUS on the strategic side of Product Management and to implement some of the new tools (Positioning, Distinctive Competency, etc.).”
About the instructor: “Barbara does a great job of introducing real-life examples, keeping things on track, and making it fun. She’s part teacher and part cheerleader, which is what we need to feel confident about what we’ve learned and to implement this in our workplaces!”

Leslie Skelly, Product Manager, Intuit