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Product Management Seminars

Practical Product Management

Have the sales and technical background but no product management or marketing expertise? This seminar delivers a market-driven model that provides the tools for managing and marketing technology products that people want to buy.

Requirements That Work

Don’t have an effective methodology for defining products? Project dates slipping? This seminar introduces a straightforward method for creating product plans that product managers can write and developers can embrace for solutions the market will buy.

Pragmatic Roadmapping

How do you deliver the right products, not just the most features? Where should you "wow" the customer? When is good enough "enough"? This seminar teaches techniques for planning, consolidating and communicating product strategy to different audiences.

Go-to-Market Seminars

Effective Product Marketing

Spending all your time on tactical activities? Are your priorities always changing? Know how to measure program ROI? This seminar gives you a repeatable process that companies of all sizes can use to design, execute, and measure high-ROI marketing programs.

New Rules of Marketing

Are you leveraging the full potential of web-based communication for your business? This seminar teaches you how to reach your buyers directly. Learn how to publish content people want to read and that search engines reward with high rankings.

Executive Seminars

Executive Briefing

Designed specifically for executive teams, this subset seminar explores how to organize Product Management and Marketing as well as how to hold them accountable.

On-Site Workshops

Bring the training to your office

Gain the benefits of having your entire team discuss the challenges and opportunities your organization faces in implementing the Pragmatic Marketing Framework. Review how best practices should be implemented in your specific environment. Please contact us or call (800) 816-7861 for more information.