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Market-Driven Leaders Workshop

Executive best practices for product management and marketing

Market-Driven Leaders Workshop is a focused assessment of the current state of product management and marketing, and how it aligns to the company’s strategic vision. Learn how to improve the current state and to optimize around market-driven best practices with an assessment to uncover the baseline, a roadmap that identifies the key steps to best-practices and an action plan to take an organization from its current state to one of market-driven success.

Designed for vice presidents, directors of product management and product marketing, and the senior executives to whom they report.

Market-Driven Assessment

Market-driven organizations are more likely to have higher revenue growth, better customer satisfaction, and faster time to market. Members of the senior team want to know how an organization compares to industry norms, and to create action plans for next steps. The Market-Driven Assessment is based on internal interviews and data collected in a new survey by Pragmatic Marketing to identify market-driven best practices.

Roadmap

With Pragmatic Marketing conducting a facilitated discussion, a program is launched to improve the bottom line. All too often, the overhead associated with these initiatives diminish their impact and effectiveness, so implementation of a market-driven process and roadmap must be easy-to-understand and executable. Using industry-proven best-practices, the Pragmatic Marketing Framework is introduced, discussed and components of a market-driven roadmap explored.

Action Plan

It’s all about execution. Organizations and their strategies lose momentum because execution is not integrated into the company’s strategic initiatives. The process to become market-driven involves taking an inventory, assessing priorities and identifying quick wins. Market-driven means embedding execution into strategy.

Download a brochure (.pdf)