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Quarterly Optimizer

Keep the momentum from training

The Quarterly Optimizer delivers a fresh shot of adrenaline to your team on a regular basis. Each session is focused on a specific task from the Pragmatic Marketing Framework and is customized to meet the challenges and structure of your organization.

Typically delivered as a series of four separate activities about 90 days apart, this program can be scheduled to meet your specific needs. Additional sessions may be added, if desired.

Designed for those who know and believe in the concepts learned in our product management and marketing seminars, it is ideal for:

Product Management
Product Marketing
Marketing Communications
Sales Management and Sales Support
Executives responsible for product strategy

Roles and responsibilities

Getting roles and responsibilities correct is the first step to successfully implementing the Pragmatic Marketing Framework. The Quarterly Optimizer will produce an alignment between your current job titles and the tasks on the Framework, and then help prioritize these tasks. Individuals within the team will learn and prioritize their task areas for optimal contribution to the organization.

Deep-dive review

We conduct an intensive workshop on a single task within the Framework. You decide which task matters most to your team and we will prepare a custom, hands-on, working session to uncover and remove the obstacles hindering success.

Institutionalize results

Too many times bad habits get in the way. Training alone may not be enough to move the organization from concept to culture—institutionalizing new ideas is hard. We can ensure your team embrace the concepts and make them a part of everyday life at your company.

Download a brochure (.pdf)