Ensuring we are market-driven in everything we do.
Philip Alexander, CEO
Philip Alexander has spent more than two decades on the front lines of senior-level and international marketing, witnessing firsthand how some of the world’s leading companies managed their brands and envisioning a better way. In 2000 he founded BrandMuscle Inc. in a Boston incubator. He grew the media and branding platform into a $100 million marketing services company that utilizes technology to empower 350 national and global brands, capitalizing on local marketing opportunities.
Prior to that Philip served as vice president of brand management for Pearle Vision, a leading optical retailer with over 1,300 locations worldwide; and as vice president of marketing and advertising for Western Auto, a subsidiary of Sears, Roebuck and Co., responsible for the marketing and advertising of 1,500 stores in the United States and Puerto Rico.
“As we enter a new phase of growth at Pragmatic Marketing, I see such potential; we have a great product and superb instructors. I am excited to lead the company as we expand our mission to deliver training that helps people elevate their products, companies and careers.”
Stephen Calcagno, Chief Financial Officer
Stephen Calcagno has senior-level financial experience in the manufacturing, healthcare and SaaS industries. Throughout his 20 years of experience with high-growth small- to middle-market companies, Stephen has implemented key cost-savings initiatives, overseen accounting and finance departments and managed the IT and HR function.
Prior to Pragmatic Marketing, he held financial leadership roles at 41st Parameter, ACCO Brands, Fender Guitars and the Apothecary Shops.
“It’s exciting to be on the leadership team of an organization that makes a positive impact on people and companies, helping them become better at their jobs and the products they produce. We’re already a market leader but I am excited to watch Pragmatic Marketing succeed even more and help more companies worldwide.”
Rebecca Kalogeris, Vice President, Marketing
Rebecca Kalogeris is a proven marketing executive and turnaround specialist. She’s made a career of joining technology companies and building up world-class, results-focused marketing departments firmly grounded in understanding the market and its needs. At Pragmatic Marketing, Rebecca leads marketing communications and product marketing, championing efforts to fully understand the buyers and their processes and continuously develop campaigns and programs that not only bring new people into that process, but speed their journey through to purchase.
“In marketing, it’s rare to work on a brand that you are truly passionate about, but that’s what I get to do here. I was a student and a believer of Pragmatic Marketing before I joined the company. Now, being able to help spread our training and see the impact that it has on people is truly amazing.”
Prior to Pragmatic Marketing, Rebecca held marketing leadership roles at a variety of software and services companies, including TRIRIGA, Shift4 Corporation, Client Development Services and eCommLink.
Christine Plitt, Vice President, Operations
Christine Plitt leads the strategic planning, financial management and operations of all Pragmatic Marketing training events, overseeing event management, travel, procurement and shipping. She also leads the cross-functional project team tasked with international expansion of public events. In addition, Christine established the company’s in-house travel agency, NIHITO Travel, an IATAN-recognized corporate travel agency.
“Each year I see the number of companies and attendees that we have trained increase. With each event, we are equipping our attendees with the practical knowledge to be market-driven and create meaningful products. I am enthusiastic about our future as we expand our global footprint.”
Christine began her career in the hospitality industry, working for large brands such as Hyatt Hotels Corporation and Marriott International before transitioning to corporate event planning for a national healthcare company.
Dave Daniels, Vice President, Customer Success
Dave Daniels is uniquely qualified to ensure that every customer has the tools they need to successfully implement the Pragmatic Marketing Framework. He has more than two decades of experience helping technology companies become more market-driven in roles that include software developer, sales engineer, product manager, product marketing manager, executive, leader and entrepreneur, and also, former Pragmatic Marketing instructor.
According to Dave, “There’s a tendency for people to feel paralyzed until they have all the facts and data. But, as Winston Churchill says, ‘Perfection is the enemy of progress.’ My goal is to eliminate that paralysis by equipping every Pragmatic Marketing student to be successful at implementing what they learned in class, not only at the individual level but also at the departmental and corporate levels.”
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