Ensuring we are market-driven in everything we do.
Philip Alexander, CEO
Philip Alexander has spent more than two decades on the front lines of senior-level and international marketing, witnessing firsthand how some of the world’s leading companies managed their brands and envisioning a better way. In 2000 he founded BrandMuscle Inc. in a Boston incubator. He grew the media and branding platform into a $100 million marketing services company that utilizes technology to empower 350 national and global brands, capitalizing on local marketing opportunities.
Prior to that Philip served as vice president of brand management for Pearle Vision, a leading optical retailer with over 1,300 locations worldwide; and as vice president of marketing and advertising for Western Auto, a subsidiary of Sears, Roebuck and Co., responsible for the marketing and advertising of 1,500 stores in the United States and Puerto Rico.
“As we enter a new phase of growth at Pragmatic Marketing, I see such potential; we have a great product and superb instructors. I am excited to lead the company as we expand our mission to deliver training that helps people elevate their products, companies and careers.”
Stephen Calcagno, Chief Financial Officer
Stephen has senior-level financial experience in the manufacturing, healthcare and SaaS industries. Throughout his 20 years of experience with high-growth small- to middle-market companies, Stephen has implemented key cost-savings initiatives, overseen accounting and finance departments and managed the IT and HR function.
Prior to Pragmatic Marketing, he held financial leadership roles at 41st Parameter, ACCO Brands, Fender Guitars and the Apothecary Shops.
“It’s exciting to be on the leadership team of an organization that makes a positive impact on people and companies, helping them become better at their jobs and the products they produce. We’re already a market leader but I am excited to watch Pragmatic Marketing succeed even more and help more companies worldwide.”
Todd Davis, Vice President, Sales
Todd Davis plays a key role in expanding Pragmatic Marketing offerings to new geographies and markets. He has extensive global sales leadership and operational experience at companies including Oracle, FICO, Brio Software and Digital River. He also served as CEO of International Decision Systems and Truckast.
Prior to joining Pragmatic Marketing, he was a client—hiring the company for executive team training and rapid implementation of the Pragmatic Framework.
“I saw firsthand how Pragmatic Marketing creates meaningful business outcomes, from strategic clarity and teamwork to boosting revenue and customer satisfaction. It is so much more than high-impact training for product managers and marketers.”
Rebecca Kalogeris, Vice President, Marketing
Rebecca Kalogeris is a proven marketing executive and turnaround specialist. She’s made a career of joining technology companies and building up world-class, results-focused marketing departments firmly grounded in understanding the market and its needs. At Pragmatic Marketing, Rebecca leads marketing communications and product marketing, championing efforts to fully understand the buyers and their processes and continuously develop campaigns and programs that not only bring new people into that process, but speed their journey through to purchase.
“In marketing, it’s rare to work on a brand that you are truly passionate about, but that’s what I get to do here. I was a student and a believer of Pragmatic Marketing before I joined the company. Now, being able to help spread our training and see the impact that it has on people is truly amazing.”
Prior to Pragmatic Marketing, Rebecca held marketing leadership roles at a variety of software and services companies, including TRIRIGA, Shift4 Corporation, Client Development Services and eCommLink.
Christine Plitt, Vice President, Operations
Christine Plitt leads the strategic planning, financial management and operations of all Pragmatic Marketing training events, overseeing event management, travel, procurement and shipping. She also leads the cross-functional project team tasked with international expansion of public events. In addition, Christine established the company’s in-house travel agency, NIHITO Travel, an IATAN-recognized corporate travel agency.
“Each year I see the number of companies and attendees that we have trained increase. With each event, we are equipping our attendees with the practical knowledge to be market-driven and create meaningful products. I am enthusiastic about our future as we expand our global footprint.”
Christine began her career in the hospitality industry, working for large brands such as Hyatt Hotels Corporation and Marriott International before transitioning to corporate event planning for a national healthcare company.
Paul Young, Head of Regional Practice Management
Paul Young oversees efforts to build customer relationships and improve business outcomes. As a former instructor, he has a great deal of market knowledge and company expertise that he brings to the role.
“Even before joining Pragmatic Marketing, it had an enormous impact on my career. From my first days as a product manager, what I learned in training shaped the course of my career. I feel fortunate to be able to share my experiences with others, to help shape the next generation of leaders and the results of the companies they work for.”
Paul began his career as a software developer and has worked in startups and large companies across B2B and B2C industries including telecommunications and networking, IT and professional services, consumer electronics and enterprise software. He has managed P&L lines for products with hundreds of millions of revenue, and faced difficult choices about which products in the portfolio to retain and which to kill. He has been granted patents, built his own products and started his own business, all using the lessons he learned from Pragmatic Marketing training.
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