Alan Armstrong

Blog Post
3 Kinds of Customer Churn and Why You Should Become Familiar With Them
Apr 03, 2018 -

A cloud security vendor was losing customers, and wasn’t sure why. They came to us and requested a series of buyer interviews to try to figure out what was driving their high rate of customer churn.

When we started talking to their customers, we realized that the signs of their unhappiness had been loud and clear for a while.

Apr 03, 2018 -

A cloud security vendor was losing customers, and wasn’t sure why. They came to us and requested a series of buyer interviews to try to figure out what was driving their high rate of customer churn.

When we started talking to their customers, we realized that the signs of their unhappiness had been loud and clear for a while.

Webinar
An Agile Approach to Competitive Intelligence
Sep 27, 2017 -

The product team is often responsible for a company’s competitive intelligence efforts. But because it is only one of that team’s roles—and one that isn’t always fully funded—it can feel like a reactive rather than strategic exercise. 

Sep 27, 2017 -

The product team is often responsible for a company’s competitive intelligence efforts. But because it is only one of that team’s roles—and one that isn’t always fully funded—it can feel like a reactive rather than strategic exercise.