Dave Daniels

Blog Post
Does an Increase in Awareness Really Increase Revenue?
Sep 11, 2018 -

I was challenged to demonstrate the causal relationship between generating awareness and revenue. Intuitively, I believe the relationship to be related, but I didn’t have sufficient data to prove it.

I searched for a report or other research that could help satisfy my intellectual curiosity. I found anecdotal evidence, but none that passed any scientific rigor. Maybe my search terms were wrong.

Sep 11, 2018 -

I was challenged to demonstrate the causal relationship between generating awareness and revenue. Intuitively, I believe the relationship to be related, but I didn’t have sufficient data to prove it.

I searched for a report or other research that could help satisfy my intellectual curiosity. I found anecdotal evidence, but none that passed any scientific rigor. Maybe my search terms were wrong.

Blog Post
Product Marketing or Product Management
Jul 16, 2018 -

The job titles product marketing manager and product manager are confusing enough to start raging debates about who does what. Organizations often transpose the job titles, adding to the confusion. I’m not going to tell you that if your job title is X then you do Y. But I can give you some guidelines that generalize the areas of accountability. You can take from there. 

Jul 16, 2018 -

The job titles product marketing manager and product manager are confusing enough to start raging debates about who does what. Organizations often transpose the job titles, adding to the confusion. I’m not going to tell you that if your job title is X then you do Y. But I can give you some guidelines that generalize the areas of accountability. You can take from there. 

Oct 16, 2009 - with David Daniels
Webinar
Product Launch Owner: Superhero of a Product Launch - Webinar
Sep 04, 2009 -

with David Daniels

Sep 04, 2009 -

with David Daniels

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