Jon Gatrell

Blog Post
The Content Dilemma
Dec 20, 2016 - Every time I find myself in a new role or with a new product, I always start with engaging the market. Working with customers and prospects will provide insights into what your users value and the problems that they want to solve. This will help you determine what content to focus on. You should also engage with your sales team to see who the typical buyers are and then perform win/loss calls. Once you have identified the buyer and user personas through these methods, spend time with the team to do a positioning exercise for those personas. Now you will have a core message established and an understanding of your buyers’ criteria for solving their problems. This is in essence the DNA you need to start creating content for the web. And content that focuses on the buyers’ needs is significantly more engaging than product-focused content. You may have heard that nearly 70 percent of the buyer’s journey is complete before they even reach out to sales. That means when buyers find your content, it’s because they have a particular challenge to solve and are evaluating the options. So make sure your content explains how you can help your customers. […]
Dec 20, 2016 - Every time I find myself in a new role or with a new product, I always start with engaging the market. Working with customers and prospects will provide insights into what your users value and the problems that they want to solve. This will help you determine what content to focus on. You should also engage with your sales team to see who the typical buyers are and then perform win/loss calls. Once you have identified the buyer and user personas through these methods, spend time with the team to do a positioning exercise for those personas. Now you will have a core message established and an understanding of your buyers’ criteria for solving their problems. This is in essence the DNA you need to start creating content for the web. And content that focuses on the buyers’ needs is significantly more engaging than product-focused content. You may have heard that nearly 70 percent of the buyer’s journey is complete before they even reach out to sales. That means when buyers find your content, it’s because they have a particular challenge to solve and are evaluating the options. So make sure your content explains how you can help your customers. […]
Blog Post
Google + vs. Facebook: A Social Survey
Apr 27, 2012 - Google+ versus Facebook, A Social Networks Survey View more presentations from SurveyMonkey
Apr 27, 2012 - Google+ versus Facebook, A Social Networks Survey View more presentations from SurveyMonkey
Blog Post
The Unicorn Business Plan (Remix) [feat. Dilbert] – Kanye West
Feb 21, 2016 - 1. I’m gonna do stuff! 2. People will want to buy the stuff. World, please tweet, FaceTime, Facebook, instagram, whatever you gotta do to get Mark to support me… — KANYE WEST (@kanyewest) February 15, 2016 You love hip hop, you love my art… I am your favorite artist but you watch me barely breathe and still play my album in your house … — KANYE WEST (@kanyewest) February 15, 2016 3. We’ll make a whole lot of money, so invest.   Mark, I am publicly asking you for help… — KANYE WEST (@kanyewest) February 15, 2016 Mark Zuckerberg invest 1 billion dollars into Kanye West ideas — KANYE WEST (@kanyewest) February 14, 2016 I know I confuse you guys sometimes but please bare with me. — KANYE WEST (@kanyewest) February 15, 2016
Feb 21, 2016 - 1. I’m gonna do stuff! 2. People will want to buy the stuff. World, please tweet, FaceTime, Facebook, instagram, whatever you gotta do to get Mark to support me… — KANYE WEST (@kanyewest) February 15, 2016 You love hip hop, you love my art… I am your favorite artist but you watch me barely breathe and still play my album in your house … — KANYE WEST (@kanyewest) February 15, 2016 3. We’ll make a whole lot of money, so invest.   Mark, I am publicly asking you for help… — KANYE WEST (@kanyewest) February 15, 2016 Mark Zuckerberg invest 1 billion dollars into Kanye West ideas — KANYE WEST (@kanyewest) February 14, 2016 I know I confuse you guys sometimes but please bare with me. — KANYE WEST (@kanyewest) February 15, 2016
Article
Look Before You Launch
Feb 27, 2019 -

For many businesses, the launch process hasn’t changed as they’ve implemented agile or gone to the cloud. It still looks something like this: Over

Feb 27, 2019 -

For many businesses, the launch process hasn’t changed as they’ve implemented agile or gone to the cloud. It still looks something like this: Over

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