Rob Jensen

Blog Post
New Survey: Which Customer Marketing Programs Work Best for Your Company?
Apr 09, 2018 -

Many companies these days claim to be “customer focused,” but there are numerous different ways to engage with clients. Methods include surveys, user group meetings, net promoter scoring, customer advisory boards, reference programs, social media groups, hosted conferences and many more. But how are such programs resourced and measured, and, most important, which programs generate the most value?

Apr 09, 2018 -

Many companies these days claim to be “customer focused,” but there are numerous different ways to engage with clients. Methods include surveys, user group meetings, net promoter scoring, customer advisory boards, reference programs, social media groups, hosted conferences and many more. But how are such programs resourced and measured, and, most important, which programs generate the most value?

Blog Post
8 Essential Elements of Your Customer Advisory Board Meeting Agenda
Jan 10, 2017 -

The top benefit of any CAB, according to member surveys, is the ability to collaborate with other members and the host-company executive management. While such engagement is an integral part of the CAB meeting itself, the benefits of informal social interaction cannot be overstated. As such, it is essential that the meeting present ample opportunities for peer networking and social interaction.

Jan 10, 2017 -

The top benefit of any CAB, according to member surveys, is the ability to collaborate with other members and the host-company executive management. While such engagement is an integral part of the CAB meeting itself, the benefits of informal social interaction cannot be overstated. As such, it is essential that the meeting present ample opportunities for peer networking and social interaction.

Blog Post
The Unicorn Business Plan (Remix) [feat. Dilbert] – Kanye West
Feb 21, 2016 - 1. I’m gonna do stuff! 2. People will want to buy the stuff. World, please tweet, FaceTime, Facebook, instagram, whatever you gotta do to get Mark to support me… — KANYE WEST (@kanyewest) February 15, 2016 You love hip hop, you love my art… I am your favorite artist but you watch me barely breathe and still play my album in your house … — KANYE WEST (@kanyewest) February 15, 2016 3. We’ll make a whole lot of money, so invest.   Mark, I am publicly asking you for help… — KANYE WEST (@kanyewest) February 15, 2016 Mark Zuckerberg invest 1 billion dollars into Kanye West ideas — KANYE WEST (@kanyewest) February 14, 2016 I know I confuse you guys sometimes but please bare with me. — KANYE WEST (@kanyewest) February 15, 2016
Feb 21, 2016 - 1. I’m gonna do stuff! 2. People will want to buy the stuff. World, please tweet, FaceTime, Facebook, instagram, whatever you gotta do to get Mark to support me… — KANYE WEST (@kanyewest) February 15, 2016 You love hip hop, you love my art… I am your favorite artist but you watch me barely breathe and still play my album in your house … — KANYE WEST (@kanyewest) February 15, 2016 3. We’ll make a whole lot of money, so invest.   Mark, I am publicly asking you for help… — KANYE WEST (@kanyewest) February 15, 2016 Mark Zuckerberg invest 1 billion dollars into Kanye West ideas — KANYE WEST (@kanyewest) February 14, 2016 I know I confuse you guys sometimes but please bare with me. — KANYE WEST (@kanyewest) February 15, 2016
Blog Post
Win/Loss Questions for Software, Hardware and SaaS offerings
Oct 27, 2015 - A great way to better understand the buying and using criteria around your current solutions is to talk with new customers. You can ask them open end questions like: What first led you to buy our product? What other products were considered in your evaluation? What problems does our product solve for you? What do you like most about our product? What do you like least about our product? How can we improve our product? But you can also broaden your focus to try and find new opportunities—whether it’s new products, incremental offerings or solution bundles—with questions like: How did your organization prioritize solving this problem over other problems in your business? The responses will help you better understand buying drivers, the budget process, total elapsed timelines and buyer personas. What do you think about our company? The answers will help you identify the positive perceptions that exist—which you may want to amplify—and unearth less positive sentiments, which you may need to address. What are some of the best products you’ve seen lately? These answers will help you identify emerging competitors, potential acquisition options and potential partners. As you think about the company as a whole—not just our current offering—what […]
Oct 27, 2015 - A great way to better understand the buying and using criteria around your current solutions is to talk with new customers. You can ask them open end questions like: What first led you to buy our product? What other products were considered in your evaluation? What problems does our product solve for you? What do you like most about our product? What do you like least about our product? How can we improve our product? But you can also broaden your focus to try and find new opportunities—whether it’s new products, incremental offerings or solution bundles—with questions like: How did your organization prioritize solving this problem over other problems in your business? The responses will help you better understand buying drivers, the budget process, total elapsed timelines and buyer personas. What do you think about our company? The answers will help you identify the positive perceptions that exist—which you may want to amplify—and unearth less positive sentiments, which you may need to address. What are some of the best products you’ve seen lately? These answers will help you identify emerging competitors, potential acquisition options and potential partners. As you think about the company as a whole—not just our current offering—what […]
Blog Post
Annual Planning and Budgeting: Operating a business and managing your product with metrics
Oct 07, 2015 - It’s that time of year again – budget season and annual planning. YEAH! Understanding the plan, the progress and next years investments require visibility.  The visibility required to understand if you are directionally on track to hit plan and how to justify resources and budget.  As I get the opportunity to teach folks all over the globe, I’m often asked what we should measure to ensure we are making fact based decisions and the answer is always, it depends.  Depends on the market, the management team expectations, company’s point in its lifecycle, product lifecycle and alike.  The most typical way organizations align product teams and operational groups is through annual planning and the business plan for your products. Your business plan is your path forward. But to create a comprehensive business plan, you first must understand your business and the way your products fit into that business. Simply put, if you don’t know how operations, sales or any other area is performing, how can you make plans to improve? The great thing about the systems and methods used in modern marketing is that most are measurable. But that doesn’t mean you want to measure everything. It’s important to focus on the analytics […]
Oct 07, 2015 - It’s that time of year again – budget season and annual planning. YEAH! Understanding the plan, the progress and next years investments require visibility.  The visibility required to understand if you are directionally on track to hit plan and how to justify resources and budget.  As I get the opportunity to teach folks all over the globe, I’m often asked what we should measure to ensure we are making fact based decisions and the answer is always, it depends.  Depends on the market, the management team expectations, company’s point in its lifecycle, product lifecycle and alike.  The most typical way organizations align product teams and operational groups is through annual planning and the business plan for your products. Your business plan is your path forward. But to create a comprehensive business plan, you first must understand your business and the way your products fit into that business. Simply put, if you don’t know how operations, sales or any other area is performing, how can you make plans to improve? The great thing about the systems and methods used in modern marketing is that most are measurable. But that doesn’t mean you want to measure everything. It’s important to focus on the analytics […]
Blog Post
Using Win/Loss to help sales succeed.
Sep 01, 2015 - A continual challenge for marketers – how do we make deals go faster as marketers? The initial concept which jumps to mind is automation, but marketing automation is a tool that requires context. Many marketers are finding while have technology improves visibility, it may not be changing overall results. Results requires understanding not just the goals of business, but the goals of the buyer.   This requires empathy and context.  To get context around the buying journey, interviews and specifically Win/Loss help provide the roadmap. Win/loss provides insights into the buyers, process and criteria used to make a decision. As such, it can often improve velocity by allowing you to better support the buying process through the following: Creating A Baseline Gain your under standing of the buying process and participants through Win/Loss.  During your discovering of how the decisions are made and who participates you make find you need to build more stuff – collateral, tools and content in general. While you may have some of the items, you will find there are gaps in materials needed to nurture  leads and bring buyers along on their journey. Where gaps in tools and content exist, it often introduces delays in follow […]
Sep 01, 2015 - A continual challenge for marketers – how do we make deals go faster as marketers? The initial concept which jumps to mind is automation, but marketing automation is a tool that requires context. Many marketers are finding while have technology improves visibility, it may not be changing overall results. Results requires understanding not just the goals of business, but the goals of the buyer.   This requires empathy and context.  To get context around the buying journey, interviews and specifically Win/Loss help provide the roadmap. Win/loss provides insights into the buyers, process and criteria used to make a decision. As such, it can often improve velocity by allowing you to better support the buying process through the following: Creating A Baseline Gain your under standing of the buying process and participants through Win/Loss.  During your discovering of how the decisions are made and who participates you make find you need to build more stuff – collateral, tools and content in general. While you may have some of the items, you will find there are gaps in materials needed to nurture  leads and bring buyers along on their journey. Where gaps in tools and content exist, it often introduces delays in follow […]
Blog Post
Content strategy in 116 slides
Jul 20, 2015 - How To Do Content Strategy from Kristina Halvorson
Jul 20, 2015 - How To Do Content Strategy from Kristina Halvorson
Blog Post
Product Marketing: Inbound Marketing, Content and Launch Approaches
May 02, 2015 - An Inbound Marketer's Guide to Product Marketing from rickburnes
May 02, 2015 - An Inbound Marketer's Guide to Product Marketing from rickburnes
Blog Post
Change Management is a process
Sep 17, 2014 - Change Management – Leading Organizational Change from johnnyg14
Sep 17, 2014 - Change Management – Leading Organizational Change from johnnyg14
Blog Post
How to Be A Good Product Team Leader
May 16, 2014 - Wanna be a good product manager? Know the market.
May 16, 2014 - Wanna be a good product manager? Know the market.
Blog Post
Work Moments: Productivity and the Workplace
Jan 26, 2014 - This presentation provides insight into why it is so difficult to get REAL work done in the office. The Benefits of Remote Working from CrownPublishing I spent a good deal of time working at home. At one point when I worked at home for nearly 2 ...
Jan 26, 2014 - This presentation provides insight into why it is so difficult to get REAL work done in the office. The Benefits of Remote Working from CrownPublishing I spent a good deal of time working at home. At one point when I worked at home for nearly 2 ...
Blog Post
Collaboration requires the sharing of knowledge
Nov 22, 2013 - Starting a Collaboration Revolution from Sven
Nov 22, 2013 - Starting a Collaboration Revolution from Sven
Blog Post
Storytelling: The mechanics to a data driven approach
Sep 13, 2013 - I know we have all seen presentations and marketing efforts, like infographics, which are confusing, cluttered and just not compelling. Leslie Bradshaw’s approach to integrating data and design for storytelling in a digital world provides clear guidelines for how to balance – data, design and messaging.
Sep 13, 2013 - I know we have all seen presentations and marketing efforts, like infographics, which are confusing, cluttered and just not compelling. Leslie Bradshaw’s approach to integrating data and design for storytelling in a digital world provides clear guidelines for how to balance – data, design and messaging.
Blog Post
The Annual Pragmatic Marketing Survey is ON!
Nov 28, 2012 - Many thanks to those folks who have participated in the past in our annual survey of Marketers and Product Manager.  This year’s survey should take just a few minutes.  Thanks in advance for your participation and have a great day! https://survey.vovici.com/se.ashx?s=3877A9510FAC4197  
Nov 28, 2012 - Many thanks to those folks who have participated in the past in our annual survey of Marketers and Product Manager.  This year’s survey should take just a few minutes.  Thanks in advance for your participation and have a great day! https://survey.vovici.com/se.ashx?s=3877A9510FAC4197  
Blog Post
Video: I’m not delusional, I’m an Entrepreneur
Nov 27, 2012 - Gapingvoid: I’m Not Delusional, I’m An Entrepreneur from gapingvoid
Nov 27, 2012 - Gapingvoid: I’m Not Delusional, I’m An Entrepreneur from gapingvoid
Blog Post
100 Things I am Thankful for the 6th Edition
Nov 22, 2012 - With 150,000+ miles in the air this year, I have good deal to be thankful for.   So on to 2012′s 100 things I’m thankful for so far this year.   Any day I’m home chilling with family. Any day I learn something new. That my Facebook stream has returned to kitten photos and non-political memes. […]
Nov 22, 2012 - With 150,000+ miles in the air this year, I have good deal to be thankful for.   So on to 2012′s 100 things I’m thankful for so far this year.   Any day I’m home chilling with family. Any day I learn something new. That my Facebook stream has returned to kitten photos and non-political memes. […]
Blog Post
Social Media Metrics: Adoption, Buyers and Creators
Oct 26, 2012 - This is an interesting report from McKinsey which is chock full of metrics around social media adoption and marketing opportunities as relates to how businesses and users are using social to improve connectivity and engage both consumers and vendors. ...
Oct 26, 2012 - This is an interesting report from McKinsey which is chock full of metrics around social media adoption and marketing opportunities as relates to how businesses and users are using social to improve connectivity and engage both consumers and vendors. ...
Blog Post
Social Media and The CEO: How to use facts to implement a Social Program at your business
Sep 27, 2012 - Selling Social Business To The C-Suite – SideraWorks from SideraWorks
Sep 27, 2012 - Selling Social Business To The C-Suite – SideraWorks from SideraWorks
Blog Post
What is your social media plan? The tactics? The measures?
Sep 14, 2012 - This is a useful sample plan from Marketo. The sample social media tactics put forth not only speak to the activities, but also the measures to consider. Social media isn’t free, so it’s important to get a plan in place, track the progress and then make decisions for changes in your execution based on results. [...]
Sep 14, 2012 - This is a useful sample plan from Marketo. The sample social media tactics put forth not only speak to the activities, but also the measures to consider. Social media isn’t free, so it’s important to get a plan in place, track the progress and then make decisions for changes in your execution based on results. [...]
Blog Post
ProductCamp Atlanta: What’s your career plan?
Aug 18, 2012 - Define Your Career Roadmap from Jon Gatrell
Aug 18, 2012 - Define Your Career Roadmap from Jon Gatrell
Blog Post
Social Media Ethics and Governance, a model from Cisco
Aug 11, 2012 - Social Media: Ethics and Governance from Petra Neiger
Aug 11, 2012 - Social Media: Ethics and Governance from Petra Neiger
Blog Post
IBM: State of Marketing 2012
Jul 09, 2012 - The state of marketing 2012 ibm's global survey of marketers final View more presentations from Chris Wright
Jul 09, 2012 - The state of marketing 2012 ibm's global survey of marketers final View more presentations from Chris Wright
Blog Post
50 Mobile Marketing Facts
Jul 07, 2012 - 50 Mobile Marketing Facts View more presentations from HubSpot All-in-one Marketing Software
Jul 07, 2012 - 50 Mobile Marketing Facts View more presentations from HubSpot All-in-one Marketing Software
Blog Post
Mary Meeker: Internet Trends 2012
Jun 15, 2012 - Mary Meeker has again prepared an annual report with insights on internet usage in 2012.  This one isn’t quite as long as some of the previous Meeker presentations, like her 2009 treatise on mobile trends which was over 600 slides, but still good work.   KPCB Internet Trends 2012 View more presentations from Kleiner Perkins [...]
Jun 15, 2012 - Mary Meeker has again prepared an annual report with insights on internet usage in 2012.  This one isn’t quite as long as some of the previous Meeker presentations, like her 2009 treatise on mobile trends which was over 600 slides, but still good work.   KPCB Internet Trends 2012 View more presentations from Kleiner Perkins [...]
Blog Post
Font Choice Matters: Down with Comic Sans!
Jun 15, 2012 - Found an very illustrative preso on fonts. Text Me: Do’s & Don’ts of Presentation Design View more presentations from Ethos3
Jun 15, 2012 - Found an very illustrative preso on fonts. Text Me: Do’s & Don’ts of Presentation Design View more presentations from Ethos3
Blog Post
Turn Fans into Advocates
May 10, 2012 - Fans and Advocates. Turn fans into advocates through influencer engagement View more presentations from Ant’s Eye View
May 10, 2012 - Fans and Advocates. Turn fans into advocates through influencer engagement View more presentations from Ant’s Eye View
Blog Post
How to Write an RFP: High Level Components
Mar 21, 2012 - While this RFP overview is social media related, it applies at the highest level for any RFP in B2B. I’ve taken the time to extend it some to make it more relevant to B2B buyers in general. Define the Objective:  What are the core drivers, goals and needs to be addressed by a vendor Define [...]
Mar 21, 2012 - While this RFP overview is social media related, it applies at the highest level for any RFP in B2B. I’ve taken the time to extend it some to make it more relevant to B2B buyers in general. Define the Objective:  What are the core drivers, goals and needs to be addressed by a vendor Define [...]
Blog Post
Hey Mobile App Vendors! 6 Things which are just annoying about your ads and outreach.
Mar 12, 2012 - Mobile content consumption and gaming has become my “platform” of choice for those two activities for me. So I spend a good deal of time looking at apps, testing them, buying them and throwing them away.   I spend a good deal of time on mobile devices and I get the opportunity to see what many [...]
Mar 12, 2012 - Mobile content consumption and gaming has become my “platform” of choice for those two activities for me. So I spend a good deal of time looking at apps, testing them, buying them and throwing them away.   I spend a good deal of time on mobile devices and I get the opportunity to see what many [...]
Blog Post
ProductCamp Vancouver: Define your career roadmap!
Mar 17, 2012 - Product Management Career Planning: Set Your Path View more presentations from Jon Gatrell Thanks to all who voted and attended.   Appreciated the discussion and insights from the folks in the room.  Ultimately, you are responsible for your own career path and development.  Take stock in your personal career strengths, identify your career roadmap and the [...]
Mar 17, 2012 - Product Management Career Planning: Set Your Path View more presentations from Jon Gatrell Thanks to all who voted and attended.   Appreciated the discussion and insights from the folks in the room.  Ultimately, you are responsible for your own career path and development.  Take stock in your personal career strengths, identify your career roadmap and the [...]
Blog Post
Atlanta and Georgia Product Managers and Marketers: TAG Annual Awards Nominations
Jan 11, 2013 - The Technology Association of Georgia is having their annual award dinner and nominations for 2012 activities. Here is a snippet from the site: The Technology Association of Georgia’s Product Manager of the Year Award 2012 recognizes the outstanding efforts of a Product Manger to development, adhere, and execute the ideals of our profession.  Whether it is a product or service that breaks new ground or driving a product through its life cycle, this award is to an individual that upholds the highest standards of Product Management. It may not yet be proven in the marketplace but an understanding of the potential market must be demonstrated. The product or service could include hardware, software, services – such as training or support, telecommunications, new techniques or any similar innovation. This award may also consist of a unique combination of technologies that have been combined for the first time. If you have a nominee for consideration, the recommendation needs to be made by January 25, 2013 via the forms at the following link: http://www.tagonline.org/TAG-PM-Awards.php There are several categories for consideration: Product Manager of the Year Rookie Product Manager of the Year – Less than three years Product Management experience Product Launch of the […]
Jan 11, 2013 - The Technology Association of Georgia is having their annual award dinner and nominations for 2012 activities. Here is a snippet from the site: The Technology Association of Georgia’s Product Manager of the Year Award 2012 recognizes the outstanding efforts of a Product Manger to development, adhere, and execute the ideals of our profession.  Whether it is a product or service that breaks new ground or driving a product through its life cycle, this award is to an individual that upholds the highest standards of Product Management. It may not yet be proven in the marketplace but an understanding of the potential market must be demonstrated. The product or service could include hardware, software, services – such as training or support, telecommunications, new techniques or any similar innovation. This award may also consist of a unique combination of technologies that have been combined for the first time. If you have a nominee for consideration, the recommendation needs to be made by January 25, 2013 via the forms at the following link: http://www.tagonline.org/TAG-PM-Awards.php There are several categories for consideration: Product Manager of the Year Rookie Product Manager of the Year – Less than three years Product Management experience Product Launch of the […]
Blog Post
Living with Technical Debt
Jan 04, 2013 - A good synopsis of what technical debt means and what the debt could encompass from architecture to security. While the conclusion is a little light, the overview is good.   Managing Technical Debt from spullara
Jan 04, 2013 - A good synopsis of what technical debt means and what the debt could encompass from architecture to security. While the conclusion is a little light, the overview is good.   Managing Technical Debt from spullara
Blog Post
Mobile Outlook: Android, iOS and 2013 Metrics
Jan 18, 2013 - Mobile Outlook 2013 from Flurry
Jan 18, 2013 - Mobile Outlook 2013 from Flurry
Blog Post
Quotes to Think About as Marketers
May 15, 2013 - While the presentation is focused on M&A considerations, I think it is a good set of quotes for Marketers and Product Managers to embrace strategically, even if some of the personalities quoted might not be a traditional source for marketers to reference. Top 10 M&A Quotes from Firmex
May 15, 2013 - While the presentation is focused on M&A considerations, I think it is a good set of quotes for Marketers and Product Managers to embrace strategically, even if some of the personalities quoted might not be a traditional source for marketers to reference. Top 10 M&A Quotes from Firmex
Blog Post
2011 In Review: Top Posts and Alike
Dec 29, 2011 - 2011 was a fantastic year for me on many levels and Spatially Relevant has been around officially for 4.5 years, so thanks to all who have been around here the past year and more.  This is technically the 5th year in review since the blog started in 2007.  So every year I try to spend [...]
Dec 29, 2011 - 2011 was a fantastic year for me on many levels and Spatially Relevant has been around officially for 4.5 years, so thanks to all who have been around here the past year and more.  This is technically the 5th year in review since the blog started in 2007.  So every year I try to spend [...]
Blog Post
5 Key Management Blunders Which Impact Sales and Revenue
Jan 05, 2012 - Interesting presentation on key issues which can drive sales in the wrong direction.  While the piece is centered on executive leadership, I think it is pertinent to product leaders as well. Here are the 5 big takeways in the eBook: Sales Reps decide which marketing activities get done. Making Sales Reps responsible for their own [...]
Jan 05, 2012 - Interesting presentation on key issues which can drive sales in the wrong direction.  While the piece is centered on executive leadership, I think it is pertinent to product leaders as well. Here are the 5 big takeways in the eBook: Sales Reps decide which marketing activities get done. Making Sales Reps responsible for their own [...]
Blog Post
Social Media Research: Solutions, Integration, Fragmentation and Governance
Jan 06, 2012 - Altimeter produced a recent report which nails exactly what I hear when I talk to many marketers, IT folks and customer service leaders at businesses.   The common theme I hear is “There are just too many options, so much integration required and limited vendors which solve for all parts of social that our organization is [...]
Jan 06, 2012 - Altimeter produced a recent report which nails exactly what I hear when I talk to many marketers, IT folks and customer service leaders at businesses.   The common theme I hear is “There are just too many options, so much integration required and limited vendors which solve for all parts of social that our organization is [...]
Blog Post
Will convergence drive specialization?
Jan 12, 2012 - I typically dislike predication posts, since many of them are a rehash of buzzwords without any meaningful insights or strategic extensions of what many of us have been reading on tech crunch for years. The 2012 Predictions I’ve read are pretty cookie cutter for the most part. If you haven’t read them, let me do [...]
Jan 12, 2012 - I typically dislike predication posts, since many of them are a rehash of buzzwords without any meaningful insights or strategic extensions of what many of us have been reading on tech crunch for years. The 2012 Predictions I’ve read are pretty cookie cutter for the most part. If you haven’t read them, let me do [...]
Blog Post
Market Adoption By Region for Mobile, Social and Digital
Jan 19, 2012 - This is a series of infographics on the adoption of critical categories for product managers and marketers – social media, mobile and digital. Many thanks to We are Social for creating the presentation, if you haven’t read their blog you might want to add it to your reader. We Are Social's Guide to Social, Digital [...]
Jan 19, 2012 - This is a series of infographics on the adoption of critical categories for product managers and marketers – social media, mobile and digital. Many thanks to We are Social for creating the presentation, if you haven’t read their blog you might want to add it to your reader. We Are Social's Guide to Social, Digital [...]
Blog Post
Study: Corporate Branding, Citizenship and Global Industry Perceptions
Jan 30, 2012 - Innovative brands apparently rank higher in this Landor, Burson-Marsteller and et al piece looking at industry (Tech, Banking, Auto…) and brand reputations by region.     Global Corporate Reputation Index View more presentations from Burson-Marsteller
Jan 30, 2012 - Innovative brands apparently rank higher in this Landor, Burson-Marsteller and et al piece looking at industry (Tech, Banking, Auto…) and brand reputations by region.     Global Corporate Reputation Index View more presentations from Burson-Marsteller
Blog Post
Spring Camping Begins!
Mar 08, 2012 - I was just looking at my schedule and noticed I have a good deal of time on the road with Product Camps which is always fun.  I’m looking to be at 4 PCamps in the next 3 months. ProductCamp Vancouver: This is next week already!  (Saturday, March 17) Looking forward to being out west and [...]
Mar 08, 2012 - I was just looking at my schedule and noticed I have a good deal of time on the road with Product Camps which is always fun.  I’m looking to be at 4 PCamps in the next 3 months. ProductCamp Vancouver: This is next week already!  (Saturday, March 17) Looking forward to being out west and [...]
Blog Post
8 Ways to Influence and Work with Industry Analysts
Feb 27, 2013 - This presentation cuts to the chase with analysts, even if there are 2 number 7′s. So I’d maybe add a 9th – get someone to review your slides before you pitch an analyst. Working with-industry-analysts from Susan Etlinger ...
Feb 27, 2013 - This presentation cuts to the chase with analysts, even if there are 2 number 7′s. So I’d maybe add a 9th – get someone to review your slides before you pitch an analyst. Working with-industry-analysts from Susan Etlinger ...
Blog Post
Attack of the CABs!
Apr 27, 2012 -

Most executive engagement programs go extremely well, deliver outstanding results, and leave host companies—and more importantly, customer advisory board (CAB) members themselves—pleased with the value of their participation. But although proactive preparation, communication and internal reviews mitigate most potential issues, unplanned problems may still arise. Here are a few scenarios we’ve encountered at Ignite Advisory Group and the guidance we provided to fix them.

Apr 27, 2012 -

Most executive engagement programs go extremely well, deliver outstanding results, and leave host companies—and more importantly, customer advisory board (CAB) members themselves—pleased with the value of their participation. But although proactive preparation, communication and internal reviews mitigate most potential issues, unplanned problems may still arise. Here are a few scenarios we’ve encountered at Ignite Advisory Group and the guidance we provided to fix them.

Blog Post
Design Trends: Interactive Design Circa 2013
Feb 02, 2013 - Trends in interactive design 2013 from Prophets Agency
Feb 02, 2013 - Trends in interactive design 2013 from Prophets Agency
Blog Post
ProductCamp DC: Manage Your Career Roadmap!
May 05, 2012 - Thanks to all for the wonderful discussion! Define Your Career Roadmap View more presentations from Jon Gatrell
May 05, 2012 - Thanks to all for the wonderful discussion! Define Your Career Roadmap View more presentations from Jon Gatrell
Blog Post
Content Marketing: 100 Use Cases for Marketers to Deploy Content
Apr 13, 2012 - Content continues to be a critical item for marketers to influence behaviors, beliefs and drive engagement.  This presentation demonstrates creative and effective use of content by companies big and small across all kinds of sectors. Content marketing campaigns are only online, the most effective are integrated across multiple online, IRL and print channels. See how [...]
Apr 13, 2012 - Content continues to be a critical item for marketers to influence behaviors, beliefs and drive engagement.  This presentation demonstrates creative and effective use of content by companies big and small across all kinds of sectors. Content marketing campaigns are only online, the most effective are integrated across multiple online, IRL and print channels. See how [...]
Blog Post
You need a business strategy, not a social strategy.
Apr 10, 2012 -   Just like other shiny objects which have come before, the tech is out front in many of the discussions – social media is no different.  Tools, tactics and activities seem to rule the day and social strategy continues being infused into the discussion. Social media strategy is a consistent theme of blog posts, twitter [...]
Apr 10, 2012 -   Just like other shiny objects which have come before, the tech is out front in many of the discussions – social media is no different.  Tools, tactics and activities seem to rule the day and social strategy continues being infused into the discussion. Social media strategy is a consistent theme of blog posts, twitter [...]
Article
Maintaining Momentum: 12 Tips for Interim CAB Calls
May 22, 2018 - A successful customer advisory board (CAB) program involves much more than yearly in-person meetings. In fact, one key to a strong...
May 22, 2018 - A successful customer advisory board (CAB) program involves much more than yearly in-person meetings. In fact, one key to a strong...
Article
How to Measure Your Customer Advisory Board Program ROI
Sep 06, 2017 - Measuring the impact of a customer advisory board (CAB) program is not always an easy, straightforward task. Like many aspects of...
Sep 06, 2017 - Measuring the impact of a customer advisory board (CAB) program is not always an easy, straightforward task. Like many aspects of...
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