Steve Johnson

Blog Post
Leverage Marketing’s Expertise
Sep 18, 2018 -

Product management and product marketing professionals shouldn’t tell marketing teams how to generate leads; they should focus on problems in product growth and let marketing design the appropriate campaigns.

Confusion about roles and responsibilities exists in most organizations. Who is responsible? Who must be consulted? Who is informed?

Sep 18, 2018 -

Product management and product marketing professionals shouldn’t tell marketing teams how to generate leads; they should focus on problems in product growth and let marketing design the appropriate campaigns.

Confusion about roles and responsibilities exists in most organizations. Who is responsible? Who must be consulted? Who is informed?

Blog Post
Who Should Own Product Positioning?
Jun 13, 2018 - Who should own product positioning? Product or marketing? Product positioning is a key element of product management. Positioning documents will define...
Jun 13, 2018 - Who should own product positioning? Product or marketing? Product positioning is a key element of product management. Positioning documents will define...
Blog Post
Discover Scenarios Within Stories
Mar 26, 2018 -

Over the years, product management has attempted many different approaches for describing customer needs. We've used traditional requirements, use cases and have tried open discussions. Today, we often use some form of story.

Mar 26, 2018 -

Over the years, product management has attempted many different approaches for describing customer needs. We've used traditional requirements, use cases and have tried open discussions. Today, we often use some form of story.

Blog Post
Managing Sales Requests and Changing Priorities
Feb 21, 2018 -

How do you deal with one-off feature requests from sales that are supposedly deal breakers?

Have you noticed that car salespeople always sell what they have on the lot, while software sales people always seem to sell what they don’t have? After all, our salespeople and executives believe that anything is possible with software.

Feb 21, 2018 -

How do you deal with one-off feature requests from sales that are supposedly deal breakers?

Have you noticed that car salespeople always sell what they have on the lot, while software sales people always seem to sell what they don’t have? After all, our salespeople and executives believe that anything is possible with software.

Blog Post
Worth Repeating – Product Management has always been “Agile” | On Product Management
Mar 18, 2012 - I can’t believe it’s been over 3 year since I first wrote this piece. It was intended as a counterpoint to...
Mar 18, 2012 - I can’t believe it’s been over 3 year since I first wrote this piece. It was intended as a counterpoint to...
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What’s the deal with Product Marketing? | On Product Management
Jan 28, 2012 - The fact is that both the roles of “Product Manager” and “Product Marketer” are poorly understood and implemented in the industry. ...
Jan 28, 2012 - The fact is that both the roles of “Product Manager” and “Product Marketer” are poorly understood and implemented in the industry. ...
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Product Management lies at the heart of Innovation | On Product Management
Jan 28, 2012 - And just to be clear — the difference is not about simply marketing or selling the invention.   It’s about inventing...
Jan 28, 2012 - And just to be clear — the difference is not about simply marketing or selling the invention.   It’s about inventing...
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The Art of the Compelling Software Presentation | Sandhill
Jan 17, 2012 - The risk for software companies in a highly competitive market is that their marketing presentations must always “hit the mark” in...
Jan 17, 2012 - The risk for software companies in a highly competitive market is that their marketing presentations must always “hit the mark” in...
Blog Post
Case Study: The Zhivago Method | SixEstate
Jan 06, 2012 - Zhivago’s main principle is deceptively simple: If you want to know how to increase sales, ask your customers.There is a whole...
Jan 06, 2012 - Zhivago’s main principle is deceptively simple: If you want to know how to increase sales, ask your customers.There is a whole...
Blog Post
Moving Up To Director | Rich Mironovs Product Bytes
Jan 03, 2012 - Rich M always brings an interesting perspective to any topic. This week he tackles the move from Senior PM to Director. In...
Jan 03, 2012 - Rich M always brings an interesting perspective to any topic. This week he tackles the move from Senior PM to Director. In...
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How an AT&T smartphone comes to life: behind the scenes (part one) -- Engadget
Dec 17, 2011 - Have you ever wondered what happens behind the scenes to get a smartphone pushed to market? If you have, congratulations on...
Dec 17, 2011 - Have you ever wondered what happens behind the scenes to get a smartphone pushed to market? If you have, congratulations on...
Blog Post
Merriam-Webster Announces 'Pragmatic' as 2011 Word of the Year
Dec 15, 2011 - Merriam-Webster Announces "Pragmatic" as 2011 Word of the Year via PRNewswire. Nice!
Dec 15, 2011 - Merriam-Webster Announces "Pragmatic" as 2011 Word of the Year via PRNewswire. Nice!
Blog Post
Can You Identify These Brands Without Seeing Their Names Or Logos? | Co. Design
Dec 09, 2011 - A new board game by Dutch designer Hendrik-Jan Grievink asks players to identify major brands based on visual clues alone. You'll...
Dec 09, 2011 - A new board game by Dutch designer Hendrik-Jan Grievink asks players to identify major brands based on visual clues alone. You'll...
Blog Post
The Biggest Mistake that Marketers Make | Revenue Journal
Dec 01, 2011 - During the course of the interviews, one of the questions I asked was: What is the source of your information about...
Dec 01, 2011 - During the course of the interviews, one of the questions I asked was: What is the source of your information about...
Blog Post
Releases, Roadmaps and Visions | On Product Management
Nov 24, 2011 - Saeed Khan writes, A roadmap is a planned future, laid out in broad strokes — i.e. planned or proposed product releases, listing...
Nov 24, 2011 - Saeed Khan writes, A roadmap is a planned future, laid out in broad strokes — i.e. planned or proposed product releases, listing...
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How to Wreck a Good Product in 90 Days or Less | SOA World Magazine
Nov 15, 2011 - How to take a perfectly good (or even a great) product that you've potentially spent years and millions of dollars creating...
Nov 15, 2011 - How to take a perfectly good (or even a great) product that you've potentially spent years and millions of dollars creating...
Blog Post
The Key To Long-Term Dominance? Marketing Fades, But Product Always Lasts | Co. Design
Nov 15, 2011 - We are saying that in an increasingly transparent, digitally empowered economy, where everyone potentially can know everything, companies can no longer...
Nov 15, 2011 - We are saying that in an increasingly transparent, digitally empowered economy, where everyone potentially can know everything, companies can no longer...
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9 Ways to Start the 9AM Meeting On Time | Time Management Ninja
Nov 11, 2011 - If you don't manage your schedule, someone else will. That's why I'm manic about putting everything on the calendar, including personal...
Nov 11, 2011 - If you don't manage your schedule, someone else will. That's why I'm manic about putting everything on the calendar, including personal...
Blog Post
Four ways open source principles can improve your business | opensource.com
Nov 04, 2011 - More than ever, companies are embracing the principles of open source to make major improvements, both internally and externally. Openness, transparency,...
Nov 04, 2011 - More than ever, companies are embracing the principles of open source to make major improvements, both internally and externally. Openness, transparency,...
Blog Post
Amazon.com: A Lesson On Core Competency | The Marketing Blog
Oct 31, 2011 - A core competency is something you or your business does extremely well, better than anyone else.  At first I thought that...
Oct 31, 2011 - A core competency is something you or your business does extremely well, better than anyone else.  At first I thought that...
Blog Post
Pie Charts in Vovici's Tip of the Week
Oct 31, 2011 - If the goal of conducting a survey or other market-research study is to come up with useful information and communicate it...
Oct 31, 2011 - If the goal of conducting a survey or other market-research study is to come up with useful information and communicate it...
Blog Post
Innovation Excellence | Clayton Christensen – Two Surprising Reasons Good Companies Fail
Oct 24, 2011 - This is not the explanation one would expect from a Harvard Business School professor. He went on to say that if...
Oct 24, 2011 - This is not the explanation one would expect from a Harvard Business School professor. He went on to say that if...
Blog Post
The Business of Creating Products
Oct 24, 2011 - Dave Thomas, the founder of Wendy’s, used to visit the various franchises around the country. If the restaurant was busy, he...
Oct 24, 2011 - Dave Thomas, the founder of Wendy’s, used to visit the various franchises around the country. If the restaurant was busy, he...
Blog Post
Are You Your Own Worst Enemy? | Hollis Tibbetts
Oct 21, 2011 - I saw a pretty snarky coffee mug for sale on pragmaticmarketing.com (an excellent site, by the way) the other day.  It...
Oct 21, 2011 - I saw a pretty snarky coffee mug for sale on pragmaticmarketing.com (an excellent site, by the way) the other day.  It...
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Liz Claiborne: A New Name Does Not Equal a Strategy | BNET
Oct 14, 2011 - Step 1: Determine the product and company positioning. Step 2: Determine the best product name. Margaret Heffernan writes, What’s wrong with name changes? I’ve...
Oct 14, 2011 - Step 1: Determine the product and company positioning. Step 2: Determine the best product name. Margaret Heffernan writes, What’s wrong with name changes? I’ve...
Blog Post
Here's to the crazy ones...
Oct 06, 2011 - Think Different "Here's to the crazy ones. The misfits. The rebels. The troublemakers. The round pegs in the square holes. The ones...
Oct 06, 2011 - Think Different "Here's to the crazy ones. The misfits. The rebels. The troublemakers. The round pegs in the square holes. The ones...
Blog Post
Never Ask 'Does That Make Sense?' - Jerry Weissman - Harvard Business Review
Sep 14, 2011 - One trend I've noted recently is the expression, "Does that make sense?" often used by a speaker during a conversation —...
Sep 14, 2011 - One trend I've noted recently is the expression, "Does that make sense?" often used by a speaker during a conversation —...
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Why My Mom Bought an Android, Returned It, and Got an iPhone | Betabeat — News, gossip and intel from Silicon Alley 2.0.
Aug 02, 2011 - From the second we turned it on, the user experience was astonishingly bad. Want to activate your phone? Take the battery...
Aug 02, 2011 - From the second we turned it on, the user experience was astonishingly bad. Want to activate your phone? Take the battery...
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What's your most important sales tool when selling something complex? | Revenue Journal
Aug 02, 2011 - And there is no question in my mind now that THE most important sales tool is something that isn't even on...
Aug 02, 2011 - And there is no question in my mind now that THE most important sales tool is something that isn't even on...
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Your revenue and Buyer Personas, Buyer Journeys, the Buying Process, and Buyer Scenario | Revenue Journal
Jul 20, 2011 - Buyer Personas have become standard website design tools. Good. Creating them helps everyone in the company understand better who buyers are...
Jul 20, 2011 - Buyer Personas have become standard website design tools. Good. Creating them helps everyone in the company understand better who buyers are...
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11 Ways To Restate Problems to Get Better Solutions | Idea Sandbox Brainstorming
Jul 12, 2011 - As Morgan D. Jones writes in his book, The Thinker’s Toolkit: 14 Powerful Techniques for Problem Solving – “The aim of...
Jul 12, 2011 - As Morgan D. Jones writes in his book, The Thinker’s Toolkit: 14 Powerful Techniques for Problem Solving – “The aim of...
Blog Post
How LoJacks Latest Product Helped Rescue Faye Jones | Fast Company
Jun 22, 2011 - Neil Baron of Baron Strategic Partners shared this story, published in Fast Company: On March 23, 2011, Faye Jones, a 71-year-old Philadelphia resident...
Jun 22, 2011 - Neil Baron of Baron Strategic Partners shared this story, published in Fast Company: On March 23, 2011, Faye Jones, a 71-year-old Philadelphia resident...
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Save Time and Money with the ALL Approach to Customer Research | Fast Company
Jun 19, 2011 - Quantitative research has its place. It can help to segment a market, understand market preference for a product feature or measure...
Jun 19, 2011 - Quantitative research has its place. It can help to segment a market, understand market preference for a product feature or measure...
Blog Post
Putting Product Management on a Diet | Product Beautiful: Building Product Management by Paul Young
May 13, 2011 - how can product management and businesses use lean startup ideas to impact every other area of the business? Could it...
May 13, 2011 - how can product management and businesses use lean startup ideas to impact every other area of the business? Could it...
Blog Post
Please don't contact us
Nov 01, 2010 - Your website is a great way of getting product information to your clients. Or is it? How much does your website...
Nov 01, 2010 - Your website is a great way of getting product information to your clients. Or is it? How much does your website...
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Pragmatic Marketing's annual product management survey
Nov 01, 2010 - Now in its 11th year, Pragmatic Marketing's survey is the world's largest and most comprehensive look at today's product managers and...
Nov 01, 2010 - Now in its 11th year, Pragmatic Marketing's survey is the world's largest and most comprehensive look at today's product managers and...
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Pricing: your product doesn't have to be a commodity
Nov 23, 2010 - I hate commodity products because I like premium pricing. But how can you charge a premium? Generic cables are commodities--yet audio and...
Nov 23, 2010 - I hate commodity products because I like premium pricing. But how can you charge a premium? Generic cables are commodities--yet audio and...
Blog Post
Microsoft's support policy
Nov 01, 2002 - Want to know Microsoft's support policy for operating systems? Microsoft has published the levels of support for a period of 7 years...
Nov 01, 2002 - Want to know Microsoft's support policy for operating systems? Microsoft has published the levels of support for a period of 7 years...
Blog Post
Who Says Elephants Can't Dance?
Dec 11, 2002 - Be sure to read Who Says Elephants Can't Dance? Inside IBM's Historic Turnaround by Louis V. Gerstner Jr. IBM has redefined itself as a force...
Dec 11, 2002 - Be sure to read Who Says Elephants Can't Dance? Inside IBM's Historic Turnaround by Louis V. Gerstner Jr. IBM has redefined itself as a force...
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Microsoft's woes
Feb 05, 2003 - From Ziff-Davis: 'Microsoft's 10-Q filing revealed one of the more telling signs of Microsoft's woes: the open-source threat. It's more than...
Feb 05, 2003 - From Ziff-Davis: 'Microsoft's 10-Q filing revealed one of the more telling signs of Microsoft's woes: the open-source threat. It's more than...
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Today's technologies
Apr 09, 2003 - Automation Access, a System Integrator specializing in small business, gives a status report of today's technologies with many links to supporting...
Apr 09, 2003 - Automation Access, a System Integrator specializing in small business, gives a status report of today's technologies with many links to supporting...
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Today's word
Aug 09, 2003 - Today's word (from m-w.com): oligopsony \ah-luh-GAHP-suh-nee\ noun : a market situation in which each of a few buyers exerts a disproportionate...
Aug 09, 2003 - Today's word (from m-w.com): oligopsony \ah-luh-GAHP-suh-nee\ noun : a market situation in which each of a few buyers exerts a disproportionate...
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Demo's
Nov 25, 2003 - Peter Cohan describes How the Demo Lost the Business.
Nov 25, 2003 - Peter Cohan describes How the Demo Lost the Business.
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It's Not Just What Happens During the Sales Call that Counts
Feb 04, 2004 - Steve Kraner writes, "Sales are not always won or lost because of what happens in a sales call, but in the...
Feb 04, 2004 - Steve Kraner writes, "Sales are not always won or lost because of what happens in a sales call, but in the...
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Seth's Blog: The problem with anonymous
Feb 17, 2004 - Seth Godin comments, "It seems as though virtually all of the problems of the Net stem from this one flaw, and...
Feb 17, 2004 - Seth Godin comments, "It seems as though virtually all of the problems of the Net stem from this one flaw, and...
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Seth's Blog: Worth a thousand words?
Mar 16, 2004 - Seth's Blog: Worth a thousand words?: "Art directing your brand (or you) is not a dumb thing to do. In addition...
Mar 16, 2004 - Seth's Blog: Worth a thousand words?: "Art directing your brand (or you) is not a dumb thing to do. In addition...
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Intel Strips 'Gigahertz' from Computer Chip Names
Mar 21, 2004 - Chip speed in CPUs is like horsepower in auto engines, an irrelevant metric. Taking a page from automobile marketers, Intel will...
Mar 21, 2004 - Chip speed in CPUs is like horsepower in auto engines, an irrelevant metric. Taking a page from automobile marketers, Intel will...
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Fast Company | Too Much to Do, Too Little Time
Mar 23, 2004 - "This notion that you've got to be 'connected' at all times is just plain crazy." Does this sound familar? Read more...
Mar 23, 2004 - "This notion that you've got to be 'connected' at all times is just plain crazy." Does this sound familar? Read more...
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There is such a thing as a 'bad' customer
Mar 24, 2004 - "If you can't leverage something that you are doing for one client across your entire client base, then you should take...
Mar 24, 2004 - "If you can't leverage something that you are doing for one client across your entire client base, then you should take...
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Seth's Blog: Maybe I'm just cranky
Mar 28, 2004 - Seth writes, "Have you noticed that people who want you to help them are getting a lot more insistent? My incoming...
Mar 28, 2004 - Seth writes, "Have you noticed that people who want you to help them are getting a lot more insistent? My incoming...
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What is "Marketing" at Microsoft?
Mar 29, 2004 - Heather writes, "So I thought I would start off explaining a little bit about what is considered marketing here at Microsoft....
Mar 29, 2004 - Heather writes, "So I thought I would start off explaining a little bit about what is considered marketing here at Microsoft....
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Fast Company | Escape from the Red Zone
Apr 20, 2004 - Fast Company offers a powerful article on the state of management and managing in Escape from the Red Zone: "'Every day I...
Apr 20, 2004 - Fast Company offers a powerful article on the state of management and managing in Escape from the Red Zone: "'Every day I...
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Worry: A Product Manager's Best Friend
May 04, 2004 - Jacques Murphy writes, "I am a person who worries. That has been the case for as long as I can remember....
May 04, 2004 - Jacques Murphy writes, "I am a person who worries. That has been the case for as long as I can remember....
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What is "Snam"?
May 06, 2004 - Kenneth Norton, director of product management at Yahoo, has coined a new word--"Snam"--for the unwanted e-mail generated by "social networking" Web...
May 06, 2004 - Kenneth Norton, director of product management at Yahoo, has coined a new word--"Snam"--for the unwanted e-mail generated by "social networking" Web...
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Product Manager tips from "Coder to Developer"
May 13, 2004 - I just finished Coder to Developer by Mike Gunderloy. It's really a book for developers but offers some great insights for...
May 13, 2004 - I just finished Coder to Developer by Mike Gunderloy. It's really a book for developers but offers some great insights for...
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Competitive Analysis for M & A
May 21, 2004 - Another important use of competitive analysis is to gather valuable information for Mergers and Acquisitions (M&A), to find companies that would...
May 21, 2004 - Another important use of competitive analysis is to gather valuable information for Mergers and Acquisitions (M&A), to find companies that would...
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A Product Manager's Reading List
Jun 07, 2004 - If you've been wondering what to read next, Daniel Shefer recently updated his Product Manager's Reading List.
Jun 07, 2004 - If you've been wondering what to read next, Daniel Shefer recently updated his Product Manager's Reading List.
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What's a feature?
Jun 26, 2004 - When Daniel Shefer asks, "What's a feature?" the answer depends... Marketing--A feature is what we need to increase market share. Sales--A feature is...
Jun 26, 2004 - When Daniel Shefer asks, "What's a feature?" the answer depends... Marketing--A feature is what we need to increase market share. Sales--A feature is...
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Today's Word: obstreperous
Jun 29, 2004 - obstreperous \ub-STREP-uh-russ\ adjective 1 : uncontrollably noisy 2 : stubbornly resistant to control : unruly Sound like anyone you know? Courtesy...
Jun 29, 2004 - obstreperous \ub-STREP-uh-russ\ adjective 1 : uncontrollably noisy 2 : stubbornly resistant to control : unruly Sound like anyone you know? Courtesy...
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OEM'ing Software
Jul 17, 2004 - In OEM'ing Software, Daniel Shefer describes the "ins and outs" of identifying OEM'ing opportunities, successfully negotiating OEM agreements and bringing the deals...
Jul 17, 2004 - In OEM'ing Software, Daniel Shefer describes the "ins and outs" of identifying OEM'ing opportunities, successfully negotiating OEM agreements and bringing the deals...
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Another Innovator's Dilemma
Aug 17, 2004 - "Innovation often originates outside existing organizations, in part because successful organizations acquire a commitment to the status quo and a resistance...
Aug 17, 2004 - "Innovation often originates outside existing organizations, in part because successful organizations acquire a commitment to the status quo and a resistance...
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if you choose innovation, you can't outsource
Sep 10, 2004 - Johanna Rothman reminds us that development doesn't follow a formula. Creating great products is still an art, not a science. Throwing...
Sep 10, 2004 - Johanna Rothman reminds us that development doesn't follow a formula. Creating great products is still an art, not a science. Throwing...
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"Moments of Truth"
Sep 15, 2004 - Every interaction between a customer and a vendor is a "moment of truth." Did the sales person listen? Did the product...
Sep 15, 2004 - Every interaction between a customer and a vendor is a "moment of truth." Did the sales person listen? Did the product...
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Why the one page resume doesn't work anymore
Oct 07, 2004 - Updating the resume was one of my primary tools in employee appraisals as well as for planning my own career. I...
Oct 07, 2004 - Updating the resume was one of my primary tools in employee appraisals as well as for planning my own career. I...
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Are You Measuring What's Done or What's Left?
Oct 13, 2004 - Johanna at Managing Product Development asks, Are You Measuring What's Done or What's Left? I'm at PNSQC this week. I gave...
Oct 13, 2004 - Johanna at Managing Product Development asks, Are You Measuring What's Done or What's Left? I'm at PNSQC this week. I gave...
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You DO Talk to Customers, Don't You?
Oct 23, 2004 - In going through some old stuff in my Outlook, I found this from Good Experience--You DO Talk to Customers, Don't You?...
Oct 23, 2004 - In going through some old stuff in my Outlook, I found this from Good Experience--You DO Talk to Customers, Don't You?...
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Pragmatic Marketing's Product Management Roles & Compensation Benchmark
Nov 12, 2004 - In our seminars people often ask about typical roles for product managers and marketing professionals, particularly job responsibilities as well as...
Nov 12, 2004 - In our seminars people often ask about typical roles for product managers and marketing professionals, particularly job responsibilities as well as...
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Super Advertising Slogans & Super Costs
Nov 15, 2004 - Naseem Javed comments, "Advertising slogans or taglines pushing sales of new products are great for getting a customer's attention as they...
Nov 15, 2004 - Naseem Javed comments, "Advertising slogans or taglines pushing sales of new products are great for getting a customer's attention as they...
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How Companies Turn Customers' Big Ideas into Innovations
Jan 12, 2005 - Technologists often see their technology as the primary driving force for innovation. But Peter Drucker, known as the father of modern...
Jan 12, 2005 - Technologists often see their technology as the primary driving force for innovation. But Peter Drucker, known as the father of modern...
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What is Product Management's job?
Jan 13, 2005 - Seth Godin is one of our favorite bloggers and yesterday's posting hit the nail on the head. In bold he tells...
Jan 13, 2005 - Seth Godin is one of our favorite bloggers and yesterday's posting hit the nail on the head. In bold he tells...
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It's the list!
Jan 26, 2005 - from It's the list!: "By now, most marketers have realized that in the post-brand, post-tv world, permission (the privilege of marketing...
Jan 26, 2005 - from It's the list!: "By now, most marketers have realized that in the post-brand, post-tv world, permission (the privilege of marketing...
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Customers Don't Know What They Want
Mar 20, 2005 - Spalding found out that simply getting focus groups together to talk about problems isn't what leads to break-through products. The innovation...
Mar 20, 2005 - Spalding found out that simply getting focus groups together to talk about problems isn't what leads to break-through products. The innovation...
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Why don't we pay attention anymore?
Apr 01, 2005 - All of that data flying at you by e-mail, instant message, cell phone, voice mail and BlackBerry--it could actually be making...
Apr 01, 2005 - All of that data flying at you by e-mail, instant message, cell phone, voice mail and BlackBerry--it could actually be making...
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It's called marketing
May 04, 2005 - Why is the iPod successful? It's not the technology! iPod is a well-designed, easy-to-use product supported by brilliant advertising in a...
May 04, 2005 - Why is the iPod successful? It's not the technology! iPod is a well-designed, easy-to-use product supported by brilliant advertising in a...
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P&G Chief's Turnaround Recipe: Find Out What Women Want
Jun 29, 2005 - Sitting in his company's South American headquarters here, A.G. Lafley, chief executive of Procter & Gamble Co., shared some advice with...
Jun 29, 2005 - Sitting in his company's South American headquarters here, A.G. Lafley, chief executive of Procter & Gamble Co., shared some advice with...
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Pew Internet & American Life Project Report
Jul 27, 2005 - The average American internet user is not sure what podcasting is, what an RSS feed does, or what the term "phishing"...
Jul 27, 2005 - The average American internet user is not sure what podcasting is, what an RSS feed does, or what the term "phishing"...
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Seth's Blog: Hurry!
Aug 19, 2005 - How can you tell if you're too obsessed with urgent? Smart organizations ignore the urgent. Smart organizations understand that important issues...
Aug 19, 2005 - How can you tell if you're too obsessed with urgent? Smart organizations ignore the urgent. Smart organizations understand that important issues...
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What's the Big Idea?
Sep 16, 2005 - from CMO Magazine: Conventional wisdom holds that great marketers, like great companies, stay ahead of the curve by following one simple...
Sep 16, 2005 - from CMO Magazine: Conventional wisdom holds that great marketers, like great companies, stay ahead of the curve by following one simple...
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A look inside the iPod nano and Apple's margins
Sep 22, 2005 - Here's an interesting look inside the iPod nano and Apple's margins: "According to a writeup of the iSuppli analysis on BusinessWeek,...
Sep 22, 2005 - Here's an interesting look inside the iPod nano and Apple's margins: "According to a writeup of the iSuppli analysis on BusinessWeek,...
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Product & Process Innovation
Oct 20, 2005 - In the Thunderbird Innovation Challenge, over 300 teams from over 100 of the top MBA programs in over 20 countries compete...
Oct 20, 2005 - In the Thunderbird Innovation Challenge, over 300 teams from over 100 of the top MBA programs in over 20 countries compete...
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Uncle Mark's 2006 Gift Guide & Almanac
Nov 03, 2005 - The Uncle Mark 2006 Gift Guide & Almanac is simply the very best guide for anyone vexed about technology, in search...
Nov 03, 2005 - The Uncle Mark 2006 Gift Guide & Almanac is simply the very best guide for anyone vexed about technology, in search...
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Pragmatic Marketing roles & compensation benchmark
Nov 04, 2005 - Every year, Pragmatic Marketing conducts a survey about roles, responsibilities, and compensation for product management and marketing professionals. You can find...
Nov 04, 2005 - Every year, Pragmatic Marketing conducts a survey about roles, responsibilities, and compensation for product management and marketing professionals. You can find...
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Don't Manage Time, Manage Yourself
Nov 08, 2005 - In Don't Manage Time, Manage Yourself, David Allen writes: We clutter our minds with vague promises about what we should do, what...
Nov 08, 2005 - In Don't Manage Time, Manage Yourself, David Allen writes: We clutter our minds with vague promises about what we should do, what...
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Your Buyers Don't Want Gobbledygook
Nov 28, 2005 - David Meerman Scott writes, So what's with all the nonsense words being thrown about by well-intentioned marketing people at B2B companies? Nearly...
Nov 28, 2005 - David Meerman Scott writes, So what's with all the nonsense words being thrown about by well-intentioned marketing people at B2B companies? Nearly...
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Customer Loyalty: Mind & Body, Heart & Soul
Jan 25, 2006 - Volumes have been written about the concept of customer loyalty and how essential it is to a company's profitability and growth....
Jan 25, 2006 - Volumes have been written about the concept of customer loyalty and how essential it is to a company's profitability and growth....
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Posted: Issue 1| Pragmatic Marketing's Annual Product Management Salary Survey 2005
Feb 01, 2006 - The new issue of the productmarketing.com print journal is now posted online. Go to Volume 4, Issue 1 for articles on...
Feb 01, 2006 - The new issue of the productmarketing.com print journal is now posted online. Go to Volume 4, Issue 1 for articles on...
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Why Features Don't Matter Any More
Feb 02, 2006 - In Why Features Don't Matter Any More, Andreas Pfeiffer offers these 10 fundamental rules for technology based on user experience.
Feb 02, 2006 - In Why Features Don't Matter Any More, Andreas Pfeiffer offers these 10 fundamental rules for technology based on user experience.
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Ford: "If they will buy it, we will build it"
Feb 04, 2006 - Here are some great excerpts from a speech by Bill Ford, Chairman and CEO, Ford Motor Company, at the Ford Motor...
Feb 04, 2006 - Here are some great excerpts from a speech by Bill Ford, Chairman and CEO, Ford Motor Company, at the Ford Motor...
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The Man Who Said 'No' to Wal-Mart
Feb 05, 2006 - What does it mean to say 'no' to a huge client? When does it make sense to "fire" a customer? Fast...
Feb 05, 2006 - What does it mean to say 'no' to a huge client? When does it make sense to "fire" a customer? Fast...
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A Marketer's Guide to Blogging
Feb 09, 2006 - CMO Magazine notes: Blogs can be a CMO's best friend - or worst nightmare. The key to success is joining the conversation,...
Feb 09, 2006 - CMO Magazine notes: Blogs can be a CMO's best friend - or worst nightmare. The key to success is joining the conversation,...
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"Ideally we'll never meet any of our customers"
Feb 10, 2006 - My friend Len wrote me: I just saw something that completely floored me and it make me think about you and...
Feb 10, 2006 - My friend Len wrote me: I just saw something that completely floored me and it make me think about you and...
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Mergers: Back to "Happily Ever After"
Feb 17, 2006 - Most mergers fail. It's an assumption repeated so often that few would dare question it. But is it true? During the 1990s,...
Feb 17, 2006 - Most mergers fail. It's an assumption repeated so often that few would dare question it. But is it true? During the 1990s,...
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Posted: Issue 2| Outsourcing for Product Managers
Apr 03, 2006 - Pragmatic Marketing's March/April issue of productmarketing.com explores outsourcing for Product Managers, strategies for surviving product management, and marketing materials for software...
Apr 03, 2006 - Pragmatic Marketing's March/April issue of productmarketing.com explores outsourcing for Product Managers, strategies for surviving product management, and marketing materials for software...
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"New Rules of PR" in the Viral Hall of Fame
Apr 06, 2006 - David Meerman Scott's "New Rules of PR" has achieved on the #3 spot on MarketingSherpa's Viral Hall of Fame for 2006....
Apr 06, 2006 - David Meerman Scott's "New Rules of PR" has achieved on the #3 spot on MarketingSherpa's Viral Hall of Fame for 2006....
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The World's Most Innovative Companies
Apr 19, 2006 - BusinessWeek discusses the World's Most Innovative Companies: A close watch of customer insights can also bring innovation to even the most iconic...
Apr 19, 2006 - BusinessWeek discusses the World's Most Innovative Companies: A close watch of customer insights can also bring innovation to even the most iconic...
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Seth's Blog: Three big barriers
May 16, 2006 - "It's not always the stories that we tell to prospects and consumers that matter. It's often the stories we tell ourselves....
May 16, 2006 - "It's not always the stories that we tell to prospects and consumers that matter. It's often the stories we tell ourselves....
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Don't mindlessly copy features
May 28, 2006 - Michael writes, "Don't mindlessly copy features that competitive products have. Focus instead on features that competitive products don't have but customers...
May 28, 2006 - Michael writes, "Don't mindlessly copy features that competitive products have. Focus instead on features that competitive products don't have but customers...
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Issue 3| The New Rules of PR posted
May 30, 2006 - In productmarketing.com Issue 3, we explore The New Rules of PR, Building a Better Beta, Prioritizing Software Requirements with Kano Analysis,...
May 30, 2006 - In productmarketing.com Issue 3, we explore The New Rules of PR, Building a Better Beta, Prioritizing Software Requirements with Kano Analysis,...
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Seth's Blog: Ten things programmers might want to know about marketers
Jun 27, 2006 - from Seth's Blog: In my travels, the group that wants to know the most about marketing, and seems to know the most...
Jun 27, 2006 - from Seth's Blog: In my travels, the group that wants to know the most about marketing, and seems to know the most...
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Let's Talk About Customization
Jun 27, 2006 - Jensen Harris comments in An Office User Interface Blog : Let's Talk About Customization: One topic that has come up frequently in...
Jun 27, 2006 - Jensen Harris comments in An Office User Interface Blog : Let's Talk About Customization: One topic that has come up frequently in...
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Learn From Adobe - Don't Annoy Customers
Jul 16, 2006 - Michael reminds us Don't Annoy Customers!
Jul 16, 2006 - Michael reminds us Don't Annoy Customers!
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Dude, Dell's got a problem
Jul 29, 2006 - Laura Reis writes: "When a company gets into trouble, all management wants to do is to use PR to fix the PR...
Jul 29, 2006 - Laura Reis writes: "When a company gets into trouble, all management wants to do is to use PR to fix the PR...
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Beginner's Guide to Business Blogging
Aug 04, 2006 - Blogging is how CEOs and other top-level execs can quickly and easily position themselves--and their companies--as thought leaders in highly competitive...
Aug 04, 2006 - Blogging is how CEOs and other top-level execs can quickly and easily position themselves--and their companies--as thought leaders in highly competitive...
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Are your users stuck in "P" mode?
Aug 09, 2006 - Kathy on Creating Passionate Users asks, How many things do you own where you can't use more than 10% of what they...
Aug 09, 2006 - Kathy on Creating Passionate Users asks, How many things do you own where you can't use more than 10% of what they...
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New issue posted: Issue 4| Extreme Product Management
Aug 11, 2006 - In Issue 4| Extreme Product Management, we explore Extreme Product Management, why the better product still struggles in the marketplace, a...
Aug 11, 2006 - In Issue 4| Extreme Product Management, we explore Extreme Product Management, why the better product still struggles in the marketplace, a...
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Let's make people want it
Aug 15, 2006 - Design News reports: "Vindication arrived for Stephen Gass on the afternoon of June 28, 2006, when someone finally agreed with him....
Aug 15, 2006 - Design News reports: "Vindication arrived for Stephen Gass on the afternoon of June 28, 2006, when someone finally agreed with him....
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Let's make people want it (another view)
Aug 17, 2006 - In Let's make people want it , we commented on the table saw that won't cut fingers. But my friend Tim...
Aug 17, 2006 - In Let's make people want it , we commented on the table saw that won't cut fingers. But my friend Tim...
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the "best" techniques for applying for a job
Aug 18, 2006 - In Dear Libby, Guy Kawasaki summarizes in one place all the "best" techniques for applying for a job: knowing the company,...
Aug 18, 2006 - In Dear Libby, Guy Kawasaki summarizes in one place all the "best" techniques for applying for a job: knowing the company,...
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Software Development's Evolution towards Product Design
Sep 27, 2006 - Some product managers spend more time designing products than they should. If you're drawing screen samples and logic flow, you're not...
Sep 27, 2006 - Some product managers spend more time designing products than they should. If you're drawing screen samples and logic flow, you're not...
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Cheaper isn't better
Oct 10, 2006 - Seth explains why cheaper isn't better in Seth's Blog: Cheaper: "She sent me a note asking me to persuade her bosses...
Oct 10, 2006 - Seth explains why cheaper isn't better in Seth's Blog: Cheaper: "She sent me a note asking me to persuade her bosses...
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What's on my reading list?
Jan 01, 2007 - I managed to finish reading a stack of books over the holiday. I never want to take an almost-finished book on...
Jan 01, 2007 - I managed to finish reading a stack of books over the holiday. I never want to take an almost-finished book on...
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The iPhones, iPains & iProblems
Jan 15, 2007 - by Naseem Javed The appendage of the letter "i" to a word as an aim to create an icon is silly......
Jan 15, 2007 - by Naseem Javed The appendage of the letter "i" to a word as an aim to create an icon is silly......
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"It just worked."
Jan 25, 2007 - My daughter bought a new printer, plugged it in, turned it on, and it... worked. She was so surprised that she...
Jan 25, 2007 - My daughter bought a new printer, plugged it in, turned it on, and it... worked. She was so surprised that she...
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moving to the "new & improved" platform
Feb 09, 2007 - I tend to install new versions of software as soon as they're available. Sometimes I regret being an early-adopter, like when...
Feb 09, 2007 - I tend to install new versions of software as soon as they're available. Sometimes I regret being an early-adopter, like when...
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Customer Service & JetBlue
Feb 21, 2007 - Seth writes, "If I ran JetBlue, I'd go to each of the people affected (and it's not that many) and give...
Feb 21, 2007 - Seth writes, "If I ran JetBlue, I'd go to each of the people affected (and it's not that many) and give...
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Did Apple's dot just slip?
Feb 27, 2007 - What happens when we pre-announce and then miss the date? Your stock loses value... as does your credibility. And how often...
Feb 27, 2007 - What happens when we pre-announce and then miss the date? Your stock loses value... as does your credibility. And how often...
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Partnering for Partnering's sake
Mar 07, 2007 - WeaKnees Blog reports that TiVo and Earthlink Announce Partnership: "Here's one that seems to be a bit out of left field:...
Mar 07, 2007 - WeaKnees Blog reports that TiVo and Earthlink Announce Partnership: "Here's one that seems to be a bit out of left field:...
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Simple ideas aren't so simple
May 03, 2007 - Sometimes I pine for the simple days of a single, great product. The product managers I meet are usually in an...
May 03, 2007 - Sometimes I pine for the simple days of a single, great product. The product managers I meet are usually in an...
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Friday Funny: United's Red Carpet
May 24, 2007 - United is now offering Red Carpet service at the airport. “Premier” customers go across the red carpet; “regular” customers don’t. Does...
May 24, 2007 - United is now offering Red Carpet service at the airport. “Premier” customers go across the red carpet; “regular” customers don’t. Does...
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product management & product marketing
Jun 18, 2007 - Bruce McCarthy at User>Driven contrasts the roles of product management and product marketing. He writes: The most successful organizations I've seen...
Jun 18, 2007 - Bruce McCarthy at User>Driven contrasts the roles of product management and product marketing. He writes: The most successful organizations I've seen...
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New issue posted: Issue 3| The ROI of Being Market-Driven
Jul 05, 2007 - In this issue of The Pragmatic Marketer: The ROI of Being Market-Driven Five Slices of Segmentation Easy to Use for Whom: Defining the...
Jul 05, 2007 - In this issue of The Pragmatic Marketer: The ROI of Being Market-Driven Five Slices of Segmentation Easy to Use for Whom: Defining the...
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Eavis: "We need younger buyers"?
Jul 14, 2007 - The BBC News reports that Glastonbury Festival organiser Michael Eavis said this year's event was noticeably short of young people because...
Jul 14, 2007 - The BBC News reports that Glastonbury Festival organiser Michael Eavis said this year's event was noticeably short of young people because...
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Steve's on YouTube
Jul 19, 2007 - I posted my first video to YouTube as part of a contest to present at the Business of Software 2007 Conference...
Jul 19, 2007 - I posted my first video to YouTube as part of a contest to present at the Business of Software 2007 Conference...
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Check it out! I'm on Google Video.
Dec 03, 2007 - Have you ever tried to be funny in email? It’s hard to do. We use smileys or other clues because the...
Dec 03, 2007 - Have you ever tried to be funny in email? It’s hard to do. We use smileys or other clues because the...
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Business of Software conference '08
Mar 20, 2008 - I've been invited to speak at this year's Business of Software conference held on September 3 & 4 at the Seaport...
Mar 20, 2008 - I've been invited to speak at this year's Business of Software conference held on September 3 & 4 at the Seaport...
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don't sell to the wrong buyers
Mar 28, 2008 - Yes, there is indeed such as thing as a bad buyer. Sales people can't understand it but customer support people sure...
Mar 28, 2008 - Yes, there is indeed such as thing as a bad buyer. Sales people can't understand it but customer support people sure...
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Friday Funny: The "Enterprise Plus" club
Apr 25, 2008 - "I refuse to join any club that would have me as a member." -- Groucho Marx Lately we've been renting from Enterprise...
Apr 25, 2008 - "I refuse to join any club that would have me as a member." -- Groucho Marx Lately we've been renting from Enterprise...
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I'm quoted!
May 01, 2008 - I just love being quoted in a news release! It makes me seem so clever, particularly when I use long sentences...
May 01, 2008 - I just love being quoted in a news release! It makes me seem so clever, particularly when I use long sentences...
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Friday fun: "I don't know how to do that."
Aug 08, 2008 - This may be one of the best commercials ever made. And I think about it often as we attempt to incorporate...
Aug 08, 2008 - This may be one of the best commercials ever made. And I think about it often as we attempt to incorporate...
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PodCampAZ, Nov 1st & 2nd
Sep 23, 2008 - We love the New Rules of Marketing and we're sponsoring the podcasting BarCamp, this one in Arizona. PodCamp is a FREE...
Sep 23, 2008 - We love the New Rules of Marketing and we're sponsoring the podcasting BarCamp, this one in Arizona. PodCamp is a FREE...
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don't forget the accessories
Oct 29, 2008 - The PLATFORM strategy is one of the five strategies recommended in The Marketing Playbook by Zagula and Tong. Rather than assuming...
Oct 29, 2008 - The PLATFORM strategy is one of the five strategies recommended in The Marketing Playbook by Zagula and Tong. Rather than assuming...
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"The Art of Product Management" by Rich Mironov
Nov 28, 2008 - I'm reading "The Art of Product Management" by Rich Mironov. I've been reading and recommending Product Bytes since it was first introduced...
Nov 28, 2008 - I'm reading "The Art of Product Management" by Rich Mironov. I've been reading and recommending Product Bytes since it was first introduced...
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PO & PM: controversy?
Dec 17, 2008 - Dean Leffingwell pointed to our white paper on agile product management and has generated tons of interest, both pro and con....
Dec 17, 2008 - Dean Leffingwell pointed to our white paper on agile product management and has generated tons of interest, both pro and con....
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Friday Fun: "Your opinion..."
Dec 19, 2008 - "The great thing about fact based decisions is that they can overrule the hierarchy." Jeff Bezos It's the holiday shopping season and we've...
Dec 19, 2008 - "The great thing about fact based decisions is that they can overrule the hierarchy." Jeff Bezos It's the holiday shopping season and we've...
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Look ma! I'm on iTunes again
Jan 28, 2009 - I was interviewed for Michael Ray Hopkin's Product Management Pulse podcast. Michael writes, Product managers are the messengers of the market for...
Jan 28, 2009 - I was interviewed for Michael Ray Hopkin's Product Management Pulse podcast. Michael writes, Product managers are the messengers of the market for...
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Friday fun: A Sucker's Dream
Feb 06, 2009 - The Alternate Routes' new album is available for pre-order on Amazon. Order A Sucker's Dream now, if only to please the...
Feb 06, 2009 - The Alternate Routes' new album is available for pre-order on Amazon. Order A Sucker's Dream now, if only to please the...
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It's always about the problem
Mar 05, 2009 - In our training classes, we emphasize the importance of solving market problems. Describing problems encountered by our target personas. It's the...
Mar 05, 2009 - In our training classes, we emphasize the importance of solving market problems. Describing problems encountered by our target personas. It's the...
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ten tips to know if your agile team isn't really agile
Mar 18, 2009 - Alistair Cockburn offers these ten tips to know if your agile team isn't really agile: The team is co-located, but people...
Mar 18, 2009 - Alistair Cockburn offers these ten tips to know if your agile team isn't really agile: The team is co-located, but people...
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Friday fun: "You chose product marketing, part 1"
Apr 24, 2009 - "You chose product marketing. Now deal with it!" This appears to be a spoof video created for an internal meeting that...
Apr 24, 2009 - "You chose product marketing. Now deal with it!" This appears to be a spoof video created for an internal meeting that...
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Friday fun: "You chose product marketing, part 2"
May 01, 2009 - "You chose product marketing. Now deal with it!" Enjoy part two of the internal product marketing spoof.
May 01, 2009 - "You chose product marketing. Now deal with it!" Enjoy part two of the internal product marketing spoof.
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What's the best...?
May 12, 2009 - What's the best pizza sauce? There isn't one. Best coffee? Nope. Turns out that there isn't a best anything because people...
May 12, 2009 - What's the best pizza sauce? There isn't one. Best coffee? Nope. Turns out that there isn't a best anything because people...
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Visiting customers "in the wild"
Jun 23, 2009 - Too many product managers use opinions when data is required; they are in the office more than they should be. Market...
Jun 23, 2009 - Too many product managers use opinions when data is required; they are in the office more than they should be. Market...
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Friday fun: What if Luke accepted Vader's proposal?
Jul 17, 2009 - VADER: Luke. You can destroy the Emperor; he has foreseen this. You don’t know the power of the Dark Side....
Jul 17, 2009 - VADER: Luke. You can destroy the Emperor; he has foreseen this. You don’t know the power of the Dark Side....
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Cooper | Stratus Air concept project
Jul 22, 2009 - Check out this brilliant Stratus Air concept project from Cooper Interaction Design. As a frequent flier, I want it now! Product...
Jul 22, 2009 - Check out this brilliant Stratus Air concept project from Cooper Interaction Design. As a frequent flier, I want it now! Product...
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Marketing isn't a list; it's an approach
Jul 28, 2009 - Good marketing isn't about your product and its features. Good marketing is focused on solving a problem and then helping buyers...
Jul 28, 2009 - Good marketing isn't about your product and its features. Good marketing is focused on solving a problem and then helping buyers...
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Friday fun: ING says 'don't freak out'
Jul 31, 2009 - "Don't freak out"? How cool is that? This bank is great! What would your bank say? "We hope you will like...
Jul 31, 2009 - "Don't freak out"? How cool is that? This bank is great! What would your bank say? "We hope you will like...
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Concise Requirements | Tyner Blain
Aug 04, 2009 - Scott Sehlhorst at Tyner Blain makes a simple but powerful point. You want your requirements document to read like the lines, not...
Aug 04, 2009 - Scott Sehlhorst at Tyner Blain makes a simple but powerful point. You want your requirements document to read like the lines, not...
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Alas, employees don't care!
Aug 06, 2009 - "Never tell people how to do things. Tell them what to do and they will surprise you with their ingenuity."-- General...
Aug 06, 2009 - "Never tell people how to do things. Tell them what to do and they will surprise you with their ingenuity."-- General...
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What's a persona?
Aug 18, 2009 - In recent years, most product managers and product marketing managers have adopted the practice of creating personas to represent the types...
Aug 18, 2009 - In recent years, most product managers and product marketing managers have adopted the practice of creating personas to represent the types...
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Sales will if Marketing won't
Sep 15, 2009 - My move into product marketing was an accident. (I mean, really, how many people plan to go into product marketing?) As...
Sep 15, 2009 - My move into product marketing was an accident. (I mean, really, how many people plan to go into product marketing?) As...
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What I'm Reading
Sep 18, 2009 - Here's what I starred this week in Google Reader. Spam is not Marketing by April Dunford The Conversation Circles by Scott Sehlhorst The Email...
Sep 18, 2009 - Here's what I starred this week in Google Reader. Spam is not Marketing by April Dunford The Conversation Circles by Scott Sehlhorst The Email...
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Microsoft "Courier" secret tablet
Sep 24, 2009 - Bob Corrigan pointed this one out to me. Say what you will about Microsoft, this is a fine scenario-based demo. If...
Sep 24, 2009 - Bob Corrigan pointed this one out to me. Say what you will about Microsoft, this is a fine scenario-based demo. If...
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Let's play "Req or Spec": duplicate images
Nov 03, 2009 - There's often confusion about what is a requirement and what is a specification. Let's play "Req or Spec." Is this a...
Nov 03, 2009 - There's often confusion about what is a requirement and what is a specification. Let's play "Req or Spec." Is this a...
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Let's play "Req or Spec": import text files
Nov 10, 2009 - There's often confusion about what is a requirement and what is a specification. Let's play "Req or Spec." Is this a...
Nov 10, 2009 - There's often confusion about what is a requirement and what is a specification. Let's play "Req or Spec." Is this a...
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Join me for today's webinar
Nov 13, 2009 - Join me today for my webinar on Highlights from 2008-2009 Product Management Survey at 1pm ET/10am PT. I'll review last year's...
Nov 13, 2009 - Join me today for my webinar on Highlights from 2008-2009 Product Management Survey at 1pm ET/10am PT. I'll review last year's...
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Friday fun: Where's McDonald's?
Nov 13, 2009 - Ever wonder if there's a McDonald's nearby? Read more at Where The Buffalo Roamed.
Nov 13, 2009 - Ever wonder if there's a McDonald's nearby? Read more at Where The Buffalo Roamed.
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Let's play "Req or Spec": initiate diagnostic routines
Nov 17, 2009 - There's often confusion about what is a requirement and what is a specification. Let's play "Req or Spec." Is this a...
Nov 17, 2009 - There's often confusion about what is a requirement and what is a specification. Let's play "Req or Spec." Is this a...
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Let's play "Req or Spec": login verification
Nov 24, 2009 - There's often confusion about what is a requirement and what is a specification. Let's play "Req or Spec." Is this a...
Nov 24, 2009 - There's often confusion about what is a requirement and what is a specification. Let's play "Req or Spec." Is this a...
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Let's play "Req or Spec": insert a page break
Dec 01, 2009 - There's often confusion about what is a requirement and what is a specification. Let's play "Req or Spec." Is this a...
Dec 01, 2009 - There's often confusion about what is a requirement and what is a specification. Let's play "Req or Spec." Is this a...
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An engineer roasts "marketecture"
Dec 10, 2009 - Alas, "Marketecture" is often a term of scorn used by developers and engineers: http://www.youtube.com/watch?v=0hn-AU3KQRkIdeally, you should use marketecture to free yourself...
Dec 10, 2009 - Alas, "Marketecture" is often a term of scorn used by developers and engineers: http://www.youtube.com/watch?v=0hn-AU3KQRkIdeally, you should use marketecture to free yourself...
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Here's the link!
Dec 15, 2009 - Have you every found yourself getting a request, googling it, and sending the link? Don't you wish some of your least...
Dec 15, 2009 - Have you every found yourself getting a request, googling it, and sending the link? Don't you wish some of your least...
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Friday fun: where's my remote?
Dec 18, 2009 - Every lose your TV's remote control? Just in time for Christmas from thereifixedit.com.
Dec 18, 2009 - Every lose your TV's remote control? Just in time for Christmas from thereifixedit.com.
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New edition of The New Rules of Marketing & PR
Jan 03, 2010 - I've just started the new year by reading the new edition of The New Rules of Marketing and PR. Excellent...
Jan 03, 2010 - I've just started the new year by reading the new edition of The New Rules of Marketing and PR. Excellent...
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The Beatles: Authorship & Collaboration
Jan 20, 2010 - I'm somewhat of a Beatles-maniac. This amazing chart reveal how much (and how little!) The Beatles collaborated. More at Charting the BeatlesData...
Jan 20, 2010 - I'm somewhat of a Beatles-maniac. This amazing chart reveal how much (and how little!) The Beatles collaborated. More at Charting the BeatlesData...
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Q&A for product management
Mar 15, 2010 - Red Canary's Shop Talk offers several perspectives on product management from some top minds in the Toronto area. Read the post...
Mar 15, 2010 - Red Canary's Shop Talk offers several perspectives on product management from some top minds in the Toronto area. Read the post...
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Take the annual product management survey now
Nov 18, 2011 - Did you know? The average age for product managers is 38 years old. The average age for product marketing managers is 40. Does this...
Nov 18, 2011 - Did you know? The average age for product managers is 38 years old. The average age for product marketing managers is 40. Does this...
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Comparing Products – Part 1
Nov 15, 2011 - As Pragmatic Marketing espouses, we should be market-driven, with a focus on solving the problems that customers will pay to solve....
Nov 15, 2011 - As Pragmatic Marketing espouses, we should be market-driven, with a focus on solving the problems that customers will pay to solve....
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How to Wreck a Good Product in 90 Days or Less | SOA World Magazine
Nov 15, 2011 - How to take a perfectly good (or even a great) product that you've potentially spent years and millions of dollars creating...
Nov 15, 2011 - How to take a perfectly good (or even a great) product that you've potentially spent years and millions of dollars creating...
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What Motivates Us To Do Great Work? :: Articles :: The 99 Percent
Nov 15, 2011 - Recent research reveals that when creative thinking is part and parcel of your job description, external motivation just doesn’t work. The...
Nov 15, 2011 - Recent research reveals that when creative thinking is part and parcel of your job description, external motivation just doesn’t work. The...
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The Key To Long-Term Dominance? Marketing Fades, But Product Always Lasts | Co. Design
Nov 15, 2011 - We are saying that in an increasingly transparent, digitally empowered economy, where everyone potentially can know everything, companies can no longer...
Nov 15, 2011 - We are saying that in an increasingly transparent, digitally empowered economy, where everyone potentially can know everything, companies can no longer...
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Be a part of it with newsjacking
Nov 14, 2011 - You know how everybody says the world of technology moves so fast? But does it really? Scrum and other agile methods are hot...
Nov 14, 2011 - You know how everybody says the world of technology moves so fast? But does it really? Scrum and other agile methods are hot...
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the problem with bad product names and what we can learn from it -- Engadget
Nov 11, 2011 - Product names generally fall into one of four different categories: good, safe, meaningless and bad. There may be better categories to...
Nov 11, 2011 - Product names generally fall into one of four different categories: good, safe, meaningless and bad. There may be better categories to...
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9 Ways to Start the 9AM Meeting On Time | Time Management Ninja
Nov 11, 2011 - If you don't manage your schedule, someone else will. That's why I'm manic about putting everything on the calendar, including personal...
Nov 11, 2011 - If you don't manage your schedule, someone else will. That's why I'm manic about putting everything on the calendar, including personal...
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Case Study: The Zhivago Method | SixEstate
Jan 06, 2012 - Zhivago’s main principle is deceptively simple: If you want to know how to increase sales, ask your customers.There is a whole...
Jan 06, 2012 - Zhivago’s main principle is deceptively simple: If you want to know how to increase sales, ask your customers.There is a whole...
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Moving Up To Director | Rich Mironovs Product Bytes
Jan 03, 2012 - Rich M always brings an interesting perspective to any topic. This week he tackles the move from Senior PM to Director. In...
Jan 03, 2012 - Rich M always brings an interesting perspective to any topic. This week he tackles the move from Senior PM to Director. In...
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Google products are machine-driven
Dec 16, 2011 - "It looks like a human was involved in choosing what went where,” Marissa told them. “It looks too editorialized. Google products...
Dec 16, 2011 - "It looks like a human was involved in choosing what went where,” Marissa told them. “It looks too editorialized. Google products...
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Merriam-Webster Announces 'Pragmatic' as 2011 Word of the Year
Dec 15, 2011 - Merriam-Webster Announces "Pragmatic" as 2011 Word of the Year via PRNewswire. Nice!
Dec 15, 2011 - Merriam-Webster Announces "Pragmatic" as 2011 Word of the Year via PRNewswire. Nice!
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We built it but no one came
Mar 20, 2012 - Technology-driven companies still believe, "If you build it, they will come." Out of the brilliance of the engineers comes good fortune....
Mar 20, 2012 - Technology-driven companies still believe, "If you build it, they will come." Out of the brilliance of the engineers comes good fortune....
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One Voice of Priority
Mar 13, 2012 - For NASA space flight missions, from the Mercury program of the 60s to today, the Capsule Communicator (CAPCOM) is generally the...
Mar 13, 2012 - For NASA space flight missions, from the Mercury program of the 60s to today, the Capsule Communicator (CAPCOM) is generally the...
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Maintaining Customer Relationships
Mar 06, 2012 - Have you contacted all of your customers in the last year? Every company needs a function to stay in continuous contact with...
Mar 06, 2012 - Have you contacted all of your customers in the last year? Every company needs a function to stay in continuous contact with...
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On Reqs and Specs: The Roles and Behaviors for Effective Product Definition
Mar 02, 2012 - Product managers write terrible requirements, littered with buzz words, ambivalent language, and non-specific performance parameters. They read like somewhat-technical marketing hype....
Mar 02, 2012 - Product managers write terrible requirements, littered with buzz words, ambivalent language, and non-specific performance parameters. They read like somewhat-technical marketing hype....
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Guide to Agile Practices
Feb 16, 2012 - from Guide to Agile Practices. Let's see. I take the red line to Rosslyn and then connect to the yellow line to Nutley...
Feb 16, 2012 - from Guide to Agile Practices. Let's see. I take the red line to Rosslyn and then connect to the yellow line to Nutley...
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Left-Hand-Turn Elimination - New York Times
Feb 02, 2012 - It seems that sitting in the left lane, engine idling, waiting for oncoming traffic to clear so you can make a...
Feb 02, 2012 - It seems that sitting in the left lane, engine idling, waiting for oncoming traffic to clear so you can make a...
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What’s the deal with Product Marketing? | On Product Management
Jan 28, 2012 - The fact is that both the roles of “Product Manager” and “Product Marketer” are poorly understood and implemented in the industry. ...
Jan 28, 2012 - The fact is that both the roles of “Product Manager” and “Product Marketer” are poorly understood and implemented in the industry. ...
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Product Management lies at the heart of Innovation | On Product Management
Jan 28, 2012 - And just to be clear — the difference is not about simply marketing or selling the invention.   It’s about inventing...
Jan 28, 2012 - And just to be clear — the difference is not about simply marketing or selling the invention.   It’s about inventing...
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The Art of the Compelling Software Presentation | Sandhill
Jan 17, 2012 - The risk for software companies in a highly competitive market is that their marketing presentations must always “hit the mark” in...
Jan 17, 2012 - The risk for software companies in a highly competitive market is that their marketing presentations must always “hit the mark” in...
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How the Rift Between Sales and Marketing Undermines Reps - Matthew Dixon and Brent Adamson - Harvard Business Review
Nov 10, 2011 - In a recent Corporate Executive Board survey, sales executives' top terms for their marketing colleagues included "paper pushers," "academic," and perhaps...
Nov 10, 2011 - In a recent Corporate Executive Board survey, sales executives' top terms for their marketing colleagues included "paper pushers," "academic," and perhaps...
Blog Post
Four ways open source principles can improve your business | opensource.com
Nov 04, 2011 - More than ever, companies are embracing the principles of open source to make major improvements, both internally and externally. Openness, transparency,...
Nov 04, 2011 - More than ever, companies are embracing the principles of open source to make major improvements, both internally and externally. Openness, transparency,...
Blog Post
Why You Don’t Let Sales Management Own a Technology Partner Relationship : The PM Dude
Nov 04, 2011 - Today, we are going to explore why Sales Management (even if they are cloaked in a title of “Director of Business...
Nov 04, 2011 - Today, we are going to explore why Sales Management (even if they are cloaked in a title of “Director of Business...
Blog Post
Why Peter Drucker Distrusted Facts
Nov 04, 2011 - "Most books on decision-making tell the reader: First find the facts. But executives who make effective decisions know that one does...
Nov 04, 2011 - "Most books on decision-making tell the reader: First find the facts. But executives who make effective decisions know that one does...
Blog Post
Data-driven social media marketing
Nov 01, 2011 - When do you post? When do your readers read? This infographic gives you tips on the best time to get your...
Nov 01, 2011 - When do you post? When do your readers read? This infographic gives you tips on the best time to get your...
Blog Post
Four Destructive Myths Most Companies Still Live By - Tony Schwartz - Harvard Business Review
Nov 01, 2011 - Myth #1: Multitasking is critical in a world of infinite demand. This myth is based on the assumption that human beings are...
Nov 01, 2011 - Myth #1: Multitasking is critical in a world of infinite demand. This myth is based on the assumption that human beings are...
Blog Post
Amazon.com: A Lesson On Core Competency | The Marketing Blog
Oct 31, 2011 - A core competency is something you or your business does extremely well, better than anyone else.  At first I thought that...
Oct 31, 2011 - A core competency is something you or your business does extremely well, better than anyone else.  At first I thought that...
Blog Post
Pie Charts in Vovici's Tip of the Week
Oct 31, 2011 - If the goal of conducting a survey or other market-research study is to come up with useful information and communicate it...
Oct 31, 2011 - If the goal of conducting a survey or other market-research study is to come up with useful information and communicate it...
Blog Post
Can anything really replace a good face-to-face customer meeting? — On Product Management
Oct 28, 2011 - Recently I managed to get out for a few days to meet with some customers. I talk to customers every month,...
Oct 28, 2011 - Recently I managed to get out for a few days to meet with some customers. I talk to customers every month,...
Blog Post
Focusing on Good Design, Not (Just) Good Decoration
Oct 27, 2011 - Time and time again, we mistake good decoration for good design. When we are looking for inspiration, we go to the...
Oct 27, 2011 - Time and time again, we mistake good decoration for good design. When we are looking for inspiration, we go to the...
Blog Post
Why Are So Many Products Poorly Designed? (Part 2)
Oct 27, 2011 - most products are poorly designed because the product leadership failed to get out of the building and talk to customers.  Another...
Oct 27, 2011 - most products are poorly designed because the product leadership failed to get out of the building and talk to customers.  Another...
Blog Post
The need for speed « Street Smart Product Manager
Oct 25, 2011 - One other methodology (if you can call it that) I’ve experienced in the past is a “co-location” approach. I basically describe...
Oct 25, 2011 - One other methodology (if you can call it that) I’ve experienced in the past is a “co-location” approach. I basically describe...
Blog Post
The Apple-fication of everything – SplatF
Oct 25, 2011 - Nest, a company founded by former Apple iPod co-creator Tony Fadell, makes thermostats. His product is basically the iPod/iPhone/iMac equivalent of...
Oct 25, 2011 - Nest, a company founded by former Apple iPod co-creator Tony Fadell, makes thermostats. His product is basically the iPod/iPhone/iMac equivalent of...
Blog Post
Innovation Excellence | Clayton Christensen – Two Surprising Reasons Good Companies Fail
Oct 24, 2011 - This is not the explanation one would expect from a Harvard Business School professor. He went on to say that if...
Oct 24, 2011 - This is not the explanation one would expect from a Harvard Business School professor. He went on to say that if...
Blog Post
The Most Important Skills for Product Managers are … — On Product Management
Oct 24, 2011 - Saeed writes: So what do you think of this list?  It’s not a bad list, but I’m surprised no one mentioned business...
Oct 24, 2011 - Saeed writes: So what do you think of this list?  It’s not a bad list, but I’m surprised no one mentioned business...
Blog Post
What Else Every CEO Needs to Know About the Cloud - Andrew McAfee - Harvard Business Review
Oct 24, 2011 - I have an article in the new (November 2011) issue of Harvard Business Review called "What Every CEO Needs to Know...
Oct 24, 2011 - I have an article in the new (November 2011) issue of Harvard Business Review called "What Every CEO Needs to Know...
Blog Post
Does this sound like you? A Product Manager Persona
Oct 23, 2011 - Luke is a product manager in the software industry. He’s 39 years old and has a college degree. He wonders if...
Oct 23, 2011 - Luke is a product manager in the software industry. He’s 39 years old and has a college degree. He wonders if...
Blog Post
The Business of Creating Products
Oct 24, 2011 - Dave Thomas, the founder of Wendy’s, used to visit the various franchises around the country. If the restaurant was busy, he...
Oct 24, 2011 - Dave Thomas, the founder of Wendy’s, used to visit the various franchises around the country. If the restaurant was busy, he...
Blog Post
The Sales Engineer Guy: Sales Engineers: Presenting the Product Roadmap
Dec 02, 2011 - Sometimes a Sales Engineer has to do that special kind of presentation - the Product Roadmap.  The trick to this is...
Dec 02, 2011 - Sometimes a Sales Engineer has to do that special kind of presentation - the Product Roadmap.  The trick to this is...
Blog Post
Comparing Products Part 3 – Market Problems
Dec 02, 2011 - The first step in identifying the important market problems is to identify a set of market problems that might be important....
Dec 02, 2011 - The first step in identifying the important market problems is to identify a set of market problems that might be important....
Blog Post
The Biggest Mistake that Marketers Make | Revenue Journal
Dec 01, 2011 - During the course of the interviews, one of the questions I asked was: What is the source of your information about...
Dec 01, 2011 - During the course of the interviews, one of the questions I asked was: What is the source of your information about...
Blog Post
Choosing the right Voice and Tone
Nov 24, 2011 - If you're interested in clean language and communicating clearly with your customers, you owe it to yourself to spend some time...
Nov 24, 2011 - If you're interested in clean language and communicating clearly with your customers, you owe it to yourself to spend some time...
Blog Post
Releases, Roadmaps and Visions | On Product Management
Nov 24, 2011 - Saeed Khan writes, A roadmap is a planned future, laid out in broad strokes — i.e. planned or proposed product releases, listing...
Nov 24, 2011 - Saeed Khan writes, A roadmap is a planned future, laid out in broad strokes — i.e. planned or proposed product releases, listing...
Blog Post
The Sales Engineer Guy: What is a Sales Engineer (SE)?
Oct 18, 2011 - A Sales Engineer is a part of a technology sales team, for an organisation trying to sell Hardware, Software or Services....
Oct 18, 2011 - A Sales Engineer is a part of a technology sales team, for an organisation trying to sell Hardware, Software or Services....
Blog Post
The fine line between appeasing your shareholders vs. your customers - Product Management and Strategic Marketing
Oct 14, 2011 - Sarela Bliman-Cohen writes, Many of my fellow product management practitioners are often placed in a difficult situation where customers request certain features...
Oct 14, 2011 - Sarela Bliman-Cohen writes, Many of my fellow product management practitioners are often placed in a difficult situation where customers request certain features...
Blog Post
Liz Claiborne: A New Name Does Not Equal a Strategy | BNET
Oct 14, 2011 - Step 1: Determine the product and company positioning. Step 2: Determine the best product name. Margaret Heffernan writes, What’s wrong with name changes? I’ve...
Oct 14, 2011 - Step 1: Determine the product and company positioning. Step 2: Determine the best product name. Margaret Heffernan writes, What’s wrong with name changes? I’ve...
Blog Post
How do I set up customer interviews?
Oct 12, 2011 - I am a new product manager working on developing a new product. One thing that I am struggling with as a...
Oct 12, 2011 - I am a new product manager working on developing a new product. One thing that I am struggling with as a...
Blog Post
Will Google Search Replace Domain Names?
Nov 10, 2011 - Guest post by Naseem Javed The growing notion among big advertising agencies and brand marketers is that as search engines find...
Nov 10, 2011 - Guest post by Naseem Javed The growing notion among big advertising agencies and brand marketers is that as search engines find...
Blog Post
Creative 404 Error Page Designs – 30 Interesting Examples!
Oct 10, 2011 - Being a graphic designer and owner of Graphic Design Blog, I have always valued the importance of keeping every page of...
Oct 10, 2011 - Being a graphic designer and owner of Graphic Design Blog, I have always valued the importance of keeping every page of...
Blog Post
What I Learned From Steve Jobs
Oct 09, 2011 - Guy Kawasaki writes, Many people have explained what one can learn from Steve Jobs. But few, if any, of these people have...
Oct 09, 2011 - Guy Kawasaki writes, Many people have explained what one can learn from Steve Jobs. But few, if any, of these people have...
Blog Post
Why are so many products poorly designed?
Oct 07, 2011 - Cindy Alvarez writes, Many designers do not (fully) use the product they are designing. Sometimes this is due to laziness on the...
Oct 07, 2011 - Cindy Alvarez writes, Many designers do not (fully) use the product they are designing. Sometimes this is due to laziness on the...
Blog Post
Here's to the crazy ones...
Oct 06, 2011 - Think Different "Here's to the crazy ones. The misfits. The rebels. The troublemakers. The round pegs in the square holes. The ones...
Oct 06, 2011 - Think Different "Here's to the crazy ones. The misfits. The rebels. The troublemakers. The round pegs in the square holes. The ones...
Blog Post
Living in an Agile World recommended
Oct 02, 2011 - I bought a new book on Agile and was pleased to see my own ebook in Amazon's recommendations. And--(I'm embarrassed to...
Oct 02, 2011 - I bought a new book on Agile and was pleased to see my own ebook in Amazon's recommendations. And--(I'm embarrassed to...
Blog Post
The Sales Engineer Guy: Types of Sales Engineer Roles
Oct 02, 2011 - Instead of just being demo dollies, Sales Engineers come in all sorts of different types and roles.  Some sales organisations need...
Oct 02, 2011 - Instead of just being demo dollies, Sales Engineers come in all sorts of different types and roles.  Some sales organisations need...
Blog Post
How To Prosper As a Product Manager - Redefining and Strengthening the Product Manager’s Role
Oct 01, 2011 - Imagine the product manager as an orchestra conductor, and the product as the symphony being played, Sawhney suggests. “The conductor doesn’t...
Oct 01, 2011 - Imagine the product manager as an orchestra conductor, and the product as the symphony being played, Sawhney suggests. “The conductor doesn’t...
Blog Post
10 Tips on Presenting Abroad
Sep 26, 2011 - If you think giving a presentation or a speech in front of an audience can be stressful, wait till you have...
Sep 26, 2011 - If you think giving a presentation or a speech in front of an audience can be stressful, wait till you have...
Blog Post
How Hewlett-Packard Lost the HP Way - Bill Taylor - Harvard Business Review
Sep 23, 2011 - That said, it is possible. I was struck that as the West Coast watched with agony at HP's implosion, the East...
Sep 23, 2011 - That said, it is possible. I was struck that as the West Coast watched with agony at HP's implosion, the East...
Blog Post
Web Ink Now: You have been hacked
Sep 23, 2011 - Last week while I was in Stockholm for a speaking gig, my friend Steve Johnson sent me an email with the...
Sep 23, 2011 - Last week while I was in Stockholm for a speaking gig, my friend Steve Johnson sent me an email with the...
Blog Post
Just because the competitor...
Sep 21, 2011 - How often have we heard it? "We've got to get this feature because our competitor has it. We're getting killed out...
Sep 21, 2011 - How often have we heard it? "We've got to get this feature because our competitor has it. We're getting killed out...
Blog Post
ProductCamp Minnesota
Sep 22, 2011 - ProductCamp Minnesota is a collaborative, user organized unconference, focused on Product Management, Development and Marketing topics. At ProductCamp Minnesota there are no "attendees,"...
Sep 22, 2011 - ProductCamp Minnesota is a collaborative, user organized unconference, focused on Product Management, Development and Marketing topics. At ProductCamp Minnesota there are no "attendees,"...
Blog Post
Are You Your Own Worst Enemy? | Hollis Tibbetts
Oct 21, 2011 - I saw a pretty snarky coffee mug for sale on pragmaticmarketing.com (an excellent site, by the way) the other day.  It...
Oct 21, 2011 - I saw a pretty snarky coffee mug for sale on pragmaticmarketing.com (an excellent site, by the way) the other day.  It...
Blog Post
The Cycle Wherein Apple Creates A Product And People Copy It And Then “Improve” Upon The Design And Then People Ask Apple To Do
Oct 20, 2011 - The furor over the iPhone 4S and its lack of a larger screen grows louder with every passing day. Not by...
Oct 20, 2011 - The furor over the iPhone 4S and its lack of a larger screen grows louder with every passing day. Not by...
Blog Post
Agile India 2012
Sep 18, 2011 - Agile Alliance is happy to present Asias largest Agile conference. Agile India 2012 is the first Agile Alliance conference to be...
Sep 18, 2011 - Agile Alliance is happy to present Asias largest Agile conference. Agile India 2012 is the first Agile Alliance conference to be...
Blog Post
Product Managers Thought of the Day
Sep 16, 2011 - My new pal Jim has something you'll enjoy! He writes: Each month I share a new phrase that is relevant to product managers...
Sep 16, 2011 - My new pal Jim has something you'll enjoy! He writes: Each month I share a new phrase that is relevant to product managers...
Blog Post
Never Ask 'Does That Make Sense?' - Jerry Weissman - Harvard Business Review
Sep 14, 2011 - One trend I've noted recently is the expression, "Does that make sense?" often used by a speaker during a conversation —...
Sep 14, 2011 - One trend I've noted recently is the expression, "Does that make sense?" often used by a speaker during a conversation —...
Blog Post
6by7 Reports on white papers: gated or not?
Sep 14, 2011 - Why must white papers be locked behind a gate? Well, there really isn't a reason for it. In fact, ungated white...
Sep 14, 2011 - Why must white papers be locked behind a gate? Well, there really isn't a reason for it. In fact, ungated white...
Blog Post
Comparing Products Part 5 – Important Customers
Dec 15, 2011 - from Scott Sehlhorst at Tyner Blain: It has bubbled up into the following perspective from me. A product that is great for some people,...
Dec 15, 2011 - from Scott Sehlhorst at Tyner Blain: It has bubbled up into the following perspective from me. A product that is great for some people,...
Blog Post
How an AT&T smartphone comes to life: behind the scenes (part one) -- Engadget
Dec 17, 2011 - Have you ever wondered what happens behind the scenes to get a smartphone pushed to market? If you have, congratulations on...
Dec 17, 2011 - Have you ever wondered what happens behind the scenes to get a smartphone pushed to market? If you have, congratulations on...
Blog Post
requirements for requirements tool?
Sep 02, 2011 - Bruce writes, I’ve been dissatisfied with the complexity and cost of most requirements management, feature prioritization and roadmapping tools. I’d like your...
Sep 02, 2011 - Bruce writes, I’ve been dissatisfied with the complexity and cost of most requirements management, feature prioritization and roadmapping tools. I’d like your...
Blog Post
It is easy to find a Scrum Master, it is hard to find a good one
Jan 15, 2012 - For those of you in the Denver area, Pragmatic Marketing alum Michael Swansegar is leading an event to explore: Is a Project Manager...
Jan 15, 2012 - For those of you in the Denver area, Pragmatic Marketing alum Michael Swansegar is leading an event to explore: Is a Project Manager...
Blog Post
Reverse Robocall: Talk Back. Be Heard - Reverse Robocall
Nov 22, 2011 - Remember that Seinfeld episode? To a telemarketer, "Give me your number and I'll call you back while you're at dinner." Welcome to the...
Nov 22, 2011 - Remember that Seinfeld episode? To a telemarketer, "Give me your number and I'll call you back while you're at dinner." Welcome to the...
Blog Post
That Product Owner (er…Backlog Manager) debate again…. — On Product Management
Sep 21, 2011 - Put an inexperienced person in any role, and prepare to be underwhelmed. There is a trend to create junior “transition” titles...
Sep 21, 2011 - Put an inexperienced person in any role, and prepare to be underwhelmed. There is a trend to create junior “transition” titles...
Blog Post
Not Another Annoying Customer Survey!
Sep 20, 2011 - These days it seems on any given day, you can receive up to a dozen requests to participate in a customer...
Sep 20, 2011 - These days it seems on any given day, you can receive up to a dozen requests to participate in a customer...
Blog Post
Three ways to collect the win/loss data and one way to offend your sales team - 360° Biz Blog
Aug 02, 2011 - it was funny in a way to see how so many companies were facing the same exact perception problem I faced...
Aug 02, 2011 - it was funny in a way to see how so many companies were facing the same exact perception problem I faced...
Blog Post
Why My Mom Bought an Android, Returned It, and Got an iPhone | Betabeat — News, gossip and intel from Silicon Alley 2.0.
Aug 02, 2011 - From the second we turned it on, the user experience was astonishingly bad. Want to activate your phone? Take the battery...
Aug 02, 2011 - From the second we turned it on, the user experience was astonishingly bad. Want to activate your phone? Take the battery...
Blog Post
What's your most important sales tool when selling something complex? | Revenue Journal
Aug 02, 2011 - And there is no question in my mind now that THE most important sales tool is something that isn't even on...
Aug 02, 2011 - And there is no question in my mind now that THE most important sales tool is something that isn't even on...
Blog Post
Talking technology and marketing with Douglas Karr….
Apr 06, 2012 - I just had the opportunity to spend an hour talking product management, marketing and some random things around tech.  Many thanks to Doug Karr for giving me some time to chat and for the fun discussion. Here’s the link: Jon Talking Stuff  
Apr 06, 2012 - I just had the opportunity to spend an hour talking product management, marketing and some random things around tech.  Many thanks to Doug Karr for giving me some time to chat and for the fun discussion. Here’s the link: Jon Talking Stuff  
Blog Post
New Rules for product managers
Aug 23, 2011 - My pal David Meerman Scott has introduced his new edition of The New Rules of Marketing & PR, subtitled How...
Aug 23, 2011 - My pal David Meerman Scott has introduced his new edition of The New Rules of Marketing & PR, subtitled How...
Blog Post
Know Your Competition – Comparing Products Part 6
Jan 10, 2012 - Scott Sehlhorst at Tyner Blain writes: You start with a point of view about what makes a minimum viable product.  When your...
Jan 10, 2012 - Scott Sehlhorst at Tyner Blain writes: You start with a point of view about what makes a minimum viable product.  When your...
Blog Post
Lots of pcamps coming up
Mar 10, 2012 - Lots of Saturday pcamps coming up. March 17: Vancouver March 24: Silicon Valley March 31: Russia (plus May 5 in DC. I'll be there. Will...
Mar 10, 2012 - Lots of Saturday pcamps coming up. March 17: Vancouver March 24: Silicon Valley March 31: Russia (plus May 5 in DC. I'll be there. Will...
Blog Post
Your revenue and Buyer Personas, Buyer Journeys, the Buying Process, and Buyer Scenario | Revenue Journal
Jul 20, 2011 - Buyer Personas have become standard website design tools. Good. Creating them helps everyone in the company understand better who buyers are...
Jul 20, 2011 - Buyer Personas have become standard website design tools. Good. Creating them helps everyone in the company understand better who buyers are...
Blog Post
Can You Identify These Brands Without Seeing Their Names Or Logos? | Co. Design
Dec 09, 2011 - A new board game by Dutch designer Hendrik-Jan Grievink asks players to identify major brands based on visual clues alone. You'll...
Dec 09, 2011 - A new board game by Dutch designer Hendrik-Jan Grievink asks players to identify major brands based on visual clues alone. You'll...
Blog Post
Buyer Relationships: I do not think it means what you think it means — On Product Management
Jul 14, 2011 - Do buyers spend millions with your firm because of a relationship? Yes, but not the one you think. When I work with...
Jul 14, 2011 - Do buyers spend millions with your firm because of a relationship? Yes, but not the one you think. When I work with...
Blog Post
11 Ways To Restate Problems to Get Better Solutions | Idea Sandbox Brainstorming
Jul 12, 2011 - As Morgan D. Jones writes in his book, The Thinker’s Toolkit: 14 Powerful Techniques for Problem Solving – “The aim of...
Jul 12, 2011 - As Morgan D. Jones writes in his book, The Thinker’s Toolkit: 14 Powerful Techniques for Problem Solving – “The aim of...
Blog Post
Stop Perfuming the Pig: Why “real” marketing is done before the product is created
Mar 28, 2012 - No amount of perfume can overcome the stench of a technology product that people don’t need. via Stop Perfuming the Pig: Why...
Mar 28, 2012 - No amount of perfume can overcome the stench of a technology product that people don’t need. via Stop Perfuming the Pig: Why...
Blog Post
getting swamped with client issues
Jul 12, 2011 - I sometimes get emails like these:After going through your training, I've gotten heavily into talking 1-1 with clients, and it's fantastic...
Jul 12, 2011 - I sometimes get emails like these:After going through your training, I've gotten heavily into talking 1-1 with clients, and it's fantastic...
Blog Post
Video Thursday: The trouble with Names–Bob Corrigan
Jun 02, 2011 - "It's really hard to treat things whose names you know and whose stories you know with contempt." -- Bob Corrigan Watch Bob...
Jun 02, 2011 - "It's really hard to treat things whose names you know and whose stories you know with contempt." -- Bob Corrigan Watch Bob...
Blog Post
Using Force Field Analysis to Listen to Customers — Pragmatic Marketing
May 27, 2011 - At a meeting of customers, such as an annual user conference, do you dread the "feature list haggling" breakout session? Does...
May 27, 2011 - At a meeting of customers, such as an annual user conference, do you dread the "feature list haggling" breakout session? Does...
Blog Post
How can Win/Loss Analysis help you find untapped markets? — On Product Management
May 26, 2011 - One of the problems with Win/Loss Analysis is the focus on accounts where your company is already engaged. Can this analysis...
May 26, 2011 - One of the problems with Win/Loss Analysis is the focus on accounts where your company is already engaged. Can this analysis...
Blog Post
Does Your Brand Create These Ten Acts?
May 20, 2011 - You don’t need advertisements. You need acts that create emotional connections. Simple, inclusive, accessible, relevant and human encounters that change the momentary experience...
May 20, 2011 - You don’t need advertisements. You need acts that create emotional connections. Simple, inclusive, accessible, relevant and human encounters that change the momentary experience...
Blog Post
Guest Post: Voice of the Market vs. Voice of the Customer — On Product Management
May 13, 2011 - Voice of the Market (VoM) is different in that it incorporates input from the greater market. The market contains not only...
May 13, 2011 - Voice of the Market (VoM) is different in that it incorporates input from the greater market. The market contains not only...
Blog Post
Friday fun: Features and Benefits oh my :: Launch Clinic
May 13, 2011 - I see the features. Where are the benefits? via Features and Benefits oh my :: Launch Clinic.
May 13, 2011 - I see the features. Where are the benefits? via Features and Benefits oh my :: Launch Clinic.
Blog Post
Putting Product Management on a Diet | Product Beautiful: Building Product Management by Paul Young
May 13, 2011 - how can product management and businesses use lean startup ideas to impact every other area of the business? Could it...
May 13, 2011 - how can product management and businesses use lean startup ideas to impact every other area of the business? Could it...
Blog Post
How should I staff my marketing team?
Jun 01, 2011 - I'm often asked by marketing leaders about staffing levels compared to other departments. Like them, you probably feel there are never...
Jun 01, 2011 - I'm often asked by marketing leaders about staffing levels compared to other departments. Like them, you probably feel there are never...
Blog Post
Where should product management report?
Jun 08, 2011 - Each department in your organization needs product and market information to make sound business decisions. Executives need a business plan and...
Jun 08, 2011 - Each department in your organization needs product and market information to make sound business decisions. Executives need a business plan and...
Blog Post
Bonus programs for product managers
May 10, 2011 - We are neither for nor against bonus programs but surprisingly they may actually de-motivate by encouraging the wrong behavior.
May 10, 2011 - We are neither for nor against bonus programs but surprisingly they may actually de-motivate by encouraging the wrong behavior.
Blog Post
Save Time and Money with the ALL Approach to Customer Research | Fast Company
Jun 19, 2011 - Quantitative research has its place. It can help to segment a market, understand market preference for a product feature or measure...
Jun 19, 2011 - Quantitative research has its place. It can help to segment a market, understand market preference for a product feature or measure...
Blog Post
Business 2.0 reports
Oct 03, 2002 - The average enterprise IT budget has finally bottomed out and is actually going up--an increase of 3.7 percent is expected in the next...
Oct 03, 2002 - The average enterprise IT budget has finally bottomed out and is actually going up--an increase of 3.7 percent is expected in the next...
Blog Post
Reading FusionBrands by Nick Wrenden
Oct 11, 2002 - Reading FusionBrandsby Nick Wrenden, one remarkably simple idea is that brands are created by operations, not by marketing communications. It reminds us...
Oct 11, 2002 - Reading FusionBrandsby Nick Wrenden, one remarkably simple idea is that brands are created by operations, not by marketing communications. It reminds us...
Blog Post
Marissa Mayer
Oct 14, 2002 - Marissa Mayer, Google product manager, on user interaction: I like to say that Google should be "what you want, when you want...
Oct 14, 2002 - Marissa Mayer, Google product manager, on user interaction: I like to say that Google should be "what you want, when you want...
Blog Post
John Dvorak writes
Oct 15, 2002 - "Leave it to the Gartner to come up with a laundry list of vague and contradictory predictions for the years ahead."
Oct 15, 2002 - "Leave it to the Gartner to come up with a laundry list of vague and contradictory predictions for the years ahead."
Blog Post
PowerPoint
Oct 19, 2002 - Some Pragmatic Marketing instructors use a cool feature of Windows and PowerPoint to see notes on our laptop display while showing the slides...
Oct 19, 2002 - Some Pragmatic Marketing instructors use a cool feature of Windows and PowerPoint to see notes on our laptop display while showing the slides...
Blog Post
Microsoft's support policy
Nov 01, 2002 - Want to know Microsoft's support policy for operating systems? Microsoft has published the levels of support for a period of 7 years...
Nov 01, 2002 - Want to know Microsoft's support policy for operating systems? Microsoft has published the levels of support for a period of 7 years...
Blog Post
Linux
Nov 04, 2002 - Linux is making significant inroads into Germany, Europe's largest economy and home to some of the world's largest corporations. That's the message being...
Nov 04, 2002 - Linux is making significant inroads into Germany, Europe's largest economy and home to some of the world's largest corporations. That's the message being...
Blog Post
Anit-Piracy Spotlight
Nov 05, 2002 - Record companies and movie studios are turning an anti-piracy spotlight on corporate America, sending a letter to top CEOs this week warning of...
Nov 05, 2002 - Record companies and movie studios are turning an anti-piracy spotlight on corporate America, sending a letter to top CEOs this week warning of...
Blog Post
From Ziff-Davis:
Nov 11, 2002 - From Ziff-Davis: A crisis of epic proportions is brewing between corporate IT departments and their vendors. CIO Insight's latest research shows that 25%...
Nov 11, 2002 - From Ziff-Davis: A crisis of epic proportions is brewing between corporate IT departments and their vendors. CIO Insight's latest research shows that 25%...
Blog Post
Media Spending
Nov 15, 2002 - Media spending by the world's top 100 marketers reached $70.95 billion last year. Yes, that's an average $709,000,000 spent on advertising by each...
Nov 15, 2002 - Media spending by the world's top 100 marketers reached $70.95 billion last year. Yes, that's an average $709,000,000 spent on advertising by each...
Blog Post
Business Roundtable
Nov 21, 2002 - At last week's Business Roundtable, 60% of CEOs expect more layoffs in 2003. In this article, Jason Jennings, a management consultant, argues that...
Nov 21, 2002 - At last week's Business Roundtable, 60% of CEOs expect more layoffs in 2003. In this article, Jason Jennings, a management consultant, argues that...
Blog Post
2002 Salary Survey
Nov 27, 2002 - Product management roles and salary survey updated for 2002.
Nov 27, 2002 - Product management roles and salary survey updated for 2002.
Blog Post
Online Customer Forums
Nov 29, 2002 - Daniel Shefer describes the advantages of an online customer forum and offers tips on how to set up and manage one. Read...
Nov 29, 2002 - Daniel Shefer describes the advantages of an online customer forum and offers tips on how to set up and manage one. Read...
Blog Post
IBM to acquire Rational
Dec 06, 2002 - IBM to acquire Rational, makers of ROSE and RequisitePro. Rational has more than 3,400 employees and customers in 89 countries. Rational estimates that...
Dec 06, 2002 - IBM to acquire Rational, makers of ROSE and RequisitePro. Rational has more than 3,400 employees and customers in 89 countries. Rational estimates that...
Blog Post
What do Product Managers wish?
Dec 08, 2002 - When asked what they had to say to the VP of Sales, product managers wished that the sales people would understand the...
Dec 08, 2002 - When asked what they had to say to the VP of Sales, product managers wished that the sales people would understand the...
Blog Post
Craig Conway
Dec 09, 2002 - Craig Conway, president and chief executive of PeopleSoft, doesn't believe Web-based software companies are viable.
Dec 09, 2002 - Craig Conway, president and chief executive of PeopleSoft, doesn't believe Web-based software companies are viable.
Blog Post
From MarketingProfs
Dec 09, 2002 - The act of positioning is a core element of a successful marketing strategy. This is a change—a healthy one—from the days when...
Dec 09, 2002 - The act of positioning is a core element of a successful marketing strategy. This is a change—a healthy one—from the days when...
Blog Post
Who Says Elephants Can't Dance?
Dec 11, 2002 - Be sure to read Who Says Elephants Can't Dance? Inside IBM's Historic Turnaround by Louis V. Gerstner Jr. IBM has redefined itself as a force...
Dec 11, 2002 - Be sure to read Who Says Elephants Can't Dance? Inside IBM's Historic Turnaround by Louis V. Gerstner Jr. IBM has redefined itself as a force...
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Microsoft Support
Dec 15, 2002 - As of June 2003, Windows 98 and Windows NT will no longer be supported by Microsoft.
Dec 15, 2002 - As of June 2003, Windows 98 and Windows NT will no longer be supported by Microsoft.
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JetBlue
Dec 27, 2002 - Ad Age named JetBlue, the discount airline, its marketer of the year--an honor recognizing companies that use PR effectively. JetBlue has received lavish...
Dec 27, 2002 - Ad Age named JetBlue, the discount airline, its marketer of the year--an honor recognizing companies that use PR effectively. JetBlue has received lavish...
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Happy New Year!
Jan 01, 2003 -  It's time to update all your copyright notices. Don't forget your web pages and all paper documentation.
Jan 01, 2003 -  It's time to update all your copyright notices. Don't forget your web pages and all paper documentation.
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from ZDnet:
Jan 08, 2003 - When times are good, in-house IT makes great sense. But after a downturn or two, outsourcing starts looking like the most...
Jan 08, 2003 - When times are good, in-house IT makes great sense. But after a downturn or two, outsourcing starts looking like the most...
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Has branding gone too far?
Jan 09, 2003 - We've renamed sports arenas and tournaments after corporations. On eBay, a couple offered to let you name their baby after your...
Jan 09, 2003 - We've renamed sports arenas and tournaments after corporations. On eBay, a couple offered to let you name their baby after your...
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Using Research in Defining New Products
Jan 10, 2003 - Over time, brand leader companies have developed and refined research practices that tap the voice of their customer for answers. Every...
Jan 10, 2003 - Over time, brand leader companies have developed and refined research practices that tap the voice of their customer for answers. Every...
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Charlie Knapp reports
Jan 11, 2003 - Mobium Creative Group in Chicago recently released survey results that identify top problems with b-to-b communications. The survey, which was conducted...
Jan 11, 2003 - Mobium Creative Group in Chicago recently released survey results that identify top problems with b-to-b communications. The survey, which was conducted...
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The Online Publishers Association reports
Jan 18, 2003 - The Online Publishers Association reports that the total market for paid online content in the third quarter of 2002 grew to...
Jan 18, 2003 - The Online Publishers Association reports that the total market for paid online content in the third quarter of 2002 grew to...
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Forrester Research
Jan 21, 2003 - Forrester Research To Acquire Giga Information Group. Is this the beginning of consolidation of the analysts?
Jan 21, 2003 - Forrester Research To Acquire Giga Information Group. Is this the beginning of consolidation of the analysts?
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Computer Worm
Jan 25, 2003 - A fast-moving computer worm slowed down Internet access Saturday for about 22,000 servers, according to the Internet security firm Symantec. Oliver...
Jan 25, 2003 - A fast-moving computer worm slowed down Internet access Saturday for about 22,000 servers, according to the Internet security firm Symantec. Oliver...
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A January report by Keynote Systems
Jan 28, 2003 - A January report by Keynote Systems found that many messages sent via Short Message Service (SMS) are never arriving at their...
Jan 28, 2003 - A January report by Keynote Systems found that many messages sent via Short Message Service (SMS) are never arriving at their...
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Hilton Hotels Corporation
Jan 28, 2003 - Hilton Hotels Corporation announced it is installing wireless connectivity in the common areas and meeting spaces in the 55 U.S. company–owned...
Jan 28, 2003 - Hilton Hotels Corporation announced it is installing wireless connectivity in the common areas and meeting spaces in the 55 U.S. company–owned...
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Where to begin in product management
Feb 04, 2003 - New to the job of product management (or perhaps product manager for a new product?)? Brandon Whichard advises Where to begin...
Feb 04, 2003 - New to the job of product management (or perhaps product manager for a new product?)? Brandon Whichard advises Where to begin...
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Microsoft's woes
Feb 05, 2003 - From Ziff-Davis: 'Microsoft's 10-Q filing revealed one of the more telling signs of Microsoft's woes: the open-source threat. It's more than...
Feb 05, 2003 - From Ziff-Davis: 'Microsoft's 10-Q filing revealed one of the more telling signs of Microsoft's woes: the open-source threat. It's more than...
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Marketing budgets
Feb 14, 2003 - In "Top Six Sales Guide Mistakes, " Gwyn Finnell writes, "Most companies spend their marketing budgets generating market awareness, but spend...
Feb 14, 2003 - In "Top Six Sales Guide Mistakes, " Gwyn Finnell writes, "Most companies spend their marketing budgets generating market awareness, but spend...
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Software licensing
Feb 19, 2003 - The Uniform Computer Information Transactions Act (UCITA) is a proposed uniform law that would create new rules for software licensing, online...
Feb 19, 2003 - The Uniform Computer Information Transactions Act (UCITA) is a proposed uniform law that would create new rules for software licensing, online...
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Typical vendors
Feb 22, 2003 - Mohanbir Sawhney writes that typical vendors do not really deliver solutions; instead they merely offer tools that require customers to create...
Feb 22, 2003 - Mohanbir Sawhney writes that typical vendors do not really deliver solutions; instead they merely offer tools that require customers to create...
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Long-term branding strategies
Mar 03, 2003 - The number of high-tech companies pursuing long-term branding strategies is down sharply. Results of the study, presented at the Silicon Valley...
Mar 03, 2003 - The number of high-tech companies pursuing long-term branding strategies is down sharply. Results of the study, presented at the Silicon Valley...
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Brand of the year
Mar 05, 2003 - In his Good Experience newsletter, Mark Hurst writes, "By now you may have heard of the study that proclaimed Google to...
Mar 05, 2003 - In his Good Experience newsletter, Mark Hurst writes, "By now you may have heard of the study that proclaimed Google to...
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Stay home
Mar 06, 2003 - Thursday is the time to stay home and get some work done. Read Time for product management.
Mar 06, 2003 - Thursday is the time to stay home and get some work done. Read Time for product management.
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Deep cuts
Mar 11, 2003 - IDC reports the deep cuts to IT marketing budgets over the past two-plus years are symptomatic of a much larger problem...
Mar 11, 2003 - IDC reports the deep cuts to IT marketing budgets over the past two-plus years are symptomatic of a much larger problem...
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Flying
Mar 12, 2003 - Do you fly a lot? Wanna know the best seat? Check out Seat Guru with commentary on seating options by aircraft...
Mar 12, 2003 - Do you fly a lot? Wanna know the best seat? Check out Seat Guru with commentary on seating options by aircraft...
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Webinar
Mar 20, 2003 - Today I did my first webinar in years, sponsored by SPM and Interwise. It was fun but strange. The Interwise software...
Mar 20, 2003 - Today I did my first webinar in years, sponsored by SPM and Interwise. It was fun but strange. The Interwise software...
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Recovery
Mar 26, 2003 - The technology spending recovery is coming--next year, says Gartner chief executive Michael Fleischer.
Mar 26, 2003 - The technology spending recovery is coming--next year, says Gartner chief executive Michael Fleischer.
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Interviewing
Apr 07, 2003 - I just discovered Programming Interviews Exposed: Secrets to Landing Your Next Job. The blurb says this: Whether you are a...
Apr 07, 2003 - I just discovered Programming Interviews Exposed: Secrets to Landing Your Next Job. The blurb says this: Whether you are a...
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Today's technologies
Apr 09, 2003 - Automation Access, a System Integrator specializing in small business, gives a status report of today's technologies with many links to supporting...
Apr 09, 2003 - Automation Access, a System Integrator specializing in small business, gives a status report of today's technologies with many links to supporting...
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Microsoft sues Lucent
Apr 11, 2003 - News: Microsoft Sues Lucent in Complex Patent Case. NEW YORK (Reuters)--Microsoft Corp. has filed a lawsuit to invalidate some patents held...
Apr 11, 2003 - News: Microsoft Sues Lucent in Complex Patent Case. NEW YORK (Reuters)--Microsoft Corp. has filed a lawsuit to invalidate some patents held...
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Instant messaging
Apr 15, 2003 - Instant messaging has become a corporate tool for many product managers. It's a great way to have a quick discussion with...
Apr 15, 2003 - Instant messaging has become a corporate tool for many product managers. It's a great way to have a quick discussion with...
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Best practices
Apr 17, 2003 - Software Product Management Best Practices is a study focusing on the best practices in enterprise software product management.  Developed by SoftwareMinds...
Apr 17, 2003 - Software Product Management Best Practices is a study focusing on the best practices in enterprise software product management.  Developed by SoftwareMinds...
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Southwest Airlines
Apr 21, 2003 - Southwest Airlines posted another profitable quarter while American dropped executive bonus plans that raised objections from the unions. It's interesting to...
Apr 21, 2003 - Southwest Airlines posted another profitable quarter while American dropped executive bonus plans that raised objections from the unions. It's interesting to...
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Passwords
Apr 26, 2003 - Those concerned with security may be surprised at how willing employees are to share passwords with strangers. A recent survey by...
Apr 26, 2003 - Those concerned with security may be surprised at how willing employees are to share passwords with strangers. A recent survey by...
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Consulting
Apr 29, 2003 - Was your last product D.O.A? Maybe it's time for Product Marketing Forensics. Jim Foxworthy, a former Pragmatic Marketing instructor, now offers...
Apr 29, 2003 - Was your last product D.O.A? Maybe it's time for Product Marketing Forensics. Jim Foxworthy, a former Pragmatic Marketing instructor, now offers...
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American Airlines
May 02, 2003 - Management upheaval. Labor discord. A brush with Chapter 11. Last week was a bad one for American Airlines (AMR). It was...
May 02, 2003 - Management upheaval. Labor discord. A brush with Chapter 11. Last week was a bad one for American Airlines (AMR). It was...
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Design in the development process
May 03, 2003 - The landmark book on user interface has been updated. About Face 2.0 : The Essentials of User Interface Design by...
May 03, 2003 - The landmark book on user interface has been updated. About Face 2.0 : The Essentials of User Interface Design by...
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Ambient Orb
May 08, 2003 - Check out Ambient Orb. They describe it this way: "This frosted glass Orb slowly transitions between thousands of colors to show...
May 08, 2003 - Check out Ambient Orb. They describe it this way: "This frosted glass Orb slowly transitions between thousands of colors to show...
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Third-parties
May 13, 2003 - This month's Product's Bytes is about gathering competitive intelligence with some tips for using third-parties.
May 13, 2003 - This month's Product's Bytes is about gathering competitive intelligence with some tips for using third-parties.
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Faulty analysis
May 19, 2003 - Hunter Hastings writes, "The concept of marketing R.O.I. is almost universally misunderstood and therefore the practice of R.O.I. analysis is usually...
May 19, 2003 - Hunter Hastings writes, "The concept of marketing R.O.I. is almost universally misunderstood and therefore the practice of R.O.I. analysis is usually...
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Being in sync
May 28, 2003 - A Customer Advisory Board (CAB) is a representative group of customers that meets periodically to offer advice on the product and...
May 28, 2003 - A Customer Advisory Board (CAB) is a representative group of customers that meets periodically to offer advice on the product and...
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The Golden Rule
May 29, 2003 - Michael Fischler gives us a Golden Rule of positioning: A strong position is one that already exists in the mind of...
May 29, 2003 - Michael Fischler gives us a Golden Rule of positioning: A strong position is one that already exists in the mind of...
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Get a Life
Jun 13, 2003 - "Maintaining a complicated life is a great way to avoid changing it, " argues simplicity guru Elaine St. James. Busy product...
Jun 13, 2003 - "Maintaining a complicated life is a great way to avoid changing it, " argues simplicity guru Elaine St. James. Busy product...
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Friendly computers
Jun 17, 2003 - It's really amazing how United Airlines succeeds and fails in the same day. My flight from Dulles to Denver was delayed,...
Jun 17, 2003 - It's really amazing how United Airlines succeeds and fails in the same day. My flight from Dulles to Denver was delayed,...
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Key to success
Jun 19, 2003 - The key to Microsoft's success may be a combination of operational excellence with competitive paranoia. It seems that they flounder until...
Jun 19, 2003 - The key to Microsoft's success may be a combination of operational excellence with competitive paranoia. It seems that they flounder until...
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Your local PMA
Jun 26, 2003 - Is there a product management association in your area? Click here to find out. Also, click here if you need a...
Jun 26, 2003 - Is there a product management association in your area? Click here to find out. Also, click here if you need a...
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Do not call
Jun 27, 2003 - The "Do Not Call Register" from the government is up and active. If you do not want to receive calls from...
Jun 27, 2003 - The "Do Not Call Register" from the government is up and active. If you do not want to receive calls from...
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Our newsletter
Jul 02, 2003 - Are you receiving the Pragmatic Marketing newsletter? The new issue contains an article about Running Customer Advisory Boards and more. Read...
Jul 02, 2003 - Are you receiving the Pragmatic Marketing newsletter? The new issue contains an article about Running Customer Advisory Boards and more. Read...
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10 types of people in the world
Jul 12, 2003 - Here's a great one: "There are 10 types of people in the world... those who understand binary and those who don't."...
Jul 12, 2003 - Here's a great one: "There are 10 types of people in the world... those who understand binary and those who don't."...
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For sales engineers
Jul 14, 2003 - Peter Cohan just send me a copy of his new book called "Great Demo: How to Create and Execute Stunning Software...
Jul 14, 2003 - Peter Cohan just send me a copy of his new book called "Great Demo: How to Create and Execute Stunning Software...
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Change
Jul 15, 2003 - Charles Fishman writes, "Every corporate giant says it wants to change. Few can do it. Every young company starts as a...
Jul 15, 2003 - Charles Fishman writes, "Every corporate giant says it wants to change. Few can do it. Every young company starts as a...
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Roadmaps
Jul 21, 2003 - This month's Product Bytes discusses technology product roadmaps. Click here to read the newsletter.
Jul 21, 2003 - This month's Product Bytes discusses technology product roadmaps. Click here to read the newsletter.
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Shifting jobs
Jul 23, 2003 - IBM's top employee relations executives said that 3 million service jobs were expected to shift to foreign workers by 2015 and...
Jul 23, 2003 - IBM's top employee relations executives said that 3 million service jobs were expected to shift to foreign workers by 2015 and...
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Marketing disasters
Jul 27, 2003 - In Search of Stupidity: Over 20 years of high-tech marketing disasters by Merrill "Rick" Chapman. Since the beginning of the computing...
Jul 27, 2003 - In Search of Stupidity: Over 20 years of high-tech marketing disasters by Merrill "Rick" Chapman. Since the beginning of the computing...
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Bad writing
Jul 29, 2003 - Barb asks, Why is it so easy to find good examples of bad marketing writing? In a McAfee Personal Firewall Plus...
Jul 29, 2003 - Barb asks, Why is it so easy to find good examples of bad marketing writing? In a McAfee Personal Firewall Plus...
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Book review
Aug 04, 2003 - I just re-read The Deadline by Tom DeMarco. It's just an excellent book for product managers and development leads.
Aug 04, 2003 - I just re-read The Deadline by Tom DeMarco. It's just an excellent book for product managers and development leads.
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Today's word
Aug 09, 2003 - Today's word (from m-w.com): oligopsony \ah-luh-GAHP-suh-nee\ noun : a market situation in which each of a few buyers exerts a disproportionate...
Aug 09, 2003 - Today's word (from m-w.com): oligopsony \ah-luh-GAHP-suh-nee\ noun : a market situation in which each of a few buyers exerts a disproportionate...
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Fusion Branding
Aug 26, 2003 - In his book FusionBranding: How To Forge Your Brand for the Future, author Nick Wreden talks a new look at...
Aug 26, 2003 - In his book FusionBranding: How To Forge Your Brand for the Future, author Nick Wreden talks a new look at...
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Lessons learned
Aug 27, 2003 - An article in the New York Times relates that not all lessons learned during the internet craze were bad. In summary: Being...
Aug 27, 2003 - An article in the New York Times relates that not all lessons learned during the internet craze were bad. In summary: Being...
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Good parenting
Aug 28, 2003 - This month’s Product Bytes is called Parenting and the Art of Product Management. Much of good product management makes for good...
Aug 28, 2003 - This month’s Product Bytes is called Parenting and the Art of Product Management. Much of good product management makes for good...
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The worldwide server systems market
Aug 30, 2003 - IDC reports that IBM reclaimed the number 1 spot in the worldwide server systems market, with 30.4% market share in factory...
Aug 30, 2003 - IDC reports that IBM reclaimed the number 1 spot in the worldwide server systems market, with 30.4% market share in factory...
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Packaging
Sep 02, 2003 - McKinsey Quarterly reports: Many companies have tried to get more from their sales efforts over the past ten years by packaging...
Sep 02, 2003 - McKinsey Quarterly reports: Many companies have tried to get more from their sales efforts over the past ten years by packaging...
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Positioning
Sep 03, 2003 - Before your next positioning session, check out The Visual Thesaurus. Based on the ThinkMap platform, it shows words and definitions, letting...
Sep 03, 2003 - Before your next positioning session, check out The Visual Thesaurus. Based on the ThinkMap platform, it shows words and definitions, letting...
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Support
Sep 04, 2003 - Daniel Shefer gives a tour of techniques that product marketers can use to better support the sales effort. Read Shortening the...
Sep 04, 2003 - Daniel Shefer gives a tour of techniques that product marketers can use to better support the sales effort. Read Shortening the...
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Spammers
Sep 05, 2003 - Reviled by Internet users, scorned by Internet service providers, and hounded by antispam activists--spammers are apparently seeking comfort in numbers. Since...
Sep 05, 2003 - Reviled by Internet users, scorned by Internet service providers, and hounded by antispam activists--spammers are apparently seeking comfort in numbers. Since...
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Lots of work to do...
Sep 09, 2003 - Forrester has been doing web site reviews for the past few years, testing for usability and grading test sites on specific...
Sep 09, 2003 - Forrester has been doing web site reviews for the past few years, testing for usability and grading test sites on specific...
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A new critical security hole
Sep 10, 2003 - Microsoft today warned computer users about a new critical security hole in its Windows operating system that could allow an attacker...
Sep 10, 2003 - Microsoft today warned computer users about a new critical security hole in its Windows operating system that could allow an attacker...
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Failure
Sep 18, 2003 - Acknowledging the failures of the largest merger in U.S. history, the board of AOL Time Warner Inc. voted Thursday to remove...
Sep 18, 2003 - Acknowledging the failures of the largest merger in U.S. history, the board of AOL Time Warner Inc. voted Thursday to remove...
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Customer service
Sep 25, 2003 - Customer service translates into brand preference. We know this but few businesses seem to actually do it. Fast Company profiles how...
Sep 25, 2003 - Customer service translates into brand preference. We know this but few businesses seem to actually do it. Fast Company profiles how...
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The perfect programming environment
Sep 25, 2003 - Joel has a new office with what seems to be the perfect programming environment. Read more... and tell your facilities people...
Sep 25, 2003 - Joel has a new office with what seems to be the perfect programming environment. Read more... and tell your facilities people...
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Quote of the day
Sep 28, 2003 - "Product managers are charge of whipping up all the other departments and getting them to work together. This is to make...
Sep 28, 2003 - "Product managers are charge of whipping up all the other departments and getting them to work together. This is to make...
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On endless hold
Sep 29, 2003 - Seth Godin writes: "The simple way to win the skirmish over the do not call list is this: Whenever a telemarketer...
Sep 29, 2003 - Seth Godin writes: "The simple way to win the skirmish over the do not call list is this: Whenever a telemarketer...
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Ten things...
Oct 05, 2003 - Daniel Shefer writes Ten Things Product Managers Should Know About Sales.
Oct 05, 2003 - Daniel Shefer writes Ten Things Product Managers Should Know About Sales.
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A new clock
Oct 08, 2003 - I've been using a new clock in sync with my presentations: Topmost Clock from SoftDemon. It stays on top of everything...
Oct 08, 2003 - I've been using a new clock in sync with my presentations: Topmost Clock from SoftDemon. It stays on top of everything...
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A big headache
Oct 12, 2003 - Jacques Murphy writes: One of the biggest headaches for software companies is the creation of RFPs. RFPs are labor intensive, exhaustive...
Oct 12, 2003 - Jacques Murphy writes: One of the biggest headaches for software companies is the creation of RFPs. RFPs are labor intensive, exhaustive...
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Big ticket items
Oct 13, 2003 - I spoke with Mike Bosworth last week and learned that his new book, CustomerCentric Selling, will be available in late November....
Oct 13, 2003 - I spoke with Mike Bosworth last week and learned that his new book, CustomerCentric Selling, will be available in late November....
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An interview
Oct 21, 2003 - Steve Johnson discusses the product management triad in an interview on SoftwareCEO. The interview will be available until Oct 28 and...
Oct 21, 2003 - Steve Johnson discusses the product management triad in an interview on SoftwareCEO. The interview will be available until Oct 28 and...
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Tips offered
Oct 23, 2003 - Bob Levy of BostonProducts offers tips for Founding a Product Management Association.
Oct 23, 2003 - Bob Levy of BostonProducts offers tips for Founding a Product Management Association.
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A perennial problem
Oct 27, 2003 - A perennial problem for Product Management is finding the right organizational home. In companies large enough to have a PM department,...
Oct 27, 2003 - A perennial problem for Product Management is finding the right organizational home. In companies large enough to have a PM department,...
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The real world
Oct 31, 2003 - Mark Hurst of GoodExperience.com reminds us: "The only reason users use the Web to do anything is because it's a better...
Oct 31, 2003 - Mark Hurst of GoodExperience.com reminds us: "The only reason users use the Web to do anything is because it's a better...
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Supporting Sales
Nov 04, 2003 - Daniel Shafer writes Nine Things Product Managers Should Know About Supporting Sales.
Nov 04, 2003 - Daniel Shafer writes Nine Things Product Managers Should Know About Supporting Sales.
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Writing and prioritizing
Nov 05, 2003 - Jacques Murphy writes Requirements: Like Lambs to the Slaughter, a look the process of writing and prioritizing requirements.
Nov 05, 2003 - Jacques Murphy writes Requirements: Like Lambs to the Slaughter, a look the process of writing and prioritizing requirements.
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The Secret
Nov 17, 2003 - Eran Livneh shares The Secret of Moulin Rouge and the Art of Product Positioning.
Nov 17, 2003 - Eran Livneh shares The Secret of Moulin Rouge and the Art of Product Positioning.
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Tips for leading
Nov 19, 2003 - Larry Weber offers these tips for leading a company (or product): Build a community, not a company. Roll out the welcome mat for...
Nov 19, 2003 - Larry Weber offers these tips for leading a company (or product): Build a community, not a company. Roll out the welcome mat for...
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Building a company
Nov 20, 2003 - Fast Company discusses Clayton Christenson's new Innovator's Solution. It addresses the disturbing message of Innovator's Dilemma: If good management is the...
Nov 20, 2003 - Fast Company discusses Clayton Christenson's new Innovator's Solution. It addresses the disturbing message of Innovator's Dilemma: If good management is the...
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Demo's
Nov 25, 2003 - Peter Cohan describes How the Demo Lost the Business.
Nov 25, 2003 - Peter Cohan describes How the Demo Lost the Business.
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Turkey and Gravy Soda
Nov 27, 2003 - A new Turkey and Gravy Soda tastes, well, pretty much like you would imagine. But that's not stopping people from buying...
Nov 27, 2003 - A new Turkey and Gravy Soda tastes, well, pretty much like you would imagine. But that's not stopping people from buying...
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Software factories
Dec 01, 2003 - Joel writes: "Making software is not a manufacturing process. In the 1980s everyone was running around terrified that Japanese software companies...
Dec 01, 2003 - Joel writes: "Making software is not a manufacturing process. In the 1980s everyone was running around terrified that Japanese software companies...
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Your attention please!
Dec 03, 2003 - How many times have you been on the receiving end of a web-based (remote) demonstration and found your attention wandering? Worse,...
Dec 03, 2003 - How many times have you been on the receiving end of a web-based (remote) demonstration and found your attention wandering? Worse,...
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Analyzing data
Dec 06, 2003 - One of product managers’ most challenging issues is tracking and analyzing volumes of product and competitive data. This has never been...
Dec 06, 2003 - One of product managers’ most challenging issues is tracking and analyzing volumes of product and competitive data. This has never been...
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Succeding
Dec 08, 2003 - Three-quarters of the money spent in product development investments results in products that do not succeed commercially--from Innovator's Solution by Clayton...
Dec 08, 2003 - Three-quarters of the money spent in product development investments results in products that do not succeed commercially--from Innovator's Solution by Clayton...
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Abandoned blogs
Dec 09, 2003 - A recent survey reports that 66.0% of surveyed blogs had not been updated in two months, representing 2.72 million blogs that...
Dec 09, 2003 - A recent survey reports that 66.0% of surveyed blogs had not been updated in two months, representing 2.72 million blogs that...
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Improving
Dec 12, 2003 - Large companies are beginning to understand the value proposition of intelligently linking sales and marketing, and how such systems will become...
Dec 12, 2003 - Large companies are beginning to understand the value proposition of intelligently linking sales and marketing, and how such systems will become...
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The Promised Land
Dec 17, 2003 - Before the testing and bug fixing, before the technical design and product plan, before the business and technical requirements, comes the...
Dec 17, 2003 - Before the testing and bug fixing, before the technical design and product plan, before the business and technical requirements, comes the...
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Stuck
Dec 20, 2003 - Stuck at headquarters, it’s easy to forget customer realities and needs. Great PMs know that internal goals and criteria are only...
Dec 20, 2003 - Stuck at headquarters, it’s easy to forget customer realities and needs. Great PMs know that internal goals and criteria are only...
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Requests
Dec 21, 2003 - Product-related requests from customers help align the product with customer’s needs, shed light on how they use the product and generally...
Dec 21, 2003 - Product-related requests from customers help align the product with customer’s needs, shed light on how they use the product and generally...
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Differentiating
Dec 26, 2003 - It pays to clearly and compellingly differentiate your products from those of your competitors’. Read how to Stand out in the...
Dec 26, 2003 - It pays to clearly and compellingly differentiate your products from those of your competitors’. Read how to Stand out in the...
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iTunes--best for MP3
Jan 07, 2004 - 30 million songs have been purchased and downloaded since the introduction of iTunes for Mac and for Windows platforms, representing 70%...
Jan 07, 2004 - 30 million songs have been purchased and downloaded since the introduction of iTunes for Mac and for Windows platforms, representing 70%...
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capitalism is dead
Jan 08, 2004 - In her Fast Company column, Shoshana Zuboff says the 20th century model of capitalism is dead: My parents trusted corporate America, embracing...
Jan 08, 2004 - In her Fast Company column, Shoshana Zuboff says the 20th century model of capitalism is dead: My parents trusted corporate America, embracing...
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Product management is not sales support
Jan 12, 2004 - Comments in our annual survey include "Product management is not sales support" Jacques Murphy discusses the appropriate level in this article....
Jan 12, 2004 - Comments in our annual survey include "Product management is not sales support" Jacques Murphy discusses the appropriate level in this article....
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Limits of Innovation
Jan 15, 2004 - Apple does so many things right. It seems that they now realize that the Fortune 500 (who want standard and cheap)...
Jan 15, 2004 - Apple does so many things right. It seems that they now realize that the Fortune 500 (who want standard and cheap)...
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Launch Tactics 2004
Jan 20, 2004 - It's Friday at 4:45 pm and your CEO or VP of Marketing says "we need to release the product next week"....
Jan 20, 2004 - It's Friday at 4:45 pm and your CEO or VP of Marketing says "we need to release the product next week"....
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These boxes are crazy!
Jan 21, 2004 - I just bought Office 2003 and FrontPage, and I think the hardest part of the installation was opening the darn boxes!...
Jan 21, 2004 - I just bought Office 2003 and FrontPage, and I think the hardest part of the installation was opening the darn boxes!...
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Linux Is Ready for the Desktop
Jan 22, 2004 - 'In 2001, Linux started popping up on servers run by adventurous penny-pinchers at places like Amazon.com, which saved millions of dollars...
Jan 22, 2004 - 'In 2001, Linux started popping up on servers run by adventurous penny-pinchers at places like Amazon.com, which saved millions of dollars...
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Sales-Friendly Price Lists
Jan 29, 2004 - Price lists are never quite current enough, sufficiently detailed, or cover enough of the awkward special situations that customers raise. So,...
Jan 29, 2004 - Price lists are never quite current enough, sufficiently detailed, or cover enough of the awkward special situations that customers raise. So,...
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Search Engine Location
Jan 30, 2004 - Search Engine Location: Naseem Javed writes, "Search Engine Optimization is the new big thing and we better learn to play cyber...
Jan 30, 2004 - Search Engine Location: Naseem Javed writes, "Search Engine Optimization is the new big thing and we better learn to play cyber...
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RSS feed now available
Jan 31, 2004 - RSS provides the potential to share our blog more proactively. There are already a bunch of Atom-format newsreaders available, including NewsMonster,...
Jan 31, 2004 - RSS provides the potential to share our blog more proactively. There are already a bunch of Atom-format newsreaders available, including NewsMonster,...
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Meet Jon 2.0
Feb 01, 2004 - from Boing Boing: An engineer from Michigan named Jon Blake Cusack has named his son, also called Jon, 'Jon Blake Cusack...
Feb 01, 2004 - from Boing Boing: An engineer from Michigan named Jon Blake Cusack has named his son, also called Jon, 'Jon Blake Cusack...
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Trade Shows: Measuring ROI
Feb 03, 2004 - Trade Shows: Measuring ROI: "It seems that the necessity to exhibit your product at trade shows is one of those trying...
Feb 03, 2004 - Trade Shows: Measuring ROI: "It seems that the necessity to exhibit your product at trade shows is one of those trying...
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It's Not Just What Happens During the Sales Call that Counts
Feb 04, 2004 - Steve Kraner writes, "Sales are not always won or lost because of what happens in a sales call, but in the...
Feb 04, 2004 - Steve Kraner writes, "Sales are not always won or lost because of what happens in a sales call, but in the...
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The Future of Computing, Part 1--OSNews.com
Feb 10, 2004 - The Future of Computing, Part 1--OSNews.com: "What will happen to Software, Hardware, the Companies and Technologies involved and how these are...
Feb 10, 2004 - The Future of Computing, Part 1--OSNews.com: "What will happen to Software, Hardware, the Companies and Technologies involved and how these are...
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Throw Rocks At Boys
Feb 12, 2004 - It's completely non-PC and inappropriate... and takes some skill to move to the higher levels. Not surprisingly, it's more popular with...
Feb 12, 2004 - It's completely non-PC and inappropriate... and takes some skill to move to the higher levels. Not surprisingly, it's more popular with...
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Powers Of 10: Interactive Java Tutorial
Feb 12, 2004 - Molecular Expressions: Science, Optics and You--Powers Of 10: Interactive Java Tutorial: "View the Milky Way at 10 million light years from...
Feb 12, 2004 - Molecular Expressions: Science, Optics and You--Powers Of 10: Interactive Java Tutorial: "View the Milky Way at 10 million light years from...
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Is imitation a good business model?
Feb 13, 2004 - The New York Times offers State of the Art: For iPod, 6 Flavors of Flattery: "So far, Apple's iPod is by...
Feb 13, 2004 - The New York Times offers State of the Art: For iPod, 6 Flavors of Flattery: "So far, Apple's iPod is by...
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Branding and Positioning
Feb 13, 2004 - Lawson Abinanti asks, "Branding and positioning: What's the difference? And can you afford it?" Read his article on Branding and Positioning....
Feb 13, 2004 - Lawson Abinanti asks, "Branding and positioning: What's the difference? And can you afford it?" Read his article on Branding and Positioning....
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Faster! Gaining Product Momentum
Feb 17, 2004 - Jacques Murphy writes, "One of the top jobs of a Product Manager--and I've never seen it on a job description--is to...
Feb 17, 2004 - Jacques Murphy writes, "One of the top jobs of a Product Manager--and I've never seen it on a job description--is to...
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Seth's Blog: The problem with anonymous
Feb 17, 2004 - Seth Godin comments, "It seems as though virtually all of the problems of the Net stem from this one flaw, and...
Feb 17, 2004 - Seth Godin comments, "It seems as though virtually all of the problems of the Net stem from this one flaw, and...
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Office 2003/XP Add-in: Remove Hidden Data
Feb 19, 2004 - Office 2003/XP Add-in to Remove Hidden Data. With this add-in you can permanently remove hidden data and collaboration data, such as...
Feb 19, 2004 - Office 2003/XP Add-in to Remove Hidden Data. With this add-in you can permanently remove hidden data and collaboration data, such as...
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Microsoft sez No MS Office for Linux
Feb 20, 2004 - 'Microsoft has no plans to work with IBM on porting Microsoft Office to Linux,' a Microsoft spokeswoman told eWEEK.com. As for...
Feb 20, 2004 - 'Microsoft has no plans to work with IBM on porting Microsoft Office to Linux,' a Microsoft spokeswoman told eWEEK.com. As for...
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TiVo Upgrade Kits at WeaKnees.com
Feb 21, 2004 - My Sony-brand TiVo hard drive died this week. On Monday I ordered a replacement drive from WeaKnees. It arrived on Friday....
Feb 21, 2004 - My Sony-brand TiVo hard drive died this week. On Monday I ordered a replacement drive from WeaKnees. It arrived on Friday....
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How do you say it?
Feb 22, 2004 - It's amazing what people find on the internet! A blogger pointed me to this Harvard survey of word pronunciation. 30,000 respondents...
Feb 22, 2004 - It's amazing what people find on the internet! A blogger pointed me to this Harvard survey of word pronunciation. 30,000 respondents...
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if we had Klingon programmers ...
Feb 22, 2004 - we'd be likely to hear: Specifications are for the weak and timid!! You cannot really appreciate Dilbert unless you've read it in the...
Feb 22, 2004 - we'd be likely to hear: Specifications are for the weak and timid!! You cannot really appreciate Dilbert unless you've read it in the...
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Is broadband set to make power lines sing?
Feb 24, 2004 - from CNET News: "Earlier this month, the Federal Communications Commission proposed rules for utility companies that seek to offer Internet access...
Feb 24, 2004 - from CNET News: "Earlier this month, the Federal Communications Commission proposed rules for utility companies that seek to offer Internet access...
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The Complete Guide to Googlemania!
Feb 25, 2004 - "They named their new search engine Google, for the biggest number they could imagine. But it wasn't big enough. Today Google's...
Feb 25, 2004 - "They named their new search engine Google, for the biggest number they could imagine. But it wasn't big enough. Today Google's...
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Good news for tech vendors! Spending has returned.
Feb 27, 2004 - There is more evidence that the IT spending freeze has thawed. IBM Business Consulting Services this week released the results of...
Feb 27, 2004 - There is more evidence that the IT spending freeze has thawed. IBM Business Consulting Services this week released the results of...
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The Service Danger to Your Product Sales
Feb 27, 2004 - Ronald Brands writes about after-sale repair services and the impact on the brand. Read The Service Danger to Your Product Sales....
Feb 27, 2004 - Ronald Brands writes about after-sale repair services and the impact on the brand. Read The Service Danger to Your Product Sales....
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Why are there Serial Entrepreneurs?
Mar 01, 2004 - Rich Mironov writes, "I see teams from successful as well as failed start-ups throwing themselves into new ventures again and again--reinventing...
Mar 01, 2004 - Rich Mironov writes, "I see teams from successful as well as failed start-ups throwing themselves into new ventures again and again--reinventing...
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Issue 1: Annual Product Management Survey Results
Mar 01, 2004 - The new issue of productmarketing.com magazine is now online. Articles include: Monitoring Metrics Puts You In The Drivers Seat by Barbara Nelson Results...
Mar 01, 2004 - The new issue of productmarketing.com magazine is now online. Articles include: Monitoring Metrics Puts You In The Drivers Seat by Barbara Nelson Results...
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Nasdaq Headlines
Mar 02, 2004 - from Nasdaq Headlines: "Merrill Lynch analyst Steven Milunovich predicts that Apple's iPod Could transform the company. In a research report Monday,...
Mar 02, 2004 - from Nasdaq Headlines: "Merrill Lynch analyst Steven Milunovich predicts that Apple's iPod Could transform the company. In a research report Monday,...
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Effective Marketing Using White Papers
Mar 04, 2004 - "Companies that sell complex technology products and services face different marketing challenges than those selling easy-to-understand commodities. Sometimes the features and...
Mar 04, 2004 - "Companies that sell complex technology products and services face different marketing challenges than those selling easy-to-understand commodities. Sometimes the features and...
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Joel on Software--Top Twelve Tips for Running a Beta Test
Mar 04, 2004 - "Here are a few tips for running a beta test of a software product intended for large audiences--what I call 'shrinkwrap'....
Mar 04, 2004 - "Here are a few tips for running a beta test of a software product intended for large audiences--what I call 'shrinkwrap'....
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Ask Joel--Pricing Products
Mar 04, 2004 - Ask Joel--Pricing Products: "With software sold in corporations, as soon as your price gets up in the $3000 level, the amount...
Mar 04, 2004 - Ask Joel--Pricing Products: "With software sold in corporations, as soon as your price gets up in the $3000 level, the amount...
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What Does it Cost You to Fix a Defect?
Mar 05, 2004 - Joanna Rothman writes, "Although I polled many people, only one person knew what it cost his company to fix a defect....
Mar 05, 2004 - Joanna Rothman writes, "Although I polled many people, only one person knew what it cost his company to fix a defect....
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Joel on Software--Getting Your Resume Read
Mar 08, 2004 - Joel writes, "I've been going through a big pile of applications for the summer internship positions at Fog Creek Software, and,...
Mar 08, 2004 - Joel writes, "I've been going through a big pile of applications for the summer internship positions at Fog Creek Software, and,...
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March 2004: Profile of Product Marketing
Mar 09, 2004 - Product Marketing is typically defined as the group that plans the go-to-market strategy, responsible for launch planning, determining appropriate vehicles for...
Mar 09, 2004 - Product Marketing is typically defined as the group that plans the go-to-market strategy, responsible for launch planning, determining appropriate vehicles for...
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How Product Managers Help Development
Mar 10, 2004 - Product Managers are in the unique position of having dual citizenship, with passports for both Marketing land and Development land. In...
Mar 10, 2004 - Product Managers are in the unique position of having dual citizenship, with passports for both Marketing land and Development land. In...
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Creating White Papers that Drive Sales
Mar 13, 2004 - White papers can be extremely useful sales tools for IT solution sales people, serving as education and decision-support materials for customers....
Mar 13, 2004 - White papers can be extremely useful sales tools for IT solution sales people, serving as education and decision-support materials for customers....
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Online social networks
Mar 15, 2004 - Alan Armstrong writes, "Online Social Networks are sweeping the technorati at a phenomenal rate. These networks aim to connect people who...
Mar 15, 2004 - Alan Armstrong writes, "Online Social Networks are sweeping the technorati at a phenomenal rate. These networks aim to connect people who...
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TinyURL--a handy utility
Mar 16, 2004 - A 24-year-old Web developer from Blaine, Minnesota, launched TinyURL.com in January 2002, a free site that converts huge strings of characters...
Mar 16, 2004 - A 24-year-old Web developer from Blaine, Minnesota, launched TinyURL.com in January 2002, a free site that converts huge strings of characters...
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Seth's Blog: Worth a thousand words?
Mar 16, 2004 - Seth's Blog: Worth a thousand words?: "Art directing your brand (or you) is not a dumb thing to do. In addition...
Mar 16, 2004 - Seth's Blog: Worth a thousand words?: "Art directing your brand (or you) is not a dumb thing to do. In addition...
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Aunt Tilly--the non-technical persona
Mar 19, 2004 - "I've just gone through the experience of trying to configure CUPS, the Common Unix Printing System. It has proved a textbook...
Mar 19, 2004 - "I've just gone through the experience of trying to configure CUPS, the Common Unix Printing System. It has proved a textbook...
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Intel Strips 'Gigahertz' from Computer Chip Names
Mar 21, 2004 - Chip speed in CPUs is like horsepower in auto engines, an irrelevant metric. Taking a page from automobile marketers, Intel will...
Mar 21, 2004 - Chip speed in CPUs is like horsepower in auto engines, an irrelevant metric. Taking a page from automobile marketers, Intel will...
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Is your product positioning sesquipedalian?
Mar 22, 2004 - Merriam-Webster Online: Main Entry: ses-qui-pe-da-lian Pronunciation: 'ses-kwuh-puh-DAIL-yun' Function: adjective Etymology: Latin sesquipedalis, literally, a foot and a half long, from sesqui-...
Mar 22, 2004 - Merriam-Webster Online: Main Entry: ses-qui-pe-da-lian Pronunciation: 'ses-kwuh-puh-DAIL-yun' Function: adjective Etymology: Latin sesquipedalis, literally, a foot and a half long, from sesqui-...
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the consumer is buying solutions
Mar 22, 2004 - "At this year's CeBIT technology fair, computer and telecoms companies are trying to muffle the jargon--aiming their pitches at people indifferent...
Mar 22, 2004 - "At this year's CeBIT technology fair, computer and telecoms companies are trying to muffle the jargon--aiming their pitches at people indifferent...
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SoftwareMinds Releases Best Practices Report on Software Product Management
Mar 22, 2004 - SoftwareMinds offers Software Product Management: Best Practices, an in-depth study of the discipline's best practices. The report enables companies to benchmark...
Mar 22, 2004 - SoftwareMinds offers Software Product Management: Best Practices, an in-depth study of the discipline's best practices. The report enables companies to benchmark...
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Fast Company | Too Much to Do, Too Little Time
Mar 23, 2004 - "This notion that you've got to be 'connected' at all times is just plain crazy." Does this sound familar? Read more...
Mar 23, 2004 - "This notion that you've got to be 'connected' at all times is just plain crazy." Does this sound familar? Read more...
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There is such a thing as a 'bad' customer
Mar 24, 2004 - "If you can't leverage something that you are doing for one client across your entire client base, then you should take...
Mar 24, 2004 - "If you can't leverage something that you are doing for one client across your entire client base, then you should take...
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Valley of the Geeks--Gartner Magick Quadrante
Mar 27, 2004 - The Consultancy Gartner Group has announced a new, updated version of their 'Magic Quadrant'. The Gartner quadrant, debuted in 1620 when...
Mar 27, 2004 - The Consultancy Gartner Group has announced a new, updated version of their 'Magic Quadrant'. The Gartner quadrant, debuted in 1620 when...
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Valley of the Geeks--The New High-Tech Dictionary 2.0
Mar 27, 2004 - Valley of the Geeks--The New High-Tech Dictionary 2.0: "We've all seen them. They're everywhere -in news releases, on shrink-wrapped products. You...
Mar 27, 2004 - Valley of the Geeks--The New High-Tech Dictionary 2.0: "We've all seen them. They're everywhere -in news releases, on shrink-wrapped products. You...
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Seth's Blog: Maybe I'm just cranky
Mar 28, 2004 - Seth writes, "Have you noticed that people who want you to help them are getting a lot more insistent? My incoming...
Mar 28, 2004 - Seth writes, "Have you noticed that people who want you to help them are getting a lot more insistent? My incoming...
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Instant Messaging at Work
Mar 29, 2004 - David S. Marshak, Sr. VP and Sr. Consultant, Patricia Seybold Group recently wrote an article called Instant Messaging at Work: Key...
Mar 29, 2004 - David S. Marshak, Sr. VP and Sr. Consultant, Patricia Seybold Group recently wrote an article called Instant Messaging at Work: Key...
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What is "Marketing" at Microsoft?
Mar 29, 2004 - Heather writes, "So I thought I would start off explaining a little bit about what is considered marketing here at Microsoft....
Mar 29, 2004 - Heather writes, "So I thought I would start off explaining a little bit about what is considered marketing here at Microsoft....
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Cooper: The Origin of Personas
Mar 30, 2004 - Alan Cooper writes, "The Inmates Are Running the Asylum, published in 1998, introduced the use of personas as a practical interaction...
Mar 30, 2004 - Alan Cooper writes, "The Inmates Are Running the Asylum, published in 1998, introduced the use of personas as a practical interaction...
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What is a Product Manager For?
Mar 31, 2004 - Jacques Murphy asks "What is a product manager for?" His definition is "A Product Manager fills in the gaps between different...
Mar 31, 2004 - Jacques Murphy asks "What is a product manager for?" His definition is "A Product Manager fills in the gaps between different...
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Risk-Sharing and Customer-Perceived Value
Apr 01, 2004 - Whenever customers buy your product or service, there's a leap of faith that they will get value from you. An alternative...
Apr 01, 2004 - Whenever customers buy your product or service, there's a leap of faith that they will get value from you. An alternative...
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Sun and Microsoft Reach a Truce in Their Software War
Apr 02, 2004 - Microsoft and Sun Microsystems announced a surprising armistice today, ending years of bitter confrontation between the two companies in the marketplace...
Apr 02, 2004 - Microsoft and Sun Microsystems announced a surprising armistice today, ending years of bitter confrontation between the two companies in the marketplace...
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Firms will pay when workers make escape
Apr 13, 2004 - The economy is recovering. The signs are everywhere. But with the increase in hiring comes an increase in job-hopping! I hadn't...
Apr 13, 2004 - The economy is recovering. The signs are everywhere. But with the increase in hiring comes an increase in job-hopping! I hadn't...
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Upcoming Event: Pragmatic Marketing online in SoftwareCEO webinar--Thu, Apr 22
Apr 14, 2004 - Product management spans an incredible range of activities, from strategic to tactical. Company leaders are increasingly turning to product managers for...
Apr 14, 2004 - Product management spans an incredible range of activities, from strategic to tactical. Company leaders are increasingly turning to product managers for...
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Competitive Analysis: Ready When They Are
Apr 15, 2004 - Jacques Murphy writes, "Competitive analysis is a vital function at a company, especially in the fast changing software industry. Yet it...
Apr 15, 2004 - Jacques Murphy writes, "Competitive analysis is a vital function at a company, especially in the fast changing software industry. Yet it...
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One picture tells a zillion stories
Apr 17, 2004 - I stumbled across this series of "slides" from Customer Evangelism University--Sept. 2003: Tenet 1: Customer Plus-Delta. It's amazing how much information...
Apr 17, 2004 - I stumbled across this series of "slides" from Customer Evangelism University--Sept. 2003: Tenet 1: Customer Plus-Delta. It's amazing how much information...
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Daily quote
Apr 17, 2004 - Visionary: "Our plan is to invent some sort of doohickey that everyone wants to buy." from Dilbert on comics.com
Apr 17, 2004 - Visionary: "Our plan is to invent some sort of doohickey that everyone wants to buy." from Dilbert on comics.com
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Fast Company | Escape from the Red Zone
Apr 20, 2004 - Fast Company offers a powerful article on the state of management and managing in Escape from the Red Zone: "'Every day I...
Apr 20, 2004 - Fast Company offers a powerful article on the state of management and managing in Escape from the Red Zone: "'Every day I...
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Competitive Analysis for Sales
Apr 21, 2004 - Jacques Murphy writes, "Competitive intelligence and analysis is a big part of any company's job, and is a duty that often...
Apr 21, 2004 - Jacques Murphy writes, "Competitive intelligence and analysis is a big part of any company's job, and is a duty that often...
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Six Apart knows how to focus
Apr 23, 2004 - In "Mena's Corner: Where's the Beef?", Mena Trott writes, "Movable Type 3.0 will not be the solution for everyone, and that's...
Apr 23, 2004 - In "Mena's Corner: Where's the Beef?", Mena Trott writes, "Movable Type 3.0 will not be the solution for everyone, and that's...
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Pragmatic Quotes
Apr 23, 2004 - "Success means never letting the competition define you. Instead, you have to define yourself based on a point of view you...
Apr 23, 2004 - "Success means never letting the competition define you. Instead, you have to define yourself based on a point of view you...
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interview with Gordon Graham
Apr 25, 2004 - From a SoftwareMarketSolution interview with Gordon Graham, Author of Writing Marketing Materials for High-Tech Firms: "The most fundamental marketing mistake of...
Apr 25, 2004 - From a SoftwareMarketSolution interview with Gordon Graham, Author of Writing Marketing Materials for High-Tech Firms: "The most fundamental marketing mistake of...
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Competitive Analysis: Digging for Info
Apr 27, 2004 - Product Managers are often called upon to analyze the competition, perhaps with an eye to positioning the product to sell better,...
Apr 27, 2004 - Product Managers are often called upon to analyze the competition, perhaps with an eye to positioning the product to sell better,...
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Worthwhile: Going against the Flow
Apr 28, 2004 - 'Every time I tried to initiate change in my company, the organizational antibodies came storming in to attack me.' These words...
Apr 28, 2004 - 'Every time I tried to initiate change in my company, the organizational antibodies came storming in to attack me.' These words...
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Worry: A Product Manager's Best Friend
May 04, 2004 - Jacques Murphy writes, "I am a person who worries. That has been the case for as long as I can remember....
May 04, 2004 - Jacques Murphy writes, "I am a person who worries. That has been the case for as long as I can remember....
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What is "Snam"?
May 06, 2004 - Kenneth Norton, director of product management at Yahoo, has coined a new word--"Snam"--for the unwanted e-mail generated by "social networking" Web...
May 06, 2004 - Kenneth Norton, director of product management at Yahoo, has coined a new word--"Snam"--for the unwanted e-mail generated by "social networking" Web...
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from Joel on Software
May 06, 2004 - Joel writes, "What drives me crazy is that most software developers don't realize just how little they know about software development."...
May 06, 2004 - Joel writes, "What drives me crazy is that most software developers don't realize just how little they know about software development."...
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Why Americans pay more for software
May 07, 2004 - Here's an interesting comment on product pricing. Rafe Needleman writes, "Microsoft, as it turns out, is not alone in having a...
May 07, 2004 - Here's an interesting comment on product pricing. Rafe Needleman writes, "Microsoft, as it turns out, is not alone in having a...
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The Mysteries and Future of Websites
May 11, 2004 - Websites have just completed a full circle of a hard struggle, and somehow survived where other traditional marketing tools and old...
May 11, 2004 - Websites have just completed a full circle of a hard struggle, and somehow survived where other traditional marketing tools and old...
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Commoditization as competitive strategy
May 11, 2004 - Nicholas G. Carr writes: The way big IT companies are acting in the marketplace is actually accelerating the commoditization of their...
May 11, 2004 - Nicholas G. Carr writes: The way big IT companies are acting in the marketplace is actually accelerating the commoditization of their...
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Using Caffeine The Wrong Way?
May 11, 2004 - Researchers from Rush University Medical Center, Brigham and Women's Hospital and Harvard Medical School say they discovered low doses of caffeine...
May 11, 2004 - Researchers from Rush University Medical Center, Brigham and Women's Hospital and Harvard Medical School say they discovered low doses of caffeine...
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Your opinion...
May 12, 2004 - Seth Godin writes, "The first rule of great feedback is this: No one cares about your opinion. I don't want to...
May 12, 2004 - Seth Godin writes, "The first rule of great feedback is this: No one cares about your opinion. I don't want to...
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Product Manager tips from "Coder to Developer"
May 13, 2004 - I just finished Coder to Developer by Mike Gunderloy. It's really a book for developers but offers some great insights for...
May 13, 2004 - I just finished Coder to Developer by Mike Gunderloy. It's really a book for developers but offers some great insights for...
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Where is the good advertising?
May 15, 2004 - I was perusing print advertisements the other day, looking for good examples to illustrate key marketing principles in our Practical Product...
May 15, 2004 - I was perusing print advertisements the other day, looking for good examples to illustrate key marketing principles in our Practical Product...
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Cooper May Newsletter
May 18, 2004 - From Cooper.com: "As businesspeople continue to use industrial age practices to manage product development in the information age, they continue to...
May 18, 2004 - From Cooper.com: "As businesspeople continue to use industrial age practices to manage product development in the information age, they continue to...
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Everyone needs to know what we do here
May 18, 2004 - Technology marketing and product management requires domain expertise. People who tell you otherwise probably aren't very effective in working with developers...
May 18, 2004 - Technology marketing and product management requires domain expertise. People who tell you otherwise probably aren't very effective in working with developers...
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What is RSS?
May 20, 2004 - Have you been wondering about the orange link on some web sites? It's a link to an RSS feed. RSS...
May 20, 2004 - Have you been wondering about the orange link on some web sites? It's a link to an RSS feed. RSS...
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The Prisoner Of Routines
May 21, 2004 - John Porcaro writes in The Prisoner Of Routines: "Harvard Business School's Working Knowledge for Business Leaders published a great article called...
May 21, 2004 - John Porcaro writes in The Prisoner Of Routines: "Harvard Business School's Working Knowledge for Business Leaders published a great article called...
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Decker Marketing: Warning Signs
May 21, 2004 - Sam Decker writes, "In marketing, it's as important to decide what not to say as it is what to say. As...
May 21, 2004 - Sam Decker writes, "In marketing, it's as important to decide what not to say as it is what to say. As...
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Competitive Analysis for M & A
May 21, 2004 - Another important use of competitive analysis is to gather valuable information for Mergers and Acquisitions (M&A), to find companies that would...
May 21, 2004 - Another important use of competitive analysis is to gather valuable information for Mergers and Acquisitions (M&A), to find companies that would...
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Where Should Product Management Report?
May 25, 2004 - Where is the best place to locate Product Management in an organization? Bring it up at your company if you want...
May 25, 2004 - Where is the best place to locate Product Management in an organization? Bring it up at your company if you want...
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Ten indicators that you may have been in Product Management for too long
May 27, 2004 - Daniel Shefer reports these ten indicators that you may have been in Product Management for too long... 1. When your creative writing...
May 27, 2004 - Daniel Shefer reports these ten indicators that you may have been in Product Management for too long... 1. When your creative writing...
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Truth in Advertising
May 29, 2004 - A Shell gas station owner put up this sign again in Menlo Park, Calif., Monday, May 17, 2004 as gas prices...
May 29, 2004 - A Shell gas station owner put up this sign again in Menlo Park, Calif., Monday, May 17, 2004 as gas prices...
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Product Management Organizations
May 30, 2004 - Dan Lewis of Product Acuity, a technology product management consulting firm in Texas, recently posted this note on product management organizations:...
May 30, 2004 - Dan Lewis of Product Acuity, a technology product management consulting firm in Texas, recently posted this note on product management organizations:...
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Collective Intelligence
May 31, 2004 - "Success, most corporations assume, depends on the efforts of a few superlative individuals. As a result, they treat their CEOs as...
May 31, 2004 - "Success, most corporations assume, depends on the efforts of a few superlative individuals. As a result, they treat their CEOs as...
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Common Sense and Computer Analysis
May 31, 2004 - "A prestigious advisory panel has just recommended that the Defense Department get permission from a federal court any time it wants...
May 31, 2004 - "A prestigious advisory panel has just recommended that the Defense Department get permission from a federal court any time it wants...
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On writing
Jun 01, 2004 - Laurent Bossavit comments in Hiring programmers: "I've met way too many people who were billed as 'programmers' but whose writing skills...
Jun 01, 2004 - Laurent Bossavit comments in Hiring programmers: "I've met way too many people who were billed as 'programmers' but whose writing skills...
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Are you playing tug-of-war ?
Jun 01, 2004 - Here's an incredible analogy from Incipient(thoughts): "Picture a team--say, six people--arranged in a circle around a round manhole. Each person on...
Jun 01, 2004 - Here's an incredible analogy from Incipient(thoughts): "Picture a team--say, six people--arranged in a circle around a round manhole. Each person on...
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On Marketing and CEOs
Jun 02, 2004 - Johnnie Moore writes, "It strikes me that the relationship between CEOs and Marketing is frequently abusive. The CEO plays persecutor/bad parent...
Jun 02, 2004 - Johnnie Moore writes, "It strikes me that the relationship between CEOs and Marketing is frequently abusive. The CEO plays persecutor/bad parent...
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A Product Manager's Reading List
Jun 07, 2004 - If you've been wondering what to read next, Daniel Shefer recently updated his Product Manager's Reading List.
Jun 07, 2004 - If you've been wondering what to read next, Daniel Shefer recently updated his Product Manager's Reading List.
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The Sport of Support
Jun 09, 2004 - Jacques Murphy writes, "Of the many activities at a software company, customer support or customer care is one of the toughest...
Jun 09, 2004 - Jacques Murphy writes, "Of the many activities at a software company, customer support or customer care is one of the toughest...
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Managing Product Development
Jun 11, 2004 - Delayed releases are typically the result of "just one more thing" requests. Every time we add another requirement to a release,...
Jun 11, 2004 - Delayed releases are typically the result of "just one more thing" requests. Every time we add another requirement to a release,...
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The Content-Free Buzzword-Compliant Vocabulary List
Jun 13, 2004 - The great enemy of clear language is insincerity.--George Orwell in 1984 We are an industry that uses ambiguous language, thinking it is...
Jun 13, 2004 - The great enemy of clear language is insincerity.--George Orwell in 1984 We are an industry that uses ambiguous language, thinking it is...
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Lonely at the Middle
Jun 14, 2004 - Valley of the Geeks posts, "A lot of people wonder exactly what a product manager actually does. I have product managers...
Jun 14, 2004 - Valley of the Geeks posts, "A lot of people wonder exactly what a product manager actually does. I have product managers...
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Respect Your Project--or Leave It
Jun 14, 2004 - Johanna Rothman writes about an all-too-frequent occurrence : "I'm in conversation with a client about a possible project. The Big Guy...
Jun 14, 2004 - Johanna Rothman writes about an all-too-frequent occurrence : "I'm in conversation with a client about a possible project. The Big Guy...
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beyond bullets: A Branding Misunderstanding
Jun 16, 2004 - I haven't thought about PowerPoint templates and branding in years. Cliff Atkinson writes, "When you put your corporate logo on every PowerPoint...
Jun 16, 2004 - I haven't thought about PowerPoint templates and branding in years. Cliff Atkinson writes, "When you put your corporate logo on every PowerPoint...
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On Marketing Strategy: Alternate Routes
Jun 16, 2004 - For me, it seems as if everything is a marketing challenge. That is, I find myself thinking "positioning and persona, strategy...
Jun 16, 2004 - For me, it seems as if everything is a marketing challenge. That is, I find myself thinking "positioning and persona, strategy...
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Desktop vs. Enterprise Applications--The impact on Product Management
Jun 18, 2004 - Daniel Shefer writes, "A couple of months ago I discussed product management with a VP at a company that is moving...
Jun 18, 2004 - Daniel Shefer writes, "A couple of months ago I discussed product management with a VP at a company that is moving...
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Make advertisements pull better
Jun 18, 2004 - My article in the recent newsletter generated lots of comments about advertising tactics. One email recommended the book Which Ad Pulled...
Jun 18, 2004 - My article in the recent newsletter generated lots of comments about advertising tactics. One email recommended the book Which Ad Pulled...
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Product Management as a Counterbalance
Jun 22, 2004 - Jacques Murphy writes, "The ideal company grows in such a way that it contains a balance of all the various strengths...
Jun 22, 2004 - Jacques Murphy writes, "The ideal company grows in such a way that it contains a balance of all the various strengths...
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cancellation of COMDEX 2004
Jun 24, 2004 - What does the cancellation of COMDEX 2004 mean? Is it that COMDEX is just too big, trying to appeal to everyone,...
Jun 24, 2004 - What does the cancellation of COMDEX 2004 mean? Is it that COMDEX is just too big, trying to appeal to everyone,...
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Thinking about thought leadership
Jun 25, 2004 - Thought leaders are the people that your customers look to for guidance. Yet when product managers discuss thought leaders, they often...
Jun 25, 2004 - Thought leaders are the people that your customers look to for guidance. Yet when product managers discuss thought leaders, they often...
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What's a feature?
Jun 26, 2004 - When Daniel Shefer asks, "What's a feature?" the answer depends... Marketing--A feature is what we need to increase market share. Sales--A feature is...
Jun 26, 2004 - When Daniel Shefer asks, "What's a feature?" the answer depends... Marketing--A feature is what we need to increase market share. Sales--A feature is...
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Today's Word: obstreperous
Jun 29, 2004 - obstreperous \ub-STREP-uh-russ\ adjective 1 : uncontrollably noisy 2 : stubbornly resistant to control : unruly Sound like anyone you know? Courtesy...
Jun 29, 2004 - obstreperous \ub-STREP-uh-russ\ adjective 1 : uncontrollably noisy 2 : stubbornly resistant to control : unruly Sound like anyone you know? Courtesy...
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Favoring Unpolished
Jul 01, 2004 - Have you ever shown a prototype of a potential product to customers (or your own executives) and had them say, "It...
Jul 01, 2004 - Have you ever shown a prototype of a potential product to customers (or your own executives) and had them say, "It...
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Building an ROI Calculator
Jul 07, 2004 - Jacques Murphy writes, "One important contribution that Product Managers make is to play a key role in developing tools for the...
Jul 07, 2004 - Jacques Murphy writes, "One important contribution that Product Managers make is to play a key role in developing tools for the...
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Hardware without software
Jul 09, 2004 - My wife has a Lexmark x125 printer/scanner/fax/copier that she bought when we were refinancing the house. (Banks still use fax machines!...
Jul 09, 2004 - My wife has a Lexmark x125 printer/scanner/fax/copier that she bought when we were refinancing the house. (Banks still use fax machines!...
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::: NaDa :::
Jul 12, 2004 - Just when you thought every product was buggy, along comes NaDa: NaDa is a new concept. A thought, really. It is...
Jul 12, 2004 - Just when you thought every product was buggy, along comes NaDa: NaDa is a new concept. A thought, really. It is...
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By the Dashboard Light
Jul 12, 2004 - from By the Dashboard Light: "Your test group has an abundance of data but what does it mean to developers, project...
Jul 12, 2004 - from By the Dashboard Light: "Your test group has an abundance of data but what does it mean to developers, project...
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OEM'ing Software
Jul 17, 2004 - In OEM'ing Software, Daniel Shefer describes the "ins and outs" of identifying OEM'ing opportunities, successfully negotiating OEM agreements and bringing the deals...
Jul 17, 2004 - In OEM'ing Software, Daniel Shefer describes the "ins and outs" of identifying OEM'ing opportunities, successfully negotiating OEM agreements and bringing the deals...
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Innovative or Stupid?
Jul 17, 2004 - Sometimes, creating a product that is clever turns out to be a good idea. In Practical Product Management, we teach product...
Jul 17, 2004 - Sometimes, creating a product that is clever turns out to be a good idea. In Practical Product Management, we teach product...
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The Challenge of Customization
Jul 17, 2004 - Sales wants to tailor every deal so they can meet quota. Marketing and the senior executives want to address as many...
Jul 17, 2004 - Sales wants to tailor every deal so they can meet quota. Marketing and the senior executives want to address as many...
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800 Quotations
Jul 18, 2004 - "I must decline your invitation owing to a subsequent engagement." (Oscar Wilde) is the 800th quotation added to Pragmatic Quotes, a...
Jul 18, 2004 - "I must decline your invitation owing to a subsequent engagement." (Oscar Wilde) is the 800th quotation added to Pragmatic Quotes, a...
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Where do product managers fit?
Jul 21, 2004 - Jonathan Korman of cooper.com explores the role of product manager with development, marketing, and the often missing role of interaction designer....
Jul 21, 2004 - Jonathan Korman of cooper.com explores the role of product manager with development, marketing, and the often missing role of interaction designer....
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Product Bytes: Growing Back into Management
Jul 26, 2004 - Rich Mironov comments on the growing pains as startups become successful. He writes, "There's a funny paradox about joining a tiny...
Jul 26, 2004 - Rich Mironov comments on the growing pains as startups become successful. He writes, "There's a funny paradox about joining a tiny...
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Death by PowerPoint
Jul 29, 2004 - When the day comes that a board of directors fires a CEO because of a PowerPoint, it will send a very...
Jul 29, 2004 - When the day comes that a board of directors fires a CEO because of a PowerPoint, it will send a very...
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From Idea to Launch at Internet Speed
Jul 31, 2004 - Five years ago, "first to market takes all" was all the rage. A common approach of the companies that survived the...
Jul 31, 2004 - Five years ago, "first to market takes all" was all the rage. A common approach of the companies that survived the...
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News: Linux potentially infringes 283 patents
Aug 02, 2004 - Linux potentially infringes 283 patents, including 27 held by Microsoft but none that have been validated by court judgments, according to...
Aug 02, 2004 - Linux potentially infringes 283 patents, including 27 held by Microsoft but none that have been validated by court judgments, according to...
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New Features: Moving Ahead On All Fronts
Aug 03, 2004 - When it comes to developing new features for a software product, every Product Manager is faced with the following dilemma: more...
Aug 03, 2004 - When it comes to developing new features for a software product, every Product Manager is faced with the following dilemma: more...
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Naming That Thing: A Critical Step
Aug 05, 2004 - Naming that new thing is the most critical and extremely controversial part of the innovation cycle. Read Naming That Thing: A...
Aug 05, 2004 - Naming that new thing is the most critical and extremely controversial part of the innovation cycle. Read Naming That Thing: A...
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PayPal Ready to Challenge Visa, Mastercard
Aug 06, 2004 - Here's an example where a company is not "copying" the competition (Visa and Mastercard credit cards), but where they are applying...
Aug 06, 2004 - Here's an example where a company is not "copying" the competition (Visa and Mastercard credit cards), but where they are applying...
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Valley of the Geeks on Marketing Spin
Aug 07, 2004 - "Once you've got a technology company up and running it generally consists of two groups. Those who build the product and...
Aug 07, 2004 - "Once you've got a technology company up and running it generally consists of two groups. Those who build the product and...
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Guerrilla Training: Learning the Product
Aug 10, 2004 - It's an unfortunate characteristic of our economy today that inadequate time is spent on training employees on a product. Usually, companies...
Aug 10, 2004 - It's an unfortunate characteristic of our economy today that inadequate time is spent on training employees on a product. Usually, companies...
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Colin Powell on The Craft of Diplomacy
Aug 10, 2004 - Don Jarrell writes, "I recently read Sec of State Colin Powell's essay "The Craft of Diplomacy" (Wilson Quarterly, Summer 2004) and...
Aug 10, 2004 - Don Jarrell writes, "I recently read Sec of State Colin Powell's essay "The Craft of Diplomacy" (Wilson Quarterly, Summer 2004) and...
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Product Managers Lead the Way
Aug 11, 2004 - Matthew Poepsel writes, For product managers in particular, the subject of leadership is critical for several reasons. Most product managers have...
Aug 11, 2004 - Matthew Poepsel writes, For product managers in particular, the subject of leadership is critical for several reasons. Most product managers have...
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On access to company information
Aug 11, 2004 - In My Daily Thoughts, Alain Jourdier comments: "I don't know why I am always amazed at the number of clients who...
Aug 11, 2004 - In My Daily Thoughts, Alain Jourdier comments: "I don't know why I am always amazed at the number of clients who...
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How much is Just Enough Documentation?
Aug 15, 2004 - Johanna Rothman writes "Sure, we can start defining requirements. And we should spend as little time as possible, and make that...
Aug 15, 2004 - Johanna Rothman writes "Sure, we can start defining requirements. And we should spend as little time as possible, and make that...
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ChangeThis :: How To Be a Boor
Aug 16, 2004 - ChangeThis :: How To Be a Boor: "Have you ever received an email in ALL CAPS? End the madness here, with...
Aug 16, 2004 - ChangeThis :: How To Be a Boor: "Have you ever received an email in ALL CAPS? End the madness here, with...
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Another Innovator's Dilemma
Aug 17, 2004 - "Innovation often originates outside existing organizations, in part because successful organizations acquire a commitment to the status quo and a resistance...
Aug 17, 2004 - "Innovation often originates outside existing organizations, in part because successful organizations acquire a commitment to the status quo and a resistance...
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Joel on Software: the book
Aug 19, 2004 - I've been reading Joel Spolsky's articles on development and technology for years. Love his directness and his humor. I highly recommend...
Aug 19, 2004 - I've been reading Joel Spolsky's articles on development and technology for years. Love his directness and his humor. I highly recommend...
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Starting a Business
Aug 19, 2004 - I recently wrote an article for Techcoire, an organization for technology executives and entrepreneurs near Sacramento, CA. After reading Inside Intuit...
Aug 19, 2004 - I recently wrote an article for Techcoire, an organization for technology executives and entrepreneurs near Sacramento, CA. After reading Inside Intuit...
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Marketing and Sales Materials: Business First
Aug 27, 2004 - Jacques Murphy writes, "Technology companies, since they are largely peopled by technically oriented individuals, often fall into the trap of creating...
Aug 27, 2004 - Jacques Murphy writes, "Technology companies, since they are largely peopled by technically oriented individuals, often fall into the trap of creating...
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How Breakthroughs Happen: The Surprising Truth About How Companies Innovate
Aug 31, 2004 - In How Breakthroughs Happen, Andrew Hargadon explains why so few companies actually innovate. Innovative companies have smart people, like everyone else,...
Aug 31, 2004 - In How Breakthroughs Happen, Andrew Hargadon explains why so few companies actually innovate. Innovative companies have smart people, like everyone else,...
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Issue 4: Navigating Pathways to the Future
Sep 01, 2004 - The Jul/Aug 2004 issue of productmarketing.com, featuring Navigating Pathways to the Future is now online.
Sep 01, 2004 - The Jul/Aug 2004 issue of productmarketing.com, featuring Navigating Pathways to the Future is now online.
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Rivers of Revenue
Sep 03, 2004 - In Rivers of Revenue, Kristin Zhivago writes, "Marketing doesn't have to be confusing and stressful. When you look at the selling...
Sep 03, 2004 - In Rivers of Revenue, Kristin Zhivago writes, "Marketing doesn't have to be confusing and stressful. When you look at the selling...
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Poor design--do you recognize your company?
Sep 03, 2004 - Some companies embrace the idea that their products are only successful when they meet the needs of those intended to use...
Sep 03, 2004 - Some companies embrace the idea that their products are only successful when they meet the needs of those intended to use...
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Customers want control
Sep 08, 2004 - Once again, a media company misses the point: customers want control over their entertainment. Matt Haughey reported on PVRblog about a...
Sep 08, 2004 - Once again, a media company misses the point: customers want control over their entertainment. Matt Haughey reported on PVRblog about a...
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Is Your Product A Missionary Or A Savior?
Sep 10, 2004 - Jacques Murphy writes, "Taking a step back and using a Product Management perspective to look at the constant stream of new...
Sep 10, 2004 - Jacques Murphy writes, "Taking a step back and using a Product Management perspective to look at the constant stream of new...
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if you choose innovation, you can't outsource
Sep 10, 2004 - Johanna Rothman reminds us that development doesn't follow a formula. Creating great products is still an art, not a science. Throwing...
Sep 10, 2004 - Johanna Rothman reminds us that development doesn't follow a formula. Creating great products is still an art, not a science. Throwing...
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Source Control HOW TO
Sep 13, 2004 - Every successful product team needs automation, for product managers, developers, QA, and others. Developers probably have the most advanced set of...
Sep 13, 2004 - Every successful product team needs automation, for product managers, developers, QA, and others. Developers probably have the most advanced set of...
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"Moments of Truth"
Sep 15, 2004 - Every interaction between a customer and a vendor is a "moment of truth." Did the sales person listen? Did the product...
Sep 15, 2004 - Every interaction between a customer and a vendor is a "moment of truth." Did the sales person listen? Did the product...
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Stats on customer dissatisfaction
Sep 15, 2004 - Dozens of studies conducted by government, universities, and industries have proven that customer satisfaction is critical. A customer whose complaint has...
Sep 15, 2004 - Dozens of studies conducted by government, universities, and industries have proven that customer satisfaction is critical. A customer whose complaint has...
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Hiring Technical People
Sep 21, 2004 - Johanna Rothman has published Hiring The Best Knowledge Workers, Techies & Nerds: The Secrets & Science Of Hiring Technical People, available...
Sep 21, 2004 - Johanna Rothman has published Hiring The Best Knowledge Workers, Techies & Nerds: The Secrets & Science Of Hiring Technical People, available...
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Are you living in a Dilbert cartoon?
Sep 23, 2004 - I subscribe to the Daily Dilbert cartoons. Sometimes they are hilarious because they are so true. In the interest of cutting...
Sep 23, 2004 - I subscribe to the Daily Dilbert cartoons. Sometimes they are hilarious because they are so true. In the interest of cutting...
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High-tech job market lost 400,000 jobs
Sep 24, 2004 - The U.S. information tech sector lost 403,300 jobs between March 2001 and this past April, and the market for tech workers...
Sep 24, 2004 - The U.S. information tech sector lost 403,300 jobs between March 2001 and this past April, and the market for tech workers...
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The Wal-Martization of E-Commerce
Sep 29, 2004 - Now all you need is a good idea to make some good money. You can start right away by getting a...
Sep 29, 2004 - Now all you need is a good idea to make some good money. You can start right away by getting a...
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What is a Weblog?
Oct 04, 2004 - A weblog, or simply a blog, is a web application which contains periodic, reverse chronologically ordered posts on a common webpage....
Oct 04, 2004 - A weblog, or simply a blog, is a web application which contains periodic, reverse chronologically ordered posts on a common webpage....
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Book Review: Software Product Management
Oct 04, 2004 - Daniel Shefer writes, "Software Product Management by Dan Condone offers a hi-level overview of the relationships between the stake owners in...
Oct 04, 2004 - Daniel Shefer writes, "Software Product Management by Dan Condone offers a hi-level overview of the relationships between the stake owners in...
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Why the one page resume doesn't work anymore
Oct 07, 2004 - Updating the resume was one of my primary tools in employee appraisals as well as for planning my own career. I...
Oct 07, 2004 - Updating the resume was one of my primary tools in employee appraisals as well as for planning my own career. I...
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Pride, Denial, and Product Positioning
Oct 08, 2004 - Jacques Murphy explains, "For Product Managers who are have not been through the product positioning exercise a few times, the greatest...
Oct 08, 2004 - Jacques Murphy explains, "For Product Managers who are have not been through the product positioning exercise a few times, the greatest...
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Are You Measuring What's Done or What's Left?
Oct 13, 2004 - Johanna at Managing Product Development asks, Are You Measuring What's Done or What's Left? I'm at PNSQC this week. I gave...
Oct 13, 2004 - Johanna at Managing Product Development asks, Are You Measuring What's Done or What's Left? I'm at PNSQC this week. I gave...
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When Search Engines Collide
Oct 17, 2004 - Naseem Javed writes, "Billions of pages going to trillions. Most of the information available online is replicated again and again, then...
Oct 17, 2004 - Naseem Javed writes, "Billions of pages going to trillions. Most of the information available online is replicated again and again, then...
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Using Personas to Create User Documentation
Oct 20, 2004 - Steve Calde writes "Personas and other user-modeling techniques are often solely discussed as tools for product definition and design, but they...
Oct 20, 2004 - Steve Calde writes "Personas and other user-modeling techniques are often solely discussed as tools for product definition and design, but they...
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Can Customers Doom Your Software?
Oct 22, 2004 - Is it possible to do such a good job catering to customer requirements that your product fails? Sometimes your company can...
Oct 22, 2004 - Is it possible to do such a good job catering to customer requirements that your product fails? Sometimes your company can...
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BOSE: the value of design in marketing
Oct 23, 2004 - I walked by the BOSE booth in Denver's airport on Friday and watched in fascination as one customer after another put...
Oct 23, 2004 - I walked by the BOSE booth in Denver's airport on Friday and watched in fascination as one customer after another put...
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You DO Talk to Customers, Don't You?
Oct 23, 2004 - In going through some old stuff in my Outlook, I found this from Good Experience--You DO Talk to Customers, Don't You?...
Oct 23, 2004 - In going through some old stuff in my Outlook, I found this from Good Experience--You DO Talk to Customers, Don't You?...
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the Customer-Centric Worldview
Oct 26, 2004 - From Introducing the Customer-Centric Worldview on GoodExperience: "It was all a difference in perspective. The clerks were explaining to me how...
Oct 26, 2004 - From Introducing the Customer-Centric Worldview on GoodExperience: "It was all a difference in perspective. The clerks were explaining to me how...
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Another bad advertising idea
Oct 31, 2004 - Evelyn Rodriguez argues in favor of blogs over advertising: "At the risk of coming across anti-advertising (on second thought: so what?),...
Oct 31, 2004 - Evelyn Rodriguez argues in favor of blogs over advertising: "At the risk of coming across anti-advertising (on second thought: so what?),...
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Issue 5: Remote Demos, Positioning, Focus Groups
Nov 01, 2004 - The current issue of productmarketing.com is posted online. Read Issue 5: Remote Demos, Positioning, Focus Groups.
Nov 01, 2004 - The current issue of productmarketing.com is posted online. Read Issue 5: Remote Demos, Positioning, Focus Groups.
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Customers: Love Them As You Would Yourself
Nov 08, 2004 - Most companies pay lip service to truisms like 'The customer is king.' But it's easy for software companies to immerse themselves...
Nov 08, 2004 - Most companies pay lip service to truisms like 'The customer is king.' But it's easy for software companies to immerse themselves...
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Effective Product Managers Know Their Market
Nov 08, 2004 - Product managers need to intimately understand their markets in order to be effective. They must know the customer better than they...
Nov 08, 2004 - Product managers need to intimately understand their markets in order to be effective. They must know the customer better than they...
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Search Innovation Looking for the Average Joe
Nov 10, 2004 - In the high tech business, we tend to be surrounded with others like ourselves. We are the classic early adopters, looking...
Nov 10, 2004 - In the high tech business, we tend to be surrounded with others like ourselves. We are the classic early adopters, looking...
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Spy on your competitors: 4 steps
Nov 10, 2004 - In just a few hours, you could probably gather enough intelligence on your business competitors--intelligence that would have taken months to...
Nov 10, 2004 - In just a few hours, you could probably gather enough intelligence on your business competitors--intelligence that would have taken months to...
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Easy Does It--Editorial--CMO Magazine
Nov 10, 2004 - To find a way to turn things around, Staples turned to research. Lots of it. It asked customers to list their...
Nov 10, 2004 - To find a way to turn things around, Staples turned to research. Lots of it. It asked customers to list their...
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Inbound vs Outbound Product Management at Microsoft
Nov 10, 2004 - The terms "inbound product management" and "outbound product management" are tossed around freely in many companies without much clarity on what...
Nov 10, 2004 - The terms "inbound product management" and "outbound product management" are tossed around freely in many companies without much clarity on what...
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Pragmatic Marketing's Product Management Roles & Compensation Benchmark
Nov 12, 2004 - In our seminars people often ask about typical roles for product managers and marketing professionals, particularly job responsibilities as well as...
Nov 12, 2004 - In our seminars people often ask about typical roles for product managers and marketing professionals, particularly job responsibilities as well as...
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This world is a place of business
Nov 12, 2004 - Evelyn Rodriguez quotes in her Crossroads Dispatches, "This world is a place of business. What an infinite bustle! I am awaked...
Nov 12, 2004 - Evelyn Rodriguez quotes in her Crossroads Dispatches, "This world is a place of business. What an infinite bustle! I am awaked...
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Super Advertising Slogans & Super Costs
Nov 15, 2004 - Naseem Javed comments, "Advertising slogans or taglines pushing sales of new products are great for getting a customer's attention as they...
Nov 15, 2004 - Naseem Javed comments, "Advertising slogans or taglines pushing sales of new products are great for getting a customer's attention as they...
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The Best and the Rest
Nov 19, 2004 - Time and again technology companies cut their marketing staff and budgets because they don't seem to connect marketing with results. Yet...
Nov 19, 2004 - Time and again technology companies cut their marketing staff and budgets because they don't seem to connect marketing with results. Yet...
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Stalled: Getting Development into Gear
Nov 24, 2004 - At technology companies, Engineering and Development is the motor that keeps the product moving forward. Unlike real motors made out of...
Nov 24, 2004 - At technology companies, Engineering and Development is the motor that keeps the product moving forward. Unlike real motors made out of...
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Sharks, Pilot Fish and the Product Food Chain
Nov 28, 2004 - When you're launching a new venture, one of your earliest considerations is how your innovation might fit into the existing technical...
Nov 28, 2004 - When you're launching a new venture, one of your earliest considerations is how your innovation might fit into the existing technical...
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The Role of Sales Engineer in Technical Sales
Dec 02, 2004 - Sales engineers play a critical role in the technical sales team. Our recent survey shows their are usually 2 sales engineers...
Dec 02, 2004 - Sales engineers play a critical role in the technical sales team. Our recent survey shows their are usually 2 sales engineers...
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A Good Marriage: Working With Partners
Dec 03, 2004 - Compared to manufactured goods or hardware, software products are easy to integrate so that they work together seamlessly. Therefore, collaborating with...
Dec 03, 2004 - Compared to manufactured goods or hardware, software products are easy to integrate so that they work together seamlessly. Therefore, collaborating with...
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Top Ten Problems--STC Usability SIG
Dec 06, 2004 - Did you ever wonder why some products are well designed and easy to use and others are not? The answer is...
Dec 06, 2004 - Did you ever wonder why some products are well designed and easy to use and others are not? The answer is...
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Marketing Motto: Be Useful
Dec 08, 2004 - from Internet Marketing Motto: Be Useful: "Recently, I had a talk with an IT manager from a large organization. I was...
Dec 08, 2004 - from Internet Marketing Motto: Be Useful: "Recently, I had a talk with an IT manager from a large organization. I was...
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ChangeThis :: The Long Tail
Dec 18, 2004 - We often think about pervasive markets as the biggest ones. Yet in The Long Tail, Editor-in-Chief of Wired, CHRIS ANDERSON says...
Dec 18, 2004 - We often think about pervasive markets as the biggest ones. Yet in The Long Tail, Editor-in-Chief of Wired, CHRIS ANDERSON says...
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The Best Way to Listen to Customers
Dec 18, 2004 - A customer advisory council is a representative group of customers who agree to share their buying and usage experiences as well...
Dec 18, 2004 - A customer advisory council is a representative group of customers who agree to share their buying and usage experiences as well...
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How Companies Turn Customers' Big Ideas into Innovations
Jan 12, 2005 - Technologists often see their technology as the primary driving force for innovation. But Peter Drucker, known as the father of modern...
Jan 12, 2005 - Technologists often see their technology as the primary driving force for innovation. But Peter Drucker, known as the father of modern...
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What is Product Management's job?
Jan 13, 2005 - Seth Godin is one of our favorite bloggers and yesterday's posting hit the nail on the head. In bold he tells...
Jan 13, 2005 - Seth Godin is one of our favorite bloggers and yesterday's posting hit the nail on the head. In bold he tells...
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Questions from Sales People
Jan 14, 2005 - A product manager passed along this question from a sales person: "Do we charge the User Setup fee by user?" And then there's...
Jan 14, 2005 - A product manager passed along this question from a sales person: "Do we charge the User Setup fee by user?" And then there's...
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FeaturePlan Collaborative Server 2.5
Jan 15, 2005 - Ryma Technology has released FeaturePlan Collaborative Server 2.5. FeaturePlan, which employs best practices from the Pragmatic Marketing® Framework, allows product managers...
Jan 15, 2005 - Ryma Technology has released FeaturePlan Collaborative Server 2.5. FeaturePlan, which employs best practices from the Pragmatic Marketing® Framework, allows product managers...
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Princeton INA Infographics
Jan 15, 2005 - These beautiful, easy-to-understand, and jaw-dropping graphics by the Princeton INA show how extremely complex information can be communicated in a friendly...
Jan 15, 2005 - These beautiful, easy-to-understand, and jaw-dropping graphics by the Princeton INA show how extremely complex information can be communicated in a friendly...
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The Trophy Spouse: Partnering with a Startup
Jan 16, 2005 - Many staid, established companies look with envy at the sizzle, creativity and sheer sexiness of startups, and wonder about how much...
Jan 16, 2005 - Many staid, established companies look with envy at the sizzle, creativity and sheer sexiness of startups, and wonder about how much...
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Personas go mainstream
Jan 17, 2005 - Defining product personas is a powerful technique used to put problems in context. Personas reveal that our developers are not typical...
Jan 17, 2005 - Defining product personas is a powerful technique used to put problems in context. Personas reveal that our developers are not typical...
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on Email Culture
Jan 19, 2005 - We all get too much email but John Porcaro gets more than most of us. He writes,"over time, and hundreds of...
Jan 19, 2005 - We all get too much email but John Porcaro gets more than most of us. He writes,"over time, and hundreds of...
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Lingo Lab - Editorial - CMO Magazine
Jan 20, 2005 - from CMO Magazine: "Whether you're new to the campaign game or an old hat at crafting marketing strategies, there are always...
Jan 20, 2005 - from CMO Magazine: "Whether you're new to the campaign game or an old hat at crafting marketing strategies, there are always...
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The Six Laws of the New Software
Jan 24, 2005 - "You're too late! Most home consumers have all the software they will ever need, and most companies out there already have...
Jan 24, 2005 - "You're too late! Most home consumers have all the software they will ever need, and most companies out there already have...
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ChangeThis: Made in USA
Jan 24, 2005 - Paul Graham writes, "Americans make the best software and films, and the Japanese the best cars and consumer electronics. There's a...
Jan 24, 2005 - Paul Graham writes, "Americans make the best software and films, and the Japanese the best cars and consumer electronics. There's a...
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Where is Bullfighter?
Jan 25, 2005 - Deloitte has abandoned Bullfighter, but the authors of the tool have created a new site where you can download it. Go...
Jan 25, 2005 - Deloitte has abandoned Bullfighter, but the authors of the tool have created a new site where you can download it. Go...
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A house with no front door
Jan 26, 2005 - Saeed Khan writes, In my effort to build products with limited resources, I often spend time justifying the need for features. Market...
Jan 26, 2005 - Saeed Khan writes, In my effort to build products with limited resources, I often spend time justifying the need for features. Market...
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It's the list!
Jan 26, 2005 - from It's the list!: "By now, most marketers have realized that in the post-brand, post-tv world, permission (the privilege of marketing...
Jan 26, 2005 - from It's the list!: "By now, most marketers have realized that in the post-brand, post-tv world, permission (the privilege of marketing...
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Not even close--the worst mission statements...
Jan 26, 2005 - from Seth's Blog: Not even close--the worst mission statements...: "Mission statements used to have a purpose. The purpose was to force...
Jan 26, 2005 - from Seth's Blog: Not even close--the worst mission statements...: "Mission statements used to have a purpose. The purpose was to force...
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from Good Morning Silicon Valley
Jan 27, 2005 - "I think whoever it was flunked Roman numerals in grade school."-- Nathan Brookwood, head of technology consulting firm Insight 64, speculates...
Jan 27, 2005 - "I think whoever it was flunked Roman numerals in grade school."-- Nathan Brookwood, head of technology consulting firm Insight 64, speculates...
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Getting Your Priorities Straight
Jan 28, 2005 - Jacques Murphy writes: A major challenge that faces every software product is determining the priority of the oh- so-many suggestions that come...
Jan 28, 2005 - Jacques Murphy writes: A major challenge that faces every software product is determining the priority of the oh- so-many suggestions that come...
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How much of our marketing writing is like this?
Jan 31, 2005 - Seth writes, "At the airport the other day, every announcement was preceded with (at full volume) 'Attention All Personnel.' Sometimes, they...
Jan 31, 2005 - Seth writes, "At the airport the other day, every announcement was preceded with (at full volume) 'Attention All Personnel.' Sometimes, they...
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Why the Desktop Is Dying
Jan 31, 2005 - Business 2.0 :: Working Tech :: Why the Desktop Is Dying: "What does it mean when a website delivers this kind...
Jan 31, 2005 - Business 2.0 :: Working Tech :: Why the Desktop Is Dying: "What does it mean when a website delivers this kind...
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Average, Minimums, Maximums, and Counts
Feb 01, 2005 - The Pragmatic Marketing 2004 Salary Survey information now includes Average, Minimums, Maximums, and Counts.
Feb 01, 2005 - The Pragmatic Marketing 2004 Salary Survey information now includes Average, Minimums, Maximums, and Counts.
Blog Post
FBI Unable to Launch New Computer Program
Feb 03, 2005 - Yahoo! News reports the FBI has failed to set up a computer program designed to help agents share information instantly, and...
Feb 03, 2005 - Yahoo! News reports the FBI has failed to set up a computer program designed to help agents share information instantly, and...
Blog Post
What can United do?
Feb 07, 2005 - In my idle time waiting at the airport, I wonder how United (and other national airlines) can become profitable again. They...
Feb 07, 2005 - In my idle time waiting at the airport, I wonder how United (and other national airlines) can become profitable again. They...
Blog Post
How to Manage Smart People
Feb 07, 2005 - After spending nine years at Microsoft managing some of the smartest people in the world, Scott Berkun has a few tips...
Feb 07, 2005 - After spending nine years at Microsoft managing some of the smartest people in the world, Scott Berkun has a few tips...
Blog Post
Book review: Behind the Scenes
Feb 09, 2005 - Behind The Scenes: Managing A Trade Show Without Losing Your Mindby Pamela Rocke Successful trade show exhibits hinge on how well organized...
Feb 09, 2005 - Behind The Scenes: Managing A Trade Show Without Losing Your Mindby Pamela Rocke Successful trade show exhibits hinge on how well organized...
Blog Post
Overwhelmed by Email?
Feb 09, 2005 - John Porcaro shares these tips from Marilyn Paul, author of 'It's Hard to Make a Difference When You Can't Find Your...
Feb 09, 2005 - John Porcaro shares these tips from Marilyn Paul, author of 'It's Hard to Make a Difference When You Can't Find Your...
Blog Post
February newsletter
Feb 10, 2005 - Having trouble reading the February newsletter? Click here.
Feb 10, 2005 - Having trouble reading the February newsletter? Click here.
Blog Post
Setting the Product Direction
Feb 11, 2005 - In Setting the Product Direction, Jacques Murphy writes: "Setting the product direction may sound like a highly strategic and conceptual activity, with...
Feb 11, 2005 - In Setting the Product Direction, Jacques Murphy writes: "Setting the product direction may sound like a highly strategic and conceptual activity, with...
Blog Post
Qui propono?
Feb 14, 2005 - One of the most complicated and often vexed relationships in the tech business is the one between product managers and engineers....
Feb 14, 2005 - One of the most complicated and often vexed relationships in the tech business is the one between product managers and engineers....
Blog Post
The persistence of really bad ideas
Feb 15, 2005 - In The persistence of really bad ideas, Seth Godin laments the use of drop-downs: "There are fifty states. This is a problem....
Feb 15, 2005 - In The persistence of really bad ideas, Seth Godin laments the use of drop-downs: "There are fifty states. This is a problem....
Blog Post
IE 7: so much for Firefox
Feb 16, 2005 - "Microsoft seemed to ignore Firefox, treating it like a harmless upstart not worthy of comment or attack. But now that the...
Feb 16, 2005 - "Microsoft seemed to ignore Firefox, treating it like a harmless upstart not worthy of comment or attack. But now that the...
Blog Post
Google Maps!
Feb 18, 2005 - Have you checked out Google Maps?? I thought I was perfectly happy with Mapquest and Yahoo until I saw Google's version....
Feb 18, 2005 - Have you checked out Google Maps?? I thought I was perfectly happy with Mapquest and Yahoo until I saw Google's version....
Blog Post
ChangeThis :: DANGER: QUICKSAND (Have a Nice Day!)
Feb 24, 2005 - A little insanity may be a good thing, but constant chaos will drive you crazy. DANGER: QUICKSAND is a survival guide about...
Feb 24, 2005 - A little insanity may be a good thing, but constant chaos will drive you crazy. DANGER: QUICKSAND is a survival guide about...
Blog Post
Possible but Stupid?
Feb 24, 2005 - Seth Godin writes, "It's entirely possible that adding caffeine to beer will be remembered as a great idea. Possible, but unlikely. Just...
Feb 24, 2005 - Seth Godin writes, "It's entirely possible that adding caffeine to beer will be remembered as a great idea. Possible, but unlikely. Just...
Blog Post
did you know...
Feb 25, 2005 - Did you know that hitting [shift][del] in an Outlook mailbox will permanently delete the selected email? Delete your spam without cluttering...
Feb 25, 2005 - Did you know that hitting [shift][del] in an Outlook mailbox will permanently delete the selected email? Delete your spam without cluttering...
Blog Post
Creating Product Management at a Startup
Feb 28, 2005 - A startup faces many daunting challenges as it moves along the path from an idea on paper to a full-fledged company...
Feb 28, 2005 - A startup faces many daunting challenges as it moves along the path from an idea on paper to a full-fledged company...
Blog Post
On Market Driven Management
Mar 01, 2005 - Whether its function is accounting, human resources, information technology, or marketing, running a unit that's considered overhead is among the most...
Mar 01, 2005 - Whether its function is accounting, human resources, information technology, or marketing, running a unit that's considered overhead is among the most...
Blog Post
Fight the Bull - Why Business People Speak Like Idiots
Mar 03, 2005 - The Bull Fighter folks have published a book: Why Business People Speak Like Idiots. They write, "If you think you smell something...
Mar 03, 2005 - The Bull Fighter folks have published a book: Why Business People Speak Like Idiots. They write, "If you think you smell something...
Blog Post
We do stuff
Mar 12, 2005 - "Welcome to the world's most dynamic e-business marketing, design and consulting agency. We provide distinct clients with groundbreaking business strategies and...
Mar 12, 2005 - "Welcome to the world's most dynamic e-business marketing, design and consulting agency. We provide distinct clients with groundbreaking business strategies and...
Blog Post
March newsletter posted
Mar 12, 2005 - Having trouble reading the March newsletter? Click here. This newsletter reports information on the role of product management which spans product strategy,...
Mar 12, 2005 - Having trouble reading the March newsletter? Click here. This newsletter reports information on the role of product management which spans product strategy,...
Blog Post
Wanted by the Police
Mar 12, 2005 - More on usability. Cops in San Jose are worried about their own safety. A new mobile dispatch system, with a Windows-based...
Mar 12, 2005 - More on usability. Cops in San Jose are worried about their own safety. A new mobile dispatch system, with a Windows-based...
Blog Post
Usability 101
Mar 12, 2005 - Enough ranting on usability (for now). Here is a practical article on useit.com that gives you ammunition with your boss for...
Mar 12, 2005 - Enough ranting on usability (for now). Here is a practical article on useit.com that gives you ammunition with your boss for...
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MarketCapture Blog: Early Stage Marketing
Mar 13, 2005 - Eran Livneh writes, I love startups. There is nothing more exciting than this early stage when so little is defined yet everything...
Mar 13, 2005 - Eran Livneh writes, I love startups. There is nothing more exciting than this early stage when so little is defined yet everything...
Blog Post
Is Your Logo That Important?
Mar 14, 2005 - from Is Your Logo That Important?: "Your logo is not that important these days, as most customers have no motivation to...
Mar 14, 2005 - from Is Your Logo That Important?: "Your logo is not that important these days, as most customers have no motivation to...
Blog Post
Built To Order: Making Product Management Fit
Mar 15, 2005 - "In a previous article, I explained that Product Management is a custom solution every time. While it would be great if...
Mar 15, 2005 - "In a previous article, I explained that Product Management is a custom solution every time. While it would be great if...
Blog Post
Customers Are Color Blind
Mar 16, 2005 - from Customers Are Color Blind: "In today's e-commerce age, where everyone is forced to type and to remember names with absolutely correct...
Mar 16, 2005 - from Customers Are Color Blind: "In today's e-commerce age, where everyone is forced to type and to remember names with absolutely correct...
Blog Post
Count--and Be Counted
Mar 16, 2005 - From Count--and Be Counted: "Embrace the data. But not just any data. In the quest for ROI, CMOs actually have to...
Mar 16, 2005 - From Count--and Be Counted: "Embrace the data. But not just any data. In the quest for ROI, CMOs actually have to...
Blog Post
Customers Don't Know What They Want
Mar 20, 2005 - Spalding found out that simply getting focus groups together to talk about problems isn't what leads to break-through products. The innovation...
Mar 20, 2005 - Spalding found out that simply getting focus groups together to talk about problems isn't what leads to break-through products. The innovation...
Blog Post
No Marketing Shortcuts
Mar 23, 2005 - Seth Godin comments on Shortcuts: "It appears that marketing America still has plenty of time to do it over, but not...
Mar 23, 2005 - Seth Godin comments on Shortcuts: "It appears that marketing America still has plenty of time to do it over, but not...
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Non-Recurring Engineering
Mar 28, 2005 - Many companies accept "one-off" requests in order to close a deal or to appease a big customer, while knowing that custom...
Mar 28, 2005 - Many companies accept "one-off" requests in order to close a deal or to appease a big customer, while knowing that custom...
Blog Post
Who Needs Product Management?
Mar 31, 2005 - Product management is a well-understood role in virtually every industry except technology. In the last ten years, the product management role...
Mar 31, 2005 - Product management is a well-understood role in virtually every industry except technology. In the last ten years, the product management role...
Blog Post
Why don't we pay attention anymore?
Apr 01, 2005 - All of that data flying at you by e-mail, instant message, cell phone, voice mail and BlackBerry--it could actually be making...
Apr 01, 2005 - All of that data flying at you by e-mail, instant message, cell phone, voice mail and BlackBerry--it could actually be making...
Blog Post
Stuck in a Swamp of Skepticism
Apr 01, 2005 - Let's assume someone really good-looking swept you off your feet with promises of a life of bliss. You dated, got engaged,...
Apr 01, 2005 - Let's assume someone really good-looking swept you off your feet with promises of a life of bliss. You dated, got engaged,...
Blog Post
Apr 05 newsletter
Apr 05, 2005 - Product management is a well-understood role in virtually every industry except technology. In the last ten years, the product management role...
Apr 05, 2005 - Product management is a well-understood role in virtually every industry except technology. In the last ten years, the product management role...
Blog Post
The Quest for Exceptional Workforce Performance
Apr 08, 2005 - We truly live in a Dilbert world. Product managers often express concern that their company either has no strategy or, if...
Apr 08, 2005 - We truly live in a Dilbert world. Product managers often express concern that their company either has no strategy or, if...
Blog Post
Phone calls are sand, not rocks
Apr 11, 2005 - We don't have time for the strategic when we're consumed with the tactical. Christine Hannis, head of communications for BBDO Europe...
Apr 11, 2005 - We don't have time for the strategic when we're consumed with the tactical. Christine Hannis, head of communications for BBDO Europe...
Blog Post
Avoiding Cyber Oblivion
Apr 12, 2005 - Today, there is a major shift in thinking on how to build a major corporate personality. To play the game, one...
Apr 12, 2005 - Today, there is a major shift in thinking on how to build a major corporate personality. To play the game, one...
Blog Post
measure the effectiveness of marketing
Apr 14, 2005 - Marketing departments at technology companies are losing influence in the C-suite, primarily because of their inability to show the effectiveness of...
Apr 14, 2005 - Marketing departments at technology companies are losing influence in the C-suite, primarily because of their inability to show the effectiveness of...
Blog Post
Software 2005 Conference
Apr 14, 2005 - If you are in the San Francisco Bay Area at the end of the month, Pragmatic Marketing is presenting at Software...
Apr 14, 2005 - If you are in the San Francisco Bay Area at the end of the month, Pragmatic Marketing is presenting at Software...
Blog Post
ads break the Rule of Specificity
Apr 27, 2005 - In Revenue Journal, Kristin Zhivago writes, AMRO ads and landing pages break the Rule of Specificity; they never reveal what is being...
Apr 27, 2005 - In Revenue Journal, Kristin Zhivago writes, AMRO ads and landing pages break the Rule of Specificity; they never reveal what is being...
Blog Post
Handling the Competition
May 01, 2005 - For any of you who have been closely involved in a sale where your product was competing directly against another product,...
May 01, 2005 - For any of you who have been closely involved in a sale where your product was competing directly against another product,...
Blog Post
How do you get someone to listen to you?
May 02, 2005 - We know we're supposed to discover market problems by visiting the market and observing products. Yet it sometimes difficult to know...
May 02, 2005 - We know we're supposed to discover market problems by visiting the market and observing products. Yet it sometimes difficult to know...
Blog Post
Software 2005 Conference presentations
May 02, 2005 - Last week, 1500 software leaders gathered at the Software 2005 conference. The conference theme was "Building Blocks for Success." McKinsey presented...
May 02, 2005 - Last week, 1500 software leaders gathered at the Software 2005 conference. The conference theme was "Building Blocks for Success." McKinsey presented...
Blog Post
2nd Edition of Great Demo! published
May 02, 2005 - The 2nd Edition of Great Demo! has just been published. The book presents how to achieve surprisingly improved software demos--and is...
May 02, 2005 - The 2nd Edition of Great Demo! has just been published. The book presents how to achieve surprisingly improved software demos--and is...
Blog Post
The Higher They Go, the Stupider They Get
May 03, 2005 - from Revenue Journal :: The Higher They Go, the Stupider They Get: Lou Gerstner is one of the best examples of a...
May 03, 2005 - from Revenue Journal :: The Higher They Go, the Stupider They Get: Lou Gerstner is one of the best examples of a...
Blog Post
This is your brain. This is your brain on e-mail.
May 03, 2005 - from Good Morning Silicon Valley: This is your brain. This is your brain on e-mail.: "E-mail is more harmful to one's...
May 03, 2005 - from Good Morning Silicon Valley: This is your brain. This is your brain on e-mail.: "E-mail is more harmful to one's...
Blog Post
It's called marketing
May 04, 2005 - Why is the iPod successful? It's not the technology! iPod is a well-designed, easy-to-use product supported by brilliant advertising in a...
May 04, 2005 - Why is the iPod successful? It's not the technology! iPod is a well-designed, easy-to-use product supported by brilliant advertising in a...
Blog Post
The Real Ideal: Strategy to Tactics and Back
May 12, 2005 - Product Managers, because of the nature of their responsibilities, carry out the unique function of making strategies real and turning realities...
May 12, 2005 - Product Managers, because of the nature of their responsibilities, carry out the unique function of making strategies real and turning realities...
Blog Post
Blogging has not reached the hinterlands...
May 14, 2005 - Don't you find that technology company marketers are so often the ones who know the least about technology? David St Lawrence...
May 14, 2005 - Don't you find that technology company marketers are so often the ones who know the least about technology? David St Lawrence...
Blog Post
Call for Presentations
May 14, 2005 - Software Magazine and King Content Co. invite you to submit a session title and description of 50 to 100 words to...
May 14, 2005 - Software Magazine and King Content Co. invite you to submit a session title and description of 50 to 100 words to...
Blog Post
Internet Explorer share slips below 90 percent
May 15, 2005 - Microsoft Corp.'s share of the U.S. browser market has slipped below 90 percent as the Firefox browser continues to grow in...
May 15, 2005 - Microsoft Corp.'s share of the U.S. browser market has slipped below 90 percent as the Firefox browser continues to grow in...
Blog Post
The Long Tail
May 16, 2005 - In most businesses, we focus on the statistically relevent majority. But there is much money to be made, and customers to...
May 16, 2005 - In most businesses, we focus on the statistically relevent majority. But there is much money to be made, and customers to...
Blog Post
What Every Good Marketer Knows
May 17, 2005 - Seth Godin writes, Assuming that you're like me and the rest of the people I know (which means you haven't figured out...
May 17, 2005 - Seth Godin writes, Assuming that you're like me and the rest of the people I know (which means you haven't figured out...
Blog Post
Not all Customers are Equal
May 18, 2005 - For some businesses (or sales and marketing people), market share is everything. They don't care about profit so long as they...
May 18, 2005 - For some businesses (or sales and marketing people), market share is everything. They don't care about profit so long as they...
Blog Post
Giving Sales a Complete Toolkit
May 24, 2005 - In small and large software companies alike, Product Management is usually the critical factor in creating an effective sales toolkit. That's...
May 24, 2005 - In small and large software companies alike, Product Management is usually the critical factor in creating an effective sales toolkit. That's...
Blog Post
Apple Matters
May 31, 2005 - Chris Howard writes in Apple Matters: Which comes first? Mindshare or marketshare? Recently, I was talking with a friend, and she said "I...
May 31, 2005 - Chris Howard writes in Apple Matters: Which comes first? Mindshare or marketshare? Recently, I was talking with a friend, and she said "I...
Blog Post
Age of Abundance Demands Innovation
Jun 01, 2005 - This from Naseem Javed: You might have the best team with the best of innovation, but there are these overly diluted markets...
Jun 01, 2005 - This from Naseem Javed: You might have the best team with the best of innovation, but there are these overly diluted markets...
Blog Post
RSVME for Outlook
Jun 02, 2005 - I really like Outlook add-ins that use the address book instead of tedious and error-prone (ie., workaround) exports. Check out RSVME...
Jun 02, 2005 - I really like Outlook add-ins that use the address book instead of tedious and error-prone (ie., workaround) exports. Check out RSVME...
Blog Post
Microsoft uses personas
Jun 04, 2005 - "Stan is a hands-on sort of guy. The entrepreneur's day starts at 7:30 a.m., when he gets into work and checks...
Jun 04, 2005 - "Stan is a hands-on sort of guy. The entrepreneur's day starts at 7:30 a.m., when he gets into work and checks...
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Issue 3: End of Life: Retiring a Product
Jun 04, 2005 - Outdated software can turn into a monster. How do you discontinue a product that is no longer profitable? And how do...
Jun 04, 2005 - Outdated software can turn into a monster. How do you discontinue a product that is no longer profitable? And how do...
Blog Post
June newsletter posted
Jun 06, 2005 - I've found that the key to success in technology companies is an understanding of Star Trek. Most engineers, developers, and technical...
Jun 06, 2005 - I've found that the key to success in technology companies is an understanding of Star Trek. Most engineers, developers, and technical...
Blog Post
Time to Reengineer Your Marketing Model
Jun 08, 2005 - Many marketers who agonize over how to differentiate their products or services feel perfectly content to use the same marketing model...
Jun 08, 2005 - Many marketers who agonize over how to differentiate their products or services feel perfectly content to use the same marketing model...
Blog Post
WiFi is certainly preferable to in-flight phone use
Jun 09, 2005 - "Assuming it can stay in business long enough, United Airlines may end up being the first airline to offer wireless Internet...
Jun 09, 2005 - "Assuming it can stay in business long enough, United Airlines may end up being the first airline to offer wireless Internet...
Blog Post
Alas, Cash-Strapped Airlines Try In-Flight Advertising
Jun 09, 2005 - "On a recent Alaska Airlines flight, passengers were told to remain buckled and seated for the last 30 minutes before landing...
Jun 09, 2005 - "On a recent Alaska Airlines flight, passengers were told to remain buckled and seated for the last 30 minutes before landing...
Blog Post
Managing people is a lot like teaching your daughter to drive a car
Jun 10, 2005 - Here's an interesting question: How does a manager decide when a product manager is ready to make decisions on his/her own? Managing...
Jun 10, 2005 - Here's an interesting question: How does a manager decide when a product manager is ready to make decisions on his/her own? Managing...
Blog Post
Meeting Promised Development Dates
Jun 10, 2005 - If you have worked in or with the software industry at all, you have lived through some dramatic delays in product...
Jun 10, 2005 - If you have worked in or with the software industry at all, you have lived through some dramatic delays in product...
Blog Post
vendors who write for Windows
Jun 11, 2005 - I spent all day Saturday fighting Windows. Thing is, I don't really hate Windows; I'm frustrated by the bad programmers who...
Jun 11, 2005 - I spent all day Saturday fighting Windows. Thing is, I don't really hate Windows; I'm frustrated by the bad programmers who...
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On Reengineering Marketing
Jun 14, 2005 - John Porcaro comments on the disconnect between the customer research that was being done, and the product engineers who were building...
Jun 14, 2005 - John Porcaro comments on the disconnect between the customer research that was being done, and the product engineers who were building...
Blog Post
The True Measure of Success
Jun 15, 2005 - Every other function in the company presents the anticipated ROI to the board when asking for capital to build a plant,...
Jun 15, 2005 - Every other function in the company presents the anticipated ROI to the board when asking for capital to build a plant,...
Blog Post
Featuritis vs. the Happy User Peak
Jun 17, 2005 - The typical product team wants to make products "better" and adding features often seems to be the best approach. We hear...
Jun 17, 2005 - The typical product team wants to make products "better" and adding features often seems to be the best approach. We hear...
Blog Post
United Airlines puts business first?
Jun 20, 2005 - Inside-out thinking continues to prevail at United. Their new business1 program was clearly designed by employees thinking they know what people...
Jun 20, 2005 - Inside-out thinking continues to prevail at United. Their new business1 program was clearly designed by employees thinking they know what people...
Blog Post
Microchip pioneer Jack Kilby dead at 81
Jun 22, 2005 - How Jack Kilby invented the microchip: Since he'd only been with Texas Instruments a few months, he wasn't eligible for paid...
Jun 22, 2005 - How Jack Kilby invented the microchip: Since he'd only been with Texas Instruments a few months, he wasn't eligible for paid...
Blog Post
Fast Talk: Apple in Their Eyes
Jun 23, 2005 - In Fast Talk: Apple in Their Eyes, four rivals talk about designing their answer to the iPod. "Digital-audio players weren't exactly...
Jun 23, 2005 - In Fast Talk: Apple in Their Eyes, four rivals talk about designing their answer to the iPod. "Digital-audio players weren't exactly...
Blog Post
Focal Point: Adding To Sales Discussions
Jun 24, 2005 - Product Managers provide a unique role in a software company, something that may include skills in Sales, Marketing, and Development, but...
Jun 24, 2005 - Product Managers provide a unique role in a software company, something that may include skills in Sales, Marketing, and Development, but...
Blog Post
Advertising, Under Review
Jun 24, 2005 - from Advertising, Under Review: "Today, the average American receives more than 3,000 marketing messages a day." Some would argue that traditional...
Jun 24, 2005 - from Advertising, Under Review: "Today, the average American receives more than 3,000 marketing messages a day." Some would argue that traditional...
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Marketing has a marketing problem
Jun 25, 2005 - from Seth's Blog: "Marketing is not about trickery or even insincerity. It's about spreading ideas that you believe in, sharing ideas...
Jun 25, 2005 - from Seth's Blog: "Marketing is not about trickery or even insincerity. It's about spreading ideas that you believe in, sharing ideas...
Blog Post
P&G Chief's Turnaround Recipe: Find Out What Women Want
Jun 29, 2005 - Sitting in his company's South American headquarters here, A.G. Lafley, chief executive of Procter & Gamble Co., shared some advice with...
Jun 29, 2005 - Sitting in his company's South American headquarters here, A.G. Lafley, chief executive of Procter & Gamble Co., shared some advice with...
Blog Post
irrelevant brilliance
Jul 02, 2005 - You cannot sell a man who isn't listening; word of mouth is the best medium of all; and dullness won't sell...
Jul 02, 2005 - You cannot sell a man who isn't listening; word of mouth is the best medium of all; and dullness won't sell...
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Living in Dell Time
Jul 05, 2005 - Dell leverages its obsession for operational excellence in every aspect of their business. "Dell, which hit $45 billion in annual revenue this...
Jul 05, 2005 - Dell leverages its obsession for operational excellence in every aspect of their business. "Dell, which hit $45 billion in annual revenue this...
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Strategy by Design
Jul 05, 2005 - from Strategy by Design: "many people continue to think of design in very narrow terms. Industrial products and graphics are outcomes...
Jul 05, 2005 - from Strategy by Design: "many people continue to think of design in very narrow terms. Industrial products and graphics are outcomes...
Blog Post
Software Design: Seeing vs. Thinking
Jul 07, 2005 - Product Managers find themselves at the center of their company's debates and decisions on product design. They understand how crucial it...
Jul 07, 2005 - Product Managers find themselves at the center of their company's debates and decisions on product design. They understand how crucial it...
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KPI and bonuses for product managers
Jul 11, 2005 - Product management is hard to instrument in the traditional ways; the temptation is to create a measurement program based on product...
Jul 11, 2005 - Product management is hard to instrument in the traditional ways; the temptation is to create a measurement program based on product...
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Huge Cyber-Tsunami Developing in Asia
Jul 12, 2005 - Today, for the first time, China has 100 million people on the Internet, 30 percent of whom are on broadband. Within...
Jul 12, 2005 - Today, for the first time, China has 100 million people on the Internet, 30 percent of whom are on broadband. Within...
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From consultation to standardization
Jul 13, 2005 - Even a successful supplier of custom tailored technology can only go so far. Eventually, to sustain revenue growth, a company needs...
Jul 13, 2005 - Even a successful supplier of custom tailored technology can only go so far. Eventually, to sustain revenue growth, a company needs...
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Thinking about the present and future....
Jul 14, 2005 - What are the devices and trends in computing and where are they headed? from Social Machines: Three broad technology trends are making computing...
Jul 14, 2005 - What are the devices and trends in computing and where are they headed? from Social Machines: Three broad technology trends are making computing...
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Accidental Product Naming
Jul 16, 2005 - from Accidental Product Naming: "When creative concepts collide unexpectedly, this sudden accident incubates a branding process, which can result in a random...
Jul 16, 2005 - from Accidental Product Naming: "When creative concepts collide unexpectedly, this sudden accident incubates a branding process, which can result in a random...
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Polishing Your Marketing Message
Jul 19, 2005 - from Polishing Your Marketing Message: The effort to first define and develop the marketing message for your product usually takes place with...
Jul 19, 2005 - from Polishing Your Marketing Message: The effort to first define and develop the marketing message for your product usually takes place with...
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Pricing for Software Product Managers
Jul 21, 2005 - Pricing has far reaching effects beyond the cost of the product. Pricing is just as much a positioning statement as a...
Jul 21, 2005 - Pricing has far reaching effects beyond the cost of the product. Pricing is just as much a positioning statement as a...
Blog Post
Pew Internet & American Life Project Report
Jul 27, 2005 - The average American internet user is not sure what podcasting is, what an RSS feed does, or what the term "phishing"...
Jul 27, 2005 - The average American internet user is not sure what podcasting is, what an RSS feed does, or what the term "phishing"...
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A Final Word on Branding Products
Jul 28, 2005 - Today, branding is a mixed bag of basic, traditional advertising tools, simply waxed and packaged to appear as intellectual advice with...
Jul 28, 2005 - Today, branding is a mixed bag of basic, traditional advertising tools, simply waxed and packaged to appear as intellectual advice with...
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Degrees Of Ability: Hiring Into Product Management
Aug 05, 2005 - Jacques Murphy writes: Product Management is not a job that people can go out and get a degree in. You can get...
Aug 05, 2005 - Jacques Murphy writes: Product Management is not a job that people can go out and get a degree in. You can get...
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Issue 4: The Higher They Go, The Stupider They Get
Aug 07, 2005 - "Working on things that don't make sense is the single biggest source of job dissatisfaction. Directives from top management shouldn't end...
Aug 07, 2005 - "Working on things that don't make sense is the single biggest source of job dissatisfaction. Directives from top management shouldn't end...
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Joel on Software - Things You Should Never Do, Part I
Aug 07, 2005 - I've gotten a couple of emails from folks lamenting that their developers are pushing for a complete rewrite. Before you and...
Aug 07, 2005 - I've gotten a couple of emails from folks lamenting that their developers are pushing for a complete rewrite. Before you and...
Blog Post
Wired 13.08: We Are the Web
Aug 09, 2005 - "Ten years ago, Netscape's explosive IPO ignited huge piles of money. The brilliant flash revealed what had been invisible only a...
Aug 09, 2005 - "Ten years ago, Netscape's explosive IPO ignited huge piles of money. The brilliant flash revealed what had been invisible only a...
Blog Post
Innovation: The Best Practices of Technology Brokers
Aug 17, 2005 - Technology brokers have discovered how to bridge the disparate worlds they move among outside their boundaries, and how to build new...
Aug 17, 2005 - Technology brokers have discovered how to bridge the disparate worlds they move among outside their boundaries, and how to build new...
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Seth's Blog: Hurry!
Aug 19, 2005 - How can you tell if you're too obsessed with urgent? Smart organizations ignore the urgent. Smart organizations understand that important issues...
Aug 19, 2005 - How can you tell if you're too obsessed with urgent? Smart organizations ignore the urgent. Smart organizations understand that important issues...
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Pushed And Pulled: Development vs Production
Aug 23, 2005 - Companies, in the drive to produce new capabilities in their software product and roll them out to the market, run into...
Aug 23, 2005 - Companies, in the drive to produce new capabilities in their software product and roll them out to the market, run into...
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But will anyone buy because of Dish, Colorado?
Aug 24, 2005 - Echostar Communications yesterday embarked on a bizarre publicity stunt by offering free satellite television to all households in the first US...
Aug 24, 2005 - Echostar Communications yesterday embarked on a bizarre publicity stunt by offering free satellite television to all households in the first US...
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Change This Manifesto
Aug 27, 2005 - John Zagula (who co-authored The Marketing Playbook with Rich Tong) mentions Pragmatic Marketing's contribution to Change This in his blog: Effective Product...
Aug 27, 2005 - John Zagula (who co-authored The Marketing Playbook with Rich Tong) mentions Pragmatic Marketing's contribution to Change This in his blog: Effective Product...
Blog Post
Working The Plan Using A Plan That Works
Sep 08, 2005 - The reason Development's planning efforts are so important is that the rest of the company depends upon the success of such...
Sep 08, 2005 - The reason Development's planning efforts are so important is that the rest of the company depends upon the success of such...
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Heard on United....
Sep 16, 2005 - "We know that there are many bankrupt airlines you could choose and we're glad that you chose ours."
Sep 16, 2005 - "We know that there are many bankrupt airlines you could choose and we're glad that you chose ours."
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What's the Big Idea?
Sep 16, 2005 - from CMO Magazine: Conventional wisdom holds that great marketers, like great companies, stay ahead of the curve by following one simple...
Sep 16, 2005 - from CMO Magazine: Conventional wisdom holds that great marketers, like great companies, stay ahead of the curve by following one simple...
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Joel on Software - The Project Aardvark Spec
Sep 20, 2005 - Product managers and product architects may find this a helpful read. Joel on Software - The Project Aardvark Spec: "As the final...
Sep 20, 2005 - Product managers and product architects may find this a helpful read. Joel on Software - The Project Aardvark Spec: "As the final...
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Tech Takes Back the Market
Sep 20, 2005 - from Tech Takes Back the Market in CMO magazine: Until recently, however, marketing has played a relatively small role in the industry's...
Sep 20, 2005 - from Tech Takes Back the Market in CMO magazine: Until recently, however, marketing has played a relatively small role in the industry's...
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A look inside the iPod nano and Apple's margins
Sep 22, 2005 - Here's an interesting look inside the iPod nano and Apple's margins: "According to a writeup of the iSuppli analysis on BusinessWeek,...
Sep 22, 2005 - Here's an interesting look inside the iPod nano and Apple's margins: "According to a writeup of the iSuppli analysis on BusinessWeek,...
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Subvert from Within: a user-focused employee guide
Sep 23, 2005 - from Creating Passionate Users: It's one thing to talk about--and execute--a user-focused approach when you're a small company or an independent contractor....
Sep 23, 2005 - from Creating Passionate Users: It's one thing to talk about--and execute--a user-focused approach when you're a small company or an independent contractor....
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Well, if the persona fits...
Sep 30, 2005 - Flight attendant unions in the US have asked members to boycott new thriller Flightplan, saying it depicts in-flight personnel as "unhelpful...
Sep 30, 2005 - Flight attendant unions in the US have asked members to boycott new thriller Flightplan, saying it depicts in-flight personnel as "unhelpful...
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This ROI is broken....
Sep 30, 2005 - I got this blurb about ROI analysis. Thought it'd be interesting. This comprehensive tutorial explains in plain English -- and with everyday,...
Sep 30, 2005 - I got this blurb about ROI analysis. Thought it'd be interesting. This comprehensive tutorial explains in plain English -- and with everyday,...
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First impressions
Sep 30, 2005 - A friend bought an Apple PowerBook, largely on my recommendation. He opened the box and found beautiful packaging... and a dead...
Sep 30, 2005 - A friend bought an Apple PowerBook, largely on my recommendation. He opened the box and found beautiful packaging... and a dead...
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and speaking of being passionate
Oct 03, 2005 - Have you considered submitting an article to productmarketing.com? Productmarketing.com accepts articles about product management topics from anyone involved with product management or...
Oct 03, 2005 - Have you considered submitting an article to productmarketing.com? Productmarketing.com accepts articles about product management topics from anyone involved with product management or...
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Keep the sharp edges!
Oct 03, 2005 - Creating Passionate Users has some interesting thoughts on teams and greatness. 'Great software isn't created by committee.' That quote came from James...
Oct 03, 2005 - Creating Passionate Users has some interesting thoughts on teams and greatness. 'Great software isn't created by committee.' That quote came from James...
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Nifty Tool for Affinity Mapping
Oct 14, 2005 - We were doing some positioning for one of our courses at Pragmatic Marketing (yes, we use our own tools), and I...
Oct 14, 2005 - We were doing some positioning for one of our courses at Pragmatic Marketing (yes, we use our own tools), and I...
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Content-Type.com free file hosting
Oct 15, 2005 - Ever need to send a big file? With Content-Type.com free file hosting, you are allowed to distribute uploaded files to as...
Oct 15, 2005 - Ever need to send a big file? With Content-Type.com free file hosting, you are allowed to distribute uploaded files to as...
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The Winners and Losers of the Internet Break-Up
Oct 16, 2005 - Naseem Javed writes, "Why should Internet break and how ridiculous is this issue? Imagine if a few printers around the globe...
Oct 16, 2005 - Naseem Javed writes, "Why should Internet break and how ridiculous is this issue? Imagine if a few printers around the globe...
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The Host With The Most: Hosting Software
Oct 19, 2005 - Many companies today want to package their software product as an Application Service Provider (ASP), or hosted, offering. Hosting your software...
Oct 19, 2005 - Many companies today want to package their software product as an Application Service Provider (ASP), or hosted, offering. Hosting your software...
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When TV Surrenders to Web
Oct 20, 2005 - from When TV Surrenders to Web: "As long as the flow of information shifts from the old model of 'from one...
Oct 20, 2005 - from When TV Surrenders to Web: "As long as the flow of information shifts from the old model of 'from one...
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Marketing communications forever changed
Oct 20, 2005 - "Agencies say advertising is part of the solution because that's their output."Jon Wilkins, co-founder of Naked Communications. Marketing communications is fundamentally...
Oct 20, 2005 - "Agencies say advertising is part of the solution because that's their output."Jon Wilkins, co-founder of Naked Communications. Marketing communications is fundamentally...
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Product & Process Innovation
Oct 20, 2005 - In the Thunderbird Innovation Challenge, over 300 teams from over 100 of the top MBA programs in over 20 countries compete...
Oct 20, 2005 - In the Thunderbird Innovation Challenge, over 300 teams from over 100 of the top MBA programs in over 20 countries compete...
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The key to making happy users: Make the right thing easy
Oct 21, 2005 - 'Make the right thing easy and the wrong thing hard.' If designers followed that one clear principle, there'd be a lot...
Oct 21, 2005 - 'Make the right thing easy and the wrong thing hard.' If designers followed that one clear principle, there'd be a lot...
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Marketing Profiler
Oct 25, 2005 - Is your marketing group a "growth champion" or merely a "service provider"? The Marketing Profiler asks, "Do you want to create...
Oct 25, 2005 - Is your marketing group a "growth champion" or merely a "service provider"? The Marketing Profiler asks, "Do you want to create...
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Role of Technical Sales Engineers
Oct 26, 2005 - I rec'd this in email: > we are now trying to understand the sales engineer position. Have you read my article on SEs?...
Oct 26, 2005 - I rec'd this in email: > we are now trying to understand the sales engineer position. Have you read my article on SEs?...
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Effective Meetings
Oct 26, 2005 - One of my students showed me a meeting cost counter (free download at EffectiveMeetings.com). It can be displayed during your meeting...
Oct 26, 2005 - One of my students showed me a meeting cost counter (free download at EffectiveMeetings.com). It can be displayed during your meeting...
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Excellent Customer Service
Oct 26, 2005 - I spend a lot of time with tech support for the various gadgets I use. Most experiences are not pleasant at...
Oct 26, 2005 - I spend a lot of time with tech support for the various gadgets I use. Most experiences are not pleasant at...
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IDEO and the Art of Innovation
Oct 29, 2005 - How does the process of designing a better product work? IDEO is the poster-child of innovation. This Nightline broadcast, originally aired...
Oct 29, 2005 - How does the process of designing a better product work? IDEO is the poster-child of innovation. This Nightline broadcast, originally aired...
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The Dilbert Blog: I love Technology
Oct 31, 2005 - I guess I'm not the only one who has trouble traveling. Scott Adams writes in The Dilbert Blog: I love Technology: "Today...
Oct 31, 2005 - I guess I'm not the only one who has trouble traveling. Scott Adams writes in The Dilbert Blog: I love Technology: "Today...
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Issue 5: Where Does Product Management Belong in the Organization
Nov 01, 2005 - Product Management's placement in an organization is an indicator of the CEO's understanding of its potential. In an ideal world where...
Nov 01, 2005 - Product Management's placement in an organization is an indicator of the CEO's understanding of its potential. In an ideal world where...
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Uncle Mark's 2006 Gift Guide & Almanac
Nov 03, 2005 - The Uncle Mark 2006 Gift Guide & Almanac is simply the very best guide for anyone vexed about technology, in search...
Nov 03, 2005 - The Uncle Mark 2006 Gift Guide & Almanac is simply the very best guide for anyone vexed about technology, in search...
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Pragmatic Marketing roles & compensation benchmark
Nov 04, 2005 - Every year, Pragmatic Marketing conducts a survey about roles, responsibilities, and compensation for product management and marketing professionals. You can find...
Nov 04, 2005 - Every year, Pragmatic Marketing conducts a survey about roles, responsibilities, and compensation for product management and marketing professionals. You can find...
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Don't Manage Time, Manage Yourself
Nov 08, 2005 - In Don't Manage Time, Manage Yourself, David Allen writes: We clutter our minds with vague promises about what we should do, what...
Nov 08, 2005 - In Don't Manage Time, Manage Yourself, David Allen writes: We clutter our minds with vague promises about what we should do, what...
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Best of Out-Of-The-Office auto-replies
Nov 10, 2005 - I am currently out at a job interview and will reply to you if I fail to get the position. Be...
Nov 10, 2005 - I am currently out at a job interview and will reply to you if I fail to get the position. Be...
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Interview with an honest boss
Nov 10, 2005 - Check out the Interview with an honest boss? Who knew that Hallmark had a sense of humor?
Nov 10, 2005 - Check out the Interview with an honest boss? Who knew that Hallmark had a sense of humor?
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Winners, Losers of Corporate Image 2005
Nov 11, 2005 - Corporations that develop clear messages and clearly communicate their stories to both the internal organizations and the external forces are the...
Nov 11, 2005 - Corporations that develop clear messages and clearly communicate their stories to both the internal organizations and the external forces are the...
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Peter F. Drucker (1909-2005)
Nov 12, 2005 - Peter F. Drucker, a man largely credited with creating the school of thought that governs most modern corporate management styles, died...
Nov 12, 2005 - Peter F. Drucker, a man largely credited with creating the school of thought that governs most modern corporate management styles, died...
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Product Manager, Interrupted
Nov 14, 2005 - Jacques Murphy writes, If I could point to a common trait of product manager positions, whether the focus is technical or...
Nov 14, 2005 - Jacques Murphy writes, If I could point to a common trait of product manager positions, whether the focus is technical or...
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Creating Googles, Apples and a process of innovation.
Nov 15, 2005 - from Creating Googles, Apples and a process of innovation: Larry Keeley, co-founder and president of the Doblin Group in Chicago, said that...
Nov 15, 2005 - from Creating Googles, Apples and a process of innovation: Larry Keeley, co-founder and president of the Doblin Group in Chicago, said that...
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Eclipse Roadmap
Nov 18, 2005 - I don't know if this is a good example but it is an example of a roadmap approach. The Eclipse Roadmap...
Nov 18, 2005 - I don't know if this is a good example but it is an example of a roadmap approach. The Eclipse Roadmap...
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Fixing the Requirements Mess
Nov 21, 2005 - In "Fixing the Requirements Mess" CIO magazine explores the challenges of managing and articulating requirements. Requirements, as every CIO knows, are a...
Nov 21, 2005 - In "Fixing the Requirements Mess" CIO magazine explores the challenges of managing and articulating requirements. Requirements, as every CIO knows, are a...
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Big Talk And Small Steps: Implementing Strategy
Nov 24, 2005 - In many companies, the management team, Marketing, and Business Development are full of ideas about where to take your product. They...
Nov 24, 2005 - In many companies, the management team, Marketing, and Business Development are full of ideas about where to take your product. They...
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Back in the Box
Nov 28, 2005 - Douglas Rushkoff writes, I can't count the number of times I've been called by companies searching for a miracle cure--a speech or...
Nov 28, 2005 - Douglas Rushkoff writes, I can't count the number of times I've been called by companies searching for a miracle cure--a speech or...
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Your Buyers Don't Want Gobbledygook
Nov 28, 2005 - David Meerman Scott writes, So what's with all the nonsense words being thrown about by well-intentioned marketing people at B2B companies? Nearly...
Nov 28, 2005 - David Meerman Scott writes, So what's with all the nonsense words being thrown about by well-intentioned marketing people at B2B companies? Nearly...
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Complexity is easy; simplicity is hard
Nov 30, 2005 - Google understands that simplicity is both sacred and central to its competitive advantage. Mayer is a specialist in artificial intelligence, not...
Nov 30, 2005 - Google understands that simplicity is both sacred and central to its competitive advantage. Mayer is a specialist in artificial intelligence, not...
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Why Marketing ROI Misses the Mark
Nov 30, 2005 - Robert R. Johnson (no relation) suggests, "Rather than adopting piecemeal approaches from finance, marketers should look to operations and production for...
Nov 30, 2005 - Robert R. Johnson (no relation) suggests, "Rather than adopting piecemeal approaches from finance, marketers should look to operations and production for...
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Less as a competitive advantage
Dec 01, 2005 - A friend shared this post from Signal vs. Noise (by 37signals): Less. I want to talk about the concept of less. And more...
Dec 01, 2005 - A friend shared this post from Signal vs. Noise (by 37signals): Less. I want to talk about the concept of less. And more...
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CMO Council study reveals the painfully obvious
Dec 07, 2005 - from Revenue Journal: CMO Council study reveals the painfully obvious: "73% of the 400 marketers polled in the CMO study say that...
Dec 07, 2005 - from Revenue Journal: CMO Council study reveals the painfully obvious: "73% of the 400 marketers polled in the CMO study say that...
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2005 salary survey results posted
Dec 09, 2005 - Each year Pragmatic Marketing conducts a survey of product managers, marketing managers, and other marketing professionals. Our objective is to provide...
Dec 09, 2005 - Each year Pragmatic Marketing conducts a survey of product managers, marketing managers, and other marketing professionals. Our objective is to provide...
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2005 survey: Canadian compensation
Dec 10, 2005 - The 2005 survey has been updated with Canadian compensation. (We didn't get enough participation from the rest of the world to...
Dec 10, 2005 - The 2005 survey has been updated with Canadian compensation. (We didn't get enough participation from the rest of the world to...
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How to Ship Anything
Dec 15, 2005 - This from Joel on Software : When we started selling the Aardvark DVDs on our website, we didn't think it would be...
Dec 15, 2005 - This from Joel on Software : When we started selling the Aardvark DVDs on our website, we didn't think it would be...
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2005 survey: Average, Minimums, and Maximums
Dec 16, 2005 - Average, Minimums, and Maximums from the 2005 survey are posted.
Dec 16, 2005 - Average, Minimums, and Maximums from the 2005 survey are posted.
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Positioning begins with reality
Dec 16, 2005 - from Messages That Matter : "A good positioning strategy can do more than create awareness and demand for your B2B product or...
Dec 16, 2005 - from Messages That Matter : "A good positioning strategy can do more than create awareness and demand for your B2B product or...
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Circular Marketing: The Number One Issue of 2006
Dec 26, 2005 - We are being forced to re-design to a new level of "micro-nization" of business units, a "wireless-izing" of mass communication and...
Dec 26, 2005 - We are being forced to re-design to a new level of "micro-nization" of business units, a "wireless-izing" of mass communication and...
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BrainDeath by Micromanagement
Dec 27, 2005 - From Creating Passionate Users: If you asked 100 managers which they'd prefer--employees who think, or mindless zombies who respond only (and exactly)...
Dec 27, 2005 - From Creating Passionate Users: If you asked 100 managers which they'd prefer--employees who think, or mindless zombies who respond only (and exactly)...
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ack/nak: discussion: the tao of pricing
Dec 27, 2005 - from a new product marketing blog called ACK/NAK: "One of the wonderful things about being a product marketing guy is being able...
Dec 27, 2005 - from a new product marketing blog called ACK/NAK: "One of the wonderful things about being a product marketing guy is being able...
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Turning Browsers into Buyers
Dec 29, 2005 - David Meerman Scott writes in CMO Magazine, Today, when people shop, the Web is almost always their first stop. In any market...
Dec 29, 2005 - David Meerman Scott writes in CMO Magazine, Today, when people shop, the Web is almost always their first stop. In any market...
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Demo War Stories
Jan 01, 2006 - For the many Product Managers and others out there who have given software demos, you know just how badly things can...
Jan 01, 2006 - For the many Product Managers and others out there who have given software demos, you know just how badly things can...
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Requirements and great products
Jan 02, 2006 - An online post asked: Can anyone identify great software that was developed with a formal requirements process? I wonder: is the challenge...
Jan 02, 2006 - An online post asked: Can anyone identify great software that was developed with a formal requirements process? I wonder: is the challenge...
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My Greatest Lesson
Jan 03, 2006 - Work, more and more, is about the lessons we learn: where to find inspiration, how to make sense of ambiguity, how...
Jan 03, 2006 - Work, more and more, is about the lessons we learn: where to find inspiration, how to make sense of ambiguity, how...
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Cooper: Myths and measurements
Jan 04, 2006 - Steve Calde at Cooper writes: There's a dirty little secret that nobody in the design community wants you to know: it's actually...
Jan 04, 2006 - Steve Calde at Cooper writes: There's a dirty little secret that nobody in the design community wants you to know: it's actually...
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Rethinking presentations
Jan 05, 2006 - Product managers often give presentations to colleagues, executives, customers--and we all probably suffer from "too much"--trying to say too much using...
Jan 05, 2006 - Product managers often give presentations to colleagues, executives, customers--and we all probably suffer from "too much"--trying to say too much using...
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The Top Ten Lies of Entrepreneurs
Jan 09, 2006 - Guy Kawasaki writes, "I get pitched dozens of times every year, and every pitch contains at least three or four of...
Jan 09, 2006 - Guy Kawasaki writes, "I get pitched dozens of times every year, and every pitch contains at least three or four of...
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A history of computing
Jan 10, 2006 - The history of computing project shows the major deliverables in computing through time. Look up what computing looked like in the...
Jan 10, 2006 - The history of computing project shows the major deliverables in computing through time. Look up what computing looked like in the...
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E-Commerce Branding
Jan 13, 2006 - 'Cheap' is losing its power as now 'free' is in. Global competition is so fierce and the labor-cost disparity is so...
Jan 13, 2006 - 'Cheap' is losing its power as now 'free' is in. Global competition is so fierce and the labor-cost disparity is so...
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Going Guerrilla
Jan 20, 2006 - CMOs in professional-service firms face daunting challenges: practitioners who may not understand or like the idea of marketing, and a continuous...
Jan 20, 2006 - CMOs in professional-service firms face daunting challenges: practitioners who may not understand or like the idea of marketing, and a continuous...
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The Dumbest People in the World
Jan 22, 2006 - Corporate teams that are overdependent on research averages often see their marketing fail at a spectacular rate. Their new product introductions...
Jan 22, 2006 - Corporate teams that are overdependent on research averages often see their marketing fail at a spectacular rate. Their new product introductions...
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rule: write the MRD first
Jan 24, 2006 - Bob Corrigan writes, "I can't count how many times in my career I've had to write a MRD for a product...
Jan 24, 2006 - Bob Corrigan writes, "I can't count how many times in my career I've had to write a MRD for a product...
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Does an MBA make a difference?
Jan 24, 2006 - Does an MBA make a difference? According to our survey, it does. In the 2005 Annual Product Management Salary Survey, we compared...
Jan 24, 2006 - Does an MBA make a difference? According to our survey, it does. In the 2005 Annual Product Management Salary Survey, we compared...
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Customer Loyalty: Mind & Body, Heart & Soul
Jan 25, 2006 - Volumes have been written about the concept of customer loyalty and how essential it is to a company's profitability and growth....
Jan 25, 2006 - Volumes have been written about the concept of customer loyalty and how essential it is to a company's profitability and growth....
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How to Be a Demo God
Jan 26, 2006 - Guy Kawasaki offers these great tips for doing great demos.
Jan 26, 2006 - Guy Kawasaki offers these great tips for doing great demos.
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the gmail delete button
Jan 28, 2006 - Bob C comments on listening to customers while reflecting on the gmail delete button. It reminds us that we should "eat...
Jan 28, 2006 - Bob C comments on listening to customers while reflecting on the gmail delete button. It reminds us that we should "eat...
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If You Want it Done Right, Get Someone Else to Do It
Jan 30, 2006 - Worrying about the cost or effort of sending non-core work outside? Mike Evangelist comments, As the engineering team worked feverishly getting DVD...
Jan 30, 2006 - Worrying about the cost or effort of sending non-core work outside? Mike Evangelist comments, As the engineering team worked feverishly getting DVD...
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The Art of Execution
Jan 30, 2006 - Guy Kawasaki writes, At the end of the process, every entrepreneur has to answer the same question as the candidate: "Now what?"...
Jan 30, 2006 - Guy Kawasaki writes, At the end of the process, every entrepreneur has to answer the same question as the candidate: "Now what?"...
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Job Hunting... the Air Google Way
Jan 31, 2006 - Naseem Javed comments: Air Google makes it possible to inspect new job sites, hotels and vacation destinations, conduct market research, spy, carry...
Jan 31, 2006 - Naseem Javed comments: Air Google makes it possible to inspect new job sites, hotels and vacation destinations, conduct market research, spy, carry...
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Posted: Issue 1| Pragmatic Marketing's Annual Product Management Salary Survey 2005
Feb 01, 2006 - The new issue of the productmarketing.com print journal is now posted online. Go to Volume 4, Issue 1 for articles on...
Feb 01, 2006 - The new issue of the productmarketing.com print journal is now posted online. Go to Volume 4, Issue 1 for articles on...
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Why Features Don't Matter Any More
Feb 02, 2006 - In Why Features Don't Matter Any More, Andreas Pfeiffer offers these 10 fundamental rules for technology based on user experience.
Feb 02, 2006 - In Why Features Don't Matter Any More, Andreas Pfeiffer offers these 10 fundamental rules for technology based on user experience.
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On software testing
Feb 03, 2006 - Testing can be automated. If your testing people need some resources, LogiGear offers these software testing templates, articles, white papers. Software...
Feb 03, 2006 - Testing can be automated. If your testing people need some resources, LogiGear offers these software testing templates, articles, white papers. Software...
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Ford: "If they will buy it, we will build it"
Feb 04, 2006 - Here are some great excerpts from a speech by Bill Ford, Chairman and CEO, Ford Motor Company, at the Ford Motor...
Feb 04, 2006 - Here are some great excerpts from a speech by Bill Ford, Chairman and CEO, Ford Motor Company, at the Ford Motor...
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The Man Who Said 'No' to Wal-Mart
Feb 05, 2006 - What does it mean to say 'no' to a huge client? When does it make sense to "fire" a customer? Fast...
Feb 05, 2006 - What does it mean to say 'no' to a huge client? When does it make sense to "fire" a customer? Fast...
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the value-add of product management
Feb 08, 2006 - Bob C writes, As I've grown up/older, I've come to acknowledge where my skills and passions lay, and one area of endeavor...
Feb 08, 2006 - Bob C writes, As I've grown up/older, I've come to acknowledge where my skills and passions lay, and one area of endeavor...
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A Marketer's Guide to Blogging
Feb 09, 2006 - CMO Magazine notes: Blogs can be a CMO's best friend - or worst nightmare. The key to success is joining the conversation,...
Feb 09, 2006 - CMO Magazine notes: Blogs can be a CMO's best friend - or worst nightmare. The key to success is joining the conversation,...
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Sales Training: Revving Up The Troops
Feb 10, 2006 - One of the duties that frequently falls to Product Managers is to train the sales force, getting it prepared to sell...
Feb 10, 2006 - One of the duties that frequently falls to Product Managers is to train the sales force, getting it prepared to sell...
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Owning the Gap
Feb 10, 2006 - Rich Mironov writes, Product managers are usually the people who "own the gap" for their specific products: identifying all of the missing...
Feb 10, 2006 - Rich Mironov writes, Product managers are usually the people who "own the gap" for their specific products: identifying all of the missing...
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"Ideally we'll never meet any of our customers"
Feb 10, 2006 - My friend Len wrote me: I just saw something that completely floored me and it make me think about you and...
Feb 10, 2006 - My friend Len wrote me: I just saw something that completely floored me and it make me think about you and...
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Requirements vs design
Feb 14, 2006 - Tyner Blain is writing about a subject of intense interest to product teams: A classic debate. It comes up often. Unfortunately, it's...
Feb 14, 2006 - Tyner Blain is writing about a subject of intense interest to product teams: A classic debate. It comes up often. Unfortunately, it's...
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And the controversy continues...
Feb 15, 2006 - Marc Andreessen of Netscape fame finds it annoying when customers of his new company, Ning, drop into the office without an...
Feb 15, 2006 - Marc Andreessen of Netscape fame finds it annoying when customers of his new company, Ning, drop into the office without an...
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Mergers: Back to "Happily Ever After"
Feb 17, 2006 - Most mergers fail. It's an assumption repeated so often that few would dare question it. But is it true? During the 1990s,...
Feb 17, 2006 - Most mergers fail. It's an assumption repeated so often that few would dare question it. But is it true? During the 1990s,...
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nts 2.0 - A new type of patent is needed
Feb 17, 2006 - There are big problems with patents, especially software patents. It takes too long to get patent protection, particularly for fast-moving high-tech...
Feb 17, 2006 - There are big problems with patents, especially software patents. It takes too long to get patent protection, particularly for fast-moving high-tech...
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Culture Crash
Feb 18, 2006 - Much has been said about the connection between marketing and sales. Sales people see marketing as the source of leads and...
Feb 18, 2006 - Much has been said about the connection between marketing and sales. Sales people see marketing as the source of leads and...
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Building remarkable products
Feb 21, 2006 - Man oh man! Check out this vision of computing. It's kinda long (3:31) but incredible!! I want one.
Feb 21, 2006 - Man oh man! Check out this vision of computing. It's kinda long (3:31) but incredible!! I want one.
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Reconciling Maintenance And New Releases
Feb 23, 2006 - One challenge facing a Product Manager is how to balance limited Development resources between the need for maintenance work on the...
Feb 23, 2006 - One challenge facing a Product Manager is how to balance limited Development resources between the need for maintenance work on the...
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Can Google Stay Google?
Feb 24, 2006 - Everyone's fascinated with Google. This article on Fast Company explores some of its inner workings. It is the company of the nanosecond...
Feb 24, 2006 - Everyone's fascinated with Google. This article on Fast Company explores some of its inner workings. It is the company of the nanosecond...
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a little courtesy and subtlety
Feb 25, 2006 - Subtlety is not a virtue of our culture, but it appeals to me and always has. --Robert Redford I've forgotten what I...
Feb 25, 2006 - Subtlety is not a virtue of our culture, but it appeals to me and always has. --Robert Redford I've forgotten what I...
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Second-mover opportunities
Mar 01, 2006 - In bringing a gun to a knife fight, Tyner Blain discusses the challenge of buying and using criteria as well as...
Mar 01, 2006 - In bringing a gun to a knife fight, Tyner Blain discusses the challenge of buying and using criteria as well as...
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Death by Meeting by Patrick Lencioni
Mar 02, 2006 - I just finished Death by Meeting by Patrick Lencioni who advocates not that we have too many meetings but too few!...
Mar 02, 2006 - I just finished Death by Meeting by Patrick Lencioni who advocates not that we have too many meetings but too few!...
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Involving customers early and often
Mar 06, 2006 - from Involving customers early and often: Iterative development offers built-in opportunities for demonstrating incremental advances on the solution being implemented. These early...
Mar 06, 2006 - from Involving customers early and often: Iterative development offers built-in opportunities for demonstrating incremental advances on the solution being implemented. These early...
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Creating A Great Trade Show Playbook
Mar 08, 2006 - Exhibiting at trade shows is a staple of marketing a software product. As part of a mix of marketing activities to...
Mar 08, 2006 - Exhibiting at trade shows is a staple of marketing a software product. As part of a mix of marketing activities to...
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3/14 1:59 = Pi day
Mar 14, 2006 - Pi Day is a special day in the lives of many-a-nerd. Just like normal people celebrate Valentine's Day or National Pancake...
Mar 14, 2006 - Pi Day is a special day in the lives of many-a-nerd. Just like normal people celebrate Valentine's Day or National Pancake...
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CMMI Levels explained
Mar 18, 2006 - The levels of CMMI came up in a conversation this week. The Software Engineering Institute (SEI) at Carnegie Mellon created the...
Mar 18, 2006 - The levels of CMMI came up in a conversation this week. The Software Engineering Institute (SEI) at Carnegie Mellon created the...
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Software design and making movies
Mar 21, 2006 - We've often compared the making of products to the making of movies. Both need a business producer (ie., product manager) and...
Mar 21, 2006 - We've often compared the making of products to the making of movies. Both need a business producer (ie., product manager) and...
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ack/nak: sigh: the consumer Vista ship date pool, and commentary
Mar 22, 2006 - I was going to comment on the Vista delay but Bob already did. He writes: It's maddening, but not unexpected. Jim Allchin...
Mar 22, 2006 - I was going to comment on the Vista delay but Bob already did. He writes: It's maddening, but not unexpected. Jim Allchin...
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CAN-SPAM awareness
Mar 22, 2006 - With 3.5 million pieces of SPAM going out this January and almost 50% of it coming from the U.S., WebSurveyor has...
Mar 22, 2006 - With 3.5 million pieces of SPAM going out this January and almost 50% of it coming from the U.S., WebSurveyor has...