Featured

5 Costly Event Marketing Mistakes to Avoid

5 Costly Event Marketing Mistakes to Avoid

By Mahmoud Majed July 2, 2019

Event marketing is a cornerstone for any business or enterprise that hosts events, regardless of size. Successful corporate event planning offers many potential benefits, including: Increasing brand awareness Building brand affinity Establishing and developing relationships Increasing leads Promoting products and/or improving sales Increasing the customer database Brand credibility and thought leadership Increasing ROI
Read More

Recent Posts

10 Tips for Creating Successful Product Marketing Content

By its nature, content marketing focuses on customer relationships, branding and thought leadership.…
Read More

4 Ways Retailers Are Using Machine Learning

Machine learning and artificial intelligence are changing the world as we know it. From our online s…
Read More

The Importance of AI in B2B eCommerce

Whether it’s recommending new shows to watch on Netflix or suggesting other products to buy on…
Read More

Pragmatic Institute's New Data Science Curriculum

We’ve been talking a lot lately about the importance of understanding the impact data science …
Read More

The Four Key Hurdles to Successful Product Launches

The make-or-break window of opportunity for product launch success is narrowing and becoming more ch…
Read More

The Most Common Marketing KPI Mistakes

Modern marketers have exposure to a full range of promotional platforms, and new ones are cropping u…
Read More

Product Manager vs. Project Manager

Titles are a mess. Some organizations have such a profusion of titles that any one team may have pr…
Read More

Stakeholder Communications

“It’s hard to make predictions, especially about the future.” Danish proverb What …
Read More

Market Problems and Frustrations

Much of what product managers do on a daily basis is prioritize a long list of requests. Requests th…
Read More
Next

Looking for the latest in product and data science? Get our articles, webinars and podcasts.