Featured

Who Drives Pricing in Growth Companies?

Who Drives Pricing in Growth Companies?

By Mark Stiving September 12, 2018

From a reader: “Mark, I love your daily LinkedIn posts. Thanks for sharing. I find pricing to be a fascinating topic. Question: In your opinion, who should and who usually drives pricing within (tech) growth companies? Most companies I’ve spoken to, it’s all over the place. I feel like it should be a product management function (with inputs from all the relevant stakeholders). What’s your experience?” 
Read More

Recent Posts

Does an Increase in Awareness Really Increase Revenue?

I was challenged to demonstrate the causal relationship between generating awareness and revenue. In…
Read More

What Is Anchoring?

A colleague asked me: “Mark, what is anchoring? I wanted to get your explanation of the concep…
Read More

Pricing Is Poker, Not Chess

In her book, “Thinking in Bets: Making Smarter Decisions When You Don’t have All the Fac…
Read More

Tariffs and Pricing

Question from a reader: Hi Mark, I have been following you on LinkedIn for several months and I real…
Read More

Pseudo-Socialist Pricing

Here is a fantastic and funny pricing situation from a friend. Hi Mark, I recently got my curb numbe…
Read More

Learn How to Build Successful Sales Partnerships in the New Issue of Pragmatic Marketer

Is everything you do aligned with the sales team? Do you know what motivates them, challenges them a…
Read More

Price Data, the Internet Arms Race and You

A reader sent in the following: Hey Mark, hope all is well with you these days. Saw this article abo…
Read More

 Marrying Up: Partnering With Big Companies

The competitive landscape for software companies, driven by venture-backed startups and disruptive b…
Read More

What Is Value-Based Pricing?

Value-Based Pricing (VBP) means to charge what your customers are willing to pay (WTP). This is a si…
Read More
Next

Looking for the latest in product management news, articles, webinars, podcasts and more?