Pragmatic Marketing

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The Pragmatic Marketer: Volume 6 Issue 5
Mar 14, 2012 - The journal for technology product management and marketing professionals
Mar 14, 2012 - The journal for technology product management and marketing professionals
Article
The Pragmatic Marketer: Volume 6 Issue 4
Oct 28, 2009 - The journal for technology product management and marketing professionals
Oct 28, 2009 - The journal for technology product management and marketing professionals
Article
2009 Annual Product Management and Marketing Survey
Jan 28, 2010 - [PDF]Each year Pragmatic Marketing conducts a survey of product managers and marketing professionals. Our objective is to provide information about compensation...
Jan 28, 2010 - [PDF]Each year Pragmatic Marketing conducts a survey of product managers and marketing professionals. Our objective is to provide information about compensation...
Article
The Pragmatic Marketer Volume 7 Issue 4
Oct 29, 2009 - The journal for technology product management and marketing professionals
Oct 29, 2009 - The journal for technology product management and marketing professionals
Article
The Pragmatic Marketer Volume 7 Issue 5
Nov 04, 2009 - The journal for technology product management and marketing professionals
Nov 04, 2009 - The journal for technology product management and marketing professionals
Article
The Pragmatic Marketer: Volume 6 Issue 3
Oct 28, 2009 - The journal for technology product management and marketing professionals
Oct 28, 2009 - The journal for technology product management and marketing professionals
Article
The Pragmatic Marketer: Volume 1 Issue 1
Jan 25, 2009 - The journal for technology product management and marketing professionals
Jan 25, 2009 - The journal for technology product management and marketing professionals
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The Pragmatic Marketer: Volume 1 Issue 2
Oct 27, 2009 - The journal for technology product management and marketing professionals
Oct 27, 2009 - The journal for technology product management and marketing professionals
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The Pragmatic Marketer: Volume 1 Issue 3
Dec 06, 2009 - The journal for technology product management and marketing professionals
Dec 06, 2009 - The journal for technology product management and marketing professionals
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The Pragmatic Marketer: Volume 1 Issue 4
Oct 16, 2009 - The journal for technology product management and marketing professionals
Oct 16, 2009 - The journal for technology product management and marketing professionals
Article
The Pragmatic Marketer: Volume 2 Issue 1
Dec 06, 2009 - The journal for technology product managers and marketing professionals
Dec 06, 2009 - The journal for technology product managers and marketing professionals
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The Pragmatic Marketer: Volume 2 Issue 2
Jan 25, 2009 - The journal for technology product managers and marketing professionals
Jan 25, 2009 - The journal for technology product managers and marketing professionals
Article
The Pragmatic Marketer: Volume 2 Issue 3
Jan 25, 2009 - The journal for technology product managers and marketing professionals
Jan 25, 2009 - The journal for technology product managers and marketing professionals
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The Pragmatic Marketer: Volume 2 Issue 4
Jan 25, 2009 - The journal for technology product managers and marketing professionals
Jan 25, 2009 - The journal for technology product managers and marketing professionals
Article
The Pragmatic Marketer: Volume 2 Issue 5
Jan 25, 2009 - The journal for technology product managers and marketing professionals
Jan 25, 2009 - The journal for technology product managers and marketing professionals
Article
The Pragmatic Marketer: Volume 3 Issue 1
Jan 25, 2009 - The journal for technology product managers and marketing professionals
Jan 25, 2009 - The journal for technology product managers and marketing professionals
Article
The Pragmatic Marketer: Volume 3 Issue 2
Jan 25, 2009 - The journal for technology product managers and marketing professionals
Jan 25, 2009 - The journal for technology product managers and marketing professionals
Article
The Pragmatic Marketer: Volume 3 Issue 3
Jan 25, 2009 - The journal for technology product managers and marketing professionals
Jan 25, 2009 - The journal for technology product managers and marketing professionals
Article
The Pragmatic Marketer: Volume 3 Issue 4
Jan 25, 2009 - The journal for technology product managers and marketing professionals
Jan 25, 2009 - The journal for technology product managers and marketing professionals
Article
The Pragmatic Marketer: Volume 3 Issue 5
Jan 25, 2009 - The journal for technology product managers and marketing professionals
Jan 25, 2009 - The journal for technology product managers and marketing professionals
Article
The Pragmatic Marketer: Volume 4 Issue 1
Jan 25, 2009 - The journal for technology product managers and marketing professionals
Jan 25, 2009 - The journal for technology product managers and marketing professionals
Article
The Pragmatic Marketer: Volume 4 Issue 2
Jan 25, 2009 - The journal for technology product managers and marketing professionals
Jan 25, 2009 - The journal for technology product managers and marketing professionals
Article
The Pragmatic Marketer: Volume 4 Issue 3
Jan 25, 2009 - The journal for technology product managers and marketing professionals
Jan 25, 2009 - The journal for technology product managers and marketing professionals
Article
The Pragmatic Marketer: Volume 4 Issue 4
Jan 25, 2009 - The journal for technology product managers and marketing professionals
Jan 25, 2009 - The journal for technology product managers and marketing professionals
Article
The Pragmatic Marketer: Volume 4 Issue 5
Jan 27, 2011 - The journal for technology product management and marketing professionals
Jan 27, 2011 - The journal for technology product management and marketing professionals
Article
The Pragmatic Marketer: Volume 5 Issue 1
Jan 25, 2009 - The journal for technology product management and marketing professionals
Jan 25, 2009 - The journal for technology product management and marketing professionals
Article
The Pragmatic Marketer: Volume 5 Issue 2
Jan 25, 2009 - The journal for technology product management and marketing professionals
Jan 25, 2009 - The journal for technology product management and marketing professionals
Article
The Pragmatic Marketer: Volume 5 Issue 3
Oct 28, 2009 - The journal for technology product management and marketing professionals
Oct 28, 2009 - The journal for technology product management and marketing professionals
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The Pragmatic Marketer Magazine
Apr 22, 2011 - The journal for technology product management and marketing professionals
Apr 22, 2011 - The journal for technology product management and marketing professionals
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2001 Newsletter Archive
Oct 27, 2009 - November 2001: He Who Owns the Compiler WinsIn my seminars I often quote my rule...
Oct 27, 2009 - November 2001: He Who Owns the Compiler WinsIn my seminars I often quote my rule...
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2002 Newsletter Archive
Apr 02, 2009 - December 2002: Product management survey resultsThe average Product Manager is 35 years old;...
Apr 02, 2009 - December 2002: Product management survey resultsThe average Product Manager is 35 years old;...
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2003 Newsletter Archive
May 04, 2007 - December 2003It's that time again. Every year, Pragmatic Marketing conducts a survey about roles, responsibilities, and compensation for product management professionals....
May 04, 2007 - December 2003It's that time again. Every year, Pragmatic Marketing conducts a survey about roles, responsibilities, and compensation for product management professionals....
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2004 Newsletter Archive
Apr 02, 2009 - December 2004: Annual Product Management Salary SurveyEvery year, Pragmatic Marketing conducts a survey about roles, responsibilities, and compensation for product management...
Apr 02, 2009 - December 2004: Annual Product Management Salary SurveyEvery year, Pragmatic Marketing conducts a survey about roles, responsibilities, and compensation for product management...
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2005 Newsletter Archive
Apr 02, 2009 - December 2005: Product Management Roles & Salary Compensation Benchmark ResultsEach year Pragmatic Marketing conducts a survey of product managers, marketing managers,...
Apr 02, 2009 - December 2005: Product Management Roles & Salary Compensation Benchmark ResultsEach year Pragmatic Marketing conducts a survey of product managers, marketing managers,...
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2006 Newsletter Archive
Apr 02, 2009 - December 2006: Pragmatic Marketing Annual Benchmark Survey 2006 ResultsThe average product manager is 36 years old with 88% claiming to be...
Apr 02, 2009 - December 2006: Pragmatic Marketing Annual Benchmark Survey 2006 ResultsThe average product manager is 36 years old with 88% claiming to be...
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Pragmatic Marketing Newsletter
Feb 17, 2012 - A monthly update for technology product managers and marketers
Feb 17, 2012 - A monthly update for technology product managers and marketers
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Newsletter archive
Jun 11, 2007 - Creating the Right Product Roadmap. In most companies, Product Management is responsible for building, maintaining, and presenting the product roadmap...
Jun 11, 2007 - Creating the Right Product Roadmap. In most companies, Product Management is responsible for building, maintaining, and presenting the product roadmap...
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Publications
Feb 17, 2012 - Keeping product managers and marketers informed about industry best practices
Feb 17, 2012 - Keeping product managers and marketers informed about industry best practices
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2006 Annual Product Management and Marketing Survey
Dec 31, 2008 - Each year Pragmatic Marketing conducts a survey of product managers and marketing professionals. Our objective is to provide you with...
Dec 31, 2008 - Each year Pragmatic Marketing conducts a survey of product managers and marketing professionals. Our objective is to provide you with...
Article
2005 Annual Product Management and Marketing Survey
Dec 31, 2008 - Each year Pragmatic Marketing conducts a survey of product managers and marketing professionals. Our objective is to provide you with information...
Dec 31, 2008 - Each year Pragmatic Marketing conducts a survey of product managers and marketing professionals. Our objective is to provide you with information...
Article
2004 Annual Product Management and Marketing Survey
Dec 31, 2008 - Each year Pragmatic Marketing conducts a survey of product managers and marketing professionals. Our objective is to provide you with information...
Dec 31, 2008 - Each year Pragmatic Marketing conducts a survey of product managers and marketing professionals. Our objective is to provide you with information...
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Annual Product Management and Marketing Survey
Feb 17, 2012 - For 12 years, Pragmatic Marketing has conducted a survey of product management and marketing professionals. The results provide interesting insight into a typical 'day-in-the-life' for those tasked with defining and launching technology products in today's competitive market.
Feb 17, 2012 - For 12 years, Pragmatic Marketing has conducted a survey of product management and marketing professionals. The results provide interesting insight into a typical 'day-in-the-life' for those tasked with defining and launching technology products in today's competitive market.
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2003 Annual Product Management and Marketing Survey
Dec 31, 2008 - Each year Pragmatic Marketing conducts a survey of product managers and marketing professionals. Our objective is to provide you with information...
Dec 31, 2008 - Each year Pragmatic Marketing conducts a survey of product managers and marketing professionals. Our objective is to provide you with information...
Article
2002 Annual Product Management and Marketing Survey
Dec 31, 2008 - Each year Pragmatic Marketing conducts a survey of product managers and marketing professionals. Our objective is to provide you with information...
Dec 31, 2008 - Each year Pragmatic Marketing conducts a survey of product managers and marketing professionals. Our objective is to provide you with information...
Article
2001 Annual Product Management and Marketing Survey
Dec 31, 2008 - Each year Pragmatic Marketing conducts a survey of product managers and marketing professionals. Our objective is to provide you with information...
Dec 31, 2008 - Each year Pragmatic Marketing conducts a survey of product managers and marketing professionals. Our objective is to provide you with information...
Article
2000 Annual Product Management and Marketing Survey
Dec 31, 2008 - Each year Pragmatic Marketing conducts a survey of product managers and marketing professionals. Our objective is to provide you with information...
Dec 31, 2008 - Each year Pragmatic Marketing conducts a survey of product managers and marketing professionals. Our objective is to provide you with information...
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The Pragmatic Marketer Volume 8 Issue 2
Jan 25, 2011 - The journal for technology product management and marketing professionals
Jan 25, 2011 - The journal for technology product management and marketing professionals
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The Pragmatic Marketer Volume 8 Issue 1
Jan 25, 2011 - The journal for technology product management and marketing professionals
Jan 25, 2011 - The journal for technology product management and marketing professionals
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The Pragmatic Marketer: Volume 5 Issue 5
Oct 28, 2009 - The journal for technology product management and marketing professionals
Oct 28, 2009 - The journal for technology product management and marketing professionals
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2010 Annual Product Management and Marketing Survey
May 18, 2011 - Each year Pragmatic Marketing conducts a survey of product managers and marketing professionals. Our objective is to provide information about compensation as well as the most common responsibilities for those performing product management and marketing activities. Over 1,800 completed the survey between October 29 and November 25, 2010.
May 18, 2011 - Each year Pragmatic Marketing conducts a survey of product managers and marketing professionals. Our objective is to provide information about compensation as well as the most common responsibilities for those performing product management and marketing activities. Over 1,800 completed the survey between October 29 and November 25, 2010.
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The Pragmatic Marketer Volume 7 Issue 2
Oct 29, 2009 - The journal for technology product management and marketing professionals
Oct 29, 2009 - The journal for technology product management and marketing professionals
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2008 Annual Product Management and Marketing Survey
Jun 22, 2009 - Each year Pragmatic Marketing conducts a survey of product managers and marketing professionals.Over 1,100 responded to the survey, which was conducted...
Jun 22, 2009 - Each year Pragmatic Marketing conducts a survey of product managers and marketing professionals.Over 1,100 responded to the survey, which was conducted...
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The Pragmatic Marketer: Volume 7 Issue 1
Oct 29, 2009 - The journal for technology product management and marketing professionals
Oct 29, 2009 - The journal for technology product management and marketing professionals
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2011 Annual Product Management and Marketing Survey
Feb 21, 2012 - The results of the 12th Annual Pragmatic Marketing Product Management and Marketing Survey are in!  Authored by Paul Young  Every year,...
Feb 21, 2012 - The results of the 12th Annual Pragmatic Marketing Product Management and Marketing Survey are in!  Authored by Paul Young  Every year,...
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The Pragmatic Marketer: Volume 5 Issue 4
Oct 28, 2009 - The journal for technology product management and marketing professionals
Oct 28, 2009 - The journal for technology product management and marketing professionals
Article
The Pragmatic Marketer: Volume 6 Issue 1
Oct 28, 2009 - The journal for technology product management and marketing professionals
Oct 28, 2009 - The journal for technology product management and marketing professionals
Article
The Pragmatic Marketer: Volume 6 Issue 2
Oct 28, 2009 - The journal for technology product management and marketing professionals
Oct 28, 2009 - The journal for technology product management and marketing professionals
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The Pragmatic Marketer Volume 9 Issue 1
Apr 21, 2011 - The journal for technology product management and marketing professionals
Apr 21, 2011 - The journal for technology product management and marketing professionals
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The Pragmatic Marketer Volume 7 Issue 3
Oct 29, 2009 - The journal for technology product management and marketing professionals
Oct 29, 2009 - The journal for technology product management and marketing professionals
Jan 22, 2009 - By Scott Sehlhorst
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Profile of a product manager
Apr 27, 2007 - The average Product manager is 35 years old;  80% claim to be 'somewhat' or 'very' technical; 87%...
Apr 27, 2007 - The average Product manager is 35 years old;  80% claim to be 'somewhat' or 'very' technical; 87%...
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December 2003: Annual Product
Apr 27, 2007 - Every year, Pragmatic Marketing conducts a survey about roles, responsibilities, and compensation for product management...
Apr 27, 2007 - Every year, Pragmatic Marketing conducts a survey about roles, responsibilities, and compensation for product management...
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January 2004
Apr 27, 2007 - Product Management Roles & Salary Industry Compensation BenchmarkResults for 2003Each year Pragmatic Marketing conducts a survey of product managers, marketing managers,...
Apr 27, 2007 - Product Management Roles & Salary Industry Compensation BenchmarkResults for 2003Each year Pragmatic Marketing conducts a survey of product managers, marketing managers,...
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February 2005
Apr 27, 2007 - You can never have too many product managers Saeed Khan writes, ...
Apr 27, 2007 - You can never have too many product managers Saeed Khan writes, ...
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March 2006
Apr 27, 2007 - Are managers now experts? In larger companies, titles proliferate. The role of product manager is often called something else....
Apr 27, 2007 - Are managers now experts? In larger companies, titles proliferate. The role of product manager is often called something else....
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newsletter include
Jun 11, 2007 - Are you receiving the Pragmatic Marketing® Newsletter? Designed for product managers and marketers, each newsletter offers observations about product management &...
Jun 11, 2007 - Are you receiving the Pragmatic Marketing® Newsletter? Designed for product managers and marketers, each newsletter offers observations about product management &...
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2005 Averages, Minimums and Maximums
Apr 27, 2007 - AveragesFemaleMaleOverallin US$SalaryBonusTotalSalaryBonusTotalSalaryBonusTotalMidwest $73,211  $6,500  $79,711  $90,280  $10,500  $100,780  $82,909  $9,088  $91,997 Northeast 89,944  11,000  100,944  98,556  11,563  110,118  95,685  11,439  107,124 Pacific 93,474  12,500...
Apr 27, 2007 - AveragesFemaleMaleOverallin US$SalaryBonusTotalSalaryBonusTotalSalaryBonusTotalMidwest $73,211  $6,500  $79,711  $90,280  $10,500  $100,780  $82,909  $9,088  $91,997 Northeast 89,944  11,000  100,944  98,556  11,563  110,118  95,685  11,439  107,124 Pacific 93,474  12,500...
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2004 Averages, Minimums and Maximums
Apr 27, 2007 - CompensationAverage Female  Male  Overall  US Region(1) Salary  Bonus  Total  Salary  Bonus  Total  Salary  Bonus  Total Northeast $88.533$17.556$106.089$95.354$13.125$108.479$93.730$14.098107.828Midwest78.00010.90988.90985.4849.73995.22382.93610.11893.054South 82.800     9.538    92.338    89.150     9.529    98.679    87.033     9.532    96.565Southwest 90.667   17.000  107.667    91.091    18.438  109.528    91.040    18.278  109.318West 92.286     6.857    99.143    86.250   ...
Apr 27, 2007 - CompensationAverage Female  Male  Overall  US Region(1) Salary  Bonus  Total  Salary  Bonus  Total  Salary  Bonus  Total Northeast $88.533$17.556$106.089$95.354$13.125$108.479$93.730$14.098107.828Midwest78.00010.90988.90985.4849.73995.22382.93610.11893.054South 82.800     9.538    92.338    89.150     9.529    98.679    87.033     9.532    96.565Southwest 90.667   17.000  107.667    91.091    18.438  109.528    91.040    18.278  109.318West 92.286     6.857    99.143    86.250   ...
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2003 Averages, Minimums and Maximums
Apr 27, 2007 - CompensationAverageFemaleMaleOverall(All amounts in US $)SalaryBonusTotalSalaryBonusTotalSalaryBonusTotal Mid Atlantic   85.154 10.900   96.054   92.278 10.286 102.563   89.290 10.542   99.832 Midwest   75.941   6.818   82.759   82.404 11.649   94.053   80.688 10.542   91.229 North East   87.600 15.625 103.225   99.070 12.194 111.264  ...
Apr 27, 2007 - CompensationAverageFemaleMaleOverall(All amounts in US $)SalaryBonusTotalSalaryBonusTotalSalaryBonusTotal Mid Atlantic   85.154 10.900   96.054   92.278 10.286 102.563   89.290 10.542   99.832 Midwest   75.941   6.818   82.759   82.404 11.649   94.053   80.688 10.542   91.229 North East   87.600 15.625 103.225   99.070 12.194 111.264  ...
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2002 Comments for the VP of Sales
Apr 27, 2007 - Adequately training our sales people requires more time than just a one hour webcast.  Could we please have some kind of...
Apr 27, 2007 - Adequately training our sales people requires more time than just a one hour webcast.  Could we please have some kind of...
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2001 Comments for My Manager
Apr 27, 2007 - If I could say one thing to my immediate supervisor without fear of reprisal, it would be (sorted alphabetically):A product...
Apr 27, 2007 - If I could say one thing to my immediate supervisor without fear of reprisal, it would be (sorted alphabetically):A product...
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2007 Annual Product Management and Marketing Survey
Aug 01, 2009 - Each year Pragmatic Marketing conducts a survey of product managers and marketing professionals. Our objective is to provide you with information...
Aug 01, 2009 - Each year Pragmatic Marketing conducts a survey of product managers and marketing professionals. Our objective is to provide you with information...
Sep 17, 2009 - By Adam Bullied
Jun 16, 2007 - Success Story/Case Study
Article
Dealing With The Direct Mail vs. Anthrax Paradox
Apr 27, 2007 - Pragmatic Marketing, Inc. Several of our seminar attendees have asked us what they should do about ...
Apr 27, 2007 - Pragmatic Marketing, Inc. Several of our seminar attendees have asked us what they should do about ...
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February 2004
Apr 27, 2007 - Profile of marketing communications Marketing communications (marcom) is typically defined as the group that executes the company program strategy, responsible for...
Apr 27, 2007 - Profile of marketing communications Marketing communications (marcom) is typically defined as the group that executes the company program strategy, responsible for...
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March 2005
Apr 27, 2007 - Detailed 2004 survey results The role of product management spans product strategy, technical product...
Apr 27, 2007 - Detailed 2004 survey results The role of product management spans product strategy, technical product...
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April 2006
Apr 27, 2007 - Data driven designIt is generally believed that 'easy-to-use' and 'powerful' are contradictions in design. 'My mom should be able to use...
Apr 27, 2007 - Data driven designIt is generally believed that 'easy-to-use' and 'powerful' are contradictions in design. 'My mom should be able to use...
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Where Do Product Managers Spend Their Time?
Apr 27, 2007 - Steve JohnsonPragmatic MarketingI created this chart showing how much time each week product managers spend in various areas. (Frankly, I was...
Apr 27, 2007 - Steve JohnsonPragmatic MarketingI created this chart showing how much time each week product managers spend in various areas. (Frankly, I was...
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2004 Canadian Responses
Apr 27, 2007 - Each year Pragmatic Marketing conducts a survey of product managers and marketing professionals. Our objective is to provide Pragmatic Marketing clients...
Apr 27, 2007 - Each year Pragmatic Marketing conducts a survey of product managers and marketing professionals. Our objective is to provide Pragmatic Marketing clients...
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2003 What Do You Wish Your Management Understood About Your Role in the Company?
Apr 27, 2007 - Ability to deal with people Anything. As such I spend a large amount of time sorting out issues that really I...
Apr 27, 2007 - Ability to deal with people Anything. As such I spend a large amount of time sorting out issues that really I...
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2007 Survey Analysis
Dec 11, 2007 - By Scott Sehlhorst, Tyner Blain
Dec 11, 2007 - By Scott Sehlhorst, Tyner Blain
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The Pragmatic Marketing 2001 Roles & Compensation Benchmark
Apr 27, 2007 - It's that time again. Every year, Pragmatic Marketing conducts a survey about roles, responsibilities, and compensation for product management professionals. You...
Apr 27, 2007 - It's that time again. Every year, Pragmatic Marketing conducts a survey about roles, responsibilities, and compensation for product management professionals. You...
Article
Febuary 2003
Apr 27, 2007 - A frequent request from the sales force and others in the company is a product roadmap. "What's coming in the next...
Apr 27, 2007 - A frequent request from the sales force and others in the company is a product roadmap. "What's coming in the next...
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March 2004
Apr 27, 2007 - Profile of Product Marketing Product Marketing is typically defined as the group that plans the go-to-market strategy,...
Apr 27, 2007 - Profile of Product Marketing Product Marketing is typically defined as the group that plans the go-to-market strategy,...
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April 2005
Apr 27, 2007 - Who Needs Product Management?Product management is a well-understood role in virtually every industry except technology. In the last ten years, the...
Apr 27, 2007 - Who Needs Product Management?Product management is a well-understood role in virtually every industry except technology. In the last ten years, the...
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May 2006
Apr 27, 2007 - On-going sales educationThe initial product launch may be the only time that sales people get information about your product. Your sales...
Apr 27, 2007 - On-going sales educationThe initial product launch may be the only time that sales people get information about your product. Your sales...
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Apr 27, 2007 -
Apr 27, 2007 -
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Jun 11, 2007 - A newsletter for technology product managers and marketers
Jun 11, 2007 - A newsletter for technology product managers and marketers
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Compensation and Product Revenue
Apr 27, 2007 - By Scott Sehlorst, Tyner Blain
Apr 27, 2007 - By Scott Sehlorst, Tyner Blain
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Review of Executive Compensation from 2007 Survey
Dec 11, 2007 - By Scott Sehlhorst, Tyner Blain
Dec 11, 2007 - By Scott Sehlhorst, Tyner Blain
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March 2003
Apr 27, 2007 - Marketing professionals learn methods for increasing the company's profits by creating products that delight customers, and by moving all sales cycles...
Apr 27, 2007 - Marketing professionals learn methods for increasing the company's profits by creating products that delight customers, and by moving all sales cycles...
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April 2004
Apr 27, 2007 - Disruptive Customer DemandsProduct Managers experience product-related requests from customers. These requests help align the product with customer's needs, shed...
Apr 27, 2007 - Disruptive Customer DemandsProduct Managers experience product-related requests from customers. These requests help align the product with customer's needs, shed...
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May 2005
Apr 27, 2007 - Seven New Laws of Product Marketing Corporate identity and image design rules of...
Apr 27, 2007 - Seven New Laws of Product Marketing Corporate identity and image design rules of...
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footer
Jun 11, 2007 - More on the web Resources of interest to technology product managers and marketers at http://www.productmarketing.com.Back issues of productmarketing.com print journal are...
Jun 11, 2007 - More on the web Resources of interest to technology product managers and marketers at http://www.productmarketing.com.Back issues of productmarketing.com print journal are...
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Thanks
Oct 20, 2010 - We appreciate your comments.
Oct 20, 2010 - We appreciate your comments.
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The Pragmatic Marketer Volume 8 Issue 4
Jan 25, 2011 - The journal for technology product management and marketing professionals
Jan 25, 2011 - The journal for technology product management and marketing professionals
Article
May 2003
Apr 27, 2007 - Pragmatic Marketing launches a magazine for technology product managersTwo years ago we rolled out our content website, www.productmarketing.com, to augment...
Apr 27, 2007 - Pragmatic Marketing launches a magazine for technology product managersTwo years ago we rolled out our content website, www.productmarketing.com, to augment...
Article
May 2004
Apr 27, 2007 - Product Management and ServicesProfessional services is the next challenge for product management. In many companies, definition of services is an ad...
Apr 27, 2007 - Product Management and ServicesProfessional services is the next challenge for product management. In many companies, definition of services is an ad...
Article
July 2006
Apr 27, 2007 - Start with the endingSo you've attended Practical Product Management® and gotten all fired up! You come back to the office ready...
Apr 27, 2007 - Start with the endingSo you've attended Practical Product Management® and gotten all fired up! You come back to the office ready...
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Jun 11, 2007 - You are receiving this e-mail because you are a customer of Pragmatic Marketing, Inc. If you would prefer not to receive...
Jun 11, 2007 - You are receiving this e-mail because you are a customer of Pragmatic Marketing, Inc. If you would prefer not to receive...
Article
Tuned In Articles
Jul 14, 2008 - Chasing Outcomes by Phil MyersTuned In Leadership by Art PettyTuned In Buyer ExperiencesTo Build a Tuned In Culture, Tune In to...
Jul 14, 2008 - Chasing Outcomes by Phil MyersTuned In Leadership by Art PettyTuned In Buyer ExperiencesTo Build a Tuned In Culture, Tune In to...
Article
June 2003
Apr 27, 2007 - At a meeting of customers, such as an annual user conference, do you dread the "feature list haggling" breakout session? Does...
Apr 27, 2007 - At a meeting of customers, such as an annual user conference, do you dread the "feature list haggling" breakout session? Does...
Article
June 2004
Apr 27, 2007 - Where is the good advertising? Advertising is one of the most expensive marketing programs available, yet one with questionable returns. Even so,...
Apr 27, 2007 - Where is the good advertising? Advertising is one of the most expensive marketing programs available, yet one with questionable returns. Even so,...
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August 2005
Apr 27, 2007 - A Good Marriage: Working With Partners Compared to manufactured goods or hardware, software products are easy to integrate so that they...
Apr 27, 2007 - A Good Marriage: Working With Partners Compared to manufactured goods or hardware, software products are easy to integrate so that they...
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August 2006
Mar 28, 2011 - Where do product managers spend their time?It appears that product managers are spending more of their time supporting development and less...
Mar 28, 2011 - Where do product managers spend their time?It appears that product managers are spending more of their time supporting development and less...
Article
July 2003
Apr 27, 2007 - A Customer Advisory Board (CAB) is a representative group of customers that meets periodically to offer advice on the product and...
Apr 27, 2007 - A Customer Advisory Board (CAB) is a representative group of customers that meets periodically to offer advice on the product and...
Article
July 2004
Apr 27, 2007 - The State of the YouIt's the beginning of the quarter and, for some vendors, the beginning of a fiscal year. Time...
Apr 27, 2007 - The State of the YouIt's the beginning of the quarter and, for some vendors, the beginning of a fiscal year. Time...
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September 2005
Apr 27, 2007 - The Fundamentals of Revenue ForecastingIt is nearly impossible to predict annual revenues precisely, particularly for new products or businesses, but it...
Apr 27, 2007 - The Fundamentals of Revenue ForecastingIt is nearly impossible to predict annual revenues precisely, particularly for new products or businesses, but it...
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September 2006
Apr 27, 2007 - About titles and responsibilitiesTitles really are a mess in our business. What one company calls a product manager, another calls a...
Apr 27, 2007 - About titles and responsibilitiesTitles really are a mess in our business. What one company calls a product manager, another calls a...
Article
Software 500 Marketing Perspectives Conference
Apr 27, 2007 - Increase your knowledge about technology product management and product marketing disciplines.Attend the Software 500 Marketing Perspectives Conference & Expo on...
Apr 27, 2007 - Increase your knowledge about technology product management and product marketing disciplines.Attend the Software 500 Marketing Perspectives Conference & Expo on...
Article
Ryma Technology Automates Product Management Process
Oct 22, 2007 - Success Story/Case Study
Oct 22, 2007 - Success Story/Case Study
Article
The Pragmatic Marketing 2002 Roles and Salary Survey
Apr 27, 2007 - It's that time again. Every year, Pragmatic Marketing conducts a survey about roles, responsibilities, and compensation for product management professionals. You...
Apr 27, 2007 - It's that time again. Every year, Pragmatic Marketing conducts a survey about roles, responsibilities, and compensation for product management professionals. You...
Article
August 2003
Apr 27, 2007 -
Apr 27, 2007 -
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August 2004
Apr 27, 2007 - Creating White Papers that Drive SalesWhite papers can be extremely useful sales tools for IT solution sales people, serving...
Apr 27, 2007 - Creating White Papers that Drive SalesWhite papers can be extremely useful sales tools for IT solution sales people, serving...
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November 2005
Apr 27, 2007 - Pragmatic Marketing roles and salary benchmarkEvery year, Pragmatic Marketing conducts a survey about roles, responsibilities, and compensation for product management and...
Apr 27, 2007 - Pragmatic Marketing roles and salary benchmarkEvery year, Pragmatic Marketing conducts a survey about roles, responsibilities, and compensation for product management and...
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October 2006
Apr 27, 2007 - Everyone needs to know what we do hereTechnology marketing and product management requires domain expertise. People who tell you otherwise probably...
Apr 27, 2007 - Everyone needs to know what we do hereTechnology marketing and product management requires domain expertise. People who tell you otherwise probably...
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The Pragmatic Marketer Volume 8 Issue 3
Jan 28, 2011 - The journal for technology product management and marketing professionals
Jan 28, 2011 - The journal for technology product management and marketing professionals
Article
Presentation Tip: Using Screen Notes
Jan 08, 2010 -

A cool feature of Microsoft Windows and Microsoft PowerPoint lets you see notes on a laptop display while showing the slides on the data projector.

Jan 08, 2010 -

A cool feature of Microsoft Windows and Microsoft PowerPoint lets you see notes on a laptop display while showing the slides on the data projector.

Article
Product management survey results 2002 update
Apr 27, 2007 - The average Product Manager is 35 years old;  84% claim to be "somewhat" or "very" technical; 92% have completed...
Apr 27, 2007 - The average Product Manager is 35 years old;  84% claim to be "somewhat" or "very" technical; 92% have completed...
Article
October 2003
Apr 27, 2007 - During training seminars I am often asked to compare the role of the product manager with that of a...
Apr 27, 2007 - During training seminars I am often asked to compare the role of the product manager with that of a...
Article
September 2004
Apr 27, 2007 - Building Demos that Drive SalesJ.C. Stites writes, "If you want to drive sales revenue, then you have to drive your sales...
Apr 27, 2007 - Building Demos that Drive SalesJ.C. Stites writes, "If you want to drive sales revenue, then you have to drive your sales...
Article
December 2005
Apr 27, 2007 - Product Management Roles & Salary Industry Compensation BenchmarkResults for 2005Each year Pragmatic Marketing conducts a survey of product managers, marketing managers,...
Apr 27, 2007 - Product Management Roles & Salary Industry Compensation BenchmarkResults for 2005Each year Pragmatic Marketing conducts a survey of product managers, marketing managers,...
Article
November 2006
Apr 27, 2007 - Pragmatic Marketing roles and salary benchmarkEvery year, Pragmatic Marketing conducts a survey about roles, responsibilities, and compensation for product management and...
Apr 27, 2007 - Pragmatic Marketing roles and salary benchmarkEvery year, Pragmatic Marketing conducts a survey about roles, responsibilities, and compensation for product management and...
Article
Market-Driven Focus a Driving Force Behind Kronos Workforce Management
Jun 12, 2007 -

Success Story/Case Study

In many businesses and manufacturing plants around the world, a time clock still hangs on the wall. Developed by Kronos Incorporated and launched in the late-1970's, those clocks represent breakthrough technology that automated the front-end process of collecting time and attendance information. 

Jun 12, 2007 -

Success Story/Case Study

In many businesses and manufacturing plants around the world, a time clock still hangs on the wall. Developed by Kronos Incorporated and launched in the late-1970's, those clocks represent breakthrough technology that automated the front-end process of collecting time and attendance information. 

Article
Product Management Success at Quest Software
Apr 30, 2009 - In the software world, differentiating a product across a complex, ever-changing competitive landscape is a monumental challenge. Now imagine trying to achieve that feat for more than 100 products.
Apr 30, 2009 - In the software world, differentiating a product across a complex, ever-changing competitive landscape is a monumental challenge. Now imagine trying to achieve that feat for more than 100 products.
Article
November 2003
Apr 27, 2007 - One of the biggest headaches for software companies of all sizes is the creation of RFPs. RFPs are labor...
Apr 27, 2007 - One of the biggest headaches for software companies of all sizes is the creation of RFPs. RFPs are labor...
Article
October 2004
Apr 27, 2007 - Where To Begin a Product TriageMany product managers find themselves in a new role, in a new company or with a...
Apr 27, 2007 - Where To Begin a Product TriageMany product managers find themselves in a new role, in a new company or with a...
Article
December 2006
Apr 27, 2007 - Pragmatic Marketing Annual Benchmark Survey 2006 ResultsThe average product manager is 36 years old with 88% claiming to be "somewhat" or...
Apr 27, 2007 - Pragmatic Marketing Annual Benchmark Survey 2006 ResultsThe average product manager is 36 years old with 88% claiming to be "somewhat" or...
Article
Migrating From a Product Manager to an Entrepreneur
Jun 17, 2007 - There are key factors you should consider as you dream of building the next Yahoo! or eBay on your own. If you decide to take the plunge, here's a top-ten checklist to consider first.
Jun 17, 2007 - There are key factors you should consider as you dream of building the next Yahoo! or eBay on your own. If you decide to take the plunge, here's a top-ten checklist to consider first.
Article
December 2003
Apr 27, 2007 - It's that time again. Every year, Pragmatic Marketing conducts a survey about roles, responsibilities, and compensation for product management professionals. You...
Apr 27, 2007 - It's that time again. Every year, Pragmatic Marketing conducts a survey about roles, responsibilities, and compensation for product management professionals. You...
Article
November 2004
Apr 27, 2007 - Product management roles and salary benchmarkEvery year, Pragmatic Marketing conducts a survey about roles, responsibilities, and compensation for product management and...
Apr 27, 2007 - Product management roles and salary benchmarkEvery year, Pragmatic Marketing conducts a survey about roles, responsibilities, and compensation for product management and...
Article
Webcasts as a Lead Generation Tool
Sep 23, 2009 - Daniel Shefer shows how webcasts are an effective tool for lead generation and how to create a successful webcast. By Daniel Shefer
Sep 23, 2009 - Daniel Shefer shows how webcasts are an effective tool for lead generation and how to create a successful webcast. By Daniel Shefer
Article
December 2004
Apr 27, 2007 - Product Management Roles & Salary Industry Compensation BenchmarkResults for 2004 Each year Pragmatic Marketing conducts a survey of product managers, marketing managers,...
Apr 27, 2007 - Product Management Roles & Salary Industry Compensation BenchmarkResults for 2004 Each year Pragmatic Marketing conducts a survey of product managers, marketing managers,...
Article
Sales Methodologies and Pragmatic Marketing—An Interview with Adam Shapiro
Dec 05, 2011 - One of the key challenges facing many technology companies is to ensure sales and marketing are aligned. 

Dec 05, 2011 - One of the key challenges facing many technology companies is to ensure sales and marketing are aligned. 

Article
Thank You for Participating...
Sep 20, 2010 - Thanks for sharing your information with us.  We will post the results after January 1. 
Sep 20, 2010 - Thanks for sharing your information with us.  We will post the results after January 1. 
Article
Product Management Associations
Jun 11, 2007 - A conversation with five industry gurus about product management organizations.
Jun 11, 2007 - A conversation with five industry gurus about product management organizations.
Article
Micro Focus Unlocks the Value of Marketing
Jun 16, 2007 - Success Story/Case Study
Jun 16, 2007 - Success Story/Case Study
Article
NetContinuum Knows Which Marketing Programs Are Most Effective
Jun 20, 2007 - Success Story/Case Study
Jun 20, 2007 - Success Story/Case Study
Article
Strategies for dealing with an irrational boss
Aug 15, 2007 -

Working in a dysfunctional organization is always difficult, and sometimes impossible. How do you deal with it?

 

Aug 15, 2007 -

Working in a dysfunctional organization is always difficult, and sometimes impossible. How do you deal with it?

 

Article
SaaS Product Management
Mar 10, 2008 -

You’re a product manager. You have segued from managing on-premise software to on-demand. Everything has changed. Or has it?

Mar 10, 2008 -

You’re a product manager. You have segued from managing on-premise software to on-demand. Everything has changed. Or has it?

Article
Pragmatic Marketing Hits a Major Milestone
Jun 11, 2007 - 25,000 students take the product management plunge.
Jun 11, 2007 - 25,000 students take the product management plunge.
Article
Tuned In Strategies for 2008
Mar 06, 2008 - How well are your products and services resonating in the marketplace? By Phil Myers
Mar 06, 2008 - How well are your products and services resonating in the marketplace? By Phil Myers
Article
Metavante Corporation and Capitalizing on the Power of Positive Change
Jun 17, 2007 - Success Story/Case Study
Jun 17, 2007 - Success Story/Case Study
Article
Annual Survey
Feb 02, 2011 - The 2010 - 2011 Survey is closed. Results will be published in February.
Feb 02, 2011 - The 2010 - 2011 Survey is closed. Results will be published in February.
Article
Pragmatic Marketing Surpasses the 30,000-Student Mark
Jun 17, 2007 - As we closed out 2004, we also marked another important milestone for Pragmatic Marketing: In December, our 30,000th student—Noriaki Ikeda, a Research Analyst for Marketing Strategy with SPSS Inc. in Cambridge, Massachusetts—attended our Practical Product Management seminar in Boston.
Jun 17, 2007 - As we closed out 2004, we also marked another important milestone for Pragmatic Marketing: In December, our 30,000th student—Noriaki Ikeda, a Research Analyst for Marketing Strategy with SPSS Inc. in Cambridge, Massachusetts—attended our Practical Product Management seminar in Boston.
Article
Analysis of Gender Bias in 2008 Salary Survey
Jan 22, 2009 - By Scott Sehlhorst
Jan 22, 2009 - By Scott Sehlhorst
Article
If You Could Say One Thing to Your Company President ...
Jan 27, 2009 -

If you could say one thing to your company president without fear of reprisal, what would you say? We received nearly 650 responses to this annual survey question. And boy, did you have something to say!

Jan 27, 2009 -

If you could say one thing to your company president without fear of reprisal, what would you say? We received nearly 650 responses to this annual survey question. And boy, did you have something to say!

Article
Product Management at Nielsen Media: Tuned in to Customer Needs
Jun 16, 2007 - Success Story/Case Study
Jun 16, 2007 - Success Story/Case Study
Article
How Has Your Job Changed?
Jan 27, 2009 - Introduction of Agile has made it very difficult to fulfill traditional product management roles. Product managers have been turned into product owners with project management and dev management responsibilities.
Jan 27, 2009 - Introduction of Agile has made it very difficult to fulfill traditional product management roles. Product managers have been turned into product owners with project management and dev management responsibilities.
Article
In One Word, What Makes a Good Product Manager?
Oct 07, 2010 -

A simple question was asked in our Alumni LinkedIn Group: 'If you had to choose a single word to define a good product manager, what would it be?

Oct 07, 2010 -

A simple question was asked in our Alumni LinkedIn Group: 'If you had to choose a single word to define a good product manager, what would it be?

Article
Analysis of 2007 Survey Results
Dec 18, 2007 - By Scott Sehlhorst, Tyner Blain
Dec 18, 2007 - By Scott Sehlhorst, Tyner Blain
Webinar
Webinars
Jul 01, 2011 - Events held at 10:00 AM Pacific Standard/Daylight Time (1:00 PM Eastern Standard/Daylight Time)
Jul 01, 2011 - Events held at 10:00 AM Pacific Standard/Daylight Time (1:00 PM Eastern Standard/Daylight Time)
Webinar
Effective Agile Product Management Through Automation - Webinar
Jul 13, 2009 - with Christina Noren, VP of Product Management at Splunk
Jul 13, 2009 - with Christina Noren, VP of Product Management at Splunk
Article
ecards
Aug 31, 2012 - ...
Aug 31, 2012 - ...
Article
Pragmatic Marketing's 13th Annual Product Management and Marketing Survey Now Available
Feb 25, 2013 - 2013 State of Product Management and Marketing reveals latest information on salaries, experience and responsibilities of product professionals.
Feb 25, 2013 - 2013 State of Product Management and Marketing reveals latest information on salaries, experience and responsibilities of product professionals.
Article
Pragmatic Marketer - Spring Issue
Apr 24, 2013 -

The rock-star issue of Pragmatic Marketer is now available. In it, you will find useful information to help you become, discover and mentor rock stars at your organizations.

Paul Young, Pragmatic Marketing instructor, leads the discussion with the X-factor traits  of rock-star product professionals. But the 44-page issue also includes best practices for using the market to gain credibility, getting the most out of stuck deals, measuring your content marketing and so much more.

Apr 24, 2013 -

The rock-star issue of Pragmatic Marketer is now available. In it, you will find useful information to help you become, discover and mentor rock stars at your organizations.

Paul Young, Pragmatic Marketing instructor, leads the discussion with the X-factor traits  of rock-star product professionals. But the 44-page issue also includes best practices for using the market to gain credibility, getting the most out of stuck deals, measuring your content marketing and so much more.

Article
Pragmatic Marketer - Summer Issue 2013
Aug 20, 2013 -

Stop innovating for innovation's sake. The summer issue of Pragmatic Marketer shares tips, best practices and real-life examples to help you innovate the right way.

Aug 20, 2013 -

Stop innovating for innovation's sake. The summer issue of Pragmatic Marketer shares tips, best practices and real-life examples to help you innovate the right way.

Article
Pragmatic Marketer - Fall Issue 2013
Oct 25, 2013 -

Since 1993, Pragmatic Marketing has been privy to some interesting perspectives from our alumni and instructors. We are sharing some of those insights in the fall issue of Pragmatic Marketer. With topics including metrics, roadmapping, social media, working with analysts, market visits, big data and kanban, the issue holds something for everyone. For a PDF of the fall issue, please click here.

Oct 25, 2013 -

Since 1993, Pragmatic Marketing has been privy to some interesting perspectives from our alumni and instructors. We are sharing some of those insights in the fall issue of Pragmatic Marketer. With topics including metrics, roadmapping, social media, working with analysts, market visits, big data and kanban, the issue holds something for everyone. For a PDF of the fall issue, please click here.

Article
Pragmatic Marketing's 14th Annual Product Management and Marketing Survey Available
Jan 28, 2014 -

The 2014 State of Product Management and Marketing reveals data on compensation, experience and responsibilities of product professionals.

Jan 28, 2014 -

The 2014 State of Product Management and Marketing reveals data on compensation, experience and responsibilities of product professionals.

Article
Pragmatic Marketer - Winter Issue 2014
Feb 25, 2014 -

Prepare to conquer the world. The winter issue of Pragmatic Marketer features actionable best practices for bringing your products to international markets. 

Feb 25, 2014 -

Prepare to conquer the world. The winter issue of Pragmatic Marketer features actionable best practices for bringing your products to international markets. 

Article
Pragmatic Marketer - Spring 2014
May 20, 2014 -

Prepare for takeoff. Launch readiness is about more than product readiness--and the spring issue of Pragmatic Marketer is here to help your team get ready for its next big launch. From best practices to one of the biggest case studies in marketing history, the insights in this issue will help take all of your future launches to new heights.

May 20, 2014 -

Prepare for takeoff. Launch readiness is about more than product readiness--and the spring issue of Pragmatic Marketer is here to help your team get ready for its next big launch. From best practices to one of the biggest case studies in marketing history, the insights in this issue will help take all of your future launches to new heights.

Article
Pragmatic Marketer - Summer 2014
Aug 26, 2014 -

It's time to come together. There is an inherent tension between product management and development: Product management wants to deliver as many features as possible; development needs to have realistic expectations. The summer issue of Pragmatic Marketer is focused on how the two can power up to deliver great products for the most important constituents of all: their customers.

Aug 26, 2014 -

It's time to come together. There is an inherent tension between product management and development: Product management wants to deliver as many features as possible; development needs to have realistic expectations. The summer issue of Pragmatic Marketer is focused on how the two can power up to deliver great products for the most important constituents of all: their customers.

Webinar
Humanize Your Marketing With Buyer Personas
Jul 23, 2014 -

This webinar will show you how to find out what it means to be human-centered and how to tap into buyer emotions.

Jul 23, 2014 -

This webinar will show you how to find out what it means to be human-centered and how to tap into buyer emotions.

Article
Pragmatic Marketer - Fall 2014
Dec 01, 2014 -

Banish that creeping sense of doom. Whether we develop launch plans or business plans, product plans or go-to-market plans, we’ve all watched a project fall apart. Fortunately, the fall issue of Pragmatic Marketer provides practical tools and tips to help you avoid common plan pitfalls and project killers:

Dec 01, 2014 -

Banish that creeping sense of doom. Whether we develop launch plans or business plans, product plans or go-to-market plans, we’ve all watched a project fall apart. Fortunately, the fall issue of Pragmatic Marketer provides practical tools and tips to help you avoid common plan pitfalls and project killers:

Article
Pragmatic Marketing's 15th Annual Product Management and Marketing Survey Available
Feb 03, 2015 -

The 2015 State of Product Management and Marketing reveals data on compensation, experience and responsibilities of product professionals.

Feb 03, 2015 -

The 2015 State of Product Management and Marketing reveals data on compensation, experience and responsibilities of product professionals.

Article
Pragmatic Marketer - Winter 2015
Feb 23, 2015 -

Learn the lessons of the groundhog. Discover how to learn from your mistakes, emerge from the shadows into the spotlight and successfully sunset products in the winter issue of Pragmatic Marketer.

Feb 23, 2015 -

Learn the lessons of the groundhog. Discover how to learn from your mistakes, emerge from the shadows into the spotlight and successfully sunset products in the winter issue of Pragmatic Marketer.

Webinar
Making the Perfect Match: Adapting to Your Buyers' Process
Feb 25, 2015 - Every organization has a sales process, but does it align with your prospects' buying process? Things have changed in your business...
Feb 25, 2015 - Every organization has a sales process, but does it align with your prospects' buying process? Things have changed in your business...
Article
Pragmatic Marketer - Spring 2015
May 14, 2015 -

Make sure the price is right. Learn how to take the guesswork out of pricing and shore up support for your pricing models in the spring issue of Pragmatic Marketer.

May 14, 2015 -

Make sure the price is right. Learn how to take the guesswork out of pricing and shore up support for your pricing models in the spring issue of Pragmatic Marketer.

Article
Pragmatic Marketer - Summer 2015
Aug 19, 2015 -

Explore the power and beauty of design. Discover why design matters and how to elevate the UX function in your organization in the summer issue of Pragmatic Marketer.

Aug 19, 2015 -

Explore the power and beauty of design. Discover why design matters and how to elevate the UX function in your organization in the summer issue of Pragmatic Marketer.

Article
Pragmatic Marketer - Fall 2015
Nov 18, 2015 -

Become a mind reader. Learn tips and tricks for getting inside the minds of your buyers in the fall issue of Pragmatic Marketer.

Nov 18, 2015 -

Become a mind reader. Learn tips and tricks for getting inside the minds of your buyers in the fall issue of Pragmatic Marketer.

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