2nd Edition of Great Demo! published

The 2nd Edition of Great Demo! has just been published. The book presents how to achieve surprisingly improved software demos--and is an easy read on a plane flight. This 2nd edition of Great Demo! has been substantially updated to address new situations and share best practices. There is a new, complete chapter on Remote Demos (e.g., via WebEx and Live Meeting), an area that has become more important, but often with less-than-desired results. The new chapter addresses the challenges of Remote Demos and provides guidelines, best practices and some sage tips to increase the effectiveness and interactivity of these demonstrations. Great Demo! is available now on Amazon.com, BarnesandNoble.com and directly from The Second Derivative.

Steve Johnson

Steve Johnson

Steve Johnson was a founding instructor at Pragmatic Institute, a role he held for more than 15 years before he left to start Under10 Playbook. In his return to Pragmatic Institute, Steve supports the complete learning path for product teams, ensuring they are fully armed for success. 

Over the course of his career, Steve has helped thousands of companies and tens of thousands of product professionals implement product management processes. He has worked in the high-tech arena since 1981, rising through the ranks from product manager to chief marketing officer. Steve has experience in technical, sales and marketing management positions at companies that specialize in both hardware and software. In addition, he is an author, speaker and advisor on product strategy and product management.


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