Building an ROI Calculator

Jacques Murphy writes, "One important contribution that Product Managers make is to play a key role in developing tools for the sales force that qualify prospects and reduce the sales cycle. When a business buys software, the critical question it must answer is: 'Will this make more money for us than we are going to spend on it?' If the answer is yes, and especially if that money is made up within a year of purchase, then you have a good chance of winning a customer. An ROI (Return on Investment) Calculator helps." Read how to Build an ROI Calculator.

Steve Johnson

Steve Johnson

Steve Johnson was a founding instructor at Pragmatic Institute, a role he held for more than 15 years before he left to start Under10 Playbook. In his return to Pragmatic Institute, Steve supports the complete learning path for product teams, ensuring they are fully armed for success. 

Over the course of his career, Steve has helped thousands of companies and tens of thousands of product professionals implement product management processes. He has worked in the high-tech arena since 1981, rising through the ranks from product manager to chief marketing officer. Steve has experience in technical, sales and marketing management positions at companies that specialize in both hardware and software. In addition, he is an author, speaker and advisor on product strategy and product management.


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