How to get information from your customers without slowing down the sale
How--and when--to get information from your customers is problematic. How many web sites ask you more than you're willing to tell? How many of us use email@example.com as an email address for such sites? (Is it just me?)
Kristin Zhivago comments,
There's a conflict between the information you want to get from your potential buyers--in order to market to them effectively--and the fact that asking for that information can prevent them from interacting with your website or making a purchase. Asking for too much information too soon is like the owner of a retail store 'greeting' you at the entrance and forcing you to sign a guestbook before you can start shopping. Most people would decline and leave the store, which is exactly what is happening on your website--except you can't 'see' them leaving without resorting to in-depth web stat log analysis. How do you find out what you need to know without placing barriers in their way?
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