Round 1 Business: Market Definition vs. Business Plan









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Does a fan base exist to support your products? That’s critical no matter how you define success. But so is having a plan for going after that fan base (particularly if you want to get the company to invest). Both are important, but who do you give the nod to? Will this be the year of the favorite or is there a Cinderella story in the making? Go ahead, post your predictions in the comments or submit your completed bracket to pmmadness@pragmaticmarketing.com.

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