The Hooker Story

The Hooker Story

This week, please enjoy this fun story about my experience with a Las Vegas Hooker.  (Pricing experience.) I tell this story at the end of my pricing keynote where I make three pricing points: 1. Know your value 2. Segment your market 3. Build a product portfolio. Please share your comments either here or on Youtube. Mark Stiving, Ph.D. – Pricing Expert, Speaker, Author Sign up for the Pricing Perspective, a free monthly summary of my blogs and other publications.
Mark Stiving

Mark Stiving

Mark Stiving is an instructor at Pragmatic Marketing with more than 20 years of experience in business startup, development, management, turnaround and sales and design engineering. He has helped companies create and implement new pricing strategies to capture more from the value they create, and has consulted with Cisco, Procter & Gamble, Grimes Aerospace, Rogers Corporation and many small businesses and entrepreneurial ventures. He has led pricing initiatives as director of pricing at Maxim Integrated and as a member of technical staff at National Semiconductor. Mark also has served as president of both Home Director Inc. and Destiny Networks Inc. and as an assistant professor of marketing at The Ohio State University. Mark also is the author of “Impact Pricing: Your Blueprint to Driving Profits” (Entrepreneur Press, 2011). He can be reached at mstiving@pragmaticmarketing.com.


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